cinema business plan

cinema business plan

How to open a movie theater from scratch: example business plan

this project – cinema business plan with a payback period 24 of the month.

Summary of business plan from scratch cinema

Project Manager (FIO, data business registration, INN, legal address, tax deductions and related contributions). This project - a plan to create a theater for 24 of the month. First of all, list the key points of the process of creating a business plan for the launch theater from scratch.

In the first place there is the project idea, and objectives of the project, such as:

  1. Creation of an enterprise with a high level of profitability.
  2. profit-making legal way, with the registration of the enterprise in tax inspection and nationwide funds.
  3. The satisfaction of consumer demand for the provision of entertainment services, completion and modernization of the niche of the entertainment market in Russia.
  4. Finding and conclusion of contracts with investors.

algorithms action, prescribed in the business plan

In the business plan registered the following actions to start a business algorithms:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees.
  4. The project is financed by receiving commercial credit at the rate of 6 437 396 rubles.
  5. nature of the enterprise: company to provide entertainment and watching movies.
  6. Project cost: 6 437 396 rub.
  7. payback period: 24 of the month.
  8. The income of the private investor will be 708 230 rubles.
  9. Payment of interest on the loan starting from the first month of this project.
  10. Repayment begins with the first month of the project. This fact is entered in this business plan for ease of understanding the structure and regulation of discounting flow cash flow. Implicit interest rate borrowing 16%. Should be considered, that at present banks are reviewing rate of interest for investment projects downward.
  11. The total amount of accrued interest will be 708 230 rubles.
  12. Conditional project life cycle 24 of the month.
  13. The payback period from the beginning of the project 20 months.
  14. Payback period with discounting 24 of the month.
  15. The overall economic benefits of the project for the life cycle of a conditional 4 741 111,11 rub.

Stages of development and implementation of the project


stages of the project Test conditions Deadlines
Home project 01/2 year
The conclusion of the investment agreement 1 project of the month 1 -30 banking days
Getting credit Having a proper set of documents month
Adding to the state register, registration with the administrative and tax authorities conclusion



1 -30 calendar days
Selection of locations and documentation preliminary


Buying equipment conclusion



1 -30 calendar days
Equipment installation reception



1 -30 calendar days
recruitment 1 -30 calendar days
Training The end stage of the production process 1 -30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 12 months – 24 of the month

Commercial and financial risks

  1. high competition (direct and indirect).
  2. The impossibility of taking credit for the mutually advantageous conditions, or changes in contract terms with partners-investors.
  3. Increased demands of the consumer to the service, quality video- and Sound, content.
  4. The need to recruit qualified staff to work with the specific expensive equipment.
  5. The high level of investment capitalization.
  6. Emphasis on a lease contract with the authors of films and permits broadcast of a content.

on the video: How to open a profitable cinema in a small town

Statistics and forecasts of experts on the various sectors of the media and entertainment market 2016-2021

AT 2015 , the dynamics of development of the markets showed their entry into the pre-crisis level of sales. In this case, the market left the weak players and doing business schemes have become more transparent and customer-oriented. Therefore, have been greatly simplified model of barter, improved and modernized ways to pay for goods and services, the business moved to the online sphere. Consumers thus more closely approach to the choice of the final product and require high service level, since become strapped for cash and / or acquainted with the foreign service practice.

The highest rates of growth of the entertainment industry has experienced in the period 2014-16 gg. It should be emphasized, that the economic and political phenomena, taking place in a neighboring country Russia, extremely negative impact on interstate trade relations. As a result,, in the coming years the growth rate of demand for the entertainment sphere in the Russian Federation will demonstrate a positive trend.

Revenue segments of the global entertainment and media 2016 and 2021 gg.
Revenue segments of the global entertainment and media 2016 and 2021 gg.

the Internet

sector “the Internet” the latest figures show the most dynamic growth. These include indicators of consumer spending to gain access to the network and placing paid advertising. As experts, the average percentage of advertising sector growth in the network to 2021 year around 17,8%, and citizens the cost of connection to the Internet access and payment for services will increase by 10% Every year. Market leader in terms of industry 2008 I was gambling with the result $4,6 000 000 000. Segment access to the Internet network will reach 29%. Russians have become increasingly use mobile devices to access the network. Dynamic gain shows a segment of a virtual reality, which develops due to the video format and the use of portable helmets, that implement the rapidly growing capabilities of mobile technology.

Video game and film industry

The fall of this part of the market amounted to nearly 46% for two years, due to restrictions, imposed by the legislation in force. video games sector in Russia 2019 year can make 2 000 000 000 US $. Russia's growth rate is 10,6%, the result is we are a world leader.



Cash charges in the Russian cinema continues to grow. TO 2021 they grow up 839 000 000 $ with compound annual growth rate 4,7%. Wherein, Revenues from broadcasting commercials before and after the screenings will increase from 16 000 000 $ to 24 000 000 $ at 2021 , with the compound annual growth rate 7,8%. In the forecast period is expected gradual increase in cinema attendance up 197,6 000 000 sold tickets to 2021 year (CAGR - 2,5%).

The urgency of the opening of the cinema

The state in the last three years actively supports the film industry, especially with respect to domestic film. So, According to the Cinema Fund Executive Director Anton Malyshev, a series of competitions and generous grants were distributed between the cinema medium and large cities in Russia. For the modernization and repair of equipment has been spent over 2 000 000 000 rubles. Public funds are doing everything possible, to give the viewer the ability to watch movies in digital quality at an affordable price. each cinema, which receives a non-refundable grant of 5 000 000 rubles – to equip a room, provided, that the theater no less than five years, and it has more than half of the content make films of domestic production.

on the video: How to open a movie theater from scratch: tips


Design options and design plans for cinema from the best architects and zhdizaynerov Europe


The most convenient form of property for the theater owner will Ltd.

How to register a movie theater from scratch in the state supervisory bodies

  1. To register the name of the legal entity.
  2. To conclude lease contract or purchase premises, obtain a legal address.
  3. Define codes of NACE activities (in this case it will be the codes 55.30 and 92.13).
  4. Open checking account in the bank.
  5. To deposit charter capital of not less than 10 000 rubles.

NACE codes, an excerpt from the document

Documents tax inspection:

  • statement on opening Ltd. (form R11001);
  • founders' meeting or the decision of the sole founder protocol;
  • Statute OOO (2 эkz.);
  • receipt of payment of state duty;
  • documents, confirming the existence of the legal and physical addresses.

Basic Documentation for the opening activities

The final stage before the opening of the cinema:

  • obtaining of a license to broadcast
  • permission to work in the sanitary-epidemiological service;
  • fire inspection permit.

Contract with Rospotrebnadzor:

  • on the implementation of disinfection;
  • agreement on garbage disposal.

On the functioning of a unified federal automated information system, information about films in cinemas

About unified federal automated information system, information about films in cinemas

Licensing of certain types of business.

Federal-Law-on-08.08.2001-N-129 FZ-red.-of-31.12.2017


Federal Law of 03.07.2016 N 290-FZ (row. from 27.11.2017

The financial plan of the enterprise

The beginning of the fiscal year begins in January.

The main taxes, who is obliged to pay the company:

Name base Period Rate
Tax on profits Profit 30 days 20%
NDS added

cost of

30 days 18%
Property tax value of property According to the schedule of payments 2,2 %
podhodnyh tax wages fund 30 days 13%
Social payments wages fund 30 days 30%

Calculation of project costs


item of expenditure Cost in rubles


per month in year Edinovre



in total



Purchase (rent, building) building, room 1 000 m. 2 500 000 2 500 000
Buying equipment from the 200-400 seats 2 458 333 2 458 333
Permanent rental of films costs (hire, Payment of utility bills, flow elekstrichestva) from 120 250 000 3 000 000 250 000 3 250 000
Constant advertising costs 12 85 000 1 020 000 1 020 000
Salary 12 373 230 4 478 760 4 478 760
– including. tax 12 112 230 1 346 760 1 346 760
Unexpected expenses 520 833 520 833
in total: 708 230 8 498 760 5 729 166 14 227 926


Equipment and documentation

  • Overhead Projector.
    Projectiondesign FL32 1080.
  • Speakers for cinemas.
  • Armchairs for cinemas.
  • Projection screen.
  • Amplifier.
  • Cash machine.


An example of a complete set of equipment for small-format theater

Important! The equipment must have the necessary quality certificates and guarantees

Useful documents:

Building theaters Design Rules. 1.1 Building theaters Design Rules – the full version of the current legislation

Building theaters Design Rules. 1.1 – adapted version, information on cinemas.

On Amendments to Article 8 and 9 Federal law On State Support of Cinematography

On approval of the technical facilities requirements, software, means of protection of information

Catalogs equipment (primary, options and accessories)

Forecast of earnings

sales period 2018-2019 based on market research market conditions, supply and demand balance, the density of the target audience, the competitive environment of the enterprise.

Plan production

Period Type of service provided volume

production and sales in a month (# of clients.)

cost of Proceeds from the sale of a month (rub.)
1-12 monthly investment




from 100 to 240 people ./den from 165 to 900 rub. from 495 000 to 2 700 000 rub.
1-12 monthly investment Sale of additional goods and services from 90 people. in a day from 250 rub. from 675 000 rub.
1-12 monthly investment Implementation of places and times for advertising Five orders from 20,7 thousand. rub. per month. from 103500 rub.
13-24 month of cinema Ticket selling from 106 to 255 people ./den from 210 to 966 rub. from 667 800 to 7 389 900 rub.
13- 24 month of cinema Sale of additional goods and services from 95 people ./den from 280 rub. from 798 000 rub.
13- 24 month of cinema Implementation of places and times for advertising from 10 orders from 24,84 thousand. rub. per month. from 248 400 rub.

When saving trends in the development of this market, namely Cinema services volumes growth and consumption in the amount of 5 % in year, the company will reach a growth in sales volumes of the 17,3 million. rubles per year or more.


open theater – favorable view of personal investment or borrowing, however it is necessary to take into account current market trends and keep up with the times, offering a new service and quality extras.

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