Business women's clothing store plan

Business women's clothing store plan
Business women's clothing store plan
Business women's clothing store plan

What information should contain a business plan for women's clothing store

Summary of business plan to open women's clothing store

This project - a plan for the creation of a private enterprise for the organization of business women's clothing store for a plan 24 of the month. First of all, list the key points of the process of creating a business plan for the launch of women's clothing shop.
In the first place there is the project idea, and objectives of the project, such as:
  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand for filling niche apparel sales and accessories for women, depending on the chosen niche.
  4. nature of the enterprise: Enterprise implementation clothes and accessories, depending on the chosen niche.
  5. Enabling and cover consumer demand.
  6. Finding and conclusion of contracts with investors.
  7. Project cost: 3 150 000 rubles.
  8. financing of the project: By obtaining a commercial loan in the amount of 3 150 000 rubles.
  9. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
  10. payback period: 2 of the year.
  11. the investor's income will be 214 620 rubles.
  12. Payment of interest on the loan starting from the first month of this project.
  13. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  14. Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  15. The total amount of accrued interest will be 214 620 rubles.
  16. The payback period from the beginning of the project 1 month.
  17. Payback period with discounting 2 of the year.
  18. The overall economic benefits of the project for the life cycle of a conditional 65 726 144 rub.

stages of the project

stages of the project Test conditions Deadlines
Home project, Development of the concept store 1-2 of the year
The conclusion of the investment agreement 1 project of the month 1-30 banking days
Getting credit Having a proper set of documents 30 calendar days
Adding yusreestr, registration with the administrative and tax authorities The conclusion of the investment agreement 1 -30 calendar days
Selection of locations and documentation preliminary work 30 calendar days
Buying equipment The conclusion of the investment agreement 1 -30 calendar days
Equipment installation Obtaining investment funds 1 -30 calendar days
recruitment production activity 1 -30 calendar days
Training End of ethane production organization 1 -30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 12 – 24 of the month

algorithms action, prescribed in the business plan of women's clothing shop

The business plan of the women's clothing store The following algorithms are registered to start business activities:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.

The urgency of the opening of business on the sale of women's clothing

The paradox of the situation, when the wardrobe shelves crammed with clothes, a girl has nothing to wear, It called Fast fashion (fast fashion). Today, citizens are even lower than the average income can afford to dress nice and fashionable to dress in accordance to fashion their children. Spontaneous purchases have become part of the consciousness of the consumer today, but the crisis, inherent in the economy of our country, increasingly make people think, whether they will be wearing this particular thing, and will be able to combine it with other elements of its base usual wardrobe.

Today, the average consumer buys more than 50% more. European statisticians suggest, what 40% clothes just takes place in the cabinets of inhabitants of developed countries.

However, the psychology of people in Russia use is still closely connected to the financial possibilities, so the idea of ​​earnings at the opening of the fashion store with women's clothing should be well thought out: in the early stages of business is necessary not only to select and analyze the level of demand and supply in a particular niche, but also consider the future of scalability retailers. Today, virtually the same income, you can get, opening a store on the internet, and offline retail outlet. The main advantage of an online store that, that you will not need to hire staff and enter into tenancy agreement, as well as the off-season to rent a warehouse for goods.

on the video: How to open a women's clothing store from scratch

assortment of goods

Selection of the range of goods for your future fashionable women's clothing store will depend on the goals, pursued your store, and the type niches, you are going to take.

Usually stores men's fashion quality things are much cheaper female shopping. This is - the phenomenon of the so-called "pink tax" – it was formed on the basis of consumer demand, which showed better results among the female population of the country and the world as a whole. “Tax on pink” inherent not only to the segment of fashion-industry - he touched such niche retailers like toys for children, baby clothes and other areas. A higher level of mark-up on the female models (segment underwear does not count, it has its own peculiarities pricing) It explained simply - marketers, seeking to increase income, make the product, designed for women, more attractive appearance. According to statistical data, for similar items in a woman's wardrobe are paying an average of 8-10% more, than basic wardrobe for men. Manufacturers jeans mark, that the cost of production of female models significantly higher and more difficult to work with them.

Marketer Michael Dymshits stresses, that women are more likely to make impulse purchases, and are willing to spend on more, than for the whole family as a whole. Inflated prices for goods for women are oriented to the characteristics of female psychology and a number of objective economic reasons.

High mark-up on women's clothes caused

  • high cost of materials.
  • the complexity of the finishing.
  • The presence of additional decoration.

As for the basic wardrobe, manufacturers female model series can offer 10 for this basic colors with different embodiments of cutting and shape of the sleeves and the neck. Such a variety of variability implies a considerable expenditure on the production of things, and as a consequence, the higher the price of the finished product.

Another economic factor is considered gosnalog on imported goods.

Marketing research

For, to examine the level of supply and demand, you need the following information promonitorit: the existence of direct and indirect competitors, identify their main advantages and disadvantages, visit some shops.

Most often it happens, that the concept of women's clothing shop is developed in accordance with the room, which begins the businessman managed to rent in a good area of ​​the city at a good price. graphics, below, help to better analyze the activities of competitors and create your own unique and competitive range.


Formats work of women's clothing shop

Classification by the number of brands

  • The shops, sell goods 1 brand - here you can find one particular clothing of a certain brand. Most often, this outlet is opened under franchise.
  • Multibrand shops - the most frequent representative of small business, which has just started its work.

Classification by price segment

Women's clothing store Ppemiym-klacca

Nisha takes a fairly small market size, but it differs high quality of products and a correspondingly high price. Most often it is – freestanding boutiques in the city center, or store in a major shopping (shopping and entertainment) center. There is most often make purchases customers with high income and high social status.

The average price segment presented women's clothing stores in malls or detached buildings, product categories designed for customers with above-average earnings and average. The quality of clothes - Miscellaneous, margin - minimum.

clothing stores for women with low prices and low quality or of used. These include second-hand, commission shops, Stock-hands, and other such retailers.

In addition to these, There are also such formats of shops women's clothing:

  • bytik - submitted range different quality and high price, It is a major global fashion trends.
  • concept store - score, range that most accurately reflects the needs of millenialov. More often than not presented here particularly limited collection, or rare items, which are considered classics of fashion.
  • corner - differs, there is no separate entrance and walls - a kind of department, ranging in obschem topgovom ppoctpanctve;
  • shoy-pym - for the women's clothing store one must have this format hall for demonstration models. Possibility of wholesale shopping.
  • dickont- and ctok-tsentpy - offer things previous collections, definitely not worn with tags.

experts note, that the most popular clothing sizes in Russia today is a size S, according to the monitoring of ads from women's clothing online Avito. On clothes with a dimension marked for more than 30% demand. Least popular were things XL and XXL sizes.

Women's clothing is the largest segment of retail in clothing - you have it about 60% market.

It plays a huge role behavior psychology, which can be beneficial to play. Women are often more emotional, than men, they are easier to impulse buy something spontaneously. Especially if it will offer the finished image with carefully chosen accessories (decorations, şarfami, shawls, bags) and footwear.

Women are increasingly seeking approval in the eyes of others, than men, therefore, women's clothing store owner should pay attention to what, that this or that thing will cause holders of a certain range of emotions and will feel more independent, beautiful, attractive, business (Underline whatever applicable). The majority of buyers of all ages prefer unobtrusive service and assistance in the cabanas with the replacement of the size of things, or style advice.

The target audience, portrait of the ideal customer

We calculate your target audience on a number of grounds:


  • floor;
  • age;
  • nationality;
  • marital status.


  • country;
  • locality;
  • Population;
  • climate.


  • education;
  • specialty;
  • source of income;
  • income level;
  • reference group.
  • religious beliefs and idols.


  • life position;
  • values;
  • interests;
  • Lifestyle.

on the video: How to open a clothing store. Advertising in instagram. Selling women's clothing

How to choose a location for the women's clothing store

  1. Check traffic motorists and pedestrians (geomarketing methods).
  2. Ease of parking, able to leave car for a while.
  3. Store Access for pedestrians and motorists.
  4. The presence of direct and indirect competitors.
  5. the area size of the room / rent price.
  6. Features room, the need for repair and reconstruction.
  7. Terms of lease.



Distribution centers with the opportunity to examine a variety of through an online catalog. Mandatory verification documents - certificates of quality, warranty documents. Visits to specialized fairs and conferences. You can also see the provided products there.. Local clothing manufacturers and suppliers from abroad.

on the video: How to make a million selling women's clothing


This list of equipment suitable for women's clothing store area 60-80 quarter. m

Equipment for the women's clothing store
Equipment for the women's clothing store

project costs (in rubles.)

Name expenditure cost of
Qty (PC) per month in year One-time purchase Total costs per year
lease of premises from 100 m 120 000 1 440 000 2 400 000 1 680 000
Repair of premises from 100 m 280 000 280 000
Buying commercial equipment from 20 items 215 485 215 485
purchase of goods for realization 120 000 1 440 000 290 000 1 730 000
Prnobretenie computer equipment 1 30 000 30 000
Create site, payment hosting, development of Internet design and site maintenance 1 15 000 180 000 120 000 300 000
Fixed costs of online advertising 12 12 000 144 000 144 000
Salary 12 410 040 4 920 480 4 920 480
– including. taxes 12 112 000 1 344 000 1 344 000
Unexpected expenses 117 548,5 117 548,5
in total: 410 040 8 124 480 1 293 033,5 9 417 513,5

Documentation of women's clothing shop owner

  1. analiz_rezultatov_monitoringa
  2. sistema_optimizacii_assortimentnyh_matric
  3. primer_rascheta_assortimentnyh_matric
  4. kratkoe_predlozhenie_assortiment_matrica
  5. Dolgnostnaya-instrukciya-menedgera-by-prodagam-form

na video: How to open a women's clothing store with minimal investment

Business women's clothing store plan
Business women's clothing store plan

Franchise or startup?

Promotion of a startup from scratch The acquisition of an existing business The acquisition of the franchise under the terms of the concession agreement
Benefits disadvantages Benefits disadvantages Benefits disadvantages
An independent decision on the amount of initial capital, costs and choice of activity distribution format Selection of suitable premises for the shop is associated with some difficulties, may have problems with landlords: unplanned increase in rents or one-way contract break after, indoors have been made and carried out repairs necessary communications. It reduces the time to start a business work: all preparatory steps have already been passed, you only need to carefully read the business owner documents, to identify pitfalls. Business for sell mostly because of its profitability or unprofitability. before, you sign a contract of sale, check the traffic of the target audience, the amount of average check and the ability to generate additional revenue through the implementation of their own unique strategic developments. The franchisor will provide support at all stages of business formation The need to pay lump-sum payment (one-time payment) and royalties (monthly payments). Rather high threshold of entry into the business.
Individual selection of women's clothing shop concept, range selection, identifying the most profitable pricing system Data demand analysis can be imprecise, and this factor may adversely affect the advantageous content store required range. Need to monitor the timely logistics and supply a new product. Sometimes you can buy ready-made business with a set of equipment and room repairs. By purchasing ready-made business, Be prepared to pay debts – loan, taxes and incur other expenses of the former owner. Debugged all business processes, you will be provided in support mode 24/7, you will have a ready customer base and promoted brand with loyal audiences. The need to strictly comply with all the requirements of the franchisor and keep commercial secrets. without the possibility to try out their own ideas without prior approval from the head office.
Ability to conduct the business model and the elaboration of business processes and strategies on their own, based on our own experience. All business processes, relating to the registration, opening, promotion of new business would have to own, which is associated with a certain degree of risk. Key business processes are debugged: ready supplier base, customer lists are turned, defined target audience, staffing personnel, ready documents, concerning the operation of the business and its tax burden the, who sells you a ready-made business, not always interested in, to have his case brought the income you have, and free assistance in the future more often you provide will not be. At the start of the stage in the city you will assist in the search and selection of premises, you will be available to the design project streamlined operating business processes, related supplies, selection and training of staff and more according to the concession agreement The right choice of assortment and suppliers rests with the franchisor.
You can create a unique and creative brand, capable of competing with the already existing on the Russian market, work under the guise of personal, registration of its own brand. business scaling occurs forces of businessman The store already has loyal to his audience and some recognition within the city The store may have a negative reputation among buyers, and often this fact is quite difficult to recover. Prepared promotional materials, assistance in promoting, selling site, training franchisees effective methods. The franchisor will require activity reports, execution of sales plans, and follow the instructions, specified in the concession agreement.

Financial plan

The main taxes paid

Name base Period Rate
Tax on profits Profit Month 20%
NDS added

cost of

Month 18%
Property tax value of property According to the schedule of payments 2,2 %
podhodnyh tax wages fund month 13%
Social payments wages fund month 34%



category latent needs How to work with them
Regular customers of new collections
  • income demonstration;
  • communication with people of your circle;
  • striving to keep up with the times and keep abreast of the latest fashion trends
  • Organization of fashion shows
  • educated staff;
  • organizing private parties for regular customers
  • chat with pretty girls- consultants;
  • the desire to cause envy and admiration of friends
  • the desire to show his success
  • enthusiastically look into the eyes
  • tips to avoid;
  • to compliment: "You have a good taste", and so on. P.
  • show itself in all its glory (when fitting clothing and underwear);
  • the desire to get the next portion of admiration;
  • stress relief
  • sincere compliments from men consultants;
  • the opportunity to talk with the owner of the store;
  • get tips stylist

the volume of a plan to provide services to the settlement period

Period type service name volume

production and sales in a month (PC.)

Average unit price of a product in a formal retail chain before going on sale Revenues from sales (rub.)
1-12 monthly investment Sale of clothes from 100 units of goods from 16 000 rubles and above from 1 600 000 rubles
12 monthly investment Shoe realization from 50 steam from 22 000 rubles
12 monthly investment Implementation of accessories from 150 units of goods from 8 900 rubles from 1 300 000 rubles
13-24 month operation Sale of clothes from 130 units of goods from 16 000 rubles and above from 2 080 000 rubles
13-24 month FUNCTIONAL Shoe realization from 65 steam from 22 000 rubles from 1 430 000 rubles
13-24 month operation Implementation of accessories from 95 units of goods from 8 900 rubles from 1 735 500 rubles

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