How to open a nightclub from scratch: example business plan

How to open a business from scratch? Example free nightclub business plan will help you understand the key concepts, which must be present in the project. This article – business plan to create a night club with a payback period 24 of the month. Project Manager (FIO, business registration data, INN, legal address, tax deductions and contributions to funds).

Summary of the business plan for the opening of a nightclub from scratch

First of all, list the key points of the process of creating a business plan for launching a nightclub from scratch.

In the first place there is the project idea, and objectives of the project, such as:

• Creation of an enterprise with a high level of profitability.
• profit-making legal way.
• The satisfaction of consumer demand for the provision of entertainment services, completion and modernization of the niche of the entertainment market in Russia.
• Finding and conclusion of contracts with investors.

algorithms action, prescribed in the business plan

In the business plan registered the following actions to start a business algorithms:

• The methods and techniques target audience analysis, drawing up a portrait of the ideal customer, its solvency ratio.
• Selection of the location of future business, supply and installation of equipment.
• Business registration in government oversight and tax authorities.
• Hiring qualified employees. Staff, in key positions, best gain since experience - so, competent administrator will bring the club increased profits and help the project to return the borrowed money faster. Recruitment and provision of personnel is considered another major item of expenditure. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
• financing of the project: by obtaining commercial credit in the amount of 10 211 016 rubles.
• nature of the enterprise: company to provide entertainment services.
• Project cost: 10 211 016 rub.
• payback period: 2 of the year.
• investor income is 640 230,7 rubles.
• Payment of interest on the loan starting from the first month of this project.
• Repayment begins with the first month of.

The main limiting factor for profit is the timely payment of tax deductions. Tax on recreational activities rose to the level of 13 percent. One of the main items of expenditure will be an advertising campaign to promote the services of the agency. The main ways of promotion - word of mouth advertising and the distribution of leaflets in places where the target audience.

The main contributions to the tax authorities and funds

 

Name	base	Period	Rate
Tax on profits	Profit	Month	20%
NDS	added cost of	Month	18%
Property tax	value of property	According to the schedule of payments	2,2 %
podhodnyh tax	wages fund	month	13%
Social payments	wages fund	month	30%

 

• Implicit interest rate on borrowings is 14%. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
• The total amount of accrued interest will be 640 230,7 rubles.
• Conditional project life cycle 24 of the month.
• Payback period from the beginning of the project, taking into account the discount 12 months.
• The overall economic benefits of the project for the life cycle of a conditional 152 146 526,33 rub.
• The beginning of realization of the project begins after the loan.
• End by 24 of the month.

Stages of the project

stages of the project	Test conditions	Deadlines
Home project		30 calendar days
The conclusion of the investment agreement	30 calendar days
Getting credit	Collection and preparation of documentation
Adding to the state register, registration with the administrative and tax authorities	conclusion Treaty Investor
Selection of locations and documentation	preliminary work
Buying equipment
Equipment installation	conclusion investment agreement
recruitment	production activity
Training	The end stage of the production process
Conducting marketing company	12 months
Completion of the project	12 months-24 months

 

Feature object

Nightclub - company, requires a sound financial investment. The minimum amount of investments - 1 000 000 rubles. Level institution profitability depends on the size of the work and the chosen concept.

How to choose the format of the work of night club

Depending on your experience and the size of the invested funds, you can choose a variety of formats work from existing or develop something different, eclectic and combines the characteristics of each of the formats:

1. Discos for young people with a minimum margin to alcoholic beverages, profits derived from the sale of tickets.
2. Themed nightclubs, having a single stylistic direction – conceptual, cultural or musical.
3. Seasonal clubs (summer on the quays).
4. VIP-clubs, which do not need to buy a ticket at a premium on care about 70 percent.
5. nightlife, focused on highly specialized group of people (strip clubs, LGBT bars).

 

The choice of a night club concept

Correctly chosen direction and business strategy will help to get more revenue and more quickly reach the level of self-sufficiency at the start. The main thing in the entertainment business - to understand and calculate the fashion trends, which will remain on the wave of popularity in the coming years. Important will be the selection of the location of the future entertainment venue.

Especially the choice of premises

Square dance floor should not be less 200 quarter. m, ceiling height - 4 m. It is forbidden to build up the club on the first and ground floors of residential premises, allowed to place the club in the basement and basement areas with the fulfillment of all the requirements and standards of fire safety and SES. The ideal option would be the building of the former Palace of Culture / Art / Theater.

For a successful start of the work necessary to analyze the activities of competitors in, and to identify the portrait of the ideal customer, and, Consequently, Occupancy of the city right target audience. Firstly, when selecting the size of the club-VIP, We need to significantly increase the amount of the starting costs due to the acquisition of expensive equipment, quality premium alcohol and high level of service.

Most often, startups create clubs with affordable prices, thereby increasing popularity. According to the data, in major regional centers 8-0 % young people spend their leisure time is in the nightclubs of different formats. Firstly, primary target audience such establishments is youth with enough lower middle and middle, from 16 to 35 years old, who come to drink and dance, as well as meet new people or chat with your friends.

We offer you examples of typical projects nightclubs of the world's best designers and architects:

Typical projects (example)

Statistics and forecasts of experts on the various sectors of the entertainment market 2016-2021

AT 2015 year, during the economic crisis, We left the market weak players and so do business schemes have become more transparent and customer-oriented. For this reason, we have also been simplified barter model, improved and modernized methods of payment for goods and services, the business moved to the online sphere. Consumers thus more closely approach to the choice of the final product and require high service level, since become strapped for cash and / or acquainted with the foreign service practice. The highest rates of growth of the entertainment industry in Russia has experienced 2016 year. Today demonstrated a positive trend in the entertainment sector.

First of all, today considered to be the most successful sectors such as the internet, the virtual reality, film industry, music and video game market. The increased attention of the target audience is also given to the achievements of the Russians and the cyber sector of online gaming in general,.

Chief Expert of the publication "World Overview Entertainment and Media: forecast for 2017-2021 years ", Yuri Pooh, stresses, that between 2016 by 2021 years will be the most profitable to invest in new technologies. First they create the most attractive and intuitive user environment and help meet the demanding tastes of today's consumers. Consequently, This could include the means of media industry. 2016 year showed record growth in revenues from mobile / internet advertising. This will be used more and more platforms.

The urgency of the opening of business on nightclub, planning

As a result, all of the above, profitable to open a nightclub and invest it in the business sector.

Besides, the most important reason to start today:

• Fairly low financial barrier to entry to the market.
• The high level of popularity of such institutions loft.
• Reduce the risk provided that certain factors - sufficient start-up capital (debt or personal), qualified staff, quality equipment and expertise at the head of the founder.
• Self-sufficiency comes after a year and a half of existence the club.

Assessment of market conditions provision of services in the entertainment sector

User behavior has changed with the growth of technological capabilities, as well as the correlation between the role of content and its distribution in building a successful business strategy. Business models are changing, consumer demands more, what can he offer the media and entertainment industry companies Industry.

For, to narrow the gap between demand and supply, startups need to think about:

1. Search for innovative solutions.
2. United around their brand active supporters, to obtain best value for users.
3. The use of innovative technologies to provide a more intuitive, simple and at the same time attractive and sought after by the most exacting client user environment.

The main is the quality of customer service. People today are willing to pay well for, to experience positive emotions, they talk about such possibilities to friends and customers becomes even more. Atmosphere - is, today you need an office worker, to be able to escape from the harsh reality.

According to preliminary estimates of experts, the popularity of the club is totally dependent on the atmosphere and concept, so the expenditure, on repair and design, you can save in the presence of an interesting creative design ideas. If space requires major repairs, the project plan to write better, not only with designers, but also connect architects and representatives of the organizational and construction companies, which not only help to embody the idea of ​​the concept of an entertainment venue in the life, but also the right to put the wiring communications and record all changes in the designing of appropriate urban bodies, such as BTI, gas, plumbing and other services.

promotion club

Since the main target audience of nightclubs are students with different levels of income and active young people to 40 years old, it is worth noting, that the first time lack of visitors is not - people are attracted to all the new and unusual. It is important then because of random client to make a permanent visitor. It is important to build the right marketing strategy and hire qualified promoters and marketers.

Business risks Business Plan nightclub

1. Lack of understanding of communications needs and emotions of its immediate target audience and product, you're going to offer her.
2. unqualified personnel.
3. Political and economic instability in the country, lower incomes.
4. Lack of funds for business start.
5. The wrong location Club.
6. The high level of administrative control.

The equipment in the business terms of the nightclub

Today, many companies, are engaged in the delivery, Maintenance and installation of professional sound, lighting and musical equipment for nightclubs, They offer ready kits to install a turnkey. It is considerably easier and cheaper, rather than ordering one installation at different firms. Besides, installation of equipment necessary to start at the stage of carrying out repairs in the room. Some species of plants and a rough calculation of the price indicated on the photo.

Key to the project costs

 

project costs (ru in €.)

Name expenditure	cost of
	Qty (PC)	per month	in year	Единовре­ meline purchase	in total costs per year
lease of premises	from 200 m	100 000	1 200 000	200 000	1 400 000
Buying equipment	10			94 528,4	94 528,4
Buying light and sound equipment	1			600 000	600 000
Installation of equipment				60 000	60 000
Create site, payment hosting, purchase of the necessary scripts	1			120 000	120 000
Permanent acquisition costs’ alcoholic, soft drinks and bar food		200 000	2 400 000	400 000	2 800 000
Constant advertising costs	12	12 000	144 000		144 000
Payment of exclusive performances: striptease, guest musicians, payment 'stars' performances		345 000	4 140 000		4 140 000
Salary	12	679 320	8 151 840		8 151 840
tax deductions	12	182 400	2 188 800		2 188 800
Unexpected expenses				147 452,84	147 452,84
in total:		679 320	16 035 840	1 621 981,24	17 657 821,24

 

business Features

places of work format can be selected as an eclectic style trends, or it may be be implemented as a dance floor, after party, lounge-bar, and post a privacy zone, striptease and karaoke. The target audience, that visits nightclubs, It has high activity and the need for good music and drinking. People need space for action - dancing, communication, manifestations of themselves as individuals. Club owner must first take care of the comfort of the guests institution and ergonomics of the future space, analyze and align the logistics movement and placement of the club visitors, equip and secure viewing area, distribute all the necessary site – it should be located just, comfortably and with maximum safety. The main rules: with the bar should be visible the whole room and there should be no dead ends.

Experts emphasize marketers, today emotion, that the client connects to the goods / services - in other words, finished product, much more important than the unique selling proposition. And this trend is common to all sectors of the population - both the low level of income, and for people with truly limitless financial possibilities.

the volume of a plan to provide services to the settlement period

Period	Name type of service	volume implementation month (pers.)	price	revenue from realization of a month (g.)
1-12 month investment	visit club, services bar	2 800	1 500 – 5 000	4 200 000-4 000 000 p.
13-24 month functioning Bani	visit club, services bar	5 600	1 600-5 500	8 960 000 -28 000 000 p.

 

In developing the concept of the institution, Think about, how to personalize the product with minimal costs, if you have a limited amount of start-up capital. Kastomiziruyte its proposal, explore the narrow target audience - market research can take time and a part of the starting capital, but it is - an investment in your comfortable future. Unique emotional experience - that's, you need a modern client, millenialu or person, registered in the USSR. unique programs, quality music, menu-employed, coordinated work of specialists, DJs and other staff help to create a certain reputation of the institution and faster return on investment.

Live communication with the client - as an important part of the entertainment business. Modern man enough alone, he did not have time to chat. Social networks, site establishments - all of these marketing tools should also be aimed at, to communicate with the visitor and motivate him to leave feedback, based on which you can improve your business.

Team attitude and customer - point, over which the business leader must work constantly given the competition in the region and the development of technology, and changing fashion trends. As with any other kind of private enterprise in Russia, nightclub must have registration and constituent documents, resolution of funds and services such, as the Federal Service (approval with the kinds of activities NACE) and the Sanitary Epidemiological Service.

Staff

These statistics can help you determine the level of wages for part of the staff in the project, and to analyze the approximate demand for this profession in the Russian regions.

 

Documentation required for the provision of inspection of Rospotrebnadzor

Resolution on the type of activity

Key documents, concerning the start of business in the entertainment sector, you can see here: Basic Documentation for the opening activities

treaties

• The contract for the provision of municipal solid waste disposal services;
• – for removal of mercury waste, Washing / dry cleaning uniforms;
• – for works pest control, exterminating, disinfecting ventilation and air conditioning systems;
• Other.

journals

• Scan Logs legal entity
• -schedule of general cleanings
• taking into account the receipts and disbursement of disinfectants
• taking into account the work carried out cleaning and disinfection of ventilation and air conditioning systems
• Brakerazhny Journal entering the catering department products
• Other.

Orders and instructions

• Writs of sanitary Day.
• – the appointment of a responsible for compliance with production control program.
• – the appointment of a responsible for hygiene training for staff.

Every private company is required to have a number of permits, Rospotrebnadzor inspectors confirmed. This supervisory authority keeps a record of the sanitary condition of facilities, as well as their documentation.

Worth to study:

• Federal-Law-on-08.08.2001-N-129 FZ-red.-of-31.12.2017
• Federal-Law-on-04.05.2011-N-99-FZ-red.-of-31.12.2017
• Federal Law of 03.07.2016 N 290-FZ (row. from 27.11.2017
• NACE nightclub and Celebrity
• Review of major changes in the tax laws 2018

Besides, need paper, confirming the legality of the redevelopment of the building leased or purchased, including – the act of entrance facilities into operation (for newly constructed and refurbished buildings). It is signed with the exact match previously prepared project, which also need to certify and register with the regulatory authorities. The approved lawfully program production control with the receipt of the opinion of the institution according to current technical standards, sanitary regulations. Labor contract with the institution staff. These documents will help to regulate the labor relations between employers and employees, as well as eliminate the possibility of employment of foreign nationals without proper registration, for what today should be especially careful.

Compulsory licenses for the sale of alcohol and tobacco products containing. Certificates of quality assurance and legal supply of goods and food.

License to alcohol

Particulars of the license documentation

We also recommend you visit the site http://egais.ru/docs

In accordance with Article 14.1 Administrative Code of entrepreneurial activity without the alcohol license entails the imposition of a fine

• On officials - from 4 000 to 5 000 rubles with confiscation of goods.
• On legal persons - 40 000 to 50 000 rubles with confiscation of goods.

before, than to apply to the licensing authorities, you must consider the following factors:

The charter capital of the enterprise should be for catering at least 10 000 rub.

What you need to arrange before, how to license their activities:

• charter.
• Memorandum of association (in the presence of).
• Certificate of state registration of legal entities (OGRN).
• – about changes (if any).
• – of Registration in tax inspectorate.
• Documentary evidence of the share capital (Only for shops).
• Registered a lease / sublease or certificate of ownership.
• Registration Card CMC.
• documents BTI.