- What information should contain a business plan for men's clothing store
- Summary of the business plan for the opening of men's clothing store
- Stages of the project business plan for men's clothing store
- algorithms action, prescribed in the business plan menswear store
- The business plan of the store muzhkoy clothing prescribed the following to start a business action algorithms:
- The urgency of the opening of men's clothing store
- Profitable range of men's clothing store
- The target audience
- How to open a men's clothing store from scratch?
- project costs (in rubles.)
- Search provider
- NACE codes
- Documentation for menswear shop owner
- Financial plan
- The main taxes paid
What information should contain a business plan for men's clothing store
Summary of the business plan for the opening of men's clothing store
- This project - a plan for the creation of a private enterprise for the organization of business men's clothing store plan for 24 of the month. First of all, list the key points of the process of creating a business plan for the launch men's clothing store .
- In the first place there is the project idea, and objectives of the project, such as:
- Creation of an enterprise with high level of profitability.
- Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
- Satisfaction of consumers demand for filling niche apparel sales and accessories for men, depending on the chosen niche.
- nature of the enterprise: enterprise for realization of fashion for men.
- Enabling and cover consumer demand.
- Finding and conclusion of contracts with investors.
- Project cost: 3 150 000 rubles.
- financing of the project: By obtaining a commercial loan in the amount of 3 150 000 rubles.
- To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
- payback period: 2 of the year.
- the investor's income will be 214 620 rubles.
- Payment of interest on the loan starting from the first month of this project.
- Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
- Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
- The total amount of accrued interest will be 214 620 rubles.
- The payback period from the beginning of the project 1 month.
- Payback period with discounting 2 of the year.
- The overall economic benefits of the project for the life cycle of a conditional 65 726 144 rub.
Stages of the project business plan for men's clothing store
|stages of the project||Test conditions||Deadlines|
|Home project, Development of the concept store||1-2 of the year|
|The conclusion of the investment agreement||1 project of the month||1-30 banking days|
|Getting credit||Having a proper set of documents||30 calendar days|
|Adding yusreestr, registration with the administrative and tax authorities||The conclusion of the investment agreement||1 -30 calendar days|
|Selection of locations and documentation||preliminary work||30 calendar days|
|Buying equipment||The conclusion of the investment agreement||1 -30 calendar days|
|Equipment installation||Obtaining investment funds||1 -30 calendar days|
|recruitment||production activity||1 -30 calendar days|
|Training||End of ethane production organization||1 -30 calendar days|
|Conducting marketing company||360 calendar days||1-360 calendar days|
|End of project||12 – 24 of the month|
algorithms action, prescribed in the business plan menswear store
The business plan of the store muzhkoy clothing prescribed the following to start a business action algorithms:
- The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
- Business Registration in the state regulatory and tax authorities.
- Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
- services, now rendered.
The urgency of the opening of men's clothing store
After the crisis, sales figures in the segment of men's clothing fell by more than 30 %, Prices of goods in online stores has increased significantly, and left the market weak retail representatives. At the same time buyers are spending less, and the approach to the acquisition of new things more consciously and skeptical. Кризисные явления также привели к значительному улучшению сервиса и качественному подбору персонала магазинов fashion-ниш. Today there is a tendency for a gradual increase in the percent of sales and a careful selection of the range, high level of service.
Experts note the rapid growth of menswear segment. Men were more likely to purchase fashionable trendy things, the amount of average check increased. Seen overall growth trend apparel segment, – This is important both for designer brands, and for small retailers. Forecast growth niche is equal to two per cent per year until 2021 year. Men traditionally spend a little less money on your wardrobe, at the same time make purchases less often and more often if necessary, the event. Today there is fierce конкуренция в fashion-ритейле, и здесь немаловажную роль играют франчайзеры, offering favorable conditions for cooperation. Often buy clothes style "casual", «Business kэzhual».
The most frequent clients are men's clothing stores millenialy middle- and high-income, as well as women.
Today the boundaries between male and female fashion. Some men can pick up something for yourself in the women's department, and the girls gladly make purchases in men's stores. Besides, Fashion tends to streetwear segment - outdoor clothing, it is in principle for the division cancels wardrobe on the female and the male part.
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Profitable range of men's clothing store
Opening the men's clothing store, should pay attention to this fact - in your store can leave your finances fragile lady, who do not like female models due to too bright prints, awkward cut and a number of other factors. Therefore, the additional revenue the store can bring the presence of such product categories:
- Bombery, parks, jackets, coats - they make up 8-0% Revenue clothing store. Outerwear for men made in a more restrained design style and is characterized by a quality factor. Croy often direct, which corresponds to the classical models of stylistic directions. While maintaining fashion oversayz, why the men's clothes in your shop can pick up the girl and.
- basic T-Shirt, hoodie / sweatshirt unprinted.
- shirts. Lack of darts around the waist gives the required volume, free gate is more convenient, and an extended shoulder line forms a smooth transition.
- Sneakers. Today this piece wardrobe considered uniseksovoy, but often high-quality sports shoes sell it in stores for men.
- Office Style (jackets, costumes). This piece wardrobe emphasizes the status of the owner, and suppliers of men's fashion often are ready to present a wider range of.
- Jeans. Quality denim in male models usually best female rulers, но здесь необходимо обратить внимание на ассортимент поставщиков.
According to the data, объем рынка мужской одежды значительно вырос в последние годы, and to 20120 –му по темпу роста он обгонит рынок женского ритейла. World leaders have changed their marketing strategy, and now the line between male and female fashion almost completely erased. Buyers are also more skeptical, что им предлагает масс-маркетинг, и купят, как правило ту вещь, которая им идет больше и в какой они чувствуют себя наиболее комфортно.
Как выбрать концепцию магазина мужской одежды
This can shop with brand clothing luxury, Chinese goods, things in the style of casual and other stylistic currents. At the start of the business is necessary to examine the needs of the audience and fill range of popular products, for which there is an increased demand.
Men's clothing store and classify the style, which is listed in the segment retail:
- Boho Men;
- rock style;
- strict office (business);
- hipsters and many other.
The target audience
Some men are not avid mods themselves in a position to buy a necessary thing, However, this is extremely rare and is chosen for a long time and meticulously, but the thing is to perfectly match their requirements. Mods middle- and high-income, who like himself clothing selection process and its subsequent purchase. men, who choose clothes together with a companion or she fully creates a wardrobe or a significant impact on consumer opinion.
We calculate your target audience on a number of grounds:
- the population;
- source of income;
- income level;
- reference group.
- religious beliefs and idols.
- life position;
Men choose product based not on how many of its appearance, how much of the functionality of reasons and ease of use. The consultants' task - to tell, how to combine a particular product, or set on the site of his shop and product recommendations ready images – This will help the client to decide on the purchase of. youth fashion – the concept is very volatile, and it is important to get time. The adherents of a particular musical direction, so dress, that they can be seen from far away - shop with a similar range may also be quite extensive list of loyal customers.
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The basic range of men's clothing store may include
- Outerwear (coat, raincoats, jackets);
- Clothes for celebrations;
- office suits (classical, and a more free style);
- Sweaters, cardigans, vests;
- sweatshirts, suits for sports;
- T-shirts and shirts;
- scarves, hats, hats, ties, butterflies and other accessories.
How to open a men's clothing store from scratch?
- Conducting market analysis - competitors, the level of demand, level of purchasing power (the target audience)
- Development of the concept store, study of business strategy.
- Evaluation of the financial plan for the future organization (taxes, basic and indirect expenditure, definition of the target size of the loan)
- Selecting the location point of sale, range selection, repairs in the room, equipment installation, recruitment
- Register store and work to promote the shop.
project costs (in rubles.)
|Name expenditure||cost of|
|Qty (PC)||per month||in year||One-time purchase||Total costs per year|
|premises Larenda||from 100 m||120 000||1 440 000||2 400 000||1 680 000|
|Repair of premises||from 100 m||280 000||280 000|
|Buying commercial equipment||from 20 items||215 485||215 485|
|purchase of goods for realization||120 000||1 440 000||290 000||1 730 000|
|11rnobretenne computer equipment||1||30 000||30 000|
|Create site, payment hosting, development of Internet design and site maintenance||1||15 000||180 000||120 000||300 000|
|Fixed costs of online advertising||12||12 000||144 000||144 000|
|Salary||12||410 040||4 920 480||4 920 480|
|– including. taxes||12||112 000||1 344 000||1 344 000|
|Unexpected expenses||117 548,5||117 548,5|
|in total:||410 040||8 124 480||1 293 033,5||9 417 513,5|
You can order directly from the wholesale supply of clothing manufacturer. It is also possible to conclude a contract of supply of goods by the intermediary, but here you have to pay for the service.
Code - 47.71 "Retailing of clothing in specialized stores". For clothing sales code needed 47.71.1, underwear - 47.71.2, things made of genuine leather - 47.71.4, sports odezhdy- 47.71.5, hosiery - 47.71.6, accessories - 47.71.8.
zone, for which it is desirable to divide the men's clothing store room:
- Salesroom should be submitted to the zones of warm and cold light.
- zone fitting.
- Showcase with accessories.
- seating area for customers (if a shop or boutique showroom).
- placement offices.
- Staff office and mini-storage for clothes.
- sanitary facilities (If the store is not located in a major shopping center).
Documentation for menswear shop owner
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The main taxes paid
|Tax on profits||Profit||Month||20%|
|Property tax||value of property||According to the schedule of payments||2,2 %|
|podhodnyh tax||wages fund||month||13%|
|Social payments||wages fund||month||34%|