Business plan car wash

Business plan car wash
Business plan car wash
Business plan car wash

What information should contain a business plan car wash

Summary of business plan to open a car wash

This project - a plan for the creation of private enterprises for organizing business plan for car wash 24 of the month. First of all, list the key points of the process of creating a business plan for the launch car wash . In the first place there is the project idea, and objectives of the project, such as:
  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand to fill a niche of cars of different types of cleaning.
  4. nature of the enterprise: the company to implement the service car wash.
  5. Providing the opportunity to organize a car wash and cover consumer demand.
  6. Finding and conclusion of contracts with investors.
  7. Project cost: 4 801 930 rubles.
  8. financing of the project: By obtaining a commercial loan in the amount of 4 801 930 rubles.
  9. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 17,5%.
  10. payback period: 2 of the year.
  11. the investor's income will be 309 004,2 rubles.
  12. Payment of interest on the loan starting from the first month of this project.
  13. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  14. Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  15. The total amount of accrued interest will be 309 004,2 rubles.
  16. The payback period from the beginning of the project 4 of the month.
  17. Payback period with discounting 1 year.
  18. The overall economic benefits of the project for the life cycle of a conditional 5 109 782,62 rub.

Stages of the project business plan car wash

stages of the project Test conditions Deadlines
Home project 1-2 of the year
The conclusion of the investment agreement 1 project of the month 1 -30 banking days
Getting credit Having a proper set of documents 01 month
Adding to the state register, registration with the administrative and tax authorities The conclusion of the investment agreement 1-30 calendar days
Selection of locations and documentation preliminary work 30 calendar days
Buying equipment The conclusion of the investment agreement 1-30 calendar days
Equipment installation Obtaining investment funds 1-30 calendar days
recruitment production activity 1-30 calendar days
Training End stage production organization


1-30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
Conducting marketing company enhanced advertising, to learn about the company 1-3 month project
End of project 12 -24 of the month

algorithms action, prescribed in the business plan car wash

The business plan car wash spelled out the following actions to start a business algorithms:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.

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The urgency of providing services at the car wash

Today, the service providing transport services acquired several new formats, It became more automated and therefore accurate and popular. Everything is geared towards comfort and pleasant pastime of the client - in a car wash, relax, and to call the car at any time convenient to the client time and place. wash created for the more modest queries Self - hence, this business demand, it remains only to find their niche and act.

Risks creating a car wash from the ground up

For, to a business plan like investors, you need to include such a clause, the risks. They can be commercial, financial, economic. Risk analysis and market monitoring for the appearance of new legislation, technology and other factors, directly or indirectly affect the activity - a measure of, that you treat the matter seriously. It must be considered as force majeure. One of the most obvious risk is the rapid wear of both equipment, and the room itself. Car Wash- it's a constant work with steam and water. Also, you are waiting for the big expenses for the use of municipal resources - water and electricity.

Among the main business risks are the following:

  1. unprofessional staff, theft, trade in services is cash.
  2. Problems with equipment
  3. high competition
  4. High barrier to entry into this area of ​​business.

The most popular in Europe are considered portal and tunnel car wash. There is carried out manually only clean business class car at a high price.

on the video: How much can you make owning a car wash? Part 1.

How to choose the format of the business at the opening of the car wash

type of car pros work Minuses
Car pomyvka carried out manually A small amount of average check - come more customers

Quality pomyvka

Demand for this service is at a consistently high level

Long time service

Small regular income provided unexamined marketing plan and program to attract more customers

The risk of damage to the paintwork

Washing with brushes It does not require staff, no contributions to the funds and the need to wage every month

Qualitative guaranteed result

Large investments in the acquisition and maintenance of equipment
touchless car wash Minimal risk of damage to car paintwork

Involved a minimum of staff

The need to purchase high-quality certified chemicals and expensive equipment
Dry Cleaning Car The result is almost perfect

Minimum costs for the purchase of equipment

The need to train employees, carefully selected a team of staff
Automatic portal You can have a number of additional services, which are paid separately The need to purchase high-quality certified chemicals and expensive equipment
Automatic conveyor You can have a car wash service for trucks and bolshegruzov, which will bring additional income Equipment is costly

We need qualified staff with experience

classification of car washes

Classification of carwashes in height cars and their Description

  • Designed for passenger cars.
  • For "cars are", SUVs, minivans.

In the same manner vehicle purification from impurities

  • With brushes,
  • contactless,
  • combined.

Most of the conveyor car wash uses brushes. The service is non-contact cleaning, usually, It comes as an extra and must be paid separately.

On a class performance / throughput capacity of service without compromising the quality of work

  • Maloproizvoditelʹnye, able to serve from thirty to sixty cars per hour;
  • sredneproizvoditelnye, serving from sixty to eighty cars per hour;
  • high - from eighty to one hundred and sixty cars per hour;
  • superproductive can be serviced by one hundred and sixty cars per hour, and more.

Washes performance level depends on the length of the conveyor line. Superproductive car wash can now be found only in the United States, where there is even own a car in adolescents.

on the video: What you should know about car wash! Overview, secrets, our experience! All of the case!

Also car classified by price

  • So, Easy assembly line to service the cars will cost the business founder in 60 000 euro
  • The average cost line has a price tag 70 000 euro.
  • expensive cost ranges from 200 000 euro.

Another type of car washes, that have become popular both abroad, and among the inhabitants of Russian cities – This car wash on call.

services, which will have a car wash on call

Car wash arrives at the customer calls to anywhere in the city

The algorithm works on call cleaning

  1. The customer orders the service, call a phone number or contact the administrator of any convenient way.
  2. If the machine is free, washers are sent to the address.
  3. Upon arrival, washers establish a rubberized pad, into which a car, – playground inflates and forms a kind of mini-pool.
  4. Going car wash.
  5. The used water is pumped into the empty tank. as the place, which was an autonomous pomyvochnaya, remains dry, no sanitation, and municipal regulations are not violated.
  6. Water tanks are designed for bathing more than five cars. After washing six cars of varying degrees of contamination, you need to fill up with clean water and drain the dirty, if you can not connect to the city sewer system directly.

Advantages of car on wheels

  • Mobility allows you to build up a presence in several parts of the city.
  • No need to execute a contract of purchase / lease of premises, It does not require the permission of sanitary - epidemiological services in the conduct of activities;
  • The customer saves time, but it is worth to take care of timely order pomyvochnaya machine and its timely arrival at the place of order.
  • This business is seasonal, but still it remains popular and in the hot season.
  • Besides, the client machine wash, and bring in proper form, We can offer a number of additional services, for which you can also get money.


  • You can not always control the time of arrival at the car wash place order.
  • It is not always possible to trace, a range of services to execute a command washers: for half the price they can "cash out" clean up the client machine from the inside, wash the engine or machine polish, spending while your non-lethal weapons.

Car wash Self

Another type of car, which is largely in demand among the population with income below the median and average, This self-service car wash - the customer pays only for the time to use your materials, placing and water.

According to statistics, more 60% all sinks, which open in Europe - is a self-service car wash. In our country such while only 15%, however, a segment of small and medium-sized businesses is gradually increasing amounts. online ticket office, which necessarily must now be equipped with business in Russia, It allows to gather more accurate statistical data regarding attendance and popularity of this type of business.

Car wash can be opened on the basis of an existing business as an alternative to obtain additional earnings. This can make dealership owner, service stations, tire and other automobile business.

For, to legalize the car wash in any format, except for cleaning on wheels, must

Rent or buy a piece of land or premises, appropriately in all respects for the organization of car wash. The main requirement - the removal of car wash from homes for at least a hundred meters and uninterruptible communications - water and electricity. Important, to in legal documents, accompanying land, It was listed option "road service" or any other similar designation.

The range of services and receipt of additional earnings

The range of services can be extended: eg, offer customers a sink separate parts of the car such as glass, housing, wheels, lighthouse, underbody, engine. A more thorough cleaning of the car interior.

Business plan car wash
Business plan car wash


Choose the place of your business location, follow a simple rule - the rule of law lease or purchase of land in the selected area, as well as the proximity to places of accumulation of cars and convenient access. Start can be in several formats, depending on the size of your upfront investment. Acquisition of premises in advantageous point of the city - is the most profitable and at the same time costly. You can rent a room on the gradual redemption, however, not all the owners refuse to obtain permanent income.

The signing of the lease agreement

Here it is necessary to set out clear terms. So, after all the preparatory activities, the landlord may refuse further cooperation, and you will lose time and money. Besides, car wash project, you must register and agree with a number of supervisory bodies, and it also has a number of additional expenses. You can rent a currently running a car wash, buy a franchise or buy an existing business - in this version are also a lot of pitfalls, therefore, it is useful to enlist the support of an experienced lawyer, who can correctly process the deal on legal grounds.

car wash room requirements

Besides all of the above, care must be taken to equip the hangar for washing: there need to install good lighting and gidroteploizolyatsiyu.

How to register a business in the car wash

For, to carry out their activities lawfully, You can also select the form of a Limited Liability Company.

What you need:

  1. Statement on the decision on the opening of private enterprise
  2. Certified documents for opening companies,
  3. copies of the articles of association, the Memorandum of Association, certificate of registration ("LTD") business project, Business Plan, company passport, its details- banking and personal data of founders, Information about the size and condition of the authorized capital (no less 10 000 rubles). The certificate of registration to the tax office (US). A copy of the letters of the State Statistics Committee. Card registration of CMC. Documents for the acquisition of, lease or sublease of land / premises.
  4. List of services, with an approved and coordinated with the State Sanitary Inspection. Resolution of the fire safety service. The contract for the provision of public services. BTI passport to set up shop.

For, to stand out from competitors, you need to create fudzonu next to the car wash, or a comfortable waiting room for clients.

  1. Registration IP
  2. Register Company
  3. The primary documentation-on-opening-activity

Please also read the regulations Rosstat order from 12.01.2018 N 5 “On Approval Guidelines for completing the federal statistical observations N-1 “Information on the commissioning of buildings and structures” and Letter from the Russian Ministry of Finance 03.09.2015 N 03-11-11/50699 <About the patent system of taxation>.

Marketing plan business plan car wash

before, than to open your own profitable business at the car wash, necessary to conduct a market analysis, which allows to determine the presence and degree of fullness of the city close to your target audience, its problems, goals, needs. Based on this, you need to analyze activity of competitors, to include in your business plan car wash their main advantages and disadvantages, and describe your major differences from the direct competitors.

Remember, that investors in their decision to give you a loan to start a business for the purpose of subsequent income, will be based on the actual numbers of your business plan, but they simply have nowhere to take without conducting statistical research.

The more potential customers know about you, all the better. The main thing - to focus on the immediate target audience and most importantly - at the level of earnings: ie it will sink the budget, and income will receive by increasing the number of customers, or VIP clientele, and only a few customers a day with a high amount of checks. Based on this, can form a promotional offer and place it on banners near petrol stations, A TABLE, shinomontazhek and other institutions, providing automotive services. The main factor of success - is the formation of convenient access to your carwash. The second key point is the design of parking, where customers can wait for their turn. It is worth noting, that modern man does not like to wait, so you need to brighten up the tedious waiting time and reduce it to a minimum. This will help qualified personnel and software for car of the modern and high-tech type.

Today, any business must be submitted online: in social networks, on Yandex maps, as a mobile application, on its website. So, mobile app can not only attract a significant number of clients, but also facilitate the work of the head and the monitoring of key business processes.

So, mobile app will give Statistics: wash load, the most popular services among customers, time, spent by staff at the service of one car. In the semi-automatic mode, the order and booking of free time on car washing.

According to statistics, is actively working to attract new customers and word of mouth is the analog. loyalty program in the form of bonuses and accumulative points stimulates all new car visits. Today, customers in VIP style have become more demanding and try, to a minimum for the possible they were given the highest possible service. This kind of business, as mobile car wash, require substantial financial costs. So, for the acquisition of an autonomous wash plant-based car "Gazelle" would take about 30 000 dollars. However, a simple set of equipment will be cheaper - 10 000 dollars. before, you open a serious business, as the car wash on call, check the following factors: region, in which you are going to work - the inhabitants of remote from regional centers of cities will simply not be able to order such a service, even if the demand for it is high, the presence of competitors , Car dimensions, the owners of which you are going to provide a service.

on the video: Open car wash correctly! You should know it …


In addition to washers, who will work in shifts, you need to hire an administrator and manager (Manager), who will take orders and distribute a visit to the car wash. In this way, machine will immediately stop off on the conveyor and the waiting time is significantly reduced, and the workers will be clearly allocated work time - will not be idle and buzz, during which it is difficult to meet all the necessary standards for a thorough bathing each individual car. Your staff must be polite, neat, cleanliness and honest.

In a normal part of the state for the car of the middle class:

  • Company / Founder Director, Business owner;
  • accountant, who will work with you from time to time based on the outsourcing contract;
  • cleaning manager, which will take orders and follow their carefully executed, as well as the timely and full payment;
  • dispatcher, which will distribute the schedule of visiting clients car and the range of services.


  1. Hand washing - two units;
  2. filters for water;
  3. pressure vessel;
  4. compressor plant;
  5. penokomplekt;
  6. a vacuum cleaner- two units;
  7. Cleaners for salons.

Rightfully the best manufacturer of sinks are Germany and Italy.

Features selection of equipment for car washes

The main technical means for washing the car - it's washing guns. It should be carefully selected types of such equipment for the professional car wash and wash self-service. Self-service is better to choose washing guns with pressure up to a hundred bar. Typically, washing guns have a pressure indicator 140 bar and more. In the absence of not crawled skills dealing with such equipment, the client can cause injury to yourself or, pistol at the wrong angle, damage to the paintwork of your car.

Knowledge of the basic cleaning program is also extremely important for the quality car cleaning. So, There are differences between the programs of "foam", "Water under high pressure" and "wax". A better option would be hiring a consultant, who will talk about the intricacies of dealing with one or another tool pomyvochnaya.

We define a portrait of the ideal customer. Who is he?

  1. Client regardless of income level and social status will choose the sink, which is the most convenient.
  2. important quality, speed of service and wide range of services at an affordable price.
  3. More likely to respond to customer bonuses and loyalty program for regular customers.

To comfortably accommodate a large number of clients, better to install two to six pomyvochnaya posts at the start of business.

The expenditure part of the business plan car wash

So, Rental car wash can cost about:

  1. lease of premises 1 month 55 000 rub.
  2. Payment of utility bills 20 000 rub.
  3. installation of video surveillance systems 17 000 rub.
  4. the cost of accounting services and the registration of individual entrepreneurs 11 000 rub.
  5. purchase of consumables 12 000 rub.
  6. marketing plan 22 000 rub.
  7. redecorating 9 500 rub.
  8. form for employees 6 600 rub. - for six people
  9. other expenses 5 000 rub.
  10. waiting room design for increased comfort of clients - Zone vayfay, furniture, dishes, coffee machine and Other 14 000 rub.

project costs (in rubles.)

Name expenditure cost of
Qty (PC) per month in year One-time purchase Total costs per year
Rental area (building) 100 m. 120 000 1 440 000 1 440 000
car project 1 280 000 280 000
reconstruction of buildings 1 3 500 000 3 500 000
Routine maintenance and repair of equipment 1 45 000 540 000 540 000
Fire alarm 1 23 000 276 000 276 000
CCTV 1 10 000 120 000 120 000
Communal payments 1 45 000 540 000 540 000
Removal of sludge 1 19 000 228 000 228 000
Car chemistry 1 17 625 211 500 211 500
Equipment (television, telephone set, vacuum cleaners, and pr.) 1 206 391 206 391
The cost of the cash register 1 21 600 21 600
Overalls for cleaners 2 the set of the winter and 2 of Leto 2 369 28 428 28 428
Buying furniture for a client, reception area 100 000 100 000
Advertising costs 45 000 540 000 540 000
Salary 12 283 140 3 397 680 3 397 680
– including. tax 12 74 820 897 840 897 840
Unexpected expenses 0
in total: 283 140 7 321 608 4 107 991 11 429 599

on the video: Market prospects carwashes in Russia

Calculation of prices for services provided in the car wash

Pricing Policy car rental

  1. Washing Cars - 300-350 rub.
  2. Cleaning of large-sized cars (jeeps, etc.) – 450-550 rub.
  3. Coach - 550-750 rub.
  4. Wash the top - 200-400 rub.
  5. Interior cleaning - 150-250 rub.
  6. Purge - from 200 rub.
  7. Carpet cleaning by 100 rub. per square meter
  8. The service is polished boards and wheels from blacking 100 rub.

In order to attract the largest possible number of customers, you need to make a special offer for marshrutchiki and taxis.

The benefits of such a marketing move several:

  1. more cars can be serviced in a short time
  2. pay less percentage washers (40% the value of the bathing machine).

Taxi and city bus running every day with lots of people, often it is not the owners of cars, so they can remove a little less carefully, than owners of cars, and besides, time for such people - money, and the faster the work your staff and the taxi driver will provide car washed, ready for work - the better. In this way, Your earnings will depend not on the high prices for services, and the number of clients. If there is a possibility, you can make the sink clock and hire more staff. So, It is considered to be quite profitable option staffing in two shifts 4 people each. When the clock was working two shifts in the washing of 4 man. I formalized eight employees only three. Employment in the economy segment depends on the number of clients and properly balanced pricing.

Working with the target audience is completely different VIP class, However, initial investments there is much more substantial, as well as the level of competition.

The calculation of prices for the car on call

Usually washing service on call costs from 1 000 rubles.

Equipment for autonomous cleaning Housewife

  1. pump;
  2. hoses of different length and diameter;
  3. rubber pad for car accommodation;
  4. container for the washing process and the pumping of fresh water servings;
  5. apparatus, which may be fed with water under high pressure;
  6. Cleaners;
  7. means for washing the vehicle - from the inside the outside, flavors;
  8. soft brush, shtadyashtie gubki.

Some, especially picky customers, require, that all chemicals used were certified. No special license or certificate is not required. To register your legal business at the opening of the mobile car wash on call, you must have a document from Rospotrebnadzor, permitting activities, and register yourself as an individual entrepreneur.

Period Name of Service The volume of production and sales in a month (PC.) price Revenues from sales (rub.)
1-12 monthly investment body Washing 40 cars per day

1200 machines in


from 350 to 500 rubles 420 000
1-12 monthly investment polishing body 40 machines in


1200 machines in


from 750 to 1 100 rubles 900 000
1-12 monthly investment engine Washing 15 machines in


450 machines in


from 350 to 500 rubles 157 500
1-12 monthly investment Cleaning, wet and dry 10 cars per day

300 machines in


from 750 to 1100 rubles 225000
1-12 monthly investment interior cleaning 1 car in


30 machines in


from 4 500 to 6 500 rubles 135 000
13 — 24

month operation

body Washing 40 cars per day

1 200 machines per month

from 400 to 585 rubles 480 000
13-24 Month operates van Ia polish


40 machines in


1200 machines in


from 877 to 1 290 rubles 1 052 400
13 — 24 month operation engine Washing 15 cars per day

450 machines in


from 350 to 500 rubles 185 000
13 — 24 month operation Cleaning, wet and dry 10 machines in


300 machines in


from 880 to 1 300 rubles 264 000
13-24 month operation interior cleaning 1 car day


from 5200 to 7600 rubles 156000

on the video: Work at the car wash // how much income?


For, to have a minimum load tax, and still operate within the law, you can choose a simplified tax system (USN) with 15% income tax. You can also select a single tax on income sane (YeNVD). NACE codes for car washes – OKVED 45.20.3 - washing vehicles, polishing and the provision of similar services.

Name base Period Rate
Tax on profits Profit Month 20%
ESN wages fund month 30%
Income tax wages fund month 13%

How to agree on a draft business plan car wash

The business plan should include the project of all repairs, connection of communications and other changes, scheduled for introduction at the site - their own or rented. The project must necessarily comply with SNIP, GUEST, and other regulations, of the approved legislation. The process of matching the document passes during 30 calendar days.

territory, adjacent to the car wash, you must equip: bring lighting, install appropriate signage, advertising signs and other.

Important! In the financial business plan car plan should enter this item, both sunk costs - is financial investment in land. These include the following factors:

rent, approval process and obtaining business permits on a allocated land, communications summing, land improvement.

To avoid cost overruns, choose special equipment with an accurate dispenser and keep an eye on customers, who spend too much car chemistry on self-service car washes.

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