- What information should contain a business plan for the store household chemicals
- Summary of business plan to open the store household chemicals
- Stages of the project business plan to store household chemicals
- algorithms action, prescribed in the business plan of the store household chemicals
- The business plan of the store household chemicals registered the following actions to start a business algorithms:
- Open your business in the retail consumer goods in several ways
- The target audience
- Business Household chemistry Plan: factors, affecting demand
- What needs to be clarified?
- The product range business plan for the store household chemicals
- Reducing demand caused
- project costs (in rubles.)
- Selection of premises
- Equipment Household chemistry
- How to advertise the store household chemicals
- The range and quality of goods sold
- Financial Plan Business Plan Store household chemicals
What information should contain a business plan for the store household chemicals
Summary of business plan to open the store household chemicals
- This project - a plan for the creation of private enterprises for organizing business store plan for household chemicals 24 of the month. First of all, list the key points of the process of creating a business plan for the launch Household chemistry . In the first place there is the project idea, and objectives of the project, such as:
- Creation of an enterprise with high level of profitability.
- Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
- Satisfaction of consumers demand to fill the niche the implementation of household chemistry.
- nature of the enterprise: enterprise for the implementation of household chemistry.
- Enabling and cover consumer demand.
- Finding and conclusion of contracts with investors.
- Project cost: 865 000 rubles
- financing of the project: By obtaining a commercial loan in the amount of 865 000 rub.
- To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
- payback period: 2 of the year.
- the investor's income will be 55 592,82 rubles.
- Payment of interest on the loan starting from the first month of this project.
- Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
- Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
- The total amount of accrued interest will be 55 592,82 rubles.
- The payback period from the beginning of the project 5 months.
- Payback period with discounting 2 of the year.
- The overall economic benefits of the project for the life cycle of a conditional 46 461 031,52 rub.
Stages of the project business plan to store household chemicals
|stages of the project||Test conditions||Deadlines|
|Home project||1-2 of the year|
|The conclusion of the investment agreement||1 project of the month||1 -30 banking days|
|Getting credit||Having a proper set of documents||30 calendar days|
|Adding to the state register, registration with the administrative and tax authorities||The conclusion of the investment agreement||1-30 calendar days|
|Selection of locations and documentation||preliminary work||30 calendar days|
|Buying equipment||The conclusion of the investment agreement||1-30 calendar days|
|Equipment installation||Obtaining investment funds||1-30 calendar days|
|recruitment||production activity||1-30 calendar days|
|Training||The end stage of the production process||1-30 calendar days|
|Conducting marketing company||360 calendar days||1-360 calendar days|
|End of project||12 – 24 of the month|
on the video: How to do business on the household chemicals
algorithms action, prescribed in the business plan of the store household chemicals
The business plan of the store household chemicals registered the following actions to start a business algorithms:
- The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
- Business Registration in the state regulatory and tax authorities.
- Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
- services, now rendered.
The main taxes paid
|Tax on profits||Profit||Month||20%|
|Property tax||value of property||According to the schedule of payments||2,2 %|
|Income tax||wages fund||month||13%|
|Social payments||wages fund||month||34%|
The overall decline in sales in real terms amounted to 2,5%, even taking into account, that the rise in prices was in some way restrained by saccadic movements up. The total price growth was for the entire past year 5%. This allowed the market to grow in monetary terms 2,1%. Experts do not hurry to make optimistic forecasts regarding the increase in total consumption, – Russian consumer continues to adhere to the savings behaviors. Universal cleaners sales rose 14,9% in kind and 20,2% in money. experts note, Russians in a sense reduced the cost of acquisition of funds for the care of the home and household chemicals, as well as a number of cosmetic products.
The means of cleaning and care of furniture began to spend in 2, 5 times less than. The modern consumer wants to save and is looking for alternative means, which allows to use them for various purposes as efficiently as possible at the lowest price.
The sale of such assets increased by 14,9% in kind and 20,2% in money. Consumers are more willing to acquire universal detergents, than a lot of different gels and powders for the different types of lingerie. Also becoming popular liquid gels, who spent much more sparingly, powders than for washing and cleaning.
on the video: Business for household chemicals
Open your business in the retail consumer goods in several ways
- From scratch (elaboration of business household chemicals store plan, business development and scaling strategies, as well as financial and administrative responsibility in case of failure falls squarely on the shoulders of a novice businessman)
- Buy ready-made business (you need to carefully examine the contract of purchase / sale of business and identify all deficiencies, need legal advice and help with tax debts)
- After the franchise. A concession agreement has a number of advantages and disadvantages, which also need to carefully consider. The main thing in this kind of business - be prepared to comply strictly with regulations, data franchisor (brand owner)
The target audience
Almost one hundred percent turnover stores provide regular customers, who live near the point of sale. The main target customers are women.
Business Household chemistry Plan: factors, affecting demand
For, to get the approval of the loan or banking institution to conclude a lucrative contract with a private investor, should be included in your business plan for such an item as a market research - this will demonstrate the relevance of the activity in your city / region.
on the video: Ethical household chemicals (not being tested on animals)
What needs to be clarified?
Business plan, you will need anyway, regardless of, which way the business launch and its subsequent development you choose. First of all, you need to analyze the activity of the direct and indirect competitors, the extent of their distance from your accommodation possible store non-food products, as well as to clarify the features of the (providers, pricing, the target audience, loyalty programs, etc..)
The product range business plan for the store household chemicals
The target audience, regardless of the degree of income, more economically behaves in household stores, people are tired to save, however, the economic situation still leaves much to be desired, and most often it occurs so, that the client refuses to buy the necessary effective means in favor of cheaper.
Beginning businessman should pay attention to relatively inexpensive domestic brands and brands, are just beginning to conquer the Russian market and consumer confidence. Usually, these trademarks are not inferior in quality to foreign manufacturers and are much cheaper. Domestic manufacturers produce high-quality air fresheners (toilet room and for the entire house), cleaning means for blockages in pipes (plastic composite and plastic), household bleach and toilet paper (paper towels, napkins).
Household chemistry occupies a significant segment in the assortment of super items- hyper and supermarkets. The founders of the business in a niche retail household chemical stress, that customers are willing to save money on products for cleaning and washing, but not yet ready to pay less for's Skin and cosmetics, as well as funds for personal hygiene and some non-prescription drugs..
To increase the flow of customers, drogerie format stores abroad filled with jewelry and textile products, as well as useful household stuff and feed and pet accessories. It's convenient - these stores are usually located around the nearby residential buildings, and potential customers do not have to exert much effort, to quickly buy a light bulb, batteries or filler for the cat tray.
on the video: How to organize supplies from wholesale suppliers
Reducing demand caused
- The slow pace of recovery of the former income levels.
- Reducing the number of the working population.
Most entrepreneurs dream to start their own business, which soon will bring a steady income. Basically, the idea for the business, many choose just the store opening. To date, there are a large number of supermarkets and small shops, that offer similar products, because of this competition is very high and therefore the profit is distributed evenly on all. One option the retailer – Implementation of household chemical goods. Few people can do without washing powder, detergent and personal care products. Therefore, that demand for the product has a tendency to decline, and vice versa every day is gaining momentum. Before, how to open an object, should investigate consumer market, find bona fide suppliers and draw up a detailed business plan to store household chemicals.
- Basic Documentation for the opening activities
- Federal Law of 08.08.2001 N 129-FZ (row. from 03.08.2018
- Federal Law of 29.06.2015 N 162-FZ GOST
project costs (in rubles.)
|Name expenditure||cost of|
|Qty (PC)||per month||in year||One-time purchase||Total costs per year|
|Purchase (rent) room||from 40 m.||33 333||400 000||66 667||466 667|
|Repair of premises||from 40 m.||120 000||120 000|
|Buying equipment||3||25 220||25 220|
|organization expenses||25 000||25 000|
|Purchase of computer equipment||1||30 000||30 000|
|Shopping in the store for the implementation of||12||100 000||1 200 000||200 000|
|Create site, purchase hosting, purchase of the necessary scripts||1||47000||47 000|
|Constant advertising costs||12||45 000||540 000||540 000|
|Salary||12||340 305||4 083 660||4 083 660|
|– including. taxes||12||82 620||991 440||991 440|
|Unexpected expenses||31 388||31 388|
|in total:||518 638,33||6 223 660||345 275||6 568 935|
Selection of premises
The moment of choice of place to store household chemicals is crucial to business success. If your city all sleeping areas occupied by large supermarkets with a fairly wide range, then for you the winning option will take place in the central part of the city. When searching the premises, We need to rely on the basic criteria, which will help you choose the best option:
- Choose a place with high traffic. You can think of sublease existing store or shopping center. In case the neighbors will be food, you need to take care of the zoning of the space and permission to sell household chemicals;
- Note that in a radius of 1 km for the presence of significant competitors;
- area of the store should be at least 60 square meters, which will place the whole range of goods.
Equipment Household chemistry
Another important point is the choice of commercial equipment. Equipment for the shop can be purchased as a new, and Used, most importantly pay attention to the durability and reliability. Choose equipment resistant to chemicals, so you do not have to change the windows, if you suddenly shed some detergent on it. The most sustainable material for household goods equipment is glass,when choosing lean on this factor. The main items of equipment:
- counter with a cash register and cash drawer;
- racks and cabinets, located on the perimeter of the room;
- furniture and office equipment.
Be aware of how the assembly equipment, since household chemicals, in particular washing powders and liquid heavy enough goods, To do this, hire a team, which will bring together and install all the necessary.
In the real world, and you can get the director behind the counter of his store, but in this area it is estimated the professionalism and quality of service. If you want to, to your store filled with new clients, and old were you loyal hire 3-4 sellers. As for the Department of Economic Management, for this you need to hire an experienced accountant, which will conduct payroll and prepare reports to the tax office.
How to advertise the store household chemicals
For substantial sales growth and an increase in demand, You should carefully consider the advertising and marketing course. For, to the flow of customers has been a constant, We need to provide continuous advertising. Serve ads can be sources such as the media:
- Internet (social networks, informational resources);
- radio advertisements;
- Insert advertising on regional TV.
Doing an ad campaign, should start marketing, the essence of which increase store traffic, and consequently – sales increase. Examples of marketing campaigns in the shops of household goods.
- buyers, made a purchase worth more than 1000 rubles, Guaranteed valuable gift;
- buyers, made a purchase in the amount of 500 rubles, issued lottery coupon, under a protective layer that hides the gift or the name of the discount on the purchase of perfect;
- Regular customers are given discount cards.
The range and quality of goods sold
Goods Household chemicals should only be purchased from the official representatives of the manufacturer or from reliable distributors. selected supplier, be sure to enter into a contract with him, in the text of the main points which must be prescribed: quality, range, price, shipping method and terms of payment. At the craft store should be presented to customers the following items in the range:
- products for hair care
- means for oral care
- Personal Care Products
- means for footwear
- other related products
Goods sold should be focused on consumers of various segments of the population. If you only sell exclusive, brand-name products, soon less wealthy customers go to competitors, where the choices they have to afford. The store inventory should be present in an average 1000 position of trade items.
Financial Plan Business Plan Store household chemicals
Expensive part of the business plan.
|expenditures||Cost in rubles|
|Rent premises in 100 m²||200 000 in year|
|Trade software||350 000|
|commodity stock||1 000 000 in year|
|personnel salary||200 000|
|Advertising and marketing campaigns||50 000|
|Total cost||1 800 000|
Total: to open their own shop requires a financial reserve in the amount of 1,8 million. rubles.
Proceeds from the sale of household chemicals and related products in the store with a large cross in the middle and trade area 250 m² per year will bring about 2 million. rubles.
Total: payback store household chemicals Open with zero averages 10 – 12 months, after which the shop will bring revenue and fill the pocket of the owner.