Pizzeria Business Plan

Pizzeria Business Plan
Pizzeria Business plan from scratch free
Pizzeria Business plan from scratch free

What information should contain a business plan for pizzerias?

Summary of business plan to open a business plan from scratch pizzeria

This project - a plan for the creation of private enterprises for organizing business plan for pizzerias 24 of the month. First of all, list the key points of the process of creating a business plan for the launch pizzeria business plan from scratch.

In the first place there is the project idea, and objectives of the project, such as:

  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand to fill a niche catering.
  4. Enabling the institution to organize catering from scratch and completely take over the responsibility for the quality of services provided.
  5. Finding and conclusion of contracts with investors.
  6. Project cost: 3 321 776 rub.
  7. financing of the project: By obtaining a commercial loan in the amount of 3 321 776 rub.
  8. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
  9. payback period: 2 of the year.
  10. the investor's income will be 213 756,29 rubles.
  11. Payment of interest on the loan starting from the first month of this project.
  12. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  13. Implicit interest rate on borrowings 14 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  14. The total amount of accrued interest will be 213 756,29 rubles.
  15. The payback period from the beginning of the project 6 months.
  16. Payback period with discounting 2 of the year.
  17. The overall economic benefits of the project for the life cycle of a conditional 924 415,56 rub.

Stages of the project business plan pizzeria

stages of the project Test conditions Deadlines
Home project 1-2 of the year
The conclusion of the investment agreement 1 project of the month 1-30 banking days
Getting credit Having a proper set of documents 30 calendar days
Adding to the state register, registration with the administrative and tax authorities The conclusion of the investment agreement 1 -30 calendar days
Selection of locations and documentation preliminary work 30 calendar days
Buying equipment The conclusion of the investment agreement 1 -30 calendar days
Equipment installation Obtaining investment funds 1 -30 calendar days
recruitment production activity 1 -30 calendar days
Training The end stage of the production process 1 -30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 12 – 24 of the month

algorithms action, prescribed in the business plan pizzeria

In terms of business pizzeria prescribed the following algorithms for starting business activities:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.
  5. The choice of the enterprise size.
  6. Build a profitable and promising business in catering.

In recent years become popular place quick snack, and one of the favorite places both large majority of the population, and small towns have become pizzeria. Pizza - a dish Italian, which, thanks to the speed of preparation, a variety of fillings and affordable price has consolidated its position in the menu, how expensive restaurants, and modest eateries. Pizzeria, in which the main focus is on quality ingredients, It will not be short of visitors. If properly organized business plan pizzeria, the opening of the business is very lucrative and promising. The entrepreneur should remember, that the client is separated place for pizza only in the case of a truly delicious dishes. At the exit cooked pizza several times cover its cost, so in the case of low-quality products, even such a business can fail.

Additional services

Worth to pay attention to the fact, that many customers want to order a pizza at home. therefore, businessman worth remembering, that almost a fifth of the pizzerias of income accounted for a pizza delivery service. In a large metropolis, clock pizza delivery will bring even more revenue. If you plan feeding the beer to pizza and other similar drinks, you necessarily need to issue a license.

The choice of accommodation for pizzerias

In creating a good pizzeria important step is to put. Location your pizzeria will affect the high customer traffic. First we need to understand the type of opened pizzeria:

  • pizzeria - restaurant
  • pizzeria middle class
  • pizzeria middle class

On the type of pizza will depend on capital investments 40 to 700 one thousand dollars. Among the many suggestions, a businessman offering a choice of opening a pizza restaurant from scratch or buy ready-made business with it.

Requirements for premises:

  • prohibited from opening a pizzeria in the basement;
  • if the opening is planned pizzeria in a residential building, you need to take care of the quality of sound insulation, in order to avoid complaints from neighbors;
  • room must be provided with gas, electricity, hot and cold water;
  • hold hood, which displays the smoke and smells outside the pizzeria;
  • choose a room with an area of ​​not less than 100 square meters, of which 30 squares takes the direct production of pizza, and the remaining area under the room service and cashier.

on the video: How to open a pizza from scratch

Equipment for the opening of a new pizzeria

The business plan of opening a pizzeria involves the purchase of specialized equipment. When selecting equipment, you need to determine the types and amounts of pizza. For vegetable and meat pizzas, stored product Technology, need separate refrigeration units. For storage of ingredients is better to choose plastic utensils, it is compared to the cheaper stainless steel, and the use of glass containers is prohibited in food production. The lower the daily production, the more manual labor required. Pizza dough can be kneaded both manually, and in special kneading machine. Proofer is necessary in order, to the test "came", of course, at first, and you can do without it, true, It needs more free surface to the test. To chop the filling using special grinders, which are suitable for cutting vegetables and meat. Raw dough with filling is subjected to freezing or baking. baking, often uses a special deck oven. In recent widespread fabrication pizza oven on wood. This pizza is obtained with a rich aroma and a crisp.

The list of necessary equipment:

  • Table dressing
  • Sifter for flour
  • kneading
  • Stove for cooking sauces
  • Graters and shredders
  • Oven electric or gas
  • proofer
  • Refrigerator or separate refrigerators
  • Cash registers

According to preliminary calculations,, purchase of equipment at the lowest prices will cost the owner in 250 thousand.

Pizzeria Business Plan Free
Pizzeria Business Plan Free


Main, from whom will depend on the success and popularity of your pizza - this chef. It is good, skilled chef, It will surprise visitors of your institution and make them come back to you again and again. The most skillful cooks pizza – pizzaiolo, Italians are considered.

If possible, you can organize an annual training in Italy, This will raise the level of your institution, and in particular, and quality of the main meals.

The staff need to dial the pizzeria cook assistant, waiters, dishwasher and cleaner. Can not do without the institution administrator, which will be obliged to follow the work of the staff and for the general operation of pizzeria. Opening a pizzeria average or economy class, to minimize staff costs can be held for a waiter, students. But such an option of selection of the personnel is not suitable for high-end establishments and restaurant level.

on the video: Pizzeria Business Plan

Features of production and assortment

Choice for customers should be clear and diverse, but do not enter too many variations on the menu. For a medium-sized pizza will be enough to include in the menu 5-6 species, but do not forget the accompanying dishes: salads, main dishes, cold, hot, alcoholic and alcoholic beverages. Performance One small pizza - 100 circles of pizza per day, some of which are purchased entirely, and part cut into chunks. The average weight of the pizza, cooked on a thick layer of dough, is 1,300 kg, most of which falls on the stuffing. Cheese - a mandatory ingredient in any pizza. For exquisite taste suitable imported raw materials, and from local producers to buy products such as flour.

the volume of a plan to provide services to the settlement period

Period type service name The volume of production and sales in a month (PC.) price Revenues from sales (thousand. rub.)
1-12 monthly investment pizza production from 300 PC. from 480- 1 200 rubles from 144 000 to 1 360 000 rub.
1-12 monthly investment Pizza delivery from 250 PC. from 0 to 1 000 rubles from 250 000 rub.
13-24 month operation pizza production from 360 PC. from 560 to 1 400 rub. from 201 600 to 1 504 000 rub.
13-24 month operation Pizza delivery from 300 PC. from 560 to 1 200 rub. from 360 000 rub.


The most trusted advertising tool performs quality of dishes and friendly, helpful staff. In order to attract visitors in the beginning steps of your business, you can carry out actions, eg, distribute coupon flyers. Brochures with the assortment and location data to be given away in large shopping centers and public places (parks, the shops, salons). Placing billboards on the walls of shopping malls, bodies on the public transport, you will receive an additional stream wishing to enjoy the taste of pizza.

on the video: How to make a pizza 400 million dollars for example pizza "Sbarro"

financial count


Ready Business Plan pizzeria includes a mandatory item costs. Expenditure will depend on the format of institutions. Minimum funding, which must have the owner at the time of opening up about 300 one thousand dollars. Consider the initial capital investment in the table.

flow name Amount in rubles
Renting or buying premises from 20 thousands to 4 million.
Buying equipment 250 000
Purchase of furniture and utensils 350 000
Remuneration of staff 200 000
Registration 15 000
Engineering design 30 000
Fire alarm 60 000
Technological card for the production of pizza 45 000
advertisement 40 000
Print menu 25 000
Creation of inventory 300 000
The conclusion of contracts with utilities services 100 000
Total expenses from 1 435 000 to 5,5 million.


  1. About licensing
  2. Review of major changes in the tax laws 2018
  3. The primary documentation-on-opening-activity
  4. Federal-Law-of-22.07.2008-N-123-FL-red.-by-29.07.2017-1
  5. Federal-Law-on-08.08.2001-N-129 FZ-red.-of-31.12.2017
  6. The primary documentation-on-opening-activity

planned revenues

As known, the maximum revenue is achieved pizzeria on weekends and public holidays. There is a pattern. that in winter the level of sales is much higher, than in the summer season. The average sales in the Pizzeria large cities from 50 to 200 pICC. The table look at an example of finished business plan pizzeria with a daily minimum volume of sales 70 seven different varieties of pizzas.

pizza name price for 500 g. Revenue per day rub. Revenue per month RUB.
Pizza “Margarita” 320 3 200 96 000
Pizza “Napolitano” 320 3 200 96 000
Pizza “Mexican” 380 3 800 114 000
Pizza “vegetarian” 210 2 100 63 000
Pizza with seafood 440 4 400 132 000
Pizza with mushrooms 380 3 800 114 000
Pizza with cheeses 320 3 200 96 000
in total 23 700 711 000

Cost of one pizza is within 50-70 rubles, mark-up on that 300-400%. Therefore, business pizzeria is considered profitable and highly profitable.

on the video: How to open a pizzeria in Germany

The main taxes paid

Name base Period Rate
Tax on profits Profit Month 20%
NDS added

cost of

Month 18%
Property tax value of property According to the schedule of payments 2,2 %
podhodnyh tax wages fund month 13%
Social payments wages fund month 30%


project costs (in rubles.)

Name expenditure cost of


per month in year One-time purchase Total costs per year
Purchase (rent) building, room from 120 m 140 000 1 680 000 280 000 1 960 000
Communal payments 12 10000 120000 20 000 140 000
Buying equipment from 300 PPG. 879779 879 779
Purchase of raw materials from 300


800 000 9 600 000 9 600 000
Purchase of computer equipment 1 120 000 120 000
Site, hosting 1 120 000 120 000
Constant advertising costs 12 75 000 900 000 900 000
Salary 12 735 020 8 820 240 8 820 240
– including. taxes 12 221 020 2 652 240 2 652 240
Unexpected expenses 141 977 141 977
in total: 1 760 020 21 120 240 1 561 756 22 681 996


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