The business plan of the paintball club is designed to assess the economic efficiency of the commercial project and the prospects for its development in the current market conditions. Ready Business Plan paintball club with accurate financial calculations can be submitted to the investor or lender, why all the assessments and conclusions, as well as financial considerations should be made taking into account the actual state of the market and the possible risks and force majeure.
Project paintball club: general information and business idea
The project to build a paintball club includes several items:
- – with the creation of the high profitability of the enterprise;
- – obtaining a high and stable profit - after 24 month rate of income must be at least a year 150%;
- – satisfaction of the needs of the target audience.
The main activity of the future organization - provision of services to the game of paintball.
General facts and figures, which are presented in more detail in, on financial matters, following:
- – the main source of financing - commercial loan in the amount of up to 5 millions 40 thousand. The same amount will be equal to the total value of the future project;
- – loan terms - 24 of the month, during which the new business should be fully paid back and start earning a steady income. Wherein, by estimate, business will start to pay off after only 7 months after start-up;
- – the interest rate on the loan - 16%, in the long term it is possible to decrease;
- – the amount of interest payments on the loan amount from the 100 thousand;
- – the overall economic effect of the implementation of the planned project for 2 years - from 758 thousand and more.
When planning your business will be taken into account such risks:
- – higher amount of initial investments;
- – limited target audience, as a result - a high enough demand;
- – the high level of competition in the industry.
Paintball club refers to objects entertainment industry. The essence of this sports-technical team of the game is as follows: players are divided into 2 command and receive air guns, shooting gelatinous balls, filled with water-soluble paint. Game process lasts 10 – 15 minutes and aims to try armed so both players weapons teams capture the flag, located in the center of the field, to move it on the enemy. In carrying out this task, participants have to hit with paint bullets maximum number of representatives of the opposing team. Number of lesions determined by the number of paint stains on clothes players. Usually play in open space - a forest area or in the field, оснащенном естественными или искусственными укрытиями.
Преимущество пейнтбола заключается в том, что для игры не нужны специальные навыки или хорошая физическая форма. It does not really matter the age and gender identity - in one command you can combine all comers.
The popularity of paintball - in and how, it represents a unique synthesis Sports and leisure activities. This is particularly important in the context of the growing popularity active recreation outdoor and mass entrainment healthy lifestyle.
Target audience paintball traditionally not very wide: usually they are engaged and active fans of adrenaline sports. But recently, the area of interest of the game expands. For example, this type of activity is often used parents and teachers as a way to distract teenagers from street entertainment. The game of paintball can be a good option of corporate event. for example, many of today's team-building concept is based on a similar collective pastime.
According to the statistics of the relevant market segment, in recent years it is developing steadily, constantly expanding the range of services. Therefore, the new club, offering potential customers one or more types sports entertainment, It should be focused on the current industry dynamics and the level of competition.
The main features of the opening of the paintball club – video:
Stages of creation of the paintball club
The process of preparation for the opening and the start of work on a paintball club consists of several stages, not counting the preparatory - examination of the market segment, level of competition and pricing policy in the sector.
Briefly describe the process of creating a paintball club can be in such locations:
- – rent plot, equipment properly and preparation for work;
- – registration companies - OOO or IP;
- – recruitment;
- – advertising campaign;
- – opening and early operation.
In details, in accordance with the established deadlines for each stage, base process and the development of a paintball club is as follows:
|Home project||1 – 2 year|
|The conclusion of the investment agreement||1 project of the month||first 30 banking days|
|Getting credit||Availability of compulsory set of documents||1 month|
|Adding to the state register, registration with the administrative and tax authorities||Conclude an investment agreement||from 1 to 30 days|
|selection of the location, paperwork||preliminary work||1 month|
|Buying equipment||The conclusion of the investment agreement||To 30 calendar days|
|Equipment installation||Obtaining investment funds||To 1 of the month|
|recruitment||production activity||To 30 days|
|Training||The end stage of the production process||To 30 days|
|Marketing campaigns||30 calendar days||To 360 days|
|End of project||12 – 24 months|
Equipment for paintball club
Getting directly to the creation of a base for paintball, should start by finding a suitable area. Selected location must be large enough for the active movement of players and creating the necessary complex of playgrounds. Besides, site must meet a number of standard requirements:
- – comfort and safety for the players;
- – proximity to the locality and convenient transportation - to the city should not be more than 30 minutes. but it is preferable, to base was in the city, as the only car owners will come to its limits, which significantly narrows the target audience;
- – minimum expenditure for the establishment and operation of the organization.
solving, whether or not to open a paintball club in the city, worth considering, that placing such an organization nearby settlements, will provide good protection of property from unauthorized intrusion, and also to provide reliable protection of the surrounding residential areas from noise action. Otherwise there is a risk of confusion with the local people or government officials. Among other things,, rents in the city are much higher, true, It is less than the cost of shipping materials and equipment, conveying personnel and other technical expenses. Plus the base location for the city in the first place will be the absence of possible claims by neighbors or local authorities and the relatively cheap rent. Besides, opening a paintball club away from the city and to create appropriate conditions, you can count on more elite troops and solvent - such clubs are often the destination for wealthy visitors and corporate clients. But in this case, it is sure to not only provide services to elite class, but also to equip the associated infrastructure - restaurant, tennis court, and other add-ons to basic services.
paintball club equipment is costly - it is characterized by the need to purchase large quantities of consumables.
In addition to the basic equipment it is important to take care of the musical accompaniment. Background music - an important element of the overall color of the club. It should not detract from the game play and create a certain mood.
Convenient for everything the club will be the territory of the former children's camps and boarding houses, because they were originally equipped with the necessary infrastructure and have enough free space. For playgrounds suitable pine forest, as there is good drainage and the soil promotes active movement. it's desirable, to the places were abandoned, possibly, dilapidated buildings - they fit well into the concept of paintball.
The total area will be from the paintball base 2 thousands of square kilometers, or more depending on the scale of the planned organization. Good, if the rented or purchased land allows for the possibility of expansion of playgrounds in the future, Therefore, the more space will initially, all the better. Besides, in some situations, eg, in the event of the tournament, It may need a one-time extension platform. It is therefore important, the club has ample free space.
For the convenience of visitors to the territory of the club and outside it is desirable to place pointers and useful designation, additional benefits would be equipment locker, shower, as well as a cafe or small restaurant. And if, in addition to offer visitors an enhanced entertainment infrastructure (archery, billiards, volleyball or mini-soccer), это позволит привлечь и удержать большее количество клиентов.
В данном проекте рассматривается возможность создания 2 – 3 площадок в черте города (or 3 – 4 за его пределами), а также одного тира. Each of the sites will have a size of 50x80 sq. m. it's desirable, to the site had different terrain and different in nature landscape. For example, one of them may be in the woods, the other - to be fitted with artificial shelters, etc.. Important, on the grounds that did not get outsiders during shooting, Why necessarily foresee having a good guard and protection of the territory.
Immediately necessary to equip and enclosed spaces for locker rooms and showers. It is desirable, and the availability of appropriately equipped receiver, where there will be a reception and a recreation room for clients. There you can open a small cafe or buffet. Additional income bring water sale, coffee and other beverages, which will come in handy after intense relaxation. Another mandatory group - technical facilities, where it will be stored and maintained markers. Under the canopy should be charging station equipment. Separately, a dressing area and lounge staff, head office and, if necessary - other offices.
The next important point of making the paintball base - the purchase of equipment. The main binding instrument will be a special token - a device, from which the participant shoots paint balls. The question of, whether it is necessary to consider it a weapon, It remains open for many clubs visitors. But the law clearly defines, that such weapons, and in accordance with the official definition, Markers can not be attributed to arms. According to the same law, paintball guns belong to sports instruments, having a design similar to the weapon. This information was not immediately convey to visitors and potential customers. for example, you can place this information on the club's official website, as well as on the territory of the organization, in the rules of use of the club facilities.
A basic list of equipment for the paintball club includes such items are required and exemplary rates:
- – masks - designed for entry-level players, equipped with a new system of lens shift - from 2 300 rubles;
- – markers of different types and calibers - 25 thousand;
- – gloves, kneepad and nalokotniki - from 800 rubles for a pair of gloves and more;
- – feeders - from 1100 rubles;
- – Receivers cylinders high pressure volume 10 - 2 100 rubles;
- – safety vests, camouflage complexes - 2 400 – 2 600 rub.;
- – gas stations - from 1 700 rubles;
- – Ramrod - from 140 rub.;
- – paintballs - from 1 500 rub.
Additionally, you will need your own vehicle - preferably minibus. To reduce costs may purchase a used car.
Availability of quality markers - one of the most important conditions for the success of the club. That is the number of tokens on the balance sheet will affect the throughput and turnover of the club. purchasing markers, should pay attention to their reliability and ease of use. For ease of use should give preference to semi-automatic devices, it is desirable to acquire and pump, or markers manually chambering balls, and markers pistol. Each of these varieties has its features and usage of your target audience. Included with the markers have to buy the barrel plug, which are mandatory for safety requirement.
Necessarily and cylinders - gas sources. Minimum volume of the container for paintball - 12 g. The most capacious of the currently used are considered to be 0.8-liter capacity, which is enough for 600 shots. By marker is fixed feeder - shop for balls, made from plastic and also having a different capacity. feeders are typically used for pump action markers 40 – 50 balls, and for semi - on 180 – 200. At the time of purchase of the equipment necessary to acquire several different containers for different applications.
Safety of the players provides a protective mask - one of the most important elements of equipment, without which no output member to the site. The mask should be easy to use and comfortable for daily cleaning. Purchasing a mask is necessary, based on a command from 10 players and 2 judges. In this way, minimum number of masks must be 12 pcs. In this case, judges should buy an excellent color and design masks - as they spend more time in them, the device should be easy and comfortable.
The next important point - the purchase of a gas station for gas cylinders. It is a set of, consisting of hoses, valves and taps, and is attached to the balloon. it's desirable, in addition to the primary filling station it was on the basis of replacement, since the output of its failure to suspend operation of the club and bring a significant loss.
Purchasing equipment and supplies for paintball clubs, it is important to pay attention to the presence of a sufficient number of parts. Mandatory set of gaskets, keys, screwdrivers and other standard tools for repair work. For the work of judges will need a special tool - the ramrod, intended for cleaning the barrel with a split ball. Acquire them by the number of judges at the club - only judges working with them, and they are also responsible for the safety and integrity of ramrods. In addition, need to monitor the scale cylinder filling, chronograph measuring ball speed, and a protective mesh, enclosing box.
Since the player before the start give pure form, to purchase a sufficient number of sets - for each marker must be present 2 sets of clothes with protective masks and bandanas.
All equipment and tools must undergo regular monitoring of compliance with quality and safety. If necessary, be sure to carry out a systematic repair and replacement of individual elements of equipment.
On technical providing club paintball – in the video below:
Selection of staff and marketing business plan paintball club
The number and qualification of the staff of the club depends on its shape and scope of services provided. Usually needed in the initial stages 2- 4 Instructors judges, 2 administrator, the settlor, which usually serves as a director and an accountant, as well as the technical staff. If additional zones will be opened in the club, cafes or other places for recreation and entertainment, you need to attract more labor. Wages for most employees will consist of a minimum rate and the percentage of the income of the club. For any size and composition of the state of the most important condition for success is the high level of professionalism of the staff. Select employees should not only work experience, but also taking into account their personal qualities, first and foremost the ability to find an approach to every client.
marketing campaign It will be based on the general state of the market and the level of demand in the selected area. Take into account the need and the recent crisis 2014 of the year, who threw back many enterprises, specializing in sports entertainment. Among them - and paintball. In recent years, the market appeared new organizations, offering this kind of leisure, due to the increasing interest among the population.
Developing a marketing plan business, It should identify the main contingent of the target audience. Potential clients of the paintball club will be young people aged 20 – 35 years old, prefer leisure sports and recreation. according to statistics,, the highest number of target audience (45%) account for customers aged 25 – 35 years old, a quarter of visitors are age group 20 – 25. With about half of the visitors - corporate clients between the ages of 20 to 35 years old.
To increase traffic to the organization, should conduct a comprehensive study of the sector and explore the features of the proposals, the advantages and disadvantages of competitors.
Assess the competitive enterprise on such criteria:
- – convenient location, including remoteness from the city, transportation and parking available;
- – schedule;
- – quality and utilization of platforms;
- – price policy;
- – degree of service.
After you have determined the general level of the representatives of the relevant market segment, will develop a strategy to promote the new company on the market. The first thing to consider, to any segment of the future will belong to the club - economy class, middle-class or business. The most popular and promising standard price segment. In these clubs play paintball middle class, They refer to them as and corporate clients.
Further, the complex of measures on formation of consumer opinion.
To do this, you need to promote a new business in several directions:
- – in an online format: create your own website and start promoting it online; advertise their services in social networks, forums and sites ads;
- – develop attractive offers for corporate clients;
- – used for advertising purposes existing media;
- – distribute flyers, small, place banners and billboards advertising the club.
The best way to promote the services of the club will be to maintain high levels of service and availability of lucrative offers for loyal customers.
Registration and tax registration of the business plan of the paintball club
The legal basis for the club, specializing in providing services to sport and active leisure, can be any. In this case, fit and physical, and entity. But most entrepreneurs are taking the decision to open businesses in the status Ltd.. In comparison with other legal entities, this format provides a minimum organizational and tax burden and at the same time giving more powers, than SP.
Possible further profit organization format, but in this case, the main goal of the company grounds - to achieve social goals, not profit. Therefore, in this case, will be some bureaucratic nuances. for example, Any income received by the organization, can not be distributed among its founders or participants - their income will be formally charged wages. Non-profit organization, it makes sense to draw, if you plan to mainly work with students or special social groups, as well as for the opening and development of the company is allocated a government grant.
In this way, taking into account all the nuances of the greatest significance is the discovery Ltd.. This structure requires a small package of constituent documents, the list of which is available from the Tax Service office or the relevant regulations, as well as copies of personal documents of each of the founders. Besides, mandatory court fees and the introduction of the authorized capital in the amount of 10 thousand. Turnaround time LTD - up 2 – 3 weeks provided complete filing of documents.
Since the question of ownership of paintball markers in the category of weapons is clearly defined by the legislation, then a special license to own and operate weapons paintball club is not necessary. This information can be clarified, examining the special law on licensing: 99-Federal Law On Licensing Certain Activities.
The tax burden of organization, providing entertainment services, It does not present any special difficulties or additional requirements. The list of mandatory taxes include the following items:
|Tax on profits||earned profit||1 month||20%|
|NDS||added value||1 month||18%|
|Property tax||value of property||According to the schedule||2,2%|
|Income tax||wages fund||1 month||13%|
|Social Security contributions||wages fund||1 month||30%|
After studying the proposals on the market and mid-market policies in the industry to be drawing up the indicative price on the club's services. Approximate prices for main services are as follows:
|Sign in with 1 man||240 – 290 rub.|
|Login then 23.00||420 – 470 rub.|
|Rental equipment (mask, marker, camouflage, protective gloves, ʙandana)||Is free|
|Filling gas for game day||Is free|
|Log on weekdays (Mon. - Thurs., except holidays)||A discount 50%|
|Entrance for children's and youth sports organizations||Is free|
|Login for birthdays birthday||Is free|
|Login for regular clients 4 visit||from 175 rub.|
|Login for regular clients 7 visit||Is free|
|100 PC.||from 290 rub.|
|500 PC.||from 870 rub.|
|1 box (2 000 PC.)||3 500 rub.|
|Smoke grenade RDG||from 250 rub.|
|Grenade paint F1||from 270 rub.|
|Grenade paint RGD||from 290 rub.|
|The barrel 14 "||240 rub.|
|sports marker||410 rub.|
|Rental protective vest (girls can be free of charge)||from 120 rub.|
|metal brazier||300 rub. in a day|
The total list of expenses for the opening of a paintball club, including upfront investment costs and, who are coming to the founder for the first month and the year of the club, It can be summarized in the table:
|item of expenditure||1 month||1 year||One-time costs, rub.||Total for the year, rub.|
|lease of a building, room (from 60 m)||60 thousand||720 thousand||120 thousand||840 thousand|
|Buying equipment (from 10 units)||2 million. 268 thousand||2 million. 268 thousand.|
|acquisition of a minibus (1 PC.)||1 million. 300 thousand||1 million. 300 thousand.|
|Shop for Supplies (about 100 u)||143 thousand.||1 million. 716 thousand.||1 million. 716 thousand.|
|Create site, payment hosting, scripts purchase||135 thousand||135 thousand|
|Constant advertising costs||45 thousand||540 thousand||100 thousand||540 thousand|
|Salary (on 12 months)||477 thousand||5 million. 715 thousand||5 million. 715 thousand.|
|taxes (12 months)||from 143 thousand||1 million. 718 thousand||1 million. 718 thousand.|
|Unexpected expenses||from 392 thousand||from 392 thousand|
|in total||725 thousand||8 million. 690 thousand||4 million. 315 thousand||13 million.|
The structure of the projected income is calculated taking into account the indicative price for basic services. It should also take into account the seasonality of the business, possible force majeure situation and the risks.
Overall, the forecast sales of services paintball club is based on several basic criteria:
- – analysis of the demand in the interest of the market segment;
- – the general state of the market analysis;
- – conclusions about the state of the selected segment of the market and the sale of related services.
Taken into account 2 main stages of business - the first 12 months from the start-up, components of the investment period, and 13 – 24 - operation of steps.
|Period||Type of service||The volume of sales per month (pers., PC.)||price, rub.||Revenues from sales, rub.|
|1 – 12 monthly investment||Login to club||from 900 person||290 – 500 for 1 people.||261 – 450 thousand|
|1 – 12 monthly investment||Sale balls||from 1000 PC.||from 290 for 100 balls / from 3700 per carton||290 thousand. – 1 million.|
|1 – 12 monthly investment||Rental protective vest||from 100 people.||from 120 for 1 vest||12 thousand|
|1 – 12 - month investment||metal brazier (3 – 4 PC.)||from 75 orders||from 290 per day||22 thousands|
|13 – 24 month operation||Login to club||from 1125 people.||300 – 650||338 – 698 thousand.|
|13 – 24 month operation||Sale balls||from 1250 people.||from 300 for 100 balls; from 3600 per carton||375 thousand. – 1 million. 250 thousand.|
|13 – 24 month operation||Rental protective vest||from 125 person||120 for 1 vest||15 thousand|
|13 – 24 month operation||metal brazier (3 – 4 PC.)||from 94 orders||from 300 in a day||from 28 thousand|
If specified in terms of tendencies to act during the first two years of the project, including service volume growth and consumption will be 4 – 20% in year, growth in sales of 12 months will be more than 14 million rubles.
The study suggests high-level prospects paintball club as a business entity. This type of business related to high-risk because of the high cost and limited target audience. But competent marketing policy, sufficient financial investment and have the necessary knowledge and skills of the head of this business will bring stable income by the end of the first year of operation.
More about paintball gear for – video: