- What information must contain a travel agency business plan?
- Summary of the business plan for the opening of the travel agency from the ground up
- stages of the project
- algorithms action, prescribed in the business plan travel agency
- В бизнес плане турфирмы прописаны следующие алгоритмы действий для начала бизнеса:
- Актуальность бизнеса на открытии турагентства
- Актуальность бизнеса на открытии турфирмы
- The tourist industry due to the profitability
- services, that will provide your company
- Description and analysis of the market
- The structure of the tourism industry
- To suit business at the opening of their own travel agencies
- The target audience
- The main consumer of tourist services in Russia - it:
- The main taxes paid
- project costs (in rubles.)
- Algorithm step by step actions for registration of travel agencies
- Documentation for review
- Search and selection of partners
- helpful hints
- That will quickly go out today to self-sufficiency in tourism?
- Documentation for the study
What information must contain a travel agency business plan?
Summary of the business plan for the opening of the travel agency from the ground up
This project - a plan for the creation of a private enterprise for the organization of travel agencies 24 of the month. First of all, list the key points of the process of creating a business plan for start-up business plan travel agency from the ground up.
In the first place there is the project idea, and objectives of the project, such as:
- Creation of an enterprise with high level of profitability.
- Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
- Satisfaction of consumers demand to fill entertainment niches, providing health services, Organization of safe travel, as well as citizens' organizations Leisure.
- Предоставление возможности совершить путешествие и организовать досуг.
- Finding and conclusion of contracts with investors.
- Project cost: 3 078 159 rub.
- financing of the project: By obtaining a commercial loan in the amount of 3 078 159 rub.
- payback period: 2 of the year.
- the investor's income will be 178 812,88 rub.
- Payment of interest on the loan starting from the first month of this project.
- Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure and of calculating the discount flow regulating money potoka.Vozvrat leveraged begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
- Implicit interest rate on borrowings 14 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
- The total amount of accrued interest will be 178 812,88 rub.
- The payback period from the beginning of the project 2 of the month.
- Payback period with discounting 2 of the year.
- The overall economic benefits of the project for the life cycle of a conditional 54 948 324,02 rub.
stages of the project
|stages of the project||Test conditions||Deadlines|
|Home project||1,5 – 2 of the year|
|The conclusion of the investment agreement||1 project of the month||1 -30 banking days|
|Getting credit||Having a proper set of documents||30 calendar days|
|Adding to the state register, registration with the administrative and tax authorities||The conclusion of the investment agreement||1 -30 calendar days|
|Selection of locations and documentation||preliminary work||30 calendar days|
|Buying equipment||The conclusion of the investment agreement||1 -30 calendar days|
|Equipment installation||Obtaining investment funds||1 -30 calendar days|
|recruitment||production activity||1 -30 calendar days|
|Training||Окончание этапа организации производственного процесса||1 -30 calendar days|
|Conducting marketing company||360 calendar days||1-360 calendar days|
|End of project||12 – 24 of the month|
algorithms action, prescribed in the business plan travel agency
В бизнес плане турфирмы прописаны следующие алгоритмы действий для начала бизнеса:
- The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
- Business Registration in the state regulatory and tax authorities.
- Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
- services, now rendered.
- The choice of the enterprise size.
Актуальность бизнеса на открытии турагентства
The market package tourism has shown the highest point of its development 2014 city, and corresponded to the amount of 340 000 000 000 rub. According to the results of the past year was about dynamics 280 000 000 000 rub. The majority of customers choose Travel inside the country. tourists, who travel within Russia, often choose low-cost options of accommodation - such counted 80%, the amount of average check 1 person was 25 000 rub. excluding logistics.
The most active development and dissemination of market of tourist services received 2010 year. Every year, according to statistics, It increases not only the number of enterprises, but profit, which is produced by existing operators and agents.
The high level of competition in this segment generates higher quality services and increased demands from customers.
Каждый год туристический рынок РФ демонстрирует прирост на 100 000 000 000 rubles.
Актуальность бизнеса на открытии турфирмы
According to experts, в сфере туризма происходят следующие структурные изменения:
- The main driving force of all kinds of tourism industry has become an active development of digital technology. Business has become more globalized and transnational actively developing Internet resources.
- tourist services sales channels substantially modify in terms of structure and its functional significance. Today, fewer and fewer customers are trying to cooperate with consumers - in fashion came in direct contact of the consumer and the service provider (hoteliers, sales and flight booking). Also, many companies, indirectly related to the tourist industry, try to spend fewer resources to distribute and gain their own customer base. Besides, advantageous to cancel the commission agencies, develop attractive loyalty program for customers, raising direct booking of tickets, which has a positive effect on the level of booking tickets for airline flights generally.
- Деятельность лоукостеров не зависит от деятельности агентов, а некоторые перевозчики сегодня повысили процент продаж до 50 percent.
- company, занимающиеся перевозкой грузов, создают own tour operators in online mode, which can also pick up options to stay tourists.
- The tourist industry in Russia relatively recently, a new definition "Dynamic packaging". “dynamic packaging” - a special kind of technology, used for the formation and distribution of the tourism product online mode mode. Carried out by the simultaneous circulation without the help of intermediaries to online resources Hotels, airlines, aggregators of tourist services. In this way, subject to availability, airlines offer as part of dynamic packages for profitable customer tariffs, which are significantly lower than those, which publishes the system itself and the following charter. Такой метод позволяет быстрее приспособиться к изменениям в мировой экономике, повышает уровень продаж и лояльность клиентов.
- Classic travel agents and tour operators now have to balance the risks due to global overproduction of the tourist product.
- Объем чартерных и блок-чартерных перевозок существенно сокращается. Подавляющее большинство туроператоров отказались от оптового производства туристического продукта. Consistently high earnings demonstrate those companies, who can provide customers with the opportunity of cheap air travel or favorable conditions for the transport of direct logistics provider. Long-term partnership - the key to the future success of the company today. Today, people will book their places for themselves in a pleasing hotel - there are now about 70 percent. Hotels, as well as airline, demonstrate the increase in the percentage of direct sales volumes.
- marketpleysov function are today perform metapoiskoviki, которые принимают участие в расчетах между клиентом и поставщиком услуг туристического рынка.
- The volume of distribution channels enlarged banking institutions and information portals. Major players of the financial market, who have the possibility of operating a large volume of customers' personal data, create their own services on booking of travel services. Internet resources with sufficient population density in shares, also offer the service to place on their sites Travel Services.
- Корпорации и крупные компании сами организовывают аффилированные структуры, которые могут обеспечить не только деловые командировки, но и отдых для каждого из сотрудников.
Получение прибыли на туристическом бизнесе
The tourist industry due to the profitability
- Возрос уровень платежеспособности некоторых слоев населения.
- Инфраструктура городов, как в России, так и рубежом, develops and may offer a higher level of service.
- Developing tourism services, and an increasing number of customers interested in all sorts of travel.
- The market has become more attractive to private foreign investors.
The difference between the travel agent and tour operator is small, and it is, that agents are intermediaries between the client and those, who sell directly tours. The vast majority of firms, who are currently working in Russia - are intermediaries.
services, that will provide your company
- Providing comprehensive information about the tour.
- Hotel reservation and search for optimal solutions for each individual client
- The organization of the trip and booking tickets for transport (train, cars- air,- and other).
- Making foreign passport, Visas and insurance, other accompanying documents
- Оказание дополнительных услуг (питание, посещение экскурсий).
- Выполнение пожеланий клиента, связанных с путешествием.
- Информационная поддержка на всех этапах тура.
- Attracting a guide / interpreter.
- organization of loyalty programs.
- Providing discounts for other.
- bonuses, accumulative discount cards.
- Возможность посетить уникальные экскурсионные туры за рубежом и внутри страны.
- Информирование клиентов всеми доступными способами о горящих турах.
- Быстрая замена загранпаспорта.
Description and analysis of the market
The structure of the tourism industry
It can be characterized by the modern market of tourist services as follows:
|Tourism industry in pure form, typical private enterprises, providing tourist services||Additional services for travelers and industry||Indirect industry representatives, associates|
|Provision of tourist accommodation services abroad or on the territory of Russia||Производство сувенирной и подарочной продукции|
|Услуги транспортировки клиентов по ЖД, автомобильным трассам, самолетами или водным транспортом||Production and sale / lease of goods for leisure|
|Tour operators||the automotive industry (motor-, Spare)|
|Travel agency of the complete cycle||Printing printing products, dedicated to tourism (catalogs, cards, Promotional Products)|
|Spas / resorts / motels||Publication of specialized lines of drugs to tourists|
|Service sector||Service sector|
|unions, ассоциации и другие виды объединений, управляющих развитием туризма в России и за рубежом|
|Организация выездных конгрессов, семинаров, лекций|
|Проведение фестивалей, выставок, ярмарок и др.|
To suit business at the opening of their own travel agencies
Most often, successful owners of travel agencies are former managers, which have had some success in this type of activity. Also, such a business for those, who have the appropriate education and experience in leadership positions.
The target audience
The main consumer of tourist services in Russia - it:
- The citizens of consistently high-income aged 20 to 50 years old,
- they, who regularly visits other countries, or within the country often goes on business issues.
The monthly cost of the advertising campaign can be up to 140 000 rubles, if you use the following additional types of business promotion:
- TV ads.
- Work with bloggers.
- magazine / catalog Issue (every month).
- Other printed matter (small, leaflets, brochures).
Rent costs, depending on the city, will be from 15 000 rubles per month. For the main office representative will be enough room in the small business- or shopping center.
The main taxes paid
|Tax on profits||Profit||Month||20%|
|Property tax||value of property||According to the schedule of payments||2,2 %|
|podhodnyh tax||wages fund||month||13%|
|Social payments||wages fund||month||30%|
project costs (in rubles.)
|Name expenditure||cost of|
|per month||in year||One-time purchase||Total costs per year|
|rent office, room||from 20
|35 000||420 000||70 000||490 000|
|Spending on the paperwork companies||1||30 000||30 000|
|Purchase of vehicles||1||1 900 000||1 900 000|
|Buying equipment||10||182 229||182 229|
|Purchase of computer equipment||1||103 780||103 780|
|Site, hosting, purchase of the necessary scripts,||1||60 000||60 000|
|Fixed costs of online advertising||12||55 000||660 000||660 000|
|Salary||12||407 550||4 890 600||4 890 600|
|including. taxes||12||90 000||1 080 000||1 080 000|
|Unexpected expenses||234 600||234 600|
|in total:||497 550||5 970 600||2580 609||8 551 209|
To ensure the quality of managers, you need:
- computers (2).
- Furniture for staff and customers placing.
Costs for this item of business travel companies plan amount to about 70 000 rubles.
Algorithm step by step actions for registration of travel agencies
- Paperwork, study regulations, regulating the activities of such firms.
- Making agreements with the major suppliers of stages, debugging operation timing of applications and computer programs
- Buy or Rent.
- behavior repair.
- Purchase of office equipment.
Important! For, to obtain a license to conduct tourism activities in the Russian Federation, you must perform a number of conditions:
- Hire in the state of not less than seven employees with diplomas of higher education in the field of tourism, or experience of at least 5 years old.
- Head of experience should not be less than, than three years in the presence of a special diploma. or higher education.
The license is issued for a period 5 years old.
Documentation for review
- Russian Federation Federal Law on the bases of tourist activity in the Russian Federation http://www.consultant.ru/document/cons_doc_LAW_12462/
- Russian Federation Government Resolution 18.07.2007 N 452 (row. from 01.09.2018) “On Approving the Rules provide services for the implementation of the tourism product” http://www.consultant.ru/document/cons_doc_LAW_69931/
- Article 4.1. Terms of the tour operator activities http://www.consultant.ru/document/cons_doc_LAW_12462/891bcc0a7a668840fc79e56f457f6e6979877fad/
- The major risk has been and remains the presence of competitors. About 30% startups, travel agencies are closed in the first years of operation, not being able to become competitive in their niche.
- Currency fluctuations.
- Unstable political and economic situation.
- Сбои в работе туроператора.
- Human factor (ошибки, допущенные менеджерами при процедуре оформления проездной или общей документации).
- Отказы клиентов от поездок.
- business seasonality. Высоким сезоном в турбизнесе считается обычно апрель-ноябрь.
Search and selection of partners
Среди потенциальных партнеров молодого развивающегося турагента могут быть: крупные туристические корпорации, которые на взаимовыгодных условиях предоставят возможность заключения агентского договора, в который обычно входят система бронирования туров в режиме онлайн, а также счет с бонусами.
- Логистические компании.
- Владельцы гостиниц, отелей, хостелов.
- Визовые центры.
- Развлекательные центры.
- Бюро по предоставлению экскурсионных услуг.
on the video: Актуальность турбизнеса, how to make their journeys
The principal in the state are considered as managers, consultants. Job descriptions of such employees are registered in the following regulations:
- GOST R 55318-2012 tourist services. Общие требования к персоналу туроператоров и турагентов
- Об утверждении Административного регламента
Обычно в обязанности менеджеров входят консультация клиента, assistance in the selection of the tour and its subsequent registration:
|Position||Requirements for the employee||Job Function||Salary
|Accountant||knowledge of accounting software;
work experience 3 years old.
|conducting the accounting documentation;
Preparation and submission of reports.
| fluency in a PC and dedicated reservation software;
English / other / their foreign / s language / s;
Correct oral and written language;
receiving calls and control email;
Reservations and tickets;
preparation of documents for
the client receives a passport and visa;
interaction with the tour operator;
monitoring best deals on the tourist market.
That will quickly go out today to self-sufficiency in tourism?
The main trends today is the individual approach, the personification of a different kind of vacation, depending on the client's goals, and a total yield of citizens in the Internet network. Over the past few years, passengers accustomed yourself to book a place on the bus, train and plane at your home or office, and stopped so often turn to intermediary company or apply directly to the ticket office visit. These potential customers, there are today about 70%.
People have started to organize their leisure time and recreation. Holidays in a group today are choosing very few citizens. It is worth noting, that potential customers-millenialy absolutely refused travel agencies services, directly using summer services segment and B2C.
Government supervisors were legalized TN. "Electronic tickets". agents, working in the online segment, They increased their sales by more than 20 times compared to previous period. The most successful are those, who invested in the promotion and filling their sites more effort and funds.
Consumer habits and demand grow from the development of online offerings. Online agents offer the service at an attractive price, which can be viewed from the comfort of home. Conveniently, quickly and reliably - service above all else. And these trends will significantly gain momentum in the future.
Western market ahead of Russia in the development of tourism industry, there has long been offering dynamic packaging and form a high-quality online packages, which allow to expand the geography of travel, improve the reliability and quality services.
Sell charter product today - very big and unnecessary risk, According to experts. Level margins classical tourist industry today is about ± 3%, this figure does not always cover the risks, resulting in the unregulated market, which depends on many political and economic factors. So, supply and demand balance in the dynamic batching regulate themselves airlines and hotels - they can afford to offer the cheapest product without compromising quality and own income.
Hoteliers get a higher income, than tour operators. During low season, they can attract customers discounts, to be able to maintain a high class infrastructure, and to justify the maintenance of staff.
We can say with confidence, experts stress, that the market of tourist services players are dependent on technology. Today, the market shows a high integration in the global network, part of which is Peakwork platform, which includes Google, Kayak, Sabre, Expedia, TUI, Tomas Сook, FTI, Booking, KIWI, Hotelbeds and a number of other brands. Yet Peakwork - it is the only high-end database network of tourism service providers. Decision, ideally suited to customers, as it saves them time and money.
According to experts, сегодня инвесторы все так же охотно вкладывают свои средства в развитие мирового туристического бизнеса. Если некоторые сегменты и показывают наличие отложенного спроса, in general, tourism is the driving lever of the economy of many cities and even entire countries. Global industry leaders own their own hotel chains, airlines, fleet, and other segments of the tourism infrastructure. holdings, created on the principle of vertical integration, Virtually no crisis effects: they are completely self-sufficient in the service chain, from the service provider, and ending with distribution.
Documentation for the study
- Об утверждении Административного регламента GOST R 54600-2011
- tourist services. travel agencies services. General requirements GOST R EN 13809-2012
- tourist services. Tour operators and travel agents.
- Terminology GOST R 55318-2012
- tourist services. Общие требования к персоналу туроператоров и турагентов
According to experts, further developed large metapoiskoviki and consumer digital platforms, which will be available as a financial, and marketing tools. Besides, the above-mentioned platforms have an arsenal of tools Big Data. Much attention will be paid to a personal consultation. Today, customers still need specialist, which will not only help qualified advice free of charge, but it will also provide a competitive offer with a varied assortment., assortment offer,
Pay is already in the planning phase much attention to after-sales customer support. Actively developing now extra. services and expertise, к которым относится также технологичная персонификация. According to experts, самой путешествующей нацией станут китайцы – уже сегодня динамика показывает прирост в туристическом сегменте около 9,8% compared to the same period of previous years.
According to the head of the Federal Tourism Agency, Oleg Safonov, the main trend in future years will be the development direction of sales “electronic vouchers”, that will guarantee the protection of rights and interests of travelers. This product will be an opportunity to improve the quality of services, provided by tour operators and travel agencies and increase the level of transparency in this market segment. Such a system will be comfortable for both business, and client. Until such a system is recommendatory, but it may soon become a must-see destination travel agency business plan.
It is worth noting, more 80% туроператоров установили систему “Мастер-Тур”, которая пока что не интегрирована с электронными путевками, и поэтому необходимые данные придется вводить в ручном режиме.