- What information should contain a business plan drogerie store
- Summary Business Plan stores Drugstore
- Stages of the project business plan drogerie store
- algorithms action, prescribed in the business plan drogerie store
- The business plan drogerie store the following algorithms are registered to start business activities:
- The urgency of the opening of the store non-food items in their town
- Open your business in the retail consumer goods in several ways
- Franchise or startup?
- Features drogerie marketing
- The target audience
- Business Plan stores Drugstore: factors, affecting demand
- What needs to be clarified?
- Product range
- Reducing demand caused
- factors, increasing demand
- trends, that affect the consumer behavior of the target audience
- Advantages and disadvantages of this business segment
- project costs (in rubles.)
What information should contain a business plan drogerie store
Summary Business Plan stores Drugstore
- This project - a plan for the creation of private enterprises for organizing business plan for drogerie store 24 of the month. First of all, list the key points of the process of creating a business plan for the launch drogerie store. In the first place there is the project idea, and objectives of the project, such as:
- Creation of an enterprise with high level of profitability.
- Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
- Satisfaction of consumers demand to fill the niche the implementation of household chemicals and consumer goods
- nature of the enterprise: Enterprise for Sale of household chemicals and consumer goods
- Enabling and cover consumer demand.
- Finding and conclusion of contracts with investors.
- Project cost: 865 000 rubles
- financing of the project: By obtaining a commercial loan in the amount of 865 000 rub.
- To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
- payback period: 2 of the year.
- the investor's income will be 55 592,82 rubles.
- Payment of interest on the loan starting from the first month of this project.
- Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
- Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
- The total amount of accrued interest will be 55 592,82 rubles.
- The payback period from the beginning of the project 5 months.
- Payback period with discounting 2 of the year.
- The overall economic benefits of the project for the life cycle of a conditional 46 461 031,52 rub.
Stages of the project business plan drogerie store
|stages of the project||Test conditions||Deadlines|
|Home project||1-2 of the year|
|The conclusion of the investment agreement||1 project of the month||1 -30 banking days|
|Getting credit||Having a proper set of documents||30 calendar days|
|Adding to the state register, registration with the administrative and tax authorities||The conclusion of the investment agreement||1-30 calendar days|
|Selection of locations and documentation||preliminary work||30 calendar days|
|Buying equipment||The conclusion of the investment agreement||1-30 calendar days|
|Equipment installation||Obtaining investment funds||1-30 calendar days|
|recruitment||production activity||1-30 calendar days|
|Training||The end stage of the production process||1-30 calendar days|
|Conducting marketing company||360 calendar days||1-360 calendar days|
|End of project||12 – 24 of the month|
on the video: How to do business on the household chemicals
algorithms action, prescribed in the business plan drogerie store
The business plan drogerie store the following algorithms are registered to start business activities:
- The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
- Business Registration in the state regulatory and tax authorities.
- Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
- services, now rendered.
The urgency of the opening of the store non-food items in their town
Format drogerie much reduces the time, a client spends on daily household purchases. A wide assortment grid allows you to buy all, what do you need, in one shop, not visit 3 different Market and pharmacy.
The overall decline in sales in real terms amounted to 2,5%, even taking into account, that the rise in prices was in some way restrained by saccadic movements up. The total price growth was for the entire past year 5%. This allowed the market to grow in monetary terms 2,1%. Experts do not hurry to make optimistic forecasts regarding the increase in total consumption, – Russian consumer continues to adhere to the savings behaviors. Universal cleaners sales rose 14,9% in kind and 20,2% in money. experts note, Russians in a sense reduced the cost of acquisition of funds for the care of the home and household chemicals, as well as a number of cosmetic products.
The means of cleaning and care of furniture began to spend in 2, 5 times less than. The modern consumer wants to save and is looking for alternative means, which allows to use them for various purposes as efficiently as possible at the lowest price.
The sale of such assets increased by 14,9% in kind and 20,2% in money. Consumers are more willing to acquire universal detergents, than a lot of different gels and powders for the different types of lingerie. Also becoming popular liquid gels, who spent much more sparingly, powders than for washing and cleaning.
on the video: Business for household chemicals
Open your business in the retail consumer goods in several ways
- From scratch (elaboration of business drogerie store plan, business development and scaling strategies, as well as financial and administrative responsibility in case of failure falls squarely on the shoulders of a novice businessman)
- Buy ready-made business (you need to carefully examine the contract of purchase / sale of business and identify all deficiencies, need legal advice and help with tax debts)
- After the franchise. A concession agreement has a number of advantages and disadvantages, which also need to carefully consider. The main thing in this kind of business - be prepared to comply strictly with regulations, data franchisor (brand owner)
Franchise or startup?
|Promotion of a startup from scratch||The acquisition of an existing business||The acquisition of the franchise under the terms of the concession agreement|
|An independent decision on the amount of initial capital, costs and choice of activity distribution format||Selection of suitable premises for the shop is associated with some difficulties, may have problems with landlords: unplanned increase in rents or one-way contract break after, indoors have been made and carried out repairs necessary communications.||It reduces the time to start a business work: all preparatory steps have already been passed, you only need to carefully read the business owner documents, to identify pitfalls.||Business for sell mostly because of its profitability or unprofitability. before, you sign a contract of sale, check the traffic of the target audience, the amount of average check and the ability to generate additional revenue through the implementation of their own unique strategic developments.||The franchisor will provide support at all stages of business formation||The need to pay lump-sum payment (one-time payment) and royalties (monthly payments). Rather high threshold of entry into the business.|
|Individual selection of women's clothing shop concept, range selection, identifying the most profitable pricing system||Data demand analysis can be imprecise, and this factor may adversely affect the advantageous content store required range. Need to monitor the timely logistics and supply a new product.||Sometimes you can buy ready-made business with a set of equipment and room repairs.||By purchasing ready-made business, Be prepared to pay debts – loan, taxes and incur other expenses of the former owner.||Debugged all business processes, you will be provided in support mode 24/7, you will have a ready customer base and promoted brand with loyal audiences.||The need to strictly comply with all the requirements of the franchisor and keep commercial secrets. without the possibility to try out their own ideas without prior approval from the head office.|
|Ability to conduct the business model and the elaboration of business processes and strategies on their own, based on our own experience.||All business processes, relating to the registration, opening, promotion of new business would have to own, which is associated with a certain degree of risk.||Key business processes are debugged: ready supplier base, customer lists are turned, defined target audience, staffing personnel, ready documents, concerning the operation of the business and its tax burden||the, who sells you a ready-made business, not always interested in, to have his case brought the income you have, and free assistance in the future more often you provide will not be.||At the start of the stage in the city you will assist in the search and selection of premises, you will be available to the design project streamlined operating business processes, related supplies, selection and training of staff and more according to the concession agreement||The right choice of assortment and suppliers rests with the franchisor.|
|You can create a unique and creative brand, capable of competing with the already existing on the Russian market, work under the guise of personal, registration of its own brand.||business scaling occurs forces of businessman||The store already has loyal to his audience and some recognition within the city||The store may have a negative reputation among buyers, and often this fact is quite difficult to recover.||Prepared promotional materials, assistance in promoting, selling site, training franchisees effective methods.||The franchisor will require activity reports, execution of sales plans, and follow the instructions, specified in the concession agreement.|
Features drogerie marketing
- store area – 120-150 m.
- Patency - until 300 people per day.
- More loyal target audience.
- customer self-service.
- store zoning is carried out by the usual rules of merchandising, using racks and slides of varying heights.
drugstore (drugstore) - a format sales of non-food consumer goods. These include household chemicals, cosmetic preparations, household goods and pharmaceuticals, sold without prescription. Stores up to Europe 20% of retail space occupied by drug consumer and Badami (dietary supplements, essentially non-medication). Today in Russia the privilege should only be used and hypermarkets pharmacy chains, which moreover complement its range of cosmetic products (as a medical, and decorative). For, to sell pharmaceutical agents, shop need special permits and licenses. Abroad account for up to drogerie 20% non-food retail.
Usually drogerie format stores different seasoned interior and functional environment. Display of goods also differs democratic. High turnover is achieved due to the range of goods of daily demand and favorable location. It should also pay special attention to, Drogerie range that is stored in normal conditions,, and it saves on storage equipment and equipping of a trading hall. In retail it is important to store prime location. Here the most important steps accessibility to homes. Usually the square footage of the store does not exceed 150 square meters. This - the usual standard for stores "at home"
The target audience
Almost one hundred percent turnover stores provide regular customers, who live near the point of sale. The main target customers are women.
Business Plan stores Drugstore: factors, affecting demand
For, to get the approval of the loan or banking institution to conclude a lucrative contract with a private investor, should be included in your business plan for such an item as a market research - this will demonstrate the relevance of the activity in your city / region.
on the video: Ethical household chemicals (not being tested on animals)
What needs to be clarified?
Business plan, you will need anyway, regardless of, which way the business launch and its subsequent development you choose. First of all, you need to analyze the activity of the direct and indirect competitors, the extent of their distance from your accommodation possible store non-food products, as well as to clarify the features of the (providers, pricing, the target audience, loyalty programs, etc..)
The target audience, regardless of the degree of income, more economically behaves in stores drogerie format, people are tired to save, however, the economic situation still leaves much to be desired, and most often it occurs so, that the client refuses to buy the necessary effective means in favor of cheaper.
Beginning businessman should pay attention to relatively inexpensive domestic brands and brands, are just beginning to conquer the Russian market and consumer confidence. Usually, these trademarks are not inferior in quality to foreign manufacturers and are much cheaper. Domestic manufacturers produce high-quality air fresheners (toilet room and for the entire house), cleaning means for blockages in pipes (plastic composite and plastic), household bleach and toilet paper (paper towels, napkins).
Household chemistry occupies a significant segment in the assortment of super items- hyper and supermarkets. The founders of the business in a niche drogerie format stress, that customers are willing to save money on products for cleaning and washing, but not yet ready to pay less for's Skin and cosmetics, as well as funds for personal hygiene and some non-prescription drugs.
To increase the flow of customers, drogerie format stores abroad filled with jewelry and textile products, as well as useful household stuff and feed and pet accessories. It's convenient - these stores are usually located around the nearby residential buildings, and potential customers do not have to exert much effort, to quickly buy a light bulb, batteries or filler for the cat tray. In Europe drogerie also offers products for children, products to adhere to the norms of healthy lifestyles (as well as vegans and raw foodists).
Retail Retail cosmetics and general drogerie made over the past year about 720 000 000 rubles. Factors increasing and reducing demand, directly and indirectly influence the demand and the overall purchasing power of the population.
on the video: How to organize supplies from wholesale suppliers
Reducing demand caused
- The slow pace of recovery of the former income levels.
- Reducing the number of the working population.
factors, increasing demand
- Universal urbanization.
- Increasing the number of people, living alone. According to the people, leading economy alone, They spend much more family and have a high level of consumption.
- Increase salaries of people, employed in the public sector.
- The growth of Internet literacy, increase in the number of connections to the subscriber networks.
- Heterogeneity of the Russian market by region.
- import substitution. Russian consumer loyalty to domestic production grows.
trends, that affect the consumer behavior of the target audience
- drogerie store customers started to pay attention to the effectiveness of the goods and the price / quality ratio.
- Client is willing to try new products and more confidence in his personal experience, than advertising.
- Increased confidence in the products, the concentrate, which is enough for a greater number of uses.
- Consumers are willing to buy tools, intended for use, narrow section.
- New forms of production (gels, capsules, innovative dosage)
- Loyalty program show good sales results.
- Among consumers with an average income, above average and high, important environmental goods domestic consumption and chemistry for home / personal care.
Advantages and disadvantages of this business segment
- Extensive target audience.
- Direct competition is relatively small.
- The small size of initial investments.
- Indirect competition is at a high level.
- Staff will have to deal with an extensive range of products and many commodity items.
- There may be a simple product, which is not gained popularity due from the buyer.
It is worth noting, that today in certain segments of the target audience has been an increasing demand for environmentally friendly household chemicals and cosmetics, while there are worthy representatives of the domestic production for a good price. Besides, your customers may also become firm, providing professional cleaning services for private and corporate clients.
Over the past year the market showed gains drogerie 8,3%. experts note, that women tend to save on the purchase of means for cleaning, but quality cosmetics at cheaper products, they are not yet ready to replace.
The main taxes paid
|Tax on profits||Profit||Month||20%|
|Property tax||value of property||According to the schedule of payments||2,2 %|
|Income tax||wages fund||month||13%|
|Social payments||wages fund||month||34%|
- Basic Documentation for the opening activities
- Federal Law of 08.08.2001 N 129-FZ (row. from 03.08.2018
- Federal Law of 29.06.2015 N 162-FZ GOST
Retail chains now offer favorable conditions of cooperation for wholesale customers. So, range becoming more versatile, and some brands are working, to cover all the possible needs of drogerie-realtors in household products.
project costs (in rubles.)
|Name expenditure||cost of|
|Qty (PC)||per month||in year||One-time purchase||Total costs per year|
|Purchase (rent) room||from 40 m.||33 333||400 000||66 667||466 667|
|Repair of premises||from 40 m.||120 000||120 000|
|Buying equipment||3||25 220||25 220|
|organization expenses||25 000||25 000|
|Purchase of computer equipment||1||30 000||30 000|
|Shopping in the store for the implementation of||12||100 000||1 200 000||200 000|
|Create site, purchase hosting, purchase of the necessary scripts||1||47000||47 000|
|Constant advertising costs||12||45 000||540 000||540 000|
|Salary||12||340 305||4 083 660||4 083 660|
|– including. taxes||12||82 620||991 440||991 440|
|Unexpected expenses||31 388||31 388|
|in total:||518 638,33||6 223 660||345 275||6 568 935|