Children's clothing store business plan

Children's clothing store business plan
Children's clothing store business plan
Children's clothing store business plan

What information should contain a children's clothing store business plan

Summary of business plan to open a children's clothing shop

This project - a plan for the creation of a private enterprise for the organization of children's clothing store business plan for 24 of the month. First of all, list the key points of the process of creating a business plan for the launch children's clothing store. In the first place there is the project idea, and objectives of the project, such as:
  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand to fill a niche of clothing and accessories for the realization of children of different ages, depending on the chosen niche.
  4. nature of the enterprise: enterprise for realization of clothes and accessories for children of all ages.
  5. Providing the opportunity to organize a children's clothing store and to cover consumer demand.
  6. Finding and conclusion of contracts with investors.
  7. Project cost: 2 026 560 rub.
  8. financing of the project: By obtaining a commercial loan in the amount of 4 600 000 rubles.
  9. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
  10. payback period: 2 of the year.
  11. the investor's income will be 154 342,66 ruble.
  12. Payment of interest on the loan starting from the first month of this project.
  13. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  14. Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  15. The total amount of accrued interest will be 154 342,66 ruble.
  16. The payback period from the beginning of the project 3 of the month.
  17. Payback period with discounting 2 year.
  18. The overall economic benefits of the project for the life cycle of a conditional 9 611 520,6 rub.

Stages of the project children's clothing store business plan

stages of the project Test conditions Deadlines
The conclusion of the investment agreement 1 project of the month 1-30 banking days
Adding to the state register, registration with the administrative and tax authorities The conclusion of the investment agreement 1-30 calendar days
The conclusion of the lease premises The conclusion of the investment agreement 1-30 calendar days
Installation of security equipment The conclusion of the lease premises 5 calendar days
Purchase of furniture and other commercial equipment The conclusion of the lease premises 2 calendar days
Signing the contract for the signaling connection and protection of the territory by special services Installation of specialized security equipment 2 calendar days
Installation of refrigeration equipment and safe systems and storage cells The conclusion of the lease premises 2 calendar days
Purchase and installation of a computer network system The conclusion of the investment agreement 1 calendar day
Recruitment and training The conclusion of the lease premises 1-30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days

algorithms action, prescribed in the business plan of the children's clothing shop

The business plan of the children's clothing store The following algorithms are registered to start business activities:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.

Today, the, who looks good, It has a better chance to succeed, to attract attention and become a respected person in the circle. Therefore, many with the diapers teach children for so, you need to dress up, not only comfortable and convenient, but also fashionable. The target audience, which has a fairly high level of earnings, can afford to dress their children with the latest fashion, However, in regions such people is small enough, especially in view of recent events, taking place in the economy of our country. Often it happens so, that parents largely indulge, to buy fashionable beautiful clothes for their rapidly growing children or work more and take out loans in order, to enroll their children in the Language courses or in private school, as well as to teach dance them.

Before opening a clothing store for children, need to decide on the audience, for which you want to work: it will be babies, children of middle age (junior high school students, students) or teenagers. Start a business on the trade of children's clothing is beneficial also because, that owing to their compactness means you can significantly save on rent storage cell logistics and goods. In this model, most of the goods for babies can how come the girls, So and boys. So it is possible to significantly reduce the cost of shipping goods new models and seasons.


The urgency of the opening of a children's clothing shop

According to experts, the most stable growth rate of the fashion-industry is considered to be a segment of children's clothes. According to the results of the past year, crisis touched niche clothing for men and women, while the segment of clothing for children of different ages was distinguished by stable indicators. The market for children's clothing shows an increase in 1 percent per year - decreased, and then slightly, growth rate indicators filling this niche.

Nearest forecasts, concerning the scope of children in the country, taking into account the Crimea, They are very positive and open a number of new horizons as already existing enterprises, and for new businesses. So, according to poll, Today in Russia, taking into account the population of the Crimean peninsula, registered more 30 000 000 children from infancy to 17 years old. This figure is about 2% the total population.

Significantly increased the total number of children in the Russian Federation. for 10 years of such growth was 7 percent.

experts note, that the number of newborn babies to decrease slightly due to the fact, that a generation enters childbearing age, born in the 90s, and this is associated with some financial difficulties, experienced by a number of young families today. Consequently, with 2018 by 2022 years, reduced the number of children, I have not yet attained the age of five.

Consequently, novice businessmen should pay close attention to the content of the segment of clothes for children 5-12 years old. There is a growing trend in the increase in the number of teenage population. Existing players are working closely on the data segments, therefore it is necessary to take this fact into account, practicing marketing plan and business strategy.

Niche teen clothing differs sufficient complexity - it is necessary to strictly follow the fashion trends, existing at the time, since the child at this age already chooses, what to wear, while paying for a purchase yet his parents. Classic children's clothing is functional and practical fabrics and tailoring, while teen clothing essential beauty and fashion trends. Modern teenagers have many mikrouvlecheny and their mikrotrendy, to predict the behavior of a target audience is quite difficult. At the time of this writing,, volume of the market for infants and children, have not reached the age of three, is 67 000 000 000 rubles and it will be reduced in the coming years, so the expansion strategy of the range will be highly relevant.

collections, which are produced by the dimensional grid 98 to 170 size (growth), will move in a big way. Experts predict, the volume of children's clothing market will reach production by 2030 will exceed 1 000 000 000 US $.

The total market of products for children up to 780 000 000 000rubles, while about a third of them - the products of domestic manufacturers.

According to the statement of Dmitry Kolobov, Director of the Department of industry and socially important goods Industry and Trade Russia, the most capacious segment of the number and variety of goods, niche is products for infants. Most popular products of Russian producers was possible for an active policy of import substitution set, which was a response to Western sanctions authorities.

Some clients children's clothing stores celebrate high quality and attractive appearance of the goods from domestic producers. Also in the plans of Russia introduction spetsmarkirovki Government for children's products, tobacco products, medicines and products made of natural fur. This measure involves the introduction of an extensive list of special nomenclatures, supporting socially important goods.

Consequently, labeled goods will be in a single traceability system for all product values, located in the Russian Federation. Experts predict in the period from 2018 by 2024 year active grant support for the development and formation of domestic manufacturers and the expansion of the range of children's goods, as well as the creation of an apparatus for their increased license protection.

Children's fashion is flourishing today and the reason for this is the desire of parents, which follow the main trends in fashion, so that their children comply with new trends in the fashion industry. In the fashion industry, there are several areas. This and trendy, so beloved style casual. He is very practical, convenient and up-to-date, especially for children, which are unusually active. it glamor – special occasion clothing. it classic – traditional decision in choosing clothes. The style also remains relevant., which can be called eclecticism. This is a mixture of the main trends in fashion lines., combination of clothes of different style decisions. Depending on the characteristics of the lifestyle in the clothes of children, two styles were developed mainly – romantic and sporty. Sporty style is comfortable, practicality, simple forms, functionality. Sportswear for children is comfortable and unpretentious to wear, therefore, from a sports destination, she gradually switched to everyday. The basis of such a suit is long or short sports-style trousers made of high quality materials with a predominance of natural fibers and cotton t-shirts.

If for boys this form of clothing is justified, then the girls’s wardrobe should be approached more carefully. Accustomed in childhood to such clothes and shoes, it will be very difficult for them to become accustomed to femininity and elegance. In order to solve this problem, designers offer various options for clothing in the style of casuel. They can be made just as practical and convenient., but somewhat original and even feminine. In this case, the use of beautiful prints is allowed., embroideries and other types of decor. But the "sports" elements remain: shoelaces, locks, buttons.

Children clothes romantic style suggests festive and solemn mood, but also suitable for calm recreation. It often similar with clothes for adults, but with more elegant prints, the presence of bows and other decorations.

Some requirements for children's clothes

The proportional features of the child’s figure must be considered primarily in terms of its anthropometric data, taking into account the convenience, and artistic and aesthetic factors of the costume. Important attention is also paid to the analysis of the shape features, colors and decor in children's clothing.

One of the main places in the process of designing clothes is the concept of form. By setting criteria and signs of form, need to consider it in three aspects: the form, characterizing a certain image of a person (individual style); the form, expressing the basic idea of ​​products; form as a base, characterizing the general idea of ​​time (universal style, fashion).

A suit is a system with certain relationships between elements, and it should always maintain order, aimed at changing the state of this system. Therefore, the process of interaction between the constituent parts within the dress, between the shape of the suit and the figure of the child in motion, between clothes and the environment. Moreover, the shape is also characterized by its geometric shape., and material, and proportions.

One of the most iconic characteristics of a costume is color.. It determines the image of the costume and contributes to the perception of its shape.. The harmony of the color composition of the costume is to organize the colors according to the logic of the designed form, its semantic content. The color of clothes is designed in accordance with the norms and standards., given the phenomenon of eye strain and eye fatigue, readability and distinguishability of colors and shades.

The total volume of children's clothing in the niche of goods for children is about 20 percent. Moreover, such an active increase is observed regardless of the income of the target audience - people did not begin to acquire less and try to give children all the best.

Costs, which parents are willing to bear, increase every year, as is the cost of an average check. More often they began to buy expensive and high-quality things, which, if possible, will serve more than one season, however, mainly the citizens of our country are trying to buy children's clothing in the middle price category, especially when it comes to one-year-old toddlers and babies. To save on renting premises and staff salaries, you can think about the idea of ​​opening an online store.

So, e-commerce's share in textile sales for the year amounted to about 130 000 000 000 rubles. You must not forget, that your immediate target audience is women from 20 to 40 years old, leads an active social life on the Internet, and from there they learn about new offers.

on the video: How to sell baby clothes on Instagram


To open a children's clothing store, need a room with an area of ​​about 50 quarter. m, located in close proximity to kindergartens, entertainment centers, development centers, schools and stuff. Very important for a children's clothing store is zoning and safe equipment. The general style and interior of the store should primarily attract kids, and be comfortable for their parents. Walls should not be painted in flashy tones - this will distract customers from goods.

How to conduct a design children's clothing store premises

  1. Zoning. example: area for clothes for girls / boys, area with clothes of different seasons / sizes. At the same time, different zones can be fenced not only with walls, but also with color and light.
  2. Lighting selection. Ideally, the buyer should see the actual color of the product, therefore too bright, like dim light, inadmissible.
  3. Naming is an important part of your kids clothing store business plan. The name must be associative, not too long and easy to remember.
  4. Having a play area will help parents spend more time on the trading floor., which means, what is more likely, that they will buy more things, than originally planned. Note, that equipment for the playing area must meet all safety requirements.

on the video: How to open a children's clothing store. WE START! (Issue No. 1)

How to choose the system of taxation for the children's clothing shop

  1. UTII - it is profitable to choose such a system, if the floor space of the premises occupies no more 20 square meters.
  2. Patent - for a store ranging from 20 to 50 squares
  3. USN 6% from income you can choose, if the sales area of ​​a children's clothing store exceeds 50 square meters. At the same time, only insurance premiums for the self and employees are taken into account.
  4. before, how to choose a tax system, get acquainted with the peculiarities of the tax system in your region - the legislation provides for differences and advantageous offers, depending on, in which region of the country does the entrepreneur start his activities.

The main taxes paid

Name base Period Rate
Tax on profits Profit Month 20%
NDS added

cost of

Month 18%
Property tax value of property According to the schedule of payments 2,2 %
podhodnyh tax wages fund month 13%
Social payments wages fund month 30%


It is worth emphasizing separately, that employees of a children's clothing store are required to issue sanitary books in accordance with all the rules, and the goods - have quality certificates. All measures required by Rospotrebnadzor and SES for deratization and pest control should be carried out in the room.

na video: Business clothing store plan / boutique / rum show


Documentation for opening a children's clothing store (incomplete list)

  1. Federal Law of 08.08.2001 N 129-FZ (row. from 03.08.2018
  2. Federal Law of 29.06.2015 N 162-FZ GOST
  3. staff list
  4. Dolgnostnaya_instrukciya_prodavca_neprodovolystvennyh_tovarov_obrazec
  5. Job description seller of a children's clothing store
  6. Basic Documentation for the opening activities

on the video: Wholesale Children's Clothing Market in China

Financial children's clothing store plan


Children's clothing store business plan
Children's clothing store business plan

project risks


project costs (in rubles.)

Name expenditure cost of
Qty (PC) per month in year One-time purchase Total costs per year
lease of premises 100 m. 145 000 1 740 000 290 000 1 740 000
Purchase of office furniture, purchase of baskets for a trading floor set 100 000 100 000
Procurement of goods 500 000 500 000
Purchase of computer equipment 3 120 000 120 000
Purchasing Network Licensed Software 15 000 15 000
personnel salary 12 219 030 2 628 360 2 628 360
including. taxes 12 70 030 840 360 840 360
Installation of specialized security equipment 200 000 200 000
□ payment for services of a security company, Consumables, Software support, payment of a notary 12 60 000 720 000 720 000
Conducting marketing company 12 75 000 900 000 100 000 1 075 012
Unexpected expenses 132 500 132 500
in total: 569 060 6 828 720 1 457 500 7 938 732


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