Business clothing store plan

Business clothing store plan
Business clothing store plan
Business clothing store plan

What information should contain a business plan for a clothing store

Summary of business by opening a clothing store plan

This project - a plan for the creation of private enterprises for organizing business plan for a clothing store 24 of the month. First of all, list the key points of the process of creating a business plan for launching a clothing store. In the first place there is the project idea, and objectives of the project, such as:
  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand for filling niche apparel sales and accessories, depending on the chosen niche.
  4. nature of the enterprise: enterprise for realization of clothes and accessories, depending on the chosen niche.
  5. Enabling and cover consumer demand.
  6. Finding and conclusion of contracts with investors.
  7. Project cost: 3 150 000 rubles.
  8. financing of the project: By obtaining a commercial loan in the amount of 3 150 000 rubles.
  9. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
  10. payback period: 2 of the year.
  11. the investor's income will be 214 620 rubles.
  12. Payment of interest on the loan starting from the first month of this project.
  13. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  14. Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  15. The total amount of accrued interest will be 214 620 rubles.
  16. The payback period from the beginning of the project 1 month.
  17. Payback period with discounting 2 of the year.
  18. The overall economic benefits of the project for the life cycle of a conditional 65 726 144 rub.

stages of the project

stages of the project Test conditions Deadlines
Home project, Development of the concept store 1-2 of the year
The conclusion of the investment agreement 1 project of the month 1-30 banking days
Getting credit Having a proper set of documents 30 calendar days
Adding yusreestr, registration with the administrative and tax authorities The conclusion of the investment agreement 1 -30 calendar days
Selection of locations and documentation preliminary work 30 calendar days
Buying equipment The conclusion of the investment agreement 1 -30 calendar days
Equipment installation Obtaining investment funds 1 -30 calendar days
recruitment production activity 1 -30 calendar days
Training End of ethane production organization 1 -30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 12 – 24 of the month

algorithms action, prescribed in the business plan of a clothing store

The business plan of the women's clothing store The following algorithms are registered to start business activities:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.

on the video: How to make money by selling clothes from scratch

How to open a clothing store from scratch

First of all, it is worth noting, that this segment of business is quite extensive, and if you want to cover a wider range of target audience - women, men and children of all ages, then the best option would be to open a clothing store franchise. Novice businessman should take into account in the business plan such point of marketing development, as the presence of a mobile clothing store. according to research, a growing number of users to make online shopping via mobile devices. Most often it is - smartphones. Very good customers react to clothing stores, discounters and bargain-sale.

Franchise or startup?

Promotion of a startup from scratch The acquisition of an existing business The acquisition of the franchise under the terms of the concession agreement
Benefits disadvantages Benefits disadvantages Benefits disadvantages
An independent decision on the amount of initial capital, costs and choice of activity distribution format Selection of suitable premises for the shop is associated with some difficulties, may have problems with landlords: unplanned increase in rents or one-way contract break after, indoors have been made and carried out repairs necessary communications. It reduces the time to start a business work: all preparatory steps have already been passed, you only need to carefully read the business owner documents, to identify pitfalls. Business for sell mostly because of its profitability or unprofitability. before, you sign a contract of sale, check the traffic of the target audience, the amount of average check and the ability to generate additional revenue through the implementation of their own unique strategic developments. The franchisor will provide support at all stages of business formation The need to pay lump-sum payment (one-time payment) and royalties (monthly payments). Rather high threshold of entry into the business.
Individual selection of women's clothing shop concept, range selection, identifying the most profitable pricing system Data demand analysis can be imprecise, and this factor may adversely affect the advantageous content store required range. Need to monitor the timely logistics and supply a new product. Sometimes you can buy ready-made business with a set of equipment and room repairs. By purchasing ready-made business, Be prepared to pay debts – loan, taxes and incur other expenses of the former owner. Debugged all business processes, you will be provided in support mode 24/7, you will have a ready customer base and promoted brand with loyal audiences. The need to strictly comply with all the requirements of the franchisor and keep commercial secrets. without the possibility to try out their own ideas without prior approval from the head office.
Ability to conduct the business model and the elaboration of business processes and strategies on their own, based on our own experience. All business processes, relating to the registration, opening, promotion of new business would have to own, which is associated with a certain degree of risk. Key business processes are debugged: ready supplier base, customer lists are turned, defined target audience, staffing personnel, ready documents, concerning the operation of the business and its tax burden the, who sells you a ready-made business, not always interested in, to have his case brought the income you have, and free assistance in the future more often you provide will not be. At the start of the stage in the city you will assist in the search and selection of premises, you will be available to the design project streamlined operating business processes, related supplies, selection and training of staff and more according to the concession agreement The right choice of assortment and suppliers rests with the franchisor.
You can create a unique and creative brand, capable of competing with the already existing on the Russian market, work under the guise of personal, registration of its own brand. business scaling occurs forces of businessman The store already has loyal to his audience and some recognition within the city The store may have a negative reputation among buyers, and often this fact is quite difficult to recover. Prepared promotional materials, assistance in promoting, selling site, training franchisees effective methods. The franchisor will require activity reports, execution of sales plans, and follow the instructions, specified in the concession agreement.

Each of these businesses has its pluses and minuses, Although mainly a choice of activities associated with financial risks and the ability to obtain a sufficient amount for initial investments in their business. For, to open a clothing store, which will bring stable high income, necessary to determine the future of the business audience spruce.

The target audience, portrait of the ideal customer

We calculate your target audience on a number of grounds


  1. Sex - it will be men, women or children;
  2. Age - teenagers or adults held people;
  3. Nationality - some national peculiarities in the formation of proposals objects wardrobe for men and women have to be considered fashion-retail owners;
  4. Family status. Family shopping for a wide range of target audience and find their regular customers, but here you need to take into account the needs of the audience. As well as features of the region, which plans to open a retail outlet with clothing.


  1. country;
  2. locality;
  3. population - in a small town does not make sense to open a store a limited collection and the latest novelties of fashion houses;
  4. climate.


  1. Education - people with higher education, usually, can afford a little more. Besides, it is the modern high school students trying to make their wardrobe was as close as possible to the global trends and consistent with general concepts about fashion, beauty and comfort;
  2. specialty;
  3. source of income;
  4. income level - it can be shop-boutique, and it is possible to open a highly specialized shop worker and tourist clothes;
  5. reference group.
  6. religious beliefs and idols.


  1. life position;
  2. values;
  3. interests - clothes sometimes reflects a person's inner world, his outlook on life and society. If a person considers himself to any subcultural group, the style of his behavior and clothing in harmony. You can earn on, to trade in certain trendy and comfortable accessories for other musical currents or the scope of interests of citizens;
  4. Lifestyle.

It should be emphasized, that the fashion-retail little out of the major shopping centers and free-standing stores in the online sphere, which opens up many more opportunities for interaction with a potential customer. Besides, people become loyal to the online shopping: respecting the owners of online clothing stores offer this service, as a fitting home. This is especially true for children's clothing stores, so how to choose clothes for a young child, especially in winter, when repeatedly need to dress and undress, a very long and tiring. Parents are willing to pay extra for the service and delivery, to be able to see your favorite thing in the comfort of your home.

Also beginning businessman should pay attention to the fact, that the share of the Asian fashion-retail will account for up to 40% international sales of clothing and footwear. In monetary terms, the market volume will be 1,4 trillion dollars.

According to the data, consumer audience sensitive to the percentage of personalization, which today reaches more than 40 percent. So, some customer data to help realtors to use their experience in online sales and improve service levels. Personalization will help create a spectacular modern way of taking into account all the wishes and needs of each individual client.

na video: Sales through Instagram. Business for menswear


Today, the wholesale market of fashionable and quality clothing replete with a variety of offers from suppliers. The most profitable considered as shipments from China - here you can find almost everything, what you need for a successful start, and the process of customs clearance of the product itself will be faster and easier.

How to select a supplier from China:

  • Clothing from the company is an attractive price and good quality. It compares favorably with the United States and European manufacturers in order, it uses to produce sportswear line and professional equipment, modern technology a loyal price. Clothing of this brand is quite popular among young people, who use it in their everyday wear.
  • Li Ning- company combines sports and daily style. Produces a wide range of products - from the home to the winter sets good quality down jackets.
  • Casual wear supplier offers Zuc Zug, and young people appreciate the clothing brands Yang Dui Qiuhao.
  • Winter, spring and autumn wear well represented at the company Bosideng.
  • comfortable, stylish clothes with elements of ethnic style, you can pick from the supplier's Saint Angelo.
  • Business clothes well represented brand stands Romon. Women's weekend and casual outfits supplied by Una Wang and Mary Ching.
  • Manufacturers of jeans: brands Simplee, Vadim, Shein, Goplus and a number of other.

How to purchase a consignment of goods in China

  1. Come to the country to, visit the production, personally interact supplier, Besides, such meetings, taking into account the mentality of the Chinese, help to significantly strengthen the partnership and trust you as a reliable person, increase. Personal presence will also help to monitor compliance consignments necessary standards and certification rules.
  2. With the help of intermediaries - this significantly raises the cost of goods. For you will work on the selection range, take care of the timely delivery of goods, the design of the necessary documentation, and customs clearance of cargo. Such an embodiment is suitable for those, who are just taking their first steps in business at the opening of a clothing store for those, who have difficulties in conducting personal negotiations with the Chinese side.
  3. Purchasing an assortment for your store on popular online wholesale platforms AliExpress, Alibabaand other similar.


Stylist, who also serves as a sales assistant, assists in choosing the most suitable model, unobtrusively indicates the advantages and disadvantages of a kit. When choosing clothes and accessories, the style of the client must be taken into account, his figures and the ability to correct imperfections using the color of clothes, print, style.

on the video: Clothing business. How to open 26 stores from scratch. Co-founder of Patrikman

Requirements for premises clothing store

In addition to the usual norms of SES and Rospotrebnadzor, which should correspond to the premises you have chosen for business, remember that, that all communications, which must be in good condition, should serve to increase profits. So, it is important to pay attention to such points of the business plan, like sales area zoning and lighting.

Today, the most popular in the fashion retail market are LED lamps, which create the necessary mood and allow you to save the size of energy bills.

project costs (in rubles.)

Name expenditure cost of
Qty (PC) per month in year One-time purchase Total costs per year
premises Larenda from 100 m 120 000 1 440 000 2 400 000 1 680 000
Repair of premises from 100 m 280 000 280 000
Buying commercial equipment from 20 items 215 485 215 485
purchase of goods for realization 120 000 1 440 000 290 000 1 730 000
11rnobretenne computer equipment 1 30 000 30 000
Create site, payment hosting, development of Internet design and site maintenance 1 15 000 180 000 120 000 300 000
Fixed costs of online advertising 12 12 000 144 000 144 000
Salary 12 410 040 4 920 480 4 920 480
– including. taxes 12 112 000 1 344 000 1 344 000
Unexpected expenses 117 548,5 117 548,5
in total: 410 040 8 124 480 1 293 033,5 9 417 513,5

Documentation of women's clothing shop owner

  1. analiz_rezultatov_monitoringa
  2. sistema_optimizacii_assortimentnyh_matric
  3. primer_rascheta_assortimentnyh_matric
  4. kratkoe_predlozhenie_assortiment_matrica
  5. Dolgnostnaya-instrukciya-menedgera-by-prodagam-form
  6. Basic Documentation for the opening activities

Financial plan

The main taxes paid

Name base Period Rate
Tax on profits Profit Month 20%
NDS added

cost of

Month 18%
Property tax value of property According to the schedule of payments 2,2 %
podhodnyh tax wages fund month 13%
Social payments wages fund month 34%

How to choose the system of taxation Clothing

  1. UTII - it is profitable to choose such a system, if the floor space of the premises occupies no more 20 quarter. m.
  2. Patent - for a store ranging from 20 to 50 square meters.
  3. USN 6% from income you can choose, if the sales area of ​​a clothing store exceeds 50 square meters. At the same time, only insurance premiums for the self and employees are taken into account.
  4. before, how to choose a tax system, get acquainted with the peculiarities of the tax system in your region - the legislation provides for differences and advantageous offers, depending on, in which region of the country does the entrepreneur start his activities.

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