- What information should contain a business plan for hotels
- Summary of the business plan for the hotel opening
- stages of the project
- algorithms action, prescribed in terms of hotel business
- In the hotel business plan spelled out the following actions algorithms for starting a business at the opening of the hotel:
- The urgency of the opening of business on accommodation
- Format hotel work
- business hotel project plan
- project costs
- The tax burden
- The hotel staff
- The modern approach to hotel business
- What you need to additionally register in the hotel business plan
- Marketing Plan Business Plan hotels
- for the opening of business documentation
- The target audience
- Tips novice businessmen
- the volume of a plan to provide services to the settlement period
- The estimated amount of revenue
What information should contain a business plan for hotels
Summary of the business plan for the hotel opening
- This project - a plan for the creation of private enterprises for organizing business plan for hotels 24 of the month. First of all, list the key points of the process of creating a business plan for the launch of the hotel. In the first place there is the project idea, and objectives of the project, such as:
- Creation of an enterprise with high level of profitability.
- Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
- Satisfaction of consumers demand for filling niches accommodate guests in a comfortable environment, increase tourism infrastructure cities.
- nature of the enterprise: company to provide guest services services.
- Providing the opportunity to stay with high comfort at an attractive price in another city for customers with different levels of material prosperity.
- Finding and conclusion of contracts with investors.
- Project cost: 5 202 849 rub.
- financing of the project: By obtaining a commercial loan in the amount of 5 202 849 rubles
- To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
- payback period: 2 of the year.
- the investor's income will be 163 800 rubles.
- Payment of interest on the loan starting from the first month of this project.
- Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
- Implicit interest rate on borrowings 14%. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
- The total amount of accrued interest will be 163 800 rubles.
- The payback period from the beginning of the project 4 of the month.
- Payback period with discounting 8 months.
- The overall economic benefits of the project for the life cycle of a conditional 13 808 051,38 rub.
stages of the project
stages of the project Test conditions Deadlines Home project 1-2 of the year The conclusion of the investment agreement 1 project of the month 1 -30 banking days Getting credit Having a proper set of documents 30 calendar days Adding to the state register, registration with the administrative and tax authorities The conclusion of the investment agreement 1-30 calendar days Selection of locations and documentation preliminary work 30 calendar days Conclusion of a lease / purchase contract of the building The conclusion of the investment agreement 1-30 calendar days Buying equipment The conclusion of the investment agreement 1-30 calendar days Equipment installation Obtaining investment funds 1-30 calendar days recruitment production activity 1-30 calendar days Training The end stage of the production process 1-30 calendar days Conducting marketing company 360 calendar days 1-360 calendar days End of project 12 month – 24 month
algorithms action, prescribed in terms of hotel business
In the hotel business plan spelled out the following actions algorithms for starting a business at the opening of the hotel:
- The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
- Business Registration in the state regulatory and tax authorities.
- Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
- services, now rendered.
The urgency of the opening of business on accommodation
According to experts, the main flow of tourists in Russia comes from China, Japan, Korea and the Middle East. Besides, active dialogue with Asian countries in recent tunes on the fruitful work with them in the coming years. In its business plan should take into account this information.
The investor or the bank is important to know, your project in the future scaled, and the institution or private investor will receive a good passive income. Domestically significantly rose avibilety, so most people use private cars and prefer not to pay for a night in a hotel, and faster to get to your destination.
Regions are filled with new and innovative segments, that contributes to the development and strengthening of the infrastructure of comfort, in this way, hotel services are becoming more popular, they are of higher quality, service - better quality, while maintaining a competitive price. Business in the field of hotels and restaurants most acutely responds to changes in the macro- and microeconomic factors. Virtually all processes, which are now taking place in the world, globalized, borders are open around the world, and the modern consumer is demanding and difficult than a surprise.
The most popular institutions in the period of crisis in the economy is an economy hotel, and no category. The most popular places in the crisis - institutions of economy class, Hotels with no category. Basically, the hotel enjoys a family and business travelers.
- na video: Appart hotel from the communal part 1.
- on the video: Aparthotel Part of communal 2
Format hotel work
The following formats can be considered a mini-hotels of this type of business activity:
- Bed and Breakfast (“bed and breakfast”). Classification by star missing. At the disposal of guests - bed or two, Breakfast in the morning or having a mini-kitchen to prepare a very simple breakfast, which is sometimes enough heat in the microwave.
- Hostel. Budget option for accommodation of visitors and tourists. In one room is up to 20 beds, and more of them, the lower the rate.
- Mini-hotel or bed & breakfast. There is a reception desk, check for accommodation - average. This body can present a mini food court or bar.
- Motel. Often located at the slopes and busy highways. Very low cost of living, but the level of service and responsibility of owners are also reduced to a minimum.
Many aspiring entrepreneurs start a hostel - a mini-hotel, not designed for more than 50 guests. Hostel - this is not a business format, which can generate passive income: the owner of the first stage of the opening should be directly involved in the work. This market segment is growing: today in the capital works about 360 hostels.
Hostels are designed for a target audience of middle and low income - against the backdrop of the fall of the real income of most citizens of our country, demand for budget hotels is increasing: with 2014 by 2017 the share of hostels and apartments in the booking structure of Russia rose from 0,2% to 6%, people began to travel within their own country, and try at the same time to save on accommodation.
Today, most of these formats share the work of hostels:
- The hostel is in an apartment can accommodate comfortably with due to forty guests.
- Hostel Hotel to accommodate a hundred or more guests. Planners like a communal apartment.
- Large-scale hostel-hotel, eating area (cafeteria, a restaurant, fudkort) for the reception of hundreds of visitors.
business hotel project plan
first, than you need to do a beginning entrepreneur - an analysis of supply and demand in the city, as well as the need accordingly to the results of research, to determine the composition of the main target audience.
Good results are obtained by the analysis of competitors' activities - so you can identify the main triggrery (hooks, methods of attracting) client audience, the advantages and disadvantages of working, pricing methods, and many other "chips". Customers go there, where they can try something new without compromising service, at a nice price.
on the video: Hostel modern format
Small hostel for tourists the best place in the city center or close to key attractions. For business travel, and suitable accommodation near the train stations and congress centers. To adapt the hotel business plan can be chosen as a residential premises, and non-residential fund - only need to agree on all the local authorities and to issue the necessary documents.
Hotel business in the premises, relating to non-residential premises, It is from the point of view of the law is much more profitable, if you are going to settle in the hostel / hotel a point of catering. This hostel or mini-hotel is not allowed to be fitted only on the ground floors and in basements.
F&b-strategy (Food and Beverage “Cooking”), organized by the hotel or inn, can bring a good extra income businessman, but we need the right approach. The development of nutrition programs in the hotel - it is a complex dynamic business processes, which require careful approach. Basically, the investment will be spent on the recruitment of qualified personnel and the development of programs designed. The developed system will allow the Food and Beverage firmly occupy the chosen niche in this market segment and strengthen its position in relation to the direct and indirect competitors.
The main risks may be rapidly changing food fashion, a limited supply of funds and the investment of time
The area of the hostel is to be not less than 250 quarter. m., and with all the business processes of the hostel should always be under your personal control - in this form of self-employment will not be able to hire manager, which will be your representative. On assurances Experts, hostel area 120 "Squares" will require a permanent business presence founder. you need to build a professional business to rent space at the possibility of more 250 square meters. It is worth noting, that the placement of the hostel in the housing stock is fraught with the rapid closure of business due to complaints of unreasonable tenants. Relationships with tenants of the house is possible to adjust, instead of starting to elevate the territory, adjacent to the house and the entrances themselves.
on the video: How to open a hostel
The total size of the initial capital, which will allow to start in the housing stock, around one and a half million rubles. In non-residential fund, this figure will be about 5 000 000 rubles. Costs of repair facilities can be calculated by an equation: floor area * 16-18 000 rubles. Capsule Hotel will cost even more - so, if the standard bed, equipped shutters, will cost 7 000 rubles, the capsule will cost 40 000 and higher. You will also need to purchase a refrigerator, washing machine, equipped with the reception.
Repair and engagement of all necessary communications should be done taking into account all requirements of the guests and SES. It is important not to overload the hostel and do not turn it into a rooming house - guests must be comfortable, and most importantly - safe. Remember, the furniture is better to buy durable, as the guests something to break or behave too careful when dealing with furniture and other property Hostel. mattresses, according to reviews, best buy in Ikeja- it sparingly, and they will last longer.
Sound insulation and installation of surveillance cameras - the important stages of repair. The presence of the alarm is also highly desirable to digging. For, to receive their income lawfully, need to harmonize their activities with Rospotrebnadzor, MOE, fire safety and other regulatory authorities.
The real estate market today supplemented by organizations such as the type of hotel
- Floatel and Botella - hotels, located on the water,
- Lodges - hotels, built in national parks,
- Pousada - accommodation of guests in the castles and monasteries, needle - a hotel made of ice, rebuilt in the season and are more creative space for photos,
- capsule hotels,
- condominium (a kind of aparthotel), This private house, which is owned by several people, and pass it in full or in part.
Name expenditure cost of Qty
per month in year One-time purchase Total costs per year Purchase (rent) building 200 m 3 000 000 3 000 000 Furniture for rooms and reception 12 1 000 000 1 000 000 Purchase of washing equipment 2 90 000 90 000 Purchase of vacuum cleaners 2 38 980 38 980 The acquisition of television and other 13 56 550 56 550 Purchase of computers and laptops 1 100 000 100 000 Purchase of refrigerators 12 91 788 91 788 Communal payments 12 45 000 540 000 540 000 Shop for Supplies (detergents, linens, napkins, tual. paper) 12 50 000 600 000 600 000 Salary 12 210 800 2 529 600 2 529 600 including. tax 12 55 800 669 600 669 600 Create a site and its promotion 45 000 120 000 120 000 Unexpected expenses 449 731 449 731 in total: 255 800 2 529 600 4 947 049 3 099 331
on the video: How much money do I need to open a hostel
The tax burden
|Tax on profits||Profit||Month||20%|
|Income tax||wages fund||month||13%|
|Social Security contributions||wages fund||month||30%|
The hotel staff
You can also find freelancers, that for a modest fee will provide support as a revenue-manager, F&B manager, as well as finance specialist. It bears will also be a detailed study of the standards of key business processes. Standards Specialist,
What is the responsibility of the hotel staff
The maid must:
- to make high-quality housekeeping, including wet, and perform surface disinfection after eviction,
- timely change linens, bathrobes, towels,
- check the integrity of electrocommunications and equipment rooms,
- monitor the timely delivery of orders ready meals.
Hotel Administrator shall:
- accompany the client to his room,
- communicate with customers, adequately respond to complaints,
- issuing necessary documents for travel,
- able to work well with the booking system and other electronic systems, online hotel,
- fill the internal reporting.
Sample job Administrator instructions:
The modern approach to hotel business
Unformatted hotels will be to the taste of young people, who likes to try new and unusual, but it is quite narrow segment of the target audience. Hotels, furnished in buildings old estates, are not characterized by high popular - people interested in the new, modern design. new format, which can significantly affect the hotel business, It was ekonapravlenie. Hotels ecological format meant the maximum approximation of man to nature, which means electricity -no, steady water supply and other benefits of civilization. Tourists from other countries consider such exotic pastime and are willing to pay big money for this lack of service, but to focus on the Russian consumer is not necessary - many of our fellow citizens are confronted with on a daily basis at home.
Modular hotels performed well as a quick way to reach the level of self-sufficiency, however, this format requires a large start-up costs.
experts note, that are gaining momentum in popularity TN. wellness hotels, offering medical services to promote health and wellness programs for children and adults. The modern pace of life makes to spend on health amendment, more funds, while people have less time for themselves. Interesting format and at the same time competitor becomes CouchSurfing - when people from different countries can be stopped from strangers, and then take them in their own country / region, or similar format, when families are changing housing for a certain period of time, relocated to the alien home or resident of another region of the country as a guest. Today it is becoming more popular camping format - if you agree in advance with a representative of a special organization, you will be allowed to break his tent in the yard of a dwelling house, subject to certain rules.
Recent changes in the hotel industry are subject to the individualization and personalization queries and concerns of potential customers, and the use of big data, – It highlights a number of experts. At major hotels even open format centers live-in-labs, studying the latest concepts and technological innovations in real-time and continuous testing.
The modern consumer is demanding and flexible. Win the startup, which is the fastest to react to volatility in demand, create a new fashion or popular trend. Collect initial information is better at large, proven, brands with an impeccable reputation. Hotels, won the loyalty of a large number of customers, taking into account the financial possibilities, can be much faster to respond to requests and requirements of the target audience.
on the video: Hostel from scratch in Europe
To save start-up capital, You can use the rental or purchase of unfinished in a good area. The main thing here - the correct conceptual focus. So, experts result Statistics, according to which, work today in Moscow more 450 hostels, on 35 beds each. Moreover, the number of hostels, capable of comfortably accommodating up to a hundred guests, very small - it 5% of the total number. Satiated market offers medium and low quality, this niche is popular for startups. Under the format cozy hostel can be adapted nedostroyki office buildings and multi-storey parking, unclaimed construction companies, become unprofitable.
The main trends of modern hotel business has become eclectic formats - Hostel, Combined with the hotel, hotel Guest Accommodation in apartments, etc.. Public space is becoming more common, and such mixing streams allows eventually good save business owners and at the same time attract more potential customers.
Branded hostels allow you to use common space -kitchen, Laundry self-service, total area overnight, which has individual lockers, Lockable, for storage of personal belongings (valuable and not very), lamps for comfortable reading, USB-ports for charging electronics. hostels, as emphasized by hoteliers - is not only a good opportunity to save on accommodation, but also to get acquainted with a number of interesting, similar in spirit and interests, people. Such zones socialization appear in hotels more expensive format.
What you need to additionally register in the hotel business plan
- Selection of business premises and architectural plan summarizing or communications repair
- Layout design project, providing the best business promotion.
- tax clearance, Check-in funds, registration of the legal form of business, legal support
- The marketing plan of the project
Marketing Plan Business Plan hotels
Klientooorientirovannost - is the main component of success in the hotel industry. Quick service, Cleanliness, fresh supplies and the ability to communicate with staff, who is ready to answer all questions about the city guests (countries) - It `s that, is looking for a modern client. Remember, that the work of the staff - it's your reputation, and match the team carefully. Use any of the crisis to their advantage, Profit from changes in market conditions.
Hostel (hotel, hotel) - a special type of location, never mind, came a man in the city on business, to work or just relax. Be aware of all the cultural events, taking place in the city - it will play in your favor. Today, if a business does not exist in the Internet, you can not rely on its success. Therefore, the creation of the hotel site investments will be one of the main items of expenditure for its promotion. The site must meet all the requirements and principles of mobile-friendly, the pages should load quickly, control - easy and intuitive, means – Payment and booking rooms - varied and easy.
Content is better to choose the author, Photo - professional. Recent news from the hotel life provide a good return and increase loyalty. people like, to communicate with them. In order for your service to learn more potential customers kolichtsvo, should pay attention to such paid services, who work on commission, how Booking, Feel и Ostrovok, Hostelworld. As a selling platform, you can also use the map services - Google Maps, Yandex maps, 2GIS
The main task of the modern hotelier is to create the most comfortable environment for guests and giving them maximum attention. The hotel / hostel is a good concept taking root in major tourist cities. If your primary target audience - travel and taxi drivers, it is important degree of comfort and the opportunity to rest and to wash things, not a creative.
for the opening of business documentation
In the process of writing and implementation of the business plan of the hotel, you must send a notice to the Office of Rospotrebnadzor and the local Ministry of Internal Affairs. Remember, that all guests must be registered. It is also worth mentioning the law, which will come into force in the summer of the coming year: all hotels, capable of accommodating 50 and more guests, They will be classified according to certain rules, and they will be assigned star. Classification can pass and immediately. This can be done in any company, accredited by the Ministry of Culture and obeying. Service cost - 15 000 rubles for the hotel room in the housing stock, and 30 000 rubles - for non-residential.
The main types of expenses for the hostel - staff salaries, Payment of utility services, purchase of consumables for cleaning, Internet connection, Commission services such as Booking, payment of small repairs and a number of other. Also do not forget about the monthly contributions to the fund.
Hotels sometimes have guest property insurance service. Hostel, unlike a major hotel or hotels, more space, and important, that the staff liked to chat with people - the level of its communication depends on the popularity of places. Very good, if your hostel people will find the opportunity to organize a paid tour of the city. The payback period is the hostel from year to year and a half. While in the Russian legislation there is no separate law, which would regulate the activities of hostels. In January 2015 came into force regulations "means Accommodation. General requirements for the B & B ", but there is only published recommendations.
Legislation changes every year. Not always, these changes are for the benefit of existing businesses, but they can not be ignored. So, wide transition to an online control cash registers and the ability to keep track of financial turnover on the internet company, as well as the delivery of electronic reporting forced many businessmen invest significantly. However, there are some standards, to be followed in the hospitality industry as a guarantor of the provision of high quality services. Take care, what percentage of interesting events, taking place in the city - the more people who visit it, the greater the need to place.
- tourist services. Hotels and other accommodation facilities for tourists. Terms and Definitions
- On approval of the professional standard employee for the reception and accommodation of guests
- On approval of the anti-terrorist security requirements of hotels
- On approval of the accreditation of the organizations, carrying out a classification of tourist industry
- On approval of the accreditation of the organizations, carrying out a classification of tourist industry
- Hotel building. design rules
- Information about the hotel
- The rules for providing hotel services in the Russian Federation
on the video: How to open a mini-hotel. list of documents
The target audience
Hostels attract young people and people with low / middle-income countries. Economy class hotels is preferable for people with incomes above the average, as well as for business travelers. You can enlist the support of not only domestic, but also foreign investors, if you give them a really interesting project with a good level rentablelnosti. The modern consumer is often a person with high income, accustomed to the proper level of comfort, but also want to save. Therefore, overseas there are more poshteley - a kind of luxury hostels, which do not provide services to breakfast and lunch, but who are organizing bicycle tours and breakfast with locals, that can provide the full flavor of the local cuisine (of course, suppliers of such food is closely monitored compliance with the rules of sanitation)
Criteria for assessing the service at the hotel can be reduced to a common denominator:
- Reliability and security services, provided by the institution.
- Having access to a stable internet.
- level of cleanliness and disinfection of latrines, showers and launderettes.
- What should I look for when settling the hotel.
Tips novice businessmen
For, to investors like your business plan, need to justify and confirm the information set out. Walkthrough
- Recruitment for the food court of the hotel. Team, providing meals at the hotel, It must be carefully selected.
- Make opportunities to constantly improve the skill level of their employees.
- Regular analyzes of target audience needs, monitoring of VIP clientele needs and making appropriate changes to the menu position - here's a way to stay afloat amidst competitors.
- Waiters should know the full information about any of the menu items, it's desirable, so they tried the, that brings guests - customers often ask questions about the composition of a dish. Besides, a person may be banal allergic to any certain, at first sight, most innocent, product.
- Listen to their guests, and rely on their opinion.
- The menu should be simple, attractive and always - fresh. This apparent simplicity does not exclude creative approach: Introduce deals, which will be interesting not only to guests of the city, but its residents.
- Security cooking - is, on the client draws attention in the first place. Purity must be irreproachable. Establishment must have not only confirmed all the security and the certificates of conformity to requirements and norms, but also to be prepared for unexpected visits by inspectors.
- Quality products are more expensive, but you'll be sure, that suppliers in a timely manner will give you the necessary goods of the highest quality. Tasty dishes are obtained only from good raw materials.
- Maintain consistency in the definition of portion size and style serving dishes - and customers remember the little things.
- Cultivate service strategy: the concept of the hotel and the cafe (restaurant) It should be subject to the overall style. Room service is characterized by increased complexity cleaning and additional study of staffing.
on the video: capsule hotel
the volume of a plan to provide services to the settlement period
|Period||Named is the type of services||The volume of sales per month||price (in rubles)||Revenues from sales (thousand roubles.)|
|1-12 monthly investment||Letting visitors numbers, booking||119,7 settlement days||from 1 200 to 12 000 rubles||508 680|
|1-12 monthly investment||Services bar, restaurant||579 appeals||Cost according to the price list (average score of 1 200-1 800 rubles)||684000|
|1-12 monthly investment||services fees, Booking tours at travel agencies, etc.||200 appeals||Cost according to the price list (average price of 600 rubles)||120 000|
|Letting visitors numbers, booking||140,7 days
|from 1 440 to 14 400 rubles||618 300|
|13-14 month operation||Services bar, restaurant||624 circulation||Cost according to the price list (average score of 1 300-1 900 rubles)||823 680|
|13-14 month operation||services fees, Booking tours at travel agencies, etc.||264 circulation||Cost according to the price list (average price of 750 rubles)||174 240|
The estimated amount of revenue