Business Plan video arcade

Business Plan video arcade

How to write a business plan for an amusement arcade correctly and quickly - the question of concern to many beginners business. An example of a free business plan for opening a slot machine hall will help you identify the main pitfalls of the business and deal with size of initial investments for institutions of different size and scale of work activities. Business plan is used for the preliminary assessment of the project and determine its effectiveness, as well as a presentation of the project to future investors or creditors.

What information should contain a business plan for an amusement arcade?

How to write a business plan for the hall of slot machines from scratch
How to write a business plan for the hall of slot machines from scratch

Summary of the business plan for the opening of the hall of slot machines from scratch

This project - a plan for the creation of a private company for the hall of slot machines 24 of the month. First of all, list the key points of the process of creating a business plan of the hall of slot machines from scratch.

In the first place there is the project idea, and objectives of the project, such as:

  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand provision of services entertainment, filling niche sport and entertainment market in Russia.
  4. Finding and conclusion of contracts with investors.

algorithms action, prescribed in the business plan of the hall of slot machines

In the business plan registered the following actions to start a business algorithms:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees. Another item of expenditure considered hiring employees. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. Products, now realized.
  5. The choice of the enterprise size.

Development of the business model of the current hall of slot machines requires special attention. Especially, in terms of finance and planning issues to attract customers. In this mini-business plan of the hall of slot machines provides practical guidance on the creation of the hall of slot machines, casino with a bar from scratch, tips for beginners business, nuances concerning the organization of the new company. Also presented financial calculations and the amount of capital investment to start such an enterprise. After reviewing the business plan, any budding entrepreneur can make a conclusion, how much is a startup and how it profitable.

This area of ​​business has recently gained active development in the field of domestic commerce. When this target audience halls with slot machines consists of various ages, as well as people with different financial situation. The demand for such a business is also due to a large variety of types of gaming machines.

At start-up entrepreneurs may have doubts about their own ability to run such a project, however, it may be noted with confidence, that the opening of the hall of slot machines is accompanied by a similar number of difficulties, like any other kind of commercial activity. For the success of the project, it is necessary to know the intricacies of doing business in the gambling sector, and draw up an appropriate business plan.

stages of the project

stages of the project Test conditions Deadlines
Home project 1,5-2 of the year
The conclusion of the investment agreement 1 project of the month 1 -30 banking days
Getting credit Availability

the respective set of documents

30 calendar days
Adding to the state register, registration with the administrative and tax authorities conclusion



1-30 calendar days
Selection of locations and documentation preliminary


01 month
Buying equipment conclusion



1-30 calendar days
Equipment installation reception



1-30 calendar days
recruitment production


1-30 calendar days
Training The end stage of the production process 1-30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 1,5-2 of the year

The urgency of the opening of a casino with slot machines

Here are some world statistics, how recklessly the world population today. so, annually in casino adult citizen of these countries, having average income, reserves in casinos and on slot machines:

  1. Australia – 1 199 US $.
  2. Singapore 1093 Doll.
  3. Ireland 547
  4. Canada 528
  5. Finland 514
  6. Italy 481
  7. Hong Kong 468
  8. Norway 416
  9. Greece 391
  10. Spain 318

Casino - this is a business in the entertainment field, the customer pays for the opportunity to constantly have a good time, and the gain is pleasant complement, a kind of bonus for a pleasant leisure. In parallel, the customer is offered a number of other additional entertainment, that it attracts a large flow of people in the restaurant, that nothing else to do on the weekend, on vacation or holidays. In casinos and slot machines the customer usually has one its income, which is not a pity to lose at all, and thus pays for the service, carrier entertaining.

World statistics on gambling business
World statistics on gambling business

slots, used in the casino, are called "slots" or "slot machines". At the same time on the characters, which is necessary to build a given combination of, It can not affect manual dexterity, no pressing force - the machine itself acts on the sewn into the program algorithm, here he plays the role of the banal luck of a single customer. A slot machine is a computer with a screen and a number of control buttons. Internal algorithm of actions - a chip, which is connected to the factory settings, number of semiconductors, a number of the highest degrees of protection and mathematical data. statistical, when carrying out a large number of games, its actions can be predicted, but this would be very problematic. Hacking chip special devices is punishable by law.

Among all the regions of Russia, where gambling is allowed, the largest tax deductions are demonstrated by the Krasnodar Territory and residents of Azov City, one of the largest and most lucrative gaming zones in the country. The result of the first quarter of this year showed a profit in the amount of 78,5 000 000 rubles. experts stress, that the amendment of the number of bills, gaming activities Krasnodar edge may also be presented as soon as only totalizator betting shops and, that operate today and outside play areas, established by the legislation framework. This is because, that "Azov-City" is under threat of closure.

Gaming zone today can fully satisfy the target audience limited demand in the casinos and slot machines. Even though some remote areas of the game allowed the major cities and regional centers, construction of new stand-alone casino is unprofitable. Exceptions are tourist areas Primorye and Kaliningrad, which may attract foreign tourists.

commercial risks

Basic commercial risks of starting a business on slot machines:

  1. The absence of special controllers in the legislation, which could have a positive impact on the protection of invested in this type of activity funds.
  2. Lack of conditions for equal competitive domestic game zones in the world market.
  3. Restrictions on business promotion (commercials and blocks, information network dissemination).
  4. A ban on use of foreign currency in the calculation.
  5. Changes to tax policy, as well as increased demands on cash and cash register equipment.
  6. You want to receive money directly to machine, and receive bids on the table.

Where you can open a business on slot machines

On the territory of the Russian Federation's activities permitted in the following regions: "Primorye", "Siberian Coin", "Amber", "Krasnaya Polyana" and "Azov-City", which is currently under threat of closure.


Business Plan video arcade
Business Plan video arcade

Types of slot machines

Usually, automatic machines for games classified by

  • By the number of drums

Classic machines (three reels, have 1 horizontal payline, consisting of a set of familiar images - Seven and fruits / vegetables). The chances of the player winning are relatively low. Also in the number of reel slot machines are divided into: gaming devices with 5, 7-th and 9 th drums. Most often you can find slot machines with five winning lines. devices 7 drums usually, are narrowly focused storylines and a small set of symbols and images, they do not have the additional bonus games.

9 slots will ensure that multiple paylines, which will significantly increase the chances of winning. They can be positioned vertically, horizontally, and also occur on the monitor for a few slots and scrolling is carried out independently of the other slots.

  • Video Slots. Modernized version of the classic embodiment of the gaming machine. It has a high-quality graphics, broadcasts popular scenes from the film and cartoon, It possesses qualitative postscoring. Visual effects, the opportunity to play free bonus game, as well as additional short game attracted a large number of clients to devices. The chances of winning increase significantly the client and such fun to play machines.
  • I-Slots. characterized TN. seriality - in other words,, in such slots fun to play with regularity, they present an interesting graphics, soundtrack and a fascinating story.
  • Video Poker. The type of slot machines, in which there are images of card suits in the slots. Experienced Card Poker Players Can Significantly Improve Their Chances of Winning, thanks to the skills and skill to collect the necessary combinations.
  • Bonus. Machines, based on getting nice extras. When creating a winning combination or reaching a higher level, The player gets the opportunity to play for free or significantly facilitate the process of further game and, Consequently, Increase your chances of winning a cash prize. They play more of an entertaining nature.
  • Progressive. Machines, which have the possibility of a progressive jackpot and are connected with each other by the program.

Selection of equipment

Slot machines today have many modifications. The main condition is that all cars purchased for business must undergo a mandatory certification procedure on the territory of the Russian Federation, and also have settings, possible only for casino activities.

Forms and types of slot machines

Basically, casino slot machines are categorized by:

  1. type of enclosure;
  2. type of fit (Upright and Slant Top). Upright machines are characterized by a high vertical seating position of the monitor, Almost at the player's eye level, Slate tops have a low, sloping stance.

The gameplay on both types of cars is the same. The choice of a slot machine depends on the player's preferences, Uprights are most often equipped with mechanical buttons, not electronic type. Mechanics are easier and more enjoyable to click.

Types of Modern Slots

Technological progress has affected both the slot machines themselves, as well as players, who use them – they have become more advanced and smarter. A modern client pays close attention to the availability of high-quality video graphics, debugged LEDs, The structure of the games and its complexity, as well as the presence of a branded theme, Features & Concepts. According to statistics, courtesy of the Center for Gaming Research at UNLV, Profit Percentage, which was received by the owners of slot machines, almost doubled the revenue from board games. Overseas Winnings, The size of jackpots and accumulated bonuses is growing exponentially, and there is a solid influx of legal funds into the budget of states.

Let's list the most popular slots, которыми пользуются игроки за рубежом:

  • Wheel of Fortune;
  • Megabucks;
  • The Wizard of Oz;
  • Betty Boop’s Love Meter;
  • Sex and the City;
  • The Hangover;
  • Game of Thrones.

Все они находятся в игровой столице мира – Лас-Вегасе. The main trigger for a client to play a slot machine is the opportunity to hit the jackpot, In other words, a big cash prize.

We recommend you to study the document: On the adoption of the Rules for testing slot machines with cash winnings

Types of Jackpots:

Known in advance Growing Secret (mystery) Jackpot
For, To claim that cash win, The player needs to collect the winning

combination of symbols. The amount of future winnings is known in advance.

The amount increases during the game, increasing the excitement of players and the desire to disrupt it. The current jackpot amount is visible on the scoreboard, which is installed above the machines. All Slot Machines, who participate in the progressive jackpot, deduct a percentage of their amounts, And it can be won by one person on any of the machines. Random Win, which can be received by any player, regardless of the collected combination or the amount of the bet. The amount of winnings is determined by the casino management, And you can rip it off at any time, when the amount of bets reaches the set limit. This is done mainly to attract more players and increase the number of bets.

Customers need to understand, that playing slot machines is an opportunity to win money not from the gambling establishment itself, and at the expense of the loss of other visitors. The slot machine notifies the player about the player's win by issuing a coupon – TITO (ticket-in, ticket-out). Possession of this coupon gives the right to continue the game for free on the same machine or you can take the winnings equivalent to a sum of money. A ticket is a ticket with a barcode and a face value. They can be cashed out as at the checkout, as well as in special terminals, located in the same gambling establishment. TITO tickets have an upper threshold for cashing out - you can usually get the amount on hand with such a coupon, equal to or not exceeding 50 000 rubles.


Business plan of the slot machine hall
Business plan of the slot machine hall

amounts, that exceed the limit, can only be issued by the staff of the hall at the checkout. If the winnings are really big, An employee will check the gameplay on the video surveillance system, What's going on in the hall, and also monitor the correct setting of the machine and its technical serviceability. The slot industry also operates with the concept of "return to player", abbreviated as RTP. This is an average of the amount of money, which, according to the theory of probability, can be returned to the players. A long period of time is taken as a basis. As a result,, The gaming area with slot machines earns on the difference in amounts, that players have deposited and returned.

The amount of the minimum RTP is regulated by the legislation of the country and is 90%. It is more profitable for the casino to inflate the payout percentage, therefore, in the elite and premium sector, the RTP percentage can be up to 95 percent. Each player's win is a profit for the playing area. Other 5 percent of turnover is a "hold", The income of the casino owner and the commission for renting a slot machine. Each slot machine must have a certificate of compliance, be sealed in accordance with legal requirements, and have a number of permits. The owner of the casino faces a fine or freezing of activities on the 3 of the month, if the check detects an unsanitized chip replacement or a decrease in RTP

marketing program

The casino attracts guests not only with the opportunity to play card games, roulette or slot machines. To increase the number of customers, Their winnings are more frequent, and the inflow of funds to the owner is stable, It is necessary to develop unique loyalty programs. Most often as foreign, In the same way, domestic loyalty programs are based on the gaming activity of each client and allow him to collect profitable bonuses. Client, showing a high level of activity, register in the program and issue a bonus savings card. The more gaming activity the client demonstrates, The more attractive it awaits. It can be a hotel room, Plane/Train Tickets, Optional free games or snacks and drinks, and much more. VIP class clients can be served by personal managers. Besides, Background music needs to be taken care of, which will sound in the slot machine hall and tune visitors in the right mood. On the Internet today you can find a lot of both paid, as well as free legal high-quality music content for casinos, slot machine halls and other entertainment establishments.

Basically, The program of promotion and development of business on slot machines consists of:

  1. Tracking the preferences of customers of different age groups and forming an offer for gaming equipment according to them.
  2. Introduction of a discount, bonus and promotional programs, Active advertising activities, aimed at increasing brand awareness and expanding the circle of visitors to the establishment.
  3. Developing an impeccable reputation of the institution at the expense of 100% payouts on winnings.
  4. Using high technology to increase the interest of visitors in winning.

The common security system in casinos

In addition to standard equipment, You'll have to buy metal detectors and hire security. At the reception, visitors will present their identity cards and go through face control. Guest details must be checked on security websites, which must also be accessed in advance.

Suspicious Individuals, who are practically not involved in the game, but often cash out the winnings, may be found to be fraudulent, and their data is entered into the Federal Financial Monitoring Service.

Features of business on slot machines

Features of the gambling business, which also includes slot machines. This kind of activity is legal in many countries of the world community, However, tax rates sometimes reach 60 percent. So, In many U.S. states, the tax rate is adjusted for the type of license and the number of slot machines (or other objects of taxation), can reach thousands of dollars for a dozen installed machines. In our country, businessmen pay regional tax, provided for in Article 14 (P. 1) of the Tax Code stipulates 29 Head of the Tax Code for each region separately.

Businessman even before that, How the business will start its work, Register all slot machines with the local tax authority. Example of an application form. After its consideration, the owner receives a document - a certificate. For the estimated tax period, the following is considered to be 30 days. For more information on tax rates, see 365-371 NK RF.

18.07.18 the Draft Law "On Amendments to Article 171-2 of the Criminal Code of the Russian Federation" (In part, strengthening of liability for the illegal organization and conduct of gambling).

So, Such activities may result in administrative penalties in the form of 300 000 – 1 500 000 rubles. The owner of this type of business activity, providing gambling services without a license, Face criminal penalties. Besides, The landlord is also held criminally liable, providing space for such activities.

Article 8.1. Requirements for Casinos and Slot Machine Halls (introduced by the Federal Law of 16.10.2012 N 168-FZ)

How to open a gambling business in Russia

At the opening of gambling affect:

  • Economic situation in the country and in the world.
  • legislative acts, Amendments, Trends.
  • Statistics, concerning the development of legal gambling zones.

The official legislation of the Russian Federation prohibits the organization of gambling on the territory of the country, However, it does not forbid playing them.

Basic Requirements for the Premises of a Legal Casino Organization in Russia: The area should not be less than eight hundred square meters, At the same time, it must contain at least 10 gaming tables or fifty slot machines (Then the size of the area must be increased to one hundred square meters or exceed this threshold).

Study Documentation:

  1. Review of major changes in the tax laws 2018.
  2. Federal Law of 03.07.2016 N 290-FZ (row. from 27.11.2017
  3. Federal-Law-on-04.05.2011-N-99-FZ-red.-of-31.12.2017
  4. Federal-Law-on-08.08.2001-N-129 FZ-red.-of-31.12.2017
  5. About licensing
  6. Basic Documentation for the opening activities

project Currency: rubles (rub.) The main taxes paid:

Name base Period Rate
Tax on profits Profit Month 20%
NDS added

cost of

Month 18%
Property tax value of property According to the schedule of payments 2,2 %
podhodnyh tax wages fund month 13%
Social payments wages fund month 34%


Currently, the offer of equipment for gambling halls is characterized by a great variety and focus on different age groups - from the children's audience to adult respectable people. Respectively, The equipment should be selected based on the preferences of all age groups of the target audience of this business.

To start the activity, the gaming hall can be equipped with ten machines, In the future, it is recommended to increase their number to 15-20.

Slot Machine Catalog

Also, a novice businessman needs to study the provisions Order of the Federal Tax Service of Russia dated 10.05.2012 N MMV-7-6/295 “On approval of the format for submitting an application for registration of an object (objects) Taxation of Gambling Tax in Electronic Form”

How to Register a Slot Machine and What You Need for It

To the supervisory authorities, Even before the start of the activity, A businessman needs to submit such information about his equipment.

Slot Machine Details (SwedIgAut)

│ Item Name │ Abbreviated │ Feature │ Format │ Feature │ Additional │
│ │name (at)│ Type │ Item │Commitment │ Information │
│ │ Element │ Element │ │ Element │ │
│ Number of games │ Number of Game │ Number of Game │ A │ N(4)    │ About │ │
│slot machines │ │ │ │ │ │
│Gaming Details │ AdrIgAut │ S │ │ MP │Element Composition │
│vending machines at the address of the place │ │ │ │ │ │ is presented in Table.    │
│Installations │ │ │ │ │4.12 │
Details of Slot Machines by Location Address Installation (AdrIgAut)
│ Item Name │ Abbreviated │ Feature │ Format │ Feature │ Additional │
│ │name (at)│ Type │ Item │Commitment │ Information │
│ │ Element │ Element │ │ Element │ │
│Total slot machines │ TotalIgAut │ A │ N(4)    │ About │ │
│Installation Location Address │ AdrMestUst │ S │ │ About │Typical Element │
│Slot Machines │ │ │ │ │<AdrRFTip>.            │
│ │ │ │ │ │Element composition │
│ │ │ │ │ │ │ is presented in Table.    │
│                           │                  │          │           │               │4.15                   │
│ Serial Number │ NomIgAut │ P │ T(1-25)  │ OM │ │
Information on the object of taxation by gambling tax (SwedObNal)
│ Item Name │ Abbreviated │ Feature │ Format │ Feature │ Additional │
│ │name (at)│ Type │ Item │Commitment │ Information │
│ │ Element │ Element │ │ Element │ │
│Object type code │ ViewOb code │ A │ T(=1)   │ OK │Takes value:    │
│Taxation │ │ │ │ │1 - Processing │
│ │ │ │ │ │ center │
│ │ │ │ │ │ totalizer |     │
│                           │                  │          │           │               │2 - Processing │
│ │ │ │ │ │ │ Betting Center │
│ │ │ │ │ │ │ offices |          │
│                           │                  │          │           │               │3 - Reception point │
│ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ �
│ │ │ │ │ │ totalizer |     │
│                           │                  │          │           │               │4 - Reception point │
│ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ │ �
│ │ │ │ │ │ │ bookmaker │
│ │ │ │ │ │ │ Offices │
│Number of units │ Number of units │ Number of units │ A │ N(4)    │ About │ │
│Location address │ ADRMN │ C │ │ O │Typical element │
│object of taxation │ │ │ │ │<AdrRFTip>.            │
│ │ │ │ │ │Element composition │
│ │ │ │ │ │ │ is presented in Table.    │
│                           │                  │          │           │               │4.15                   │
Address in the Russian Federation (AdrRFTip)
│ Item Name │ Abbreviated │ Feature │ Format │ Feature │ Additional │
│ │name (at)│ Type │ Item │Commitment │ Information │
│ │ Element │ Element │ │ Element │ │
│Index │ Index │ A │ T(=6)   │ N │ │
│Region Code │ Region Code │ A │ T(=2)   │ OK │Typical Element │
│                           │                  │          │           │               │<SSRFTip>              │
│ │ │ │ │ │Accepts values in │
│ │ │ │ │ │ according to │
│ │ │ │ │ │ │ "Codes │
│ │ │ │ │ │ │ subjects of the Russian Federation │
│ │ │ │ │ │Federation"             │
│District │ District │ A │ T(1-50)  │ N │ │
│City │ City │ A │ T(1-50)  │ N │ │
│Locality │ Locality │ A │ T(1-50)  │ N │ │
│Street │ Street │ A │ T(1-50)  │ N │ │
│House │ House │ A │ T(1-20)  │ N │ │
│ Case │ Body │ A │ T(1-20)  │ N │ │
│Office │ Quart │ A │ T(1-20)  │ N │ │


In the selection of personnel for the slot machine hall, the main selection criterion is not so much the qualification and experience of similar work of employees, And character traits such as honesty, Attentiveness and decency. Stress resistance and quick reaction to changing events are also important. Emphasis on the personal qualities of employees is very important in this area of business, Because in the process of work, employees have close contact with customers, The same is true for cash from the cash register, And not everyone can resist the temptation of arbitrary appropriation of cash funds. That is why, as well as due to a number of other significant reasons, it is necessary to purchase equipment to ensure video surveillance.

All staff of the hall should be periodically sent for training in professional ethics of behavior in the course of performing their work duties, and in the course of the work itself, employees should be subject to periodic monitoring.

Job Description of a Slot Machine Hall Manager

The main staff of the hall with slot machines:

  • Quartermaster (Attendant) – is responsible for the comfort of customers and the correctness of the gameplay in the hall with slot machines, Work with clients, Communicating with them;
  • controller(Gaming Hall Operator) – Responsibilities include monitoring the operation of the equipment, Token Loading Process, coupons and other in-game elements;
  • technician (mechanic) – is obliged to ensure timely repair and inspection of the performance of the equipment of the slot machine hall.
  • Kamermain (Cameraman) – collaborator, who is obliged to stop fraud on the part of employees or visitors of a gambling establishment and is responsible for video surveillance cameras in slot machine halls

World Standards of Requirements for Casino Employees:

Vending Machine Hall Staff Requirements
Vending Machine Hall Staff Requirements

What qualities should an employee of a gaming hall have?:

  1. Communication skills;
  2. Attractive appearance;
  3. the ability to do quick mental arithmetic, Possessing a mathematical mindset
  4. Physical Stamina (You need to work at night, The tension in such establishments is very high and constant increased attention is required).


Opening a casino in Russia today is a risky way to invest a lot of money. It is worth noting, that the existing list of legal gaming zones is planned to be supplemented with Crimea and Sochi. Development of play areas, Regulation and legalization of gambling in Russia is in the process of formation. The main thing here is to keep your finger on the pulse of events, As soon as the opportunity presents itself, There is a chance to break into this field of business in time and succeed in just a few months after opening.

As sad as it sounds, Underground casinos continue their work, And the budget does not receive colossal funds, while, as legal establishments in designated gaming areas, never became Russia's Las Vegas. It is worth noting separately, that the activities of these gaming zones are mainly focused on foreign customers, However, there are problems with the legislation for foreign guests – their legal visit to the territory of the Russian Federation for leisure and recreation in the gambling zones of our country is not fully thought out and regulated.

project costs (in rubles.)

Name expenditure cost of


per month in year Jednovre



Total expenses


Rent of space in a shopping center, Paying for office rent from 40


25 000 300 000 50 000 50000
Purchasing a License annually 300 000 300 000
Buying equipment with Ed. 288 000 288 000
Purchase of computer equipment 1 60 000 60 000
Create site, Purchase of hosting and necessary scripts 1 49 000 49 000
Fixed energy costs 12 15 000 180 000 180 000
Fixed costs for advertising and online advertising 12 45 000 540 000 100 000 540 000
Salary 12 179 340 2 152 080 2 152 080
– including. taxes 12 57 340 688 080 688 080
Unexpected expenses 84 700 84 700
in total: 264 340 3 172 080 9 31 700 3 703 780


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