Business Plan Motor Show

Business Plan Motor Show
Business Plan Motor Show
Business Plan Motor Show

What could be nicer, than have its own car dealership? But at the opening of business, many entrepreneurs face a number of problems, which arise due to lack of knowledge and experience in this field. After reading our proposed dealership business plan, you will learn how to anticipate future steps and learn the basic steps for setting up a business.

What information should contain a business plan for car dealership

Summary of business plan for the opening of the showroom

This project - a plan for the creation of private enterprises for organizing business plan for dealership 24 of the month. First of all, list the key points of the process of creating a business plan for the launch car dealership. In the first place there is the project idea, and objectives of the project, such as:
  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand to fill a niche vehicles implementation.
  4. nature of the enterprise: Enterprise Car realization, spare parts and accessories for motor vehicles.
  5. Enabling auto arrange and cover consumer demand.
  6. Finding and conclusion of contracts with investors.
  7. Project cost: 4 600 000 rubles.
  8. financing of the project: By obtaining a commercial loan in the amount of 4 600 000 rubles.
  9. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 17,5%.
  10. payback period: 2 of the year.
  11. the investor's income will be 319 010 rubles.
  12. Payment of interest on the loan starting from the first month of this project.
  13. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  14. Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  15. The total amount of accrued interest will be 319 010 rubles.
  16. The payback period from the beginning of the project 4 of the month.
  17. Payback period with discounting 1 year.
  18. The overall economic benefits of the project for the life cycle of a conditional 6 2109 563,22 rub.

The dynamics of sales of cars in Europe

Business Plan Motor Show
Business Plan Motor Show

on the video: How to make millions by selling cars? Open the next Motor Show

stages of the project

stages of the project Test conditions Deadlines
Home project 1-2 of the year
The conclusion of the investment agreement 1 project of the month 1 -30 banking days
Getting credit Having a proper set of documents 30 calendar days
Adding to the state register, registration with the administrative and tax authorities The conclusion of the investment agreement 1-30 calendar days
Selection of locations and documentation preliminary work 30 calendar days
Stroitelsvto or repair of premises preliminary work 03-12 months
Buying equipment The conclusion of the investment agreement 1-30 calendar days
Equipment installation Obtaining investment funds 1-30 calendar days
recruitment production activity 1-30 calendar days
Training The end stage of the production process 1-30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 12 – 24 of the month

Sales of new cars in the EU

algorithms action, prescribed in the business plan of the showroom

The business plan of the showroom prescribed the following to start a business action algorithms:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.
Statistics auto sales in January-September 2018
Statistics auto sales in January-September 2018

The urgency of the opening of business on a motor show in Russia

For, to study the statistics on your region, necessary to conduct market research regarding filling this niche car market and fluctuations in demand and supply. Today information to any user of the Internet - you can find a variety of portals, that offer the most relevant statistical data for all regions of our country and not only.

Besides, research will help you to answer such important questions before the opening of a serious-looking entrepreneurship:

  1. explore the tastes, goals and target audience of the problem.
  2. Predict consumer behavior of potential customers in terms of crisis phenomena in the economy.
  3. Use statistical data relevant for the promotion of new car brands on the domestic market.

Statistics, which appears on the portals, also helps to identify the main trends and preferences of the consumer demand and shows the level of trust of citizens to the different brands. Besides, study competitors' marketing policy for preparing a business plan for car dealership, It contributes to the display of the key changes in the region and the country's economy as a whole, which in turn, It allows to predict the further development and additional opportunities to increase earnings and business scaling.

Statistics of sales of cars with mileage on the territory of the Russian Federation
Statistics of sales of cars with mileage on the territory of the Russian Federation

The Russian market showed the unconditional leader in the industry - a car brand Lada. According to statistical data, over the past year it has been implemented more 260 000 units. Furthermore Lada in the top five, of Russians view, Kia entered (170 000 cars +0,6%), Hyundai (132 000 cars +1,3%), Renault (100 000 cars) и Volkswagen (80 000 cars). Out of the lineup at the leading position takes Lada Granta – 9,9 thousands of sales (+9,2%), followed by Lada Vesta – 9,1 thousand (+31,9%) и KIA Rio – 7,9 thousand (-24,4%). According to the sales rankings, on the territory of the Russian Federation, in September of this year it was sold 157 000 thousands of new cars and commercial vehicles, What's on 6,2% more than the same period last year. for 9 reporting months has sold more than 1,3 000 000 cars, What's on 14,9% more than the same period last year.

Sales of new cars in Russia

According to the assurances of experts, in particular, Jorg Şraybera, Chairman of the AEB Automobile Manufacturers Committee (Association of European Businesses), it can be concluded that, In September of this year, auto sales niche again shows a growing trend, even though, that last year's figures were also at a high level. Expected, that will increase again the percentage of value added tax. With regard to the data of statistics on sales of cars with mileage, made at the time of this writing, 493 000 cars, that almost 3 percent more than the same period last year. Just over half a year were sold 3,4 000 000 former in Used machines.

Formats work dealership

  1. Motor, realizing the machine one brand.
  2. specialization – Your city.
  3. Specialization - the realization of a car without mileage.
  4. Work on the dealership system.

Conventionally, dealers can be divided into two broad categories - are businessmen, implement a number of different brands of cars and TN. monobrand. Large dealers have a distinct advantage for customers - it is the presence of PTSD - a passport technical means for all cars, are in stock. In mono-cabin this is not possible, and the customer has to wait a few days, while TCP will issue and make a prepayment. Sometimes the waiting period for registration of necessary documents can take up to 10 working days.

Advantages and disadvantages of working at the dealership system

For, so you have every opportunity to work on the dealership system, you must send in the official representation of the query and only then do the filling of all required forms and letterhead. Representatives compulsorily require a detailed business plan and a photo report from the proposed location placement dealership. It is also necessary to take into account, that the spokesman will require a detailed financial plan for development of representation and the need to prove, then you have all the necessary tools for the repair of the premises, purchase of cars and sets of high-quality equipment, as well as an advertising campaign.

The dynamics of sales of cars of different brands in the Russian Federation
The dynamics of sales of cars of different brands in the Russian Federation



Business Plan Motor Show
Business Plan Motor Show


on the video: How much do I earn in showrooms


Motor services

To auto show is more profitable and faster, a period of self-support business, It can be equipped with a number of additional salon of high quality services:

It is worth noting, that the largest percentage of income from such business accounts for post-warranty service and car repairs.

Business Plan Motor Show
Business Plan Motor Show

How to open a showroom from scratch?

First of all, you need to register a business - most of all for such a solid business, It requires a very serious approach and considerable cash injections, the most suitable form of a limited liability company. So you can adjust deliveries directly from the manufacturer's cars.

Further, according to NACE, better to choose the following codes to all subsections

  • 50.10. (here refers to "trade in vehicles");
  • 50.20 Maintenance and repair of motor vehicles;
  • 50.3 Sale of motor vehicle parts, Parts and Accessories;
  • 65.23.2 Activity of dealers.


The main trigger for the client - is the work of your staff. Therefore it is better to hire managers with experience in showrooms, to meet all the requirements of dealers and get their high income.

By recruiting must be approached responsibly. To begin, assign personnel manager, whose duties will include selection of staff and the setting of standards and regulations at the time of communication and consultation client. It is important to note, that the owner of the showroom itself should understand all areas of work. In recruitment, We need to ensure a high level of wages, plus training opportunities, by organizing sales training.

on the video: withbstvenny auto show in the United States from dream to reality –

quality, which should have a candidate for the position of seller Motor Show:

  • communicability;
  • the ability to listen to client;
  • ability to work with dissatisfaction and objections;
  • the ability to identify customer need;
  • stress resistance;
  • patience.

The best deal is considered to be the signing of the contract in the "here" mode, and "now", in other words, is a direct implementation of the vehicle from the warehouse, which are available. The second most important task of an experienced sales manager is the order of the car for a customer on an individual delivery.

Usually the delivery time of the vehicle at the warehouse of the official representative takes three to six months, and during this time the client may:

  1. Change mind.
  2. To spend the required amount for purchase of cars.
  3. Find a better offer.

car For Sale, who is ready to sell stock, It is also advantageous for another reason - until the customer is ready to buy a car, it can offer a range of add-ons and accessories - sets of seasonal tires, mats, covers, setting alarm and DVR, insurance policies clearance “Casco” and “Osago” on the spot, and a number of other necessary documents and technological innovations, necessary modern motorist.

on the video: How to open his own auto show in the United States. SVOI.US about business in America

We can not allow, to some cars became TN. “nelikvidom”, ie long stagnated in stock.

Causes of this problem can be several, eg, Brand or modification of the vehicle does not attract enough customer focus or the machine has visible damage or she stands out from the usual lineup. Therefore, care should be taken, to conduct timely replacement of engine oil and the first maintenance of the vehicle was carried out for the customer at the expense of the dealer - so you can raise the level of customer loyalty and earn a positive reputation. Watch out also for the persistence car charging (even its replacement may be required, if the car stood in the showroom as an exhibition model for too long).

Most are not considered profitable for dealers selling TN. "Naked" car - earnings as a manager, and the owner of the car dealership with such events is relatively small. Car dealer earns well in an integrated car sales. Complex sale includes a list of additional equipment, accessories and documentation. Excellent sales results of new vehicles shows the system trade-in. Or exchange of used cars to new customers from the showroom.

System trade-in saves the customer time. So, he does not need to spend funds for the preparation of the car for sale, to advertise the sale of the machine and meet with potential buyers. The undeniable advantage is the proven legal cleanliness of the car, surrendered on trade-in car showroom. Acquisition credit managers or car dealership arrested minimized. car showroom, of course, not give his hand some money, but the client will receive a discount on a brand new car of a certain brand, equivalent value of your used car. Of course, Not every customer agrees with the sum of, which call showroom, but this approach is needed and the ability to work with clients.

Some car dealers are dishonest competition in the pursuit of profit and sell to customers instead of new cars cars, handed salons in the system of exchange trade-in, which in turn negatively in the future affect the reputation of the salon and its owner. Besides, such second-hand machines in operation may create other problems for the new owner, including the creation of an emergency.


cars for sale in a trade-in
cars for sale in a trade-in


Besides having competitors, changes in the economic and political situation in Russia and in the world, reducing the purchasing power of citizens, as well as significant currency fluctuations, and a number of other risks, It is facing a beginner businessman, there is a probability of failure of the customer buying a car at the last moment.

on the video: Mercedes dealership. How to grow into a big company

This can happen for a variety of reasons:

The presence of significant visible damage to the car, provided the issuance - dents, scratch, rust, uneven coloring, cracked glass. As the owner of car dealership, Be careful with the supply of cars in your office.

Types of contracts of sale and purchase from an authorized dealer

Contract of sale of prepaid

This type of agreement is usually, than others. This type of instrument is used mainly for the implementation of the most popular brands of car, regardless of, whether they are in stock or customers expect their supply. Refusal to purchase means, that the customer must return the amount of the prepayment in full.

Purchase and sale agreement on introducing zadatochnoy amount

This type of contract is used when, when a customer purchases a car illiquid. The deposit is usually a very substantial sum, which according to the document, returned to the client is not in the case of refusal to purchase. However, the situation is very individual. Normal practice is an option, when abandoned car illiquid yet implemented, and then the client, withdraw from the purchase, return the amount of the deposit or part of it.

An agreement of intent to conclude a sales contract

This type of document is used to order the most popular brands on delivery vehicles. Prepayment may be refunded to the client.

Download dealership business plan for 350 rub., our partners, with a guarantee of quality.

Investments in the opening of the automotive center


For the construction of the cabin and its opening in the regional city of required investments in 800 000 dollars. On the final cost of a great way affected by the availability of a room, having such, your costs could be reduced by sharply 200 – 300 000 $. If you decide to open a showroom in the capital or other major city, cost cost increase to 6 millions of dollars. The table shows the approximate calculation of the cost, based on the business plan of the finished car dealership, area in 300 m² and the placement of it 15 Car middle class.

The main taxes paid

Name base Period Rate
Tax on profits Profit Month 20%
NDS added cost of Month 18%
Property tax value of property According to the schedule of payments 2,2 %
Income tax wages fund month 13%
Social payments wages fund month 30%


item of expenditure Amount in rubles per month
lease of premises 150 000
Purchase of vehicles 15 000 000
Purchase of accessories and spare parts 3 000 000
personnel salary 500 000
Advertising costs 100 000
Other expenses(utilities and taxes) 150 000
Total expenses in the first month of work 18 900 000

project costs (in rubles.)

Name expenditure cost of
Qty (PC.) per month in year One-time purchase Total costs per year
Building (purchase, rent and refurbishment) building, room from 700


525 000 6 300 000 1 050 000 1 050 000
Buying equipment 1 61 927,75 743 133 743 133
Alarm setting, lighting and music equipment 1 1 000 000 1 000 000
Website development, payment hosting, purchase of the necessary scripts 1 120 000 120 000
Constant on utility bills and energy costs 12 150 000 1 800 000 300 000 2 100 000
Constant advertising costs 12 55 000 660 000 660 000
Salary 12 267 410 3 208 920 3 208 920
– including. taxes 12 80 410 964 920 964 920
Unexpected expenses 321 867 321 867
in total: 1 059 337,75 11 968 920 3 535 000 9 203 920


primary income – car sales budget, medium and premium class. Additional income will be in the provision of maintenance, repair and sale of accessories and auto parts. when selling 50 vehicles per year, the level of profitability of the automobile business reach 10% – is the level of the rules and break-even.

the volume of a plan to provide services and the implementation of the settlement period Car


Period type service name The volume of production and sales in a month (PC.) price Revenues from sales (rub.)
1-12 monthly investment Implementation of domestic cars from 6 to 10 cars from 320 000 rub. from 1 920 000 to 3 200 000 rub.
1-12 monthly investment Realization of foreign cars from 2 to 5 cars from 840 000 rub. from 1 680 000 to 4 200 000 rub.
13-24 month operation Implementation of domestic cars from 8 to 12 cars from 370 000 rub. from 2 960 000 to 4 440 000 rub.
13-24 month operation Realization of foreign cars from 4 to 7 cars from 950 000 rub. from 3 800 000 to 6 650 000 rub.


Payback time with the right amount and the right approach 3-4 of the year. For, to correctly and competently to organize your business, download ready-made business plan for the opening of the showroom.


Download dealership business plan for 350 rub., our partners, with a guarantee of quality. Open access, on the Internet, it is not.
The contents of a business plan:
1. Confidentiality
2. Resume
3. Stages of the project
4. Feature object
5. marketing plan
6. Technical and economic data equipment
7. Financial plan
8. Risk assessment
9. Feasibility study of investments
10. findings


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