Tire business is widely developed in the Russian market. But the bulk of it is illegal or semi-legal character. Since there are no objective data on the accounting for such enterprises, the exact number and location of the areas of greatest tire shop difficult to call. presumably known, that in Russia there are at least 20 thousand. of enterprises. These factors suggest, that this business has significant financial risks. However, to find out, promising startups will be in this kind of activity, necessary to conduct a detailed analysis of the sector and perform financial calculations.
Key characteristics of the business plan for tire shops
The business plan is developed on the basis of objective data on the state of this sector of the market. The purpose of the plan - evaluation of the economic viability of the project on creation of the enterprise, providing services tire. The document can be applied to provide a potential investor or lender. When carrying out calculations, all possible risks must be taken into account., which may affect the bottom line.
The project provides a plan for the creation of an enterprise, providing wheel and tire replacement services, balancing wheels. The estimated duration of the project - 2 of the year. During this period, the organization is expected to reach break-even level and take a competitive position in the market.
The main objectives of the project:
- – provision of services, which will meet the needs of the target audience in Tire fitting service vehicles of any format;
- – the creation of a profitable enterprise on a legal basis;
- – stable income.
Among the main benefits of opening your own tire shop can be called minor start-up costs and no need for special licensing.
Key financial aspects of the company following the installation of wheels and tires:
- – for the financing of the project will be used a commercial loan in the amount of 5 696 000 rubles for 2 of the year. The total cost of the project will be estimated at the same amount, taking into account possible additional costs;
- – the interest rate on the loan - 16 %, at the same time, in the future there is the possibility of reducing the rate;
- – loan payments will start from the first month of operation of the enterprise. In this case, the total amount of interest paid, which will constitute the investor's income, – from 416 thousand;
- – the overall economic effect of the project tire shop - 31,5 million rubles.
These figures may be changed depending on the characteristics of a particular company, territorial characteristics and possible crisis.
Basics of business plan for mounting – video:
Tire as a business
Before opening the shop in a certain area, you need to carefully study the market. It should be remembered, that, among officially existing shops have a lot of those, who have long had a steady supply of customers and reputation. Often the tire becomes a family business. Many entrepreneurs begin to engage in this activity on their own and only with the further expansion of the business and an increase in the number of work orders do they take on additional employees..
The company's success will depend on the competent organization of its work, performing quality work and success in advertising. And in order to organize the work faster, you must immediately properly organize the process.
To achieve a high level of earnings, the list of services of a tire workshop should be wider, than only replacing the tires and wheels.
Demand will benefit from such services:
- – balancing;
- – dismantling, dismantling wheels;
- – damage elimination (punctures, cuts);
- – Disc defect elimination;
- – Other additional services.
Planning to expand the list of services, should think through their capabilities, including the amount of free time and a sufficient number of specialists. If the client is offered more services, than the enterprise can handle, this may adversely affect the Company's reputation. The same is true of low-paid types of work: better to include in the price Services, which allows to obtain a higher income. So, it is best to make workshops, specializing in rolling and straightening disks and more sophisticated studies. Among the most sought-after and well-paid types of work - the elimination of complex lateral cuts.
In connection with the increase of the quality level of the target audience representatives will bring significant benefits to equipment the café or snack bar on site workshop. In this case, increase costs on business, but in the long term income will be higher. More popular are studio services, if customers will be offered a wider price list. for example, it is desirable to develop a flexible system of discounts, provide a home visit service and some other additional offers.
Opening stage tire shop
Each stage of the organization and business start tire changer must be laid out in accordance with a specific timetable, in this way, can be calculated in advance, when the plant will break-even level, and when you can expect to receive a stable income. With regard to the terms of the organization of the workshop the following steps:
|Home project||1 – 2 year|
|The conclusion of the investment agreement||1 project of the month||first 30 banking days|
|Getting credit||Availability of compulsory set of documents||1 month|
|Adding to the state register, registration with the administrative and tax authorities||Conclude an investment agreement||from 1 to 30 calendar days|
|choice of location, preparation of documentation||preliminary work||1 month|
|Buying equipment||The conclusion of the investment agreement||To 30 calendar days|
|Equipment installation||Obtaining investment funds||To 30 calendar days|
|hiring employees||production activity||To 30 calendar days|
|Training||The end stage of the production process||To 30 days|
|marketing campaign||30 calendar days||To 360 calendar days|
|End of project||12 – 24 months|
These steps are designed as a whole to 24 of the month, it is worth considering in more detail. Once studied the main features of the domestic tire market, should start preparing the registration documents and registration of the chosen form of business.
Where to start discovery tire shop – in the video:
Since the tire shop is not a business, requiring compulsory licensing, you can immediately start registration without additional paperwork. In this case, suitable self-employment, or IP. This form allows you to register a business from scratch within a few days simply on the basis of a completed application form and payment of a standard state fee.
Filling out an application for registration of an individual entrepreneur, you have to choose a suitable code according to the OKVED classifier. If the range of activities is not too wide, it can only be one code (45.20 "Maintenance and repair of vehicles"). But for a wider range of activities, it may be necessary to provide several different or related codes at once.. Including if it is planned to open a catering point at the workshop, be sure to mark this type of activity during registration.
From the possible forms of taxation, it is worth choosing the simplified taxation system.. A simplified system allows you to spend a minimum of money and time to carry out regular reporting with a minimum package of documents.
In perspective, if the tire workshop expands its activities to a network scale or if there are several founders at once, it is preferable to immediately register a legal entity (usually, Ltd). true, LLC is a more complex and costly form, requiring more thorough documentary preparation: the creation of a legal entity provides for an extensive package of constituent documents.
Even the simplest form of individual entrepreneur involves the mandatory receipt of a number of permits., which confirm compliance with plumbing and fire safety standards. This is primarily the conclusion of Rospotrebnadzor that, that the production area complies with existing standards, permission of the same service on the basis of a previously issued opinion, fire inspection permit. It is obligatory to have concluded contracts for the removal and disposal of waste, cleaning workwear, maintenance of air conditioning and ventilation systems and a number of others. Details on the rules for registering an enterprise can be found in the text of Federal Law No. 129 (http://www.consultant.ru/document/cons_doc_LAW_32881/).
You should first familiarize yourself with the special provision:
Additionally, you need to study the regulatory documents:
placesoraspolozhenie and premises
There are a lot of tire shops, therefore, it can be difficult to find a good place to open it. This service sector speaks for itself - it is better to place it closer to the target audience., that is, transport of any kind. It is preferable to open a tire service near car repair shops, filling stations, busy highways. Another good place is a densely populated sleeping area. It can be determined by a large number of garages or cars., parked in the courtyards. It is only important to place the workshop far enough from residential buildings..
Since the market of services in this area is quite active, it's not easy to do: advantageous places are occupied by numerous competitors, who have earned a reputation and a constant flow of customers.
Feel free to open your tire workshop near major highways, as there is always a lot of work, while respecting your competitor and staying as far away from him as possible.
One of the geographically advantageous places is the outskirts of the city with a large number of garages. If the new enterprise will provide quality services with a pricing policy that is beneficial to customers, the target audience will be typed within a few months.
Another option for selecting a territorial location is to study a map of enterprises of this kind in your city and find areas, few covered by tire shops. If there is a lack of this service in the selected location, the only thing, what an entrepreneur needs to take care of - the quality of the work he performs. In any case, the opening of a specific point will have to study the state of the market in detail..
Any non-residential building is suitable for a tire workshop. But it must be suitable for work.. Rental fee on average from 350 rub. for quarter. m, but the price range for renting a room can be very wide: it depends on the area and technical equipment of the building, its territorial location and some other factors. Usually, at the opening stage, a room with an area is sufficient 50 quarter. m. But if in the first years it is planned to expand the business, it is better to rent a more spacious room immediately.
As for the building itself, it can even be a garage or any capital structure. It is possible to rent a ready-made workshop, in which you can work from the first day. But it will cost much more.
Selection and preparation of the premises will be determined by specific types of work, which will be held in it.
Tire Shop – Business, directly related to technology. Therefore, the entrepreneur must provide it with all the necessary equipment for smooth operation.. Downtime is not allowed here, the client should not be lost and, Also, it is possible to earn a bad reputation due to the lack of necessary materials. Therefore, the selection and purchase of equipment is carried out long before the direct opening of the company..
The main list of equipment includes such a mandatory set:
- tire changer,
- wheel test bath,
- balancing machine,
- wrenches in assortment,
- tool kits and consumables in the required quantity.
Tire changers are of two types: semi-automatic and automatic. Automatic machine is about twice as expensive, and therefore, it doesn't always make sense to spend money on it at the start.. Such expensive equipment is worth purchasing, if a large flow of customers is expected, since its cost – 45-50 thousand. rubles. Balancing machines also come in two types.. At the initial stage of business development, a semi-automatic is preferable, since it has a lower cost. The price of this equipment is approximately equal to the cost of a tire changer.. On average, you will need to purchase all the equipment 200 thousand. rubles. More detailed data on expenses, including equipment and tools costs, – in the financial part of the plan.
To save time, you can use the services of the campaign, which is engaged in the procurement of equipment and specialized equipment of production facilities. This service will be an additional cost point, but it will allow you to quickly and professionally equip the workshop with everything you need.
When purchasing equipment, attention should be paid to compliance with quality standards. A car for field work will also be mandatory.. It can be a used van, the size and power of which will allow you to cope with all orders, which will be received in the future.
A marketing campaign should start with a study of the chosen industry, its current status and prospects. The main negative factor for the current market was the crisis 2013 – 2014 years. Then, in connection with international economic and social events, the country's automotive market lost most of its power.. Individuals purchased little or no cars or minimized their use., saving on maintenance. Beginning with 2015 The situation has improved somewhat over the year and at the moment the automotive market has reached its pre-crisis level.. Prospects on 2019 the year is very optimistic: thanks to the crisis, many uncompetitive organizations ceased to exist, ceding this sector of the market to modern and technically more modern enterprises. This trend is explained in particular by the constantly increasing requirements of the target audience..
When developing a marketing campaign, it is necessary to take into account this feature of this market sector, as seasonality. The greatest peak in the work of tire fitters falls on 2 Main period. The first – late autumn, when motorists change summer tires for winter tires, and spring, when reverse replacement is performed. The rest of the time the workshops are provided with work from time to time. During such periods, it is necessary to intensify the advertising campaign and offer all sorts of attractive conditions., including discounts and bonuses.
An important role is played in attracting customers by the correct advertising of their services: signage and signs on the road about the nearby tire repair shop. The sign should contain detailed information about all services provided. This feature effectively attracts customers.
One of the disadvantages of the tire service business is its instability and difficulties in forecasting.. Therefore, you need to attract potential customers as much as possible as in peak, and in relatively quiet periods. To take an advantageous place in the market, We need to find, for which services there is the greatest demand and what customer requirements are not fully satisfied by existing enterprises.
Of course, to take a leading position in the market and ensure constant demand, it is necessary to convince the target audience that, that to get the service they are interested in quickly, qualitatively and profitably they can only, by contacting this organization. To do this, you need competent advertising.
The main and most effective advertising methods will be the following::
– outdoor advertising: noticeable signage, information pillars, stretch marks and billboards in the immediate vicinity of the workshop;
– distribution of printed advertising products – business cards and flyers;
– Online advertising - in a particular case will not be the most effective means. Dissemination of information about the tire shop serves as a more auxiliary means.
Choosing car repair shops, car owners often listen to the opinion of other motorists. Therefore, oral advertising, positive feedback and recommendations here work quite effectively.
Taking into account the main marketing features, it is possible to draw a conclusion about the prospects of the chosen type of business, after analyzing specific figures. So, with an estimated population in 146 or a few more than a million people, the current number of officially registered workshops exceeds 2,5 thousands. Conducting a study of the balance of supply and demand in this market segment, we can conclude, that in the future it is possible to discover more than 380 new organizations. Approximate level of growth of the industry – 15 – 20% annually. Now this indicator is at the level of 18% in year.
First you need to calculate the cost of a new business. The first point of the cost part of the business plan is the main costs of opening and developing a business at the first stage of its existence..
During the first month and year of work, the following main types of expenses are to be incurred.:
|item of expenditure||1 month, rub.||1 year||one-off expenses||Total per year|
|Buying or renting premises (from 18 m)||2 300 000||2 300 000|
|Buying equipment||1 373 300||1 373 300|
|car purchase||1 200 000||1 200 000|
|Advertising costs||45 000||540 000||540 000|
|Wage||290 290||3 483 500||3 483 500|
|taxes||87 300||1 050 000||1 050 000|
|Unexpected expenses||487 400||487 400|
|in total||335 300||4 023 500||5 360 610||9 384 100|
Mandatory part of the expenditure part of the business - tax reporting and payment of the due part of the earned funds. List of tax payments for a standard tire shop:
|Tax on profits||earned profit||1 month||20%|
|NDS||added value||1 month||18%|
|Property tax||value of property||According to the schedule||2,2%|
|Income tax||wages fund||1 month||13%|
|Social Security contributions||wages fund||1 month||30%|
The revenue part of the financial plan is determined in several stages. First, the average pricing policy in the industry is analyzed, then, taking into account these indicators and the pre-calculated cost of the business organization, a specific price list is drawn up. The main prices for the services of the tire repair shop are as follows::
|service||R 12-14||R 15||R 16||R 17||R18||R 19||R 20||R 21||R 22|
|Complex for 4 wheels (removal, dismantling/assembling, balancing, installation)||1 400||1 600||1 900||2 200||2 500||3 000||3 300||3 600||4 000|
|Complex for 1 Wheels||350||400||500||550||650||750||850||900||1000|
|Complex for 4 wheels (dismantling/assembling, balancing)||850||1 000||1 100||1 300||1 500||1 700||1 900||2 100||2 300|
|Complex for 4 wheels (montage, balancing)||750||900||1 000||1 200||1 400||1 650||1 800||1 900||2 100|
|Complex for 4 wheels (dismantling)||300||350||400||500||550||650||700||750||800|
|Complex for 4 wheels (montage)||300||350||400||500||550||650||700||750||800|
|Complex for 4 wheels (balancing)||450||550||600||700||850||1 000||1 100||1 200||1 300|
|Complex for 4 wheels (removal, installation)||400||400||500||600||650||750||800||900||1 000|
|Removing and installing the wheel on the car||100||100||150||150||200||200||200||250||250|
Next, it is necessary to draw up a forecast of sales and revenue structure for a two-year period, considered in the business plan. Sales forecast is calculated based on such criteria:
- – analysis of the demand of consumers of services of the relevant sector;
- – the results of the study of the market for the provision of services of tire shops;
- – general conclusions about the state of the market.
At the same time, the lowest threshold of profitability will be taken into account., which will allow you to take into account all unforeseen expenses and unplanned situations.
Taking into account the main stages of opening and developing a business, you can make the following plan of the volume of service delivery:
|Period||Name of service||The volume of production and sales of 1 months.||price, rub.||revenue, rub.|
|1 – 12 monthly investment||Tire fitting services||from 560||from 500 rub.||280 000 – 2 000 000|
|13 – 24 month operation||Tire fitting services||from 650||from 650 rub.||474 000 – 2 360 000|
Tire shop business plan: risks
There are several important risks, the action of which can slow down the development of the enterprise or even reduce all the efforts of its creators to zero and lead to closure.
The most important are the following:
- – significant competition, rising in the conditions of active market development;
- – high requirements for the quality of services provided;
- – relative dependence on the season: the boom in the services of tire service companies is observed mainly in spring and autumn. The rest of the time, to fully ensure an uninterrupted flow of customers, you need to pay considerable attention to advertising services;
- – significant level of capitalization of investments. Purchase of equipment for equipping the workshop requires considerable investment. Therefore, in the first months, the profit will largely go to compensate for the start-up costs..
Non-competitiveness most often hinders the success of enterprises in this area. Potential customers are very demanding on the maintenance of their vehicles, therefore, they are ready to pay more or choose geographically remote services, to get a quality result. That's why, creating your own business, be sure to bet primarily on the high quality of services.
Having conducted a comprehensive study of the tire fitting industry and the prospects for creating your own enterprise in this industry, several conclusions can be reached. First of all, due to the constant increase in the number of car owners in the country, the target audience is steadily expanding, which contributes to an increase in demand for tire fitting and related services. The success of the new enterprise will depend on several important factors – the quality of the equipment and the materials and equipment used., professionalism of specialists and literacy of methods of attracting customers. If the basic requirements are met, the break-even point of the enterprise will begin approximately from the 4th settlement month.. The company will reach a stable profitable level by the end of the second year of operation. The founder of the business must not only prepare a sufficient financial and material and technical base for the establishment of a workshop from scratch., but also show enough attention to detail and specialized knowledge.
Basics of a business plan for tire fitting – video: