Yacht Club Business Plan

Yacht Club Business Plan

The main goal of the business plan - assessment of the economic efficiency of the yacht club project in order to use it as a basis for starting a business. The business plan includes an assessment of the relevant industry, маркетинговый и финансовый бизнес-план яхт-клуба и может быть предназначен для представления потенциальным кредиторам или инвесторам. Также вы можете ознакомиться на нашем сайте с бизнес планами теннисного корта and картинг клуба, а также узнать нюансы открытия конного клуба.

Fundamentals of yachting business

Бизнес-план представляет собой проект создания яхт-клуба и его развития на протяжении первых 2 лет с момента открытия. Основных целей несколько:

  1. – creation of an enterprise with a high level of profitability;
  2. – getting stable profit;
  3. создание услуги для клиентов элитного и среднего классов и удовлетворение потребностей соответствующего сектора рынка

For the creation and development of business plans to apply to the production of commercial loans. According to the financial part of the business plan, shown in the section, on the discovery and promotion of the primary yacht club will need a loan in the amount of 3 millions 320 thousand. It was the sum total value of the project can be evaluated.

Other important information, которые входят в резюме проекта, following:

  • срок действия проекта, или срок его окупаемости – 2 of the year;
  • – the interest rate on the loan - 14%;
  • – income of the investor, или общая сумма уплаченных по кредиту процентов в течение 2-летнего периода – from 207 thousand;
  • ориентировочный срок окупаемости с начала действия проекта – 4 of the month, с учетом дисконтирования – 24 of the month;
  • общий экономический эффект по итогам 2-летнего периода – от 50 million. 121 thousand and more.

Более подробные результаты финансовой составляющей проекта изложены в соответствующем разделе плана.

Yacht Club as an activity

Яхтинг традиционно относится к элитным и престижным видам деятельности. In fact, a yacht club combines the yacht owners, professionals and sailing enthusiasts, and provides the opportunity to participate in competitions, leasing of water transport equipment. Since the bulk of, which is calculated on the occupation - well-off strata of the population - the owners of yachts and yachting enthusiasts, this trend can be attributed to an elite and expensive. Therefore, the yacht club – profitable and highly profitable activity, However, it requires enormous start-up costs, that must be considered at the very beginning.

The specifics of this kind of activity and the target audience requires certain rules. Among them - the equipment of the club to exacting standards and provide customers with the most comfortable conditions, that will ensure high competitiveness. Should be considered, что хотя основной и самой доходной категорией клиентов будут владельцы яхт, арендующие место, стоит делать ставку и на обычных посетителей, желающих приятно провести время на яхте. Therefore, business needs to grow in several different directions.

Before opening his own yacht club should investigate and determine the current market, to which class will belong to the future organization. Not all such structures are designed to service only the higher segments of society. There are more clubs budget, offering services of various character:

  1. – yacht rent;
  2. – services resort and hotel complex;
  3. sport school;
  4. – marketplace.

The main items of the profit at the same time be:

  1. – renting of yachts for rent;
  2. – leasing of water bikes;
  3. – holding on a yacht management courses;
  4. – organization of a trading platform for yachts;
  5. – rental of parking places for yacht owners;
  6. – Hotel opening, nightclubs, restaurants with good food and other institutions to recreation and entertainment.

When planning the opening of the yacht club should take into account its specific character - this kind of activity is very expensive on the opening stage, moreover, he pays for a long time. Тем не менее если уделить достаточно внимания качеству предлагаемых услуг и разработать грамотную маркетинговую кампанию, over a designated period of two years, the company will start to make a large and stable income.

About tom, as will approximately look created by the Yacht Club – video:

Stages of creation yacht club

When planning the organization of the yacht club from scratch, its founder puts such basic goals:

  • – conducting preliminary work on the design of the club;
  • – study of the waters of the future organization;
  • – registration of constituent documents, activity registration;
  • – Rental opportunities for water transport;
  • – improvement, the creation of the club's infrastructure;
  • – staff selection;
  • – marketing campaign.

If we consider in more detail the steps of creating and yacht club development during the first 24 months, you can create a table:

stages Test conditions Deadlines
Home project 1 – 2 year
The conclusion of the investment agreement 1 project of the month first 30 banking days
Getting credit Availability of compulsory set of documents 1 month
Adding to the state register, registration with the administrative and tax authorities Conclude an investment agreement from 1 to 30 days
choice of location, paperwork preliminary work 1 month
Spatial Planning preliminary work 3 of the month
Buying equipment The conclusion of the investment agreement To 30 calendar days
Equipment installation Obtaining investment funds To 1 of the month
recruitment production activity To 30 days
Training The end stage of the production process To 30 days
marketing campaign 30 calendar days To 360 days
End of project 12 – 24 months

In this way, all the main procedures, anticipating the opening of the yacht club and the first stages of its activities, They should be made for 12 – 24 months.

The equipment and the opening of the yacht club

The first stage - design and survey works, It includes the establishment Complex engineering survey, to study the state present in the territory waterworks and execution of a formal opinion on their technical condition, as well as the development of the necessary project documentation. At this stage the project proposals are drawn up, which will contain the bank protection issues, creating berthing facilities, technological facilities salvage devices, etc.. It must be created proper conditions for seasonal storage of all kinds of boats - yachts, gidrociklov, water bikes and rowing boats.

Яхт-клуб – важный объект инфраструктуры, который при неправильной организации может быть потенциально опасным. Therefore, the business founder to be the process of bringing technical base state into compliance with existing norms. Учредителю предстоит согласовать свои действия с органом местной власти и МЧС.

В связи со сменой сезонов понадобится строительство дополнительных сооружений. So, winter craft will be in a heated hangar, there can be carried out repair work. Elling must have a sufficiently large size to accommodate vehicles of various sizes, heat-insulated and equipped with a gate of any type. For descent yachts and other means of water and equipped with special lifting slip stacker inclined tracks.

The very waters Yacht Club should be divided several pools, each of which has a sufficient space for parking several simultaneously watercrafts. Separately calculated and the navigation depth in the waters and water approaches, using existing norms of technological design ports. With the lack of a natural depth will need pre-treatment, which is the production of dredging. In the future, periodic these works will every 3 – 5 years old, which will support the establishment of initial design dimensions.

Salvage facility will be one of the main objects of the yacht club equipment. Обычно оно состоит из двух эстакад, которые располагаются параллельно к берегу и наклонной дорожке. This structure should be made in accordance with the main technological requirements, it will have a pile foundation of steel pipes, and the upper part of the structure of monolithic zheleznobetona.

Indicative list of equipment for yacht club will include such basic items:

  • – yacht, corvettes, schooner;
  • – gidrocikly, pedal boats and other water vehicles;
  • – berth;
  • – shed;
  • – luminous signs of navigation on the water (bui);
  • – other navigational elements.

In addition to these basic points, be sure to purchase a complete set of tools for maintenance and repair of equipment.

Its own water park resources will be one of the most expensive elements of a business plan. For example, the simplest yacht cost at least 100-200 thousand. And to begin to deliver the craft activity for rent, проведения водных экскурсий и других подобных мероприятий уже на старте понадобится не меньше 5-10 единиц транспорта.

The team and the marketing campaign

Размер и особенности квалификации штата яхт-клуба будут зависеть от выбранной специфики его деятельности. Прежде всего понадобится персонал по обслуживанию яхт, как принадлежащих клубу, and renting a place on the basis of. Recruitment - a long and rather complicated process, due to the need to find highly qualified specialists in various directions. For the maintenance and repair of boats need experienced mechanics. For training yachting business as individually, and in children's groups will have to take on the staff 2 – 4 certified instructors. For the management of the ship on the water need to hire sailors. Their number will depend on the size of the water park. Of course, a separate item will be a set of standard units for administrative and organizational work, including - for the organization of regattas.

Depending on the needs of the staff take a sufficient number of staff for the accompanying structures - Administration, hotel and restaurant complex and other. In the selection of staff is required to pay attention to their qualifications and experience, especially if the club will be designed for elite category of customers. Since the Yacht Club belongs to the elite nature of the institutions, staff recruitment should be conducted on a competitive basis. This process in terms of the duration of the period is calculated at about 1 month.

The marketing plan includes several major components. First of all, to be an analysis of the selected segment, evaluation of its current status and prospects. In this aspect, sailing for a long time developed unstable - crisis 2008 and 2014 s significantly impeded him and led to the closure of many non-competitive companies. In recent years, this area is characterized by slow, but stable growth, and in connection with the general trend of development of the use of sea transport and water sports yachting also has serious prospects.

You should first carry out analysis of the number of currently existing yacht clubs and correlate the resulting figure with the population in their city or region. Thus it is possible to determine the approximate level of deficit enterprises of this type, and to make a forecast of market development. For example, with a minimum population in Moscow 11,5 million rubles of the market growth in the two-year interval is from 25%. According to statistics, the growth rate of this market in the coming year will be about 40%. According to the results of calculations, market shortage in the capital at the moment is about 54 of enterprises. With regard to the remote regions of Moscow, there are numerical values ​​will be somewhat different, but in general growth of the market should reach within the same 40%.

Analyzing the selected branch, must be calculated, what will be the ratio of existing clubs and the number of potential customers. So, at approximate population of the country in 143 миллиона человек общее количество организаций такого типа составляет около 1220. В целом же, according to statistics, ежегодно их число растет примерно на 40%.

Increased interest among the population and contributes to the emergence of specialized federations motorboat and sailing sports, as well as associations of small boats management schools. Luxury yachting business sector is gradually growing - more and more members of the middle and upper classes acquire or rent boats of different classes for the rest, engaged or regatta sailing, and celebrate holidays and celebrations on board.

But still, in spite of the growing interest on the part of potential consumers Services, in general, the number has changed little despite the fact, that the number of yacht clubs is growing. It means, that the conduct of the complex will be the main task of the new market participant activities to the formation of consumer opinion. The result should be to get rid of the stereotype in relation to the elite class Yacht Club Service - Choosing the right methods of promotion to convince the audience that, that they are available for everyone.

Besides, it is important to convince potential visitors that, that the yacht club service, you can use it in a particular club. This objective can be achieved, using the following methods:

  • – Information on the Internet: Creating your own website, groups in social networks, placement of information on forums and sites ads;
  • – advertising in the media, including specialized sources;
  • – advertisement, located in different sports facilities;
  • – outdoor advertising, notifies about planned events on the basis of the club, as well as additional services - rental of various types of swimming means, cafes, etc.;
  • – the development of appropriate infrastructure and working conditions.

As known, Satisfied customers - the best method of advertising. If visitors and tenants are satisfied with the services offered by them, they not only remain at the club, but will recommend it to their friends. Therefore, it is important to ensure that visitors are not only a high level of service, but pleasant and comfortable pastime at the yacht club.

Overview successful yacht club on the proposed model – video:

business Registration

Private businesses may be in the form of physical or legal person. Выбор конкретной формы зависит от того, какой масштаб предприятия планируется, к какому направлению оно относится и некоторых других деталей. В конкретном случае предпочтительнее открыть юридическое лицо, самый простой и распространенный вариант которого – ООО.

Company registration is made in the territorial department of the Federal Tax Service of the founder at the registration. To create a legal person is required to fill out an application on a special form, где предоставить персональные данные о каждом из учредителей (если их больше 1).

К заявлению прилагается пакет документов:

  • – Statute OOO;
  • – the decision to establish Ltd.;
  • – the decision to appoint the head (they can be the founder or one of them);
  • – if there are several founders - the minutes of the meeting of founders LLC;
  • – receipt of payment of registration fee.

A prerequisite for LLC, distinguishing it from the format of the individual entrepreneur, It will be the introduction of the authorized capital in the amount of 10 thousand. It was the introduction of start-up capital will guarantee the solvency and reliability of the enterprise for the lender, if the borrowed funds will be used for the company's foundation.

When filling in the application indicate the appropriate kind of activity NACE code, which is selected according to the current classifier (https://www.regfile.ru/okved2.html). If the addition of yachts and other water craft rental company will offer other services, including visits to catering establishments, this fact should also be reflected in the documentation, selecting several different codes.

Licensing activities are not provided for yacht clubs. But some additional services, possibly, require a license. for example, if the club will operate a cafe or shop, where customers are offered alcohol, you need to refer to a specialized federal law, which defines all rules and regulations: Federal Law of 22.11.1995 N 171-FZ (row. from 03.08.2018.

Ltd. will be the only option, and if the number of founders, which happens quite often because of the high costs on business.

IP can also be used for the registration of the yacht club. But this activity requires a more serious scale, than is provided for the format of individual entrepreneurship.

Financial Yacht Club plan

The financial part of the plan includes the following main aspects:

  • – approximate pricing in the industry in general and in particular to create structures;
  • затраты на открытии и дальнейшее развитие предприятия;
  • риски и возможные убытки, а также пути их преодоления.

Средняя ценовая политика в отрасли – первое, that is taught in the financial part of the plan. Indicative rates for basic service - yacht charter, depending on the rental time, following:

rental time cost of, rub.
10 minutes 3 000
1 time 15 000
4 o'clock 38 000
8 hours 55 000
24 o'clock 75 000

such fees, in addition to directly rent a boat for a stated period, also include the necessary fuel supply, Captain water services facilities, provision of personal flotation devices and, if the client wishes - introductory driving training.

The next stage - the forecast revenue structure of the future yacht club. This rate is determined based on several criteria:

  1. – analysis of consumer demand for this service;
  2. – analysis of the state and dynamics of the market of yacht club services;
  3. – general conclusions about the state of the selected market sectors.

Given the very low threshold for cost-effectiveness and the possible risks, you can create the following structure of the company's income for the next billing period (24 months from the beginning of the club):

Period Type of service The volume of sales per month (hours) price, rub. Revenues from sales, rub.
1 – 12 monthly investment Прокат яхт from 120 hours from 15 thousand. h 1 million. 800 thousand and more
1 – 12 monthly investment Прокат гидроциклов, весельных лодок, горных велосипедов from 1200 from 1 thousand. h from 1 million. 200 thousand
13 – 24 month operation Прокат яхт from 150 17 тысяч в час и более from 2 million. 550 thousand
13 – 24 month operation Прокат гидроциклов, весельных лодок, горных велосипедов from 1500 from 1200 h 1 million. 800 thousand and more

Бизнес-план предусматривает, что состояние рынка и его динамика, taken into account in the calculations presented, will continue throughout the life of the project (currently services volumes growth - 40%). In this case, the company will be able to achieve an annual increase in sales volume in the amount of 396 million rubles and more.

Carrying out calculations, be sure to take into account the main risks:

  1. – a large number of competitive companies in the industry;
  2. – High level of the input barrier to market;
  3. – significant investments at the start.

Одним из важных условий преодоления существующего барьера вхождения на рынок является приобретение и использование высококачественного оборудования. So, закупаемые предприятием яхты, gidrocikly, катамараны и другая техника должны соответствовать требованиям качества и безопасности. То же касается запасных частей, горюче-смазочных материалов и других составляющих работы клуба.

С учетом перечисленных особенностей и факторов составляется таблица ориентировочных расходов будущего проекта

item of expenditure 1 month 1 year One-time costs, rub. Total for the year, rub.
Аренда или покупка здания, territory (from 80 m) from 50 thousand from 600 thousand. 100 thousand 700 thousand
Оборудование территории 240 thousand 240 thousand
Закупка оборудования и яхт (10 яхт, шхуна) 2 million. 130 thousand 2 million. 130 thousand
Покупка компьютерного оборудования для офиса (1 комплект) 30 thousand 30 thousand
Создание и поддержка сайта, hosting, приобретение скриптов 49 thousand 49 thousand
Регулярные рекламные расходы (for 12 months) 45 thousand 540 thousand 45 thousand 540 thousand
Salary (on 12 months) from 281,5 thousand. from 3 million. 378 thousand from 3 million. 378 thousand
taxes (12 months) from 90 thousand 1 million. и больше from 1 million.
Unexpected expenses 259,4 thousands 259, 4 thousands
in total 376,5 thousand. 4 million. 518 thousand. 2 million. 853 thousands 7,4 million.

Налоговая составляющая расходов будет одним из основных пунктов регулярных затрат. Стандартный перечень выплат, которые организация будет выплачивать в специализированные органы, содержится в таблице:

Name base Period tax rate
Tax on profits earned profit 1 month 20%
NDS added value 1 month 18%
Property tax value of property According to the schedule 2,2%
Income tax wages fund 1 month 13%
Social Security contributions wages fund 1 month 30%

Финансовый год традиционно начинается в январе, с этого месяца рассчитывается размер обязательных налоговых отчислений, которые предприятие должно уплачивать независимо от его формы собственности.

В общем яхт-клуб относится к современным, перспективным и высокодоходным видам предпринимательской деятельности. Размер стартовых инвестиций очень высокий, но при квалифицированной организации и грамотной маркетинговой кампании они окупаются на протяжении первого года работы. true, чтобы добиться такого результата, обязательно обладать рядом специальных и маркетинговых знаний, приложить массу усилий и затратить немало времени. При совокупности благоприятных экономических факторов, грамотно продуманной стратегии бизнеса и личных усилий учредителя яхт-клуб станет доходным и получит тенденцию к развитию.

Для введения обучения яхтингу в клубе стоит ознакомиться со следующим материалом:

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