Business Household chemistry Plan

Business Household chemistry Plan
Business Household chemistry Plan

What information should contain a business plan for the store household chemicals

Summary of business plan to open the store household chemicals

This project - a plan for the creation of private enterprises for organizing business store plan for household chemicals 24 of the month. First of all, list the key points of the process of creating a business plan for the launch Household chemistry . In the first place there is the project idea, and objectives of the project, such as:
  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand to fill the niche the implementation of household chemistry.
  4. nature of the enterprise: enterprise for the implementation of household chemistry.
  5. Enabling and cover consumer demand.
  6. Finding and conclusion of contracts with investors.
  7. Project cost: 865 000 rubles
  8. financing of the project: By obtaining a commercial loan in the amount of 865 000 rub.
  9. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
  10. payback period: 2 of the year.
  11. the investor's income will be 55 592,82 rubles.
  12. Payment of interest on the loan starting from the first month of this project.
  13. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  14. Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  15. The total amount of accrued interest will be 55 592,82 rubles.
  16. The payback period from the beginning of the project 5 months.
  17. Payback period with discounting 2 of the year.
  18. The overall economic benefits of the project for the life cycle of a conditional 46 461 031,52 rub.

Stages of the project business plan to store household chemicals

stages of the project Test conditions Deadlines
Home project 1-2 of the year
The conclusion of the investment agreement 1 project of the month 1 -30 banking days
Getting credit Having a proper set of documents 30 calendar days
Adding to the state register, registration with the administrative and tax authorities The conclusion of the investment agreement 1-30 calendar days
Selection of locations and documentation preliminary work 30 calendar days
Buying equipment The conclusion of the investment agreement 1-30 calendar days
Equipment installation Obtaining investment funds 1-30 calendar days
recruitment production activity 1-30 calendar days
Training The end stage of the production process 1-30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 12 – 24 of the month

on the video: How to do business on the household chemicals

algorithms action, prescribed in the business plan of the store household chemicals

The business plan of the store household chemicals registered the following actions to start a business algorithms:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.

The main taxes paid

Name base Period Rate
Tax on profits Profit Month 20%
NDS added

cost of

Month 18%
Property tax value of property According to the schedule of payments 2,2 %
Income tax wages fund month 13%
Social payments wages fund month 34%

The overall decline in sales in real terms amounted to 2,5%, even taking into account, that the rise in prices was in some way restrained by saccadic movements up. The total price growth was for the entire past year 5%. This allowed the market to grow in monetary terms 2,1%. Experts do not hurry to make optimistic forecasts regarding the increase in total consumption, – Russian consumer continues to adhere to the savings behaviors. Universal cleaners sales rose 14,9% in kind and 20,2% in money. experts note, Russians in a sense reduced the cost of acquisition of funds for the care of the home and household chemicals, as well as a number of cosmetic products.

The means of cleaning and care of furniture began to spend in 2, 5 times less than. The modern consumer wants to save and is looking for alternative means, which allows to use them for various purposes as efficiently as possible at the lowest price.

The sale of such assets increased by 14,9% in kind and 20,2% in money. Consumers are more willing to acquire universal detergents, than a lot of different gels and powders for the different types of lingerie. Also becoming popular liquid gels, who spent much more sparingly, powders than for washing and cleaning.

on the video: Business for household chemicals

Open your business in the retail consumer goods in several ways

  1. From scratch (elaboration of business household chemicals store plan, business development and scaling strategies, as well as financial and administrative responsibility in case of failure falls squarely on the shoulders of a novice businessman)
  2. Buy ready-made business (you need to carefully examine the contract of purchase / sale of business and identify all deficiencies, need legal advice and help with tax debts)
  3. After the franchise. A concession agreement has a number of advantages and disadvantages, which also need to carefully consider. The main thing in this kind of business - be prepared to comply strictly with regulations, data franchisor (brand owner)

The target audience

Almost one hundred percent turnover stores provide regular customers, who live near the point of sale. The main target customers are women.

Business Household chemistry Plan: factors, affecting demand

For, to get the approval of the loan or banking institution to conclude a lucrative contract with a private investor, should be included in your business plan for such an item as a market research - this will demonstrate the relevance of the activity in your city / region.

on the video: Ethical household chemicals (not being tested on animals)

What needs to be clarified?

Business plan, you will need anyway, regardless of, which way the business launch and its subsequent development you choose. First of all, you need to analyze the activity of the direct and indirect competitors, the extent of their distance from your accommodation possible store non-food products, as well as to clarify the features of the (providers, pricing, the target audience, loyalty programs, etc..)

The product range business plan for the store household chemicals

The target audience, regardless of the degree of income, more economically behaves in household stores, people are tired to save, however, the economic situation still leaves much to be desired, and most often it occurs so, that the client refuses to buy the necessary effective means in favor of cheaper.

Beginning businessman should pay attention to relatively inexpensive domestic brands and brands, are just beginning to conquer the Russian market and consumer confidence. Usually, these trademarks are not inferior in quality to foreign manufacturers and are much cheaper. Domestic manufacturers produce high-quality air fresheners (toilet room and for the entire house), cleaning means for blockages in pipes (plastic composite and plastic), household bleach and toilet paper (paper towels, napkins).

Household chemistry occupies a significant segment in the assortment of super items- hyper and supermarkets. The founders of the business in a niche retail household chemical stress, that customers are willing to save money on products for cleaning and washing, but not yet ready to pay less for's Skin and cosmetics, as well as funds for personal hygiene and some non-prescription drugs..

To increase the flow of customers, drogerie format stores abroad filled with jewelry and textile products, as well as useful household stuff and feed and pet accessories. It's convenient - these stores are usually located around the nearby residential buildings, and potential customers do not have to exert much effort, to quickly buy a light bulb, batteries or filler for the cat tray.

on the video: How to organize supplies from wholesale suppliers

Reducing demand caused

  • The slow pace of recovery of the former income levels.
  • Reducing the number of the working population.

 

Most entrepreneurs dream to start their own business, which soon will bring a steady income. Basically, the idea for the business, many choose just the store opening. To date, there are a large number of supermarkets and small shops, that offer similar products, because of this competition is very high and therefore the profit is distributed evenly on all. One option the retailer – Implementation of household chemical goods. Few people can do without washing powder, detergent and personal care products. Therefore, that demand for the product has a tendency to decline, and vice versa every day is gaining momentum. Before, how to open an object, should investigate consumer market, find bona fide suppliers and draw up a detailed business plan to store household chemicals.

Documentation

  1. analiz_rezultatov_monitoringa
  2. sistema_optimizacii_assortimentnyh_matric
  3. primer_rascheta_assortimentnyh_matric
  4. kratkoe_predlozhenie_assortiment_matrica
  5. Dolgnostnaya-instrukciya-menedgera-by-prodagam-form
  6. Basic Documentation for the opening activities
  7. Federal Law of 08.08.2001 N 129-FZ (row. from 03.08.2018
  8. Federal Law of 29.06.2015 N 162-FZ GOST

project costs (in rubles.)

Name expenditure cost of
Qty (PC) per month in year One-time purchase Total costs per year
Purchase (rent) room from 40 m. 33 333 400 000 66 667 466 667
Repair of premises from 40 m. 120 000 120 000
Buying equipment 3 25 220 25 220
organization expenses 25 000 25 000
Purchase of computer equipment 1 30 000 30 000
Shopping in the store for the implementation of 12 100 000 1 200 000 200 000
Create site, purchase hosting, purchase of the necessary scripts 1 47000 47 000
Constant advertising costs 12 45 000 540 000 540 000
Salary 12 340 305 4 083 660 4 083 660
– including. taxes 12 82 620 991 440 991 440
Unexpected expenses 31 388 31 388
in total: 518 638,33 6 223 660 345 275 6 568 935

Selection of premises

The moment of choice of place to store household chemicals is crucial to business success. If your city all sleeping areas occupied by large supermarkets with a fairly wide range, then for you the winning option will take place in the central part of the city. When searching the premises, We need to rely on the basic criteria, which will help you choose the best option:

  • Choose a place with high traffic. You can think of sublease existing store or shopping center. In case the neighbors will be food, you need to take care of the zoning of the space and permission to sell household chemicals;
  • Note that in a radius of 1 km for the presence of significant competitors;
  • area of ​​the store should be at least 60 square meters, which will place the whole range of goods.

Equipment Household chemistry

Another important point is the choice of commercial equipment. Equipment for the shop can be purchased as a new, and Used, most importantly pay attention to the durability and reliability. Choose equipment resistant to chemicals, so you do not have to change the windows, if you suddenly shed some detergent on it. The most sustainable material for household goods equipment is glass,when choosing lean on this factor. The main items of equipment:

  • counter with a cash register and cash drawer;
  • racks and cabinets, located on the perimeter of the room;
  • furniture and office equipment.

Be aware of how the assembly equipment, since household chemicals, in particular washing powders and liquid heavy enough goods, To do this, hire a team, which will bring together and install all the necessary.

Staff

In the real world, and you can get the director behind the counter of his store, but in this area it is estimated the professionalism and quality of service. If you want to, to your store filled with new clients, and old were you loyal hire 3-4 sellers. As for the Department of Economic Management, for this you need to hire an experienced accountant, which will conduct payroll and prepare reports to the tax office.

How to advertise the store household chemicals

For substantial sales growth and an increase in demand, You should carefully consider the advertising and marketing course. For, to the flow of customers has been a constant, We need to provide continuous advertising. Serve ads can be sources such as the media:

  • Internet (social networks, informational resources);
  • radio advertisements;
  • Insert advertising on regional TV.

Doing an ad campaign, should start marketing, the essence of which increase store traffic, and consequently – sales increase. Examples of marketing campaigns in the shops of household goods.

  • buyers, made a purchase worth more than 1000 rubles, Guaranteed valuable gift;
  • buyers, made a purchase in the amount of 500 rubles, issued lottery coupon, under a protective layer that hides the gift or the name of the discount on the purchase of perfect;
  • Regular customers are given discount cards.

The range and quality of goods sold

Goods Household chemicals should only be purchased from the official representatives of the manufacturer or from reliable distributors. selected supplier, be sure to enter into a contract with him, in the text of the main points which must be prescribed: quality, range, price, shipping method and terms of payment. At the craft store should be presented to customers the following items in the range:

  • detergents
  • detergents
  • products for hair care
  • means for oral care
  • Personal Care Products
  • Shaving
  • means for footwear
  • other related products

Goods sold should be focused on consumers of various segments of the population. If you only sell exclusive, brand-name products, soon less wealthy customers go to competitors, where the choices they have to afford. The store inventory should be present in an average 1000 position of trade items.

Financial Plan Business Plan Store household chemicals

Expensive part of the business plan.

expenditures Cost in rubles
Rent premises in 100 m² 200 000 in year
Trade software 350 000
commodity stock 1 000 000 in year
personnel salary 200 000
Advertising and marketing campaigns 50 000
Total cost 1 800 000

Total: to open their own shop requires a financial reserve in the amount of 1,8 million. rubles.

Income

Proceeds from the sale of household chemicals and related products in the store with a large cross in the middle and trade area 250 m² per year will bring about 2 million. rubles.

Total: payback store household chemicals Open with zero averages 10 – 12 months, after which the shop will bring revenue and fill the pocket of the owner.

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Business jewelry store plan

Business jewelry store plan
Business jewelry store plan

Trade jewelry does not belong to the most profitable areas of trade, but in recent years there has been steady progress in the development of this sector. Gradually, the market is expanding and finds its consumer. If before the main target audience are girls under 25 years old, now, with the active marketing campaign, possible to maximize the number of potential customers and by the end of the first year to go to self-sufficiency. But first and foremost, to create a successful startup, you need to carefully consider the concept and make a business plan for a store selling jewelry. Including - whether to start their own business from scratch or buy a franchise is already known digging.

Features and characteristics of the project

The project is a plan of opening a shop for the sale of jewelery and related products to the money in circulation in the 2 of the year. The main objectives of the project are:

  1. – setting-up of an enterprise, that will meet the corresponding segment of the consumer market;
  2. – development organization with a high level of profitability;
  3. – obtaining a high and stable earnings.

Financing of the project involves obtaining a commercial loan. The estimated size of the loan - 990 thousand.

Other key financial indicators of the project:

  • – the interest rate on the loan - 17,5%. In the long term interest rate can be reduced. Repayment is expected to start the first month of activity;
  • – the total income of the investor, or the amount of interest, which over the actions of the project will be paid now - 67,5 thousand;
  • – return to the start of the amount 7 months, taking into account the discount - 24 of the month;
  • – The total economic effect on the result of the project - from 9 million. 660 thousand.

According to preliminary calculations, taking into account the current market average price policy, even a small store can bring monthly profit in the amount of 80 thousand rubles and more. The peculiarity of this type of activity is that it does not require special training., expensive equipment and other serious start-up costs. This kind of business is suitable for self-employment, and for family business. The store may be a single point of sale, but in the long term possibility of its expansion and the opening of a full-fledged network. Another beneficial for beginners format - opening a franchise business.

Any founder of shops selling jewelery is to determine the range of the future outlet. Usually, Sales will be presented directly to jewelry - bracelets, rings, earrings, suspension, etc., as well as other groups of goods. Additionally, the range can be made hair accessories, wallets, bags and other items of decorative and functional purposes.

All market price can be divided into 3 main segments:

  • – Economy class. Expensive for this category normally come from China, Syria and Afghanistan. Their price range - up 500 rubles per unit. It is jewelry of this level that is sold in retail outlets in the markets., in the subway and kiosks;
  • – medium quality and price category. This inexpensive jewelry is already made in Europe - France, Italy, a lot of assortment is supplied by domestic manufacturers. Here are the, usually, well-known trademarks on the market, and the price varies from 500 to 1500 rubles. Jewelry such level can be seen in shopping malls and specialty stores;
  • – jewelery elite class, whose price is 1500 – 4000 rubles. In this category you can see the more expensive jewelry. Elite jewelry is approximately 10% all domestic range and is well-known global brands. In such a small amount of jewelry sold in retail stores, but preferably it is represented in elite boutiques.

Taking into account the characteristics of the target audience and the financial condition of the average population, the project provides for the sale of mainly jewelry of the middle price category with a small inclusion in the range of economy goods- and elite class.

The scale of the store depends on its future assortment. If the main product group – mostly jewelry, then the outlet can not be large. To open a successful and profitable vast store, you need to add additional sections - Accessories (umbrellas, hats, scarves, gloves, wallets and bags).

The ideal format for monoassortimenta - a small shop or an island in the area of ​​the mall no more 20 m with a size range of a little more than 500 units. To potential buyers (and it basically will be his set of women) You could get a closer look and try on each model, should be preferred format Cash&Carry, popular all over the world. He suggests giving the store range of freely available, while visitors can take the decorations in hand and see, how they look on them.

Features of the jewelry market – in the video:

Franchise jewelry store

For example, you can take the franchise of the American company Courtney G - brand, offering a wide range of products from different materials (natural stones, and artificial stone, plastic and metal). Design involves a combination and modification of the most popular styles: Vintage, modern, ethnicity and glamour. Conditions for entering the business are as follows: the first payment - from 60 thousand, royalty - not provided, total investment – 600 thousand. This company offers employees the opportunity to franchise education and training in existing stores, which allows you to gain the necessary knowledge and experience, master already proven sales techniques. To simplify the opening of a business, they also provide the necessary documentation, including mandatory standards.

Most business creation phases will apply to any form of enterprise - both open from scratch, so for franchise.

Business opening stages

The main stages of the opening of a new outlet number:

  1. – planning and strategy creation and development of the company (if the franchise will open, conclusion of the respective agreement with the franchisor;
  2. – registration of the organization as a PI;
  3. – room rental or space in a shopping center;
  4. – preparation for the opening of the store, purchase of the necessary equipment and inventory;
  5. – supplier search, Purchase of the main range of the party;
  6. – recruitment;
  7. – advertising campaign;
  8. – store opening and the start of sales.

Roadmap for the opening of the store, based on the 24 months will be as follows:

stages Test conditions Deadlines
Home project 1 – 2 year
The conclusion of the investment agreement 1 project of the month first 30 banking days
Getting credit Availability of compulsory set of documents 1 month
Adding to the state register, registration with the administrative and tax authorities Conclude an investment agreement from 1 to 30 calendar days
choice of location, preparation of documentation preliminary work 1 month
Buying equipment The conclusion of the investment agreement To 30 calendar days
Purchase of goods Obtaining investment funds To 30 calendar days
hiring employees production activity To 30 calendar days
Training The end stage of the production process To 30 days
marketing campaign 30 calendar days To 360 calendar days
End of project 12 – 24 months

Location

jewelry store, regardless of, Whether it will be created from scratch or based on open franchise, It must be placed only in areas with large concentrations of people. Since the main category of customers - young people, the most successful are the central areas of the city, where shopping centers are located, supermarkets, higher education institutions and business centers.

One of the advantageous options – outlets- islands in shopping centers. This point has a minimum area 6-8 quarter. m. The most successful in terms of location - a place nearby departments popular women's products, makeup, perfumes and gifts.

Equipment

Features jewelry store - is, that the entire range should be clearly visible and attract the attention of potential buyers. Therefore, regardless of, whether it will be a full-fledged store or an island in a shopping center, special transparent showcases are required. This equipment, made of glass or plexiglass,it is necessary to purchase at the stage of preparation for opening.

Product presentation plays a significant role in customer success. Therefore, it is worth considering additional ways to arrange the goods. In addition to transparent showcases, you will need:

– stands for pendants and rings and other exhibition accessories;

– cash machine;

– computer.

If the store will be opened in a stationary form - in a rented room or shopping center, you may need to purchase and install air conditioning and equipment for connecting telephone communication and the Internet.

No additional specialized equipment is required. Accordingly, the cost of this item will be low..

Staff

Kiosk staff may consist of two vendors, who will work in shifts, changing in two to four days. Workers, performing other tasks of the store, it is not supposed to be hired at the first stage. Other issues are handled by the founder of the business.

In perspective, in the case of business expansion, or immediately when you open a more extensive store, will have to hire more staff. In this case, the initial staff of sellers can be expanded to 4 person.

Range

Purchasing the right assortment is one of the most important secrets of success in trade. This is especially true of the store of decorative ornaments. The range of products should be as wide as possible.

Usually, at the start it includes:

  • – earrings;
  • – necklaces and other neck decorations;
  • – rings;
  • – bracelets;
  • – Brooches;
  • – decorative decorations for clothes.

To expand your target audience, it is necessary to work on the assortment. The goods must be presented with various materials, styles and genres, as well as democratic pricing policy. The most successful and profitable jewelry stores, including products in the range from 200 to 4 thousand. rubles. On sale can be presented and more expensive, exclusive products, but they will be intended for a limited target audience and should not form the basis of the range.

Speaking about the assortment of the jewelry store, worth remembering, that the classics are still the most popular and sought-after. Therefore, not less than 20-30 percent of the entire assortment should fall on the classic jewelry, the purpose of which is to emphasize the beauty and elegance of its owner.

To achieve commercial success, we need to move away from stereotypes, that only the female part of the population is fond of jewelry. There is a fairly wide group of youth representatives of subcultures. Many of them have a tradition of wearing jewelry as symbolism.. Therefore, you can find out, what types of jewelry are preferred by representatives of a particular subculture, and add them to the assortment of the store. According to preliminary estimates, it is advantageous to allocate approximately 10% assortment for informal and other groups of the population.

Suppliers

If the store will be opened under the franchise, the issue of finding a supplier and procurement will be iractual. Supplier for the store under the terms of the franchise can be only one. At the same time, purchases are carried out on the terms, stipulated at the conclusion of the franchise agreement.

When opening your own store, you need to be especially careful about finding reliable suppliers.. There are two methods of filling the assortment store - to purchase goods directly from the manufacturer and cooperate with wholesalers. Most owners of small shops choose the second option.. true, among the huge number of wholesalers operating on the market, it is necessary to choose the most reliable, quickly and inexpensively supplying the right products.

You should update the assortment as often as possible - usually this is done monthly. Before the New Year and other important holidays, the purchase is usually carried out several times., as the demand increases significantly. Franchise terms allow you to return 20% unsold goods. Therefore, this option is much more profitable for many beginners..

How to open an island-sized jewelry store – video:

business Registration

An ordinary retail store can be registered as an individual entrepreneur. To do this, you must obtain a certificate of individual entrepreneur. It is issued in a specialized body - the Federal Tax Service.

Documents on such a list are submitted to the branch of the Federal Tax Service:

– application in the prescribed format in a special form indicating the personal data of the founder and the OKVED code, defining the type of activity of the company;

– receipt of payment of registration fee;

– copies of passport and identification number.

If you plan to buy an enterprise under a franchise, possibly, that the contract will provide for mandatory registration of LLC. In other cases, it is impractical.

When preparing for registration and opening a business, you need to study a number of regulatory documents, which will help to fulfill all the requirements for a new business entity. Among them is the Federal Law on the Establishment of Legal Entities and Individuals:

Besides, to select a suitable OKVED code, you must use the current classifier: http://www.consultant.ru/document/cons_doc_LAW_163320/.

Multiple codes can be selected, if the store includes a wide range of products. But the main thing should be the code., relating directly to the sale of products of the selected category. Since the classifier does not imply codes for jewelry, you need to refer to the code 47, relating to retail trade. Including you can apply the code 47.1, and 47.78 (Retail trade in specialized stores).

Jewelry does not belong to the category of precious stones, what you can learn from Federal Law No. 41 “About precious metals and precious stones” (http://www.consultant.ru/document/cons_doc_LAW_18254/). Therefore, when specifying codes for OKVED, it is not necessary to include codes, related to jewelry.

At first, the founder of the business can be engaged in accounting. When it is expanded, you can outsource this task..

Useful for starting a business regulatory documents:

Federal Law of 26.03.1998 N-41 FZ On precious metals

Federal Law of 04.05.2011 N 99-FZ On Licensing Dep. Business

Key points of business. marketing policy

Success in trading requires the implementation of some inherent rules:

  • Choosing the right store location. The outlet should be located in a profitable and popular place, preferably in an entertainment and shopping center. The best place is near popular women's products.
  • Control of the seller's activities is mandatory, especially on weekends and holidays - at this time the influx of buyers increases significantly, and on the eve 14 February and 8 March to buy a gift to your loved ones is a lot of people who want to. It is difficult for the seller to cope with the influx of buyers. In the absence of help, some of those who want to buy gifts can go to competitors. As a result, profits are lost.
  • When the level of self-sufficiency will be reached, it will be possible to expand the business: or within a franchise or own brand.

One of the most important elements of the marketing policy of the new store will be the correctly selected level of margin on the main product groups.. This feature is of fundamental importance and will largely determine the success and even viability of the business entity.. Jewelry allows a margin in the amount of 100 and even 200 %. But it is important to monitor, in order to remain competitive , the pricing policy should correspond to the prices prevailing in the industry.

Properly organized and conducted advertising campaign increases the chances of any enterprise. The main and most effective methods of promoting a new store:

– advertising in the media, including advertising blocks and articles in newspapers, television videos;

– bright signage, informing about discounts, Promotions, bonus systems and other loyalty programs;

– dissemination of information on the streets: leaflets, small, coupons for discounts and other;

– development and promotion of the store website. It should be as informative and accessible to users as possible. It is advisable to open an online store, which will increase sales and expand the buying audience beyond a particular city or district.

So-called word of mouth still works effectively. Therefore, it is important not only to attract, but also to retain existing customers, providing the highest level of service and high quality products.

When analyzing the marketing component, the correspondence of offers and demand in the selected market segment is calculated.. So, to date, the number of participants in the jewelry market in the country has exceeded 10 800. Considering, that the population of the country, according to the latest data, is almost 143 million, it is possible to draw conclusions about the relative unemployment of the market and the availability of prospects. According to the research of the national market of jewelry, with the current upward trend in 15 – 50% annually the potential number of new market participants will be about 1 600 units.

If we assess the situation in the jewelry trade as a whole, it is now in the post-crisis phase., and therefore, gradually, but steadily gaining growth. In the period from 2013 to 2016 year there was a sharp decline in the economy, therefore, the jewelry and related products industry experienced a strong decline. Predictions for 2019 and the following years are optimistic. Everything, what you need at the start – offer a popular assortment and convince the target audience of its exclusivity.

Financial part

Financial issues can be divided into 2 main categories – expenditure and revenue parts. All calculations are carried out taking into account the minimum level of profitability, as well as all existing risks.

Revenue in the jewelry trade is a changeable phenomenon, which depends on the season and some other factors. for example, before the holidays and with the beginning of autumn, buyers are activated. Especially important in this industry is the pre-New Year season., when the peak of buying gifts begins. At the same time, in the summer there is always a decline in sales.. You can activate it, using popular marketing methods, including offering discounts and promotions to customers. Besides, in order not to suffer losses, it is necessary to try to squeeze out the maximum revenue during the holidays, by all means attracting customers.

Preliminary planning of the jewelry store provides for the calculation of the future structure of income. This indicator is determined by such factors.:

– general conclusions about the state of the market of goods of the jewelry sector;

– analysis of the current demand in the industry;

– results of studying the market of providing services for the sale of jewelry.

On the basis of these criteria, it is possible to draw up such a program for the sale of products for the first 24 of the month:

Period Type of service Sales volume for 1 month, PC. price, rub. Total revenue, rub.
1 – 12 monthly investment Sale of jewelry from 100 meals. 1 100 – 6 200 106 000 – 616 000
1 – 12 monthly investment Sale of watches and accessories from 30 meals. 2 200 – 16 800 67 000 – 504 000
13 – 24 month operation Sale of jewelry from 130 meals. 1 200 – 6 900 155 000 – 800 800
13 – 24 month operation Sale of watches and accessories from 39 meals. 2 500 – 18 900 98 000 – 734 000

At this stage of market development, the increase in sales and consumption by the target audience is 15 – 50 per cent per annum. If this trend continues, Annual sales volumes grow by 12,6 millions, and if the positive dynamics are maintained, this indicator can increase significantly..

The approximate pricing policy of the store of the selected type will look as follows:

Product group cost of, rub.
Coulomb, suspension (titanium, steel) 1 700 – 4 500
Bracelet (silicone, steel, titanium, copper) 1 000 – 3 600
Necklace (steel, titanium) 4 300 – 6 100
Ring 1 000 – 3600
Earrings (steel) 1 200 – 4 500
Chain (steel) 900 – 2 200

These main items of the price list can be supplemented by other types of jewelry, accessories and décor items. The assortment can also include souvenirs and gift products.

When calculating the expected profit, it is necessary to take into account all possible risks., which can reduce the level of profitability of the enterprise. First of all, the company is threatened by such factors.:

– high competition;

– the impact of fashion and other volatile trends on customer demand and preferences;

– dependence of the company's success on the location of the store.

You can minimize the effect of these risks, timely studying the current fashion trends and features of demand among buyers. High level of professionalism of the staff, especially sales consultants, and competent advertising policy, will also significantly increase the chances of the new enterprise and its competitiveness.

One of the main points of the plan is the cost of business. First month costs, year, and one-time expenses represent such indicators:

Expenditure for 1 month for 1 year One-off costs Total for the year
lease of premises 3 000 36 000 6 000 42 000
Purchase of equipment 110 600 110 600
Purchase of computer equipment 100 000 100 000
Create site, payment hosting, Scripts 150 000 150 000
Advertising costs 50 000 600 000 600 000
Assortment update 120 000 1 440 000 120 000 1 560 000
Salary 278 900 3 347 000 3 347 000
taxes 83 900 1 006 200 1 006 200
additional expenses 48 500 48 500
Total 451 900 5 422 200 535 000 5 958 000

The margin on jewelry is taken at the rate of 100-200 %, depending on the product, for the calculations of this store took a markup in 100 %. Such a pricing policy will make it possible to recoup all start-up investments and maintain a competitive position in the market..

Tax payments are an obligatory part of the company's regular reporting. jewelry store, regardless of, whether it will be a franchise or an independent object, must pay the following mandatory taxes:

Name base Period tax rate
Tax on profits earned profit 1 month 20%
NDS added value 1 month 18%
Property tax value of property According to the schedule 2,2%
Income tax wages fund 1 month 13%
Social Security contributions wages fund 1 month 30%

The reporting period begins annually in January. From this month begins the implementation of all statutory deductions.

Having conducted a study of the modern jewelry market and the prospects of a new store selling goods in this category, it is possible to draw conclusion about high prospects of this direction of business. Regardless of, whether it is planned to create a complete new outlet or the store will be opened under a franchise agreement, the principles of its development and promotion will be similar.

Registration questions, concerning the opening of own business on trade in jewelry – video:

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Business Plan stores Drugstore

Business Plan stores Drugstore
Business Plan stores Drugstore

What information should contain a business plan drogerie store

Summary Business Plan stores Drugstore

This project - a plan for the creation of private enterprises for organizing business plan for drogerie store 24 of the month. First of all, list the key points of the process of creating a business plan for the launch drogerie store. In the first place there is the project idea, and objectives of the project, such as:
  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand to fill the niche the implementation of household chemicals and consumer goods
  4. nature of the enterprise: Enterprise for Sale of household chemicals and consumer goods
  5. Enabling and cover consumer demand.
  6. Finding and conclusion of contracts with investors.
  7. Project cost: 865 000 rubles
  8. financing of the project: By obtaining a commercial loan in the amount of 865 000 rub.
  9. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
  10. payback period: 2 of the year.
  11. the investor's income will be 55 592,82 rubles.
  12. Payment of interest on the loan starting from the first month of this project.
  13. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  14. Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  15. The total amount of accrued interest will be 55 592,82 rubles.
  16. The payback period from the beginning of the project 5 months.
  17. Payback period with discounting 2 of the year.
  18. The overall economic benefits of the project for the life cycle of a conditional 46 461 031,52 rub.

Stages of the project business plan drogerie store

stages of the project Test conditions Deadlines
Home project 1-2 of the year
The conclusion of the investment agreement 1 project of the month 1 -30 banking days
Getting credit Having a proper set of documents 30 calendar days
Adding to the state register, registration with the administrative and tax authorities The conclusion of the investment agreement 1-30 calendar days
Selection of locations and documentation preliminary work 30 calendar days
Buying equipment The conclusion of the investment agreement 1-30 calendar days
Equipment installation Obtaining investment funds 1-30 calendar days
recruitment production activity 1-30 calendar days
Training The end stage of the production process 1-30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 12 – 24 of the month

on the video: How to do business on the household chemicals

algorithms action, prescribed in the business plan drogerie store

The business plan drogerie store the following algorithms are registered to start business activities:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.

The urgency of the opening of the store non-food items in their town

Format drogerie much reduces the time, a client spends on daily household purchases. A wide assortment grid allows you to buy all, what do you need, in one shop, not visit 3 different Market and pharmacy.

The overall decline in sales in real terms amounted to 2,5%, even taking into account, that the rise in prices was in some way restrained by saccadic movements up. The total price growth was for the entire past year 5%. This allowed the market to grow in monetary terms 2,1%. Experts do not hurry to make optimistic forecasts regarding the increase in total consumption, – Russian consumer continues to adhere to the savings behaviors. Universal cleaners sales rose 14,9% in kind and 20,2% in money. experts note, Russians in a sense reduced the cost of acquisition of funds for the care of the home and household chemicals, as well as a number of cosmetic products.

The means of cleaning and care of furniture began to spend in 2, 5 times less than. The modern consumer wants to save and is looking for alternative means, which allows to use them for various purposes as efficiently as possible at the lowest price.

The sale of such assets increased by 14,9% in kind and 20,2% in money. Consumers are more willing to acquire universal detergents, than a lot of different gels and powders for the different types of lingerie. Also becoming popular liquid gels, who spent much more sparingly, powders than for washing and cleaning.

on the video: Business for household chemicals

Open your business in the retail consumer goods in several ways

  1. From scratch (elaboration of business drogerie store plan, business development and scaling strategies, as well as financial and administrative responsibility in case of failure falls squarely on the shoulders of a novice businessman)
  2. Buy ready-made business (you need to carefully examine the contract of purchase / sale of business and identify all deficiencies, need legal advice and help with tax debts)
  3. After the franchise. A concession agreement has a number of advantages and disadvantages, which also need to carefully consider. The main thing in this kind of business - be prepared to comply strictly with regulations, data franchisor (brand owner)

Franchise or startup?

Promotion of a startup from scratch The acquisition of an existing business The acquisition of the franchise under the terms of the concession agreement
Benefits disadvantages Benefits disadvantages Benefits disadvantages
An independent decision on the amount of initial capital, costs and choice of activity distribution format Selection of suitable premises for the shop is associated with some difficulties, may have problems with landlords: unplanned increase in rents or one-way contract break after, indoors have been made and carried out repairs necessary communications. It reduces the time to start a business work: all preparatory steps have already been passed, you only need to carefully read the business owner documents, to identify pitfalls. Business for sell mostly because of its profitability or unprofitability. before, you sign a contract of sale, check the traffic of the target audience, the amount of average check and the ability to generate additional revenue through the implementation of their own unique strategic developments. The franchisor will provide support at all stages of business formation The need to pay lump-sum payment (one-time payment) and royalties (monthly payments). Rather high threshold of entry into the business.
Individual selection of women's clothing shop concept, range selection, identifying the most profitable pricing system Data demand analysis can be imprecise, and this factor may adversely affect the advantageous content store required range. Need to monitor the timely logistics and supply a new product. Sometimes you can buy ready-made business with a set of equipment and room repairs. By purchasing ready-made business, Be prepared to pay debts – loan, taxes and incur other expenses of the former owner. Debugged all business processes, you will be provided in support mode 24/7, you will have a ready customer base and promoted brand with loyal audiences. The need to strictly comply with all the requirements of the franchisor and keep commercial secrets. without the possibility to try out their own ideas without prior approval from the head office.
Ability to conduct the business model and the elaboration of business processes and strategies on their own, based on our own experience. All business processes, relating to the registration, opening, promotion of new business would have to own, which is associated with a certain degree of risk. Key business processes are debugged: ready supplier base, customer lists are turned, defined target audience, staffing personnel, ready documents, concerning the operation of the business and its tax burden the, who sells you a ready-made business, not always interested in, to have his case brought the income you have, and free assistance in the future more often you provide will not be. At the start of the stage in the city you will assist in the search and selection of premises, you will be available to the design project streamlined operating business processes, related supplies, selection and training of staff and more according to the concession agreement The right choice of assortment and suppliers rests with the franchisor.
You can create a unique and creative brand, capable of competing with the already existing on the Russian market, work under the guise of personal, registration of its own brand. business scaling occurs forces of businessman The store already has loyal to his audience and some recognition within the city The store may have a negative reputation among buyers, and often this fact is quite difficult to recover. Prepared promotional materials, assistance in promoting, selling site, training franchisees effective methods. The franchisor will require activity reports, execution of sales plans, and follow the instructions, specified in the concession agreement.

Features drogerie marketing

  • store area – 120-150 m.
  • Patency - until 300 people per day.
  • More loyal target audience.
  • customer self-service.
  • store zoning is carried out by the usual rules of merchandising, using racks and slides of varying heights.

drugstore (drugstore) - a format sales of non-food consumer goods. These include household chemicals, cosmetic preparations, household goods and pharmaceuticals, sold without prescription. Stores up to Europe 20% of retail space occupied by drug consumer and Badami (dietary supplements, essentially non-medication). Today in Russia the privilege should only be used and hypermarkets pharmacy chains, which moreover complement its range of cosmetic products (as a medical, and decorative). For, to sell pharmaceutical agents, shop need special permits and licenses. Abroad account for up to drogerie 20% non-food retail.

room

Usually drogerie format stores different seasoned interior and functional environment. Display of goods also differs democratic. High turnover is achieved due to the range of goods of daily demand and favorable location. It should also pay special attention to, Drogerie range that is stored in normal conditions,, and it saves on storage equipment and equipping of a trading hall. In retail it is important to store prime location. Here the most important steps accessibility to homes. Usually the square footage of the store does not exceed 150 square meters. This - the usual standard for stores "at home"

The target audience

Almost one hundred percent turnover stores provide regular customers, who live near the point of sale. The main target customers are women.

Business Plan stores Drugstore: factors, affecting demand

For, to get the approval of the loan or banking institution to conclude a lucrative contract with a private investor, should be included in your business plan for such an item as a market research - this will demonstrate the relevance of the activity in your city / region.

on the video: Ethical household chemicals (not being tested on animals)

What needs to be clarified?

Business plan, you will need anyway, regardless of, which way the business launch and its subsequent development you choose. First of all, you need to analyze the activity of the direct and indirect competitors, the extent of their distance from your accommodation possible store non-food products, as well as to clarify the features of the (providers, pricing, the target audience, loyalty programs, etc..)

Business Plan stores Drugstore
Business Plan stores Drugstore

Product range

The target audience, regardless of the degree of income, more economically behaves in stores drogerie format, people are tired to save, however, the economic situation still leaves much to be desired, and most often it occurs so, that the client refuses to buy the necessary effective means in favor of cheaper.

Beginning businessman should pay attention to relatively inexpensive domestic brands and brands, are just beginning to conquer the Russian market and consumer confidence. Usually, these trademarks are not inferior in quality to foreign manufacturers and are much cheaper. Domestic manufacturers produce high-quality air fresheners (toilet room and for the entire house), cleaning means for blockages in pipes (plastic composite and plastic), household bleach and toilet paper (paper towels, napkins).

Household chemistry occupies a significant segment in the assortment of super items- hyper and supermarkets. The founders of the business in a niche drogerie format stress, that customers are willing to save money on products for cleaning and washing, but not yet ready to pay less for's Skin and cosmetics, as well as funds for personal hygiene and some non-prescription drugs.

To increase the flow of customers, drogerie format stores abroad filled with jewelry and textile products, as well as useful household stuff and feed and pet accessories. It's convenient - these stores are usually located around the nearby residential buildings, and potential customers do not have to exert much effort, to quickly buy a light bulb, batteries or filler for the cat tray. In Europe drogerie also offers products for children, products to adhere to the norms of healthy lifestyles (as well as vegans and raw foodists).

Retail Retail cosmetics and general drogerie made over the past year about 720 000 000 rubles. Factors increasing and reducing demand, directly and indirectly influence the demand and the overall purchasing power of the population.

on the video: How to organize supplies from wholesale suppliers

Reducing demand caused

  • The slow pace of recovery of the former income levels.
  • Reducing the number of the working population.

factors, increasing demand

  • Universal urbanization.
  • Increasing the number of people, living alone. According to the people, leading economy alone, They spend much more family and have a high level of consumption.
  • Increase salaries of people, employed in the public sector.
  • The growth of Internet literacy, increase in the number of connections to the subscriber networks.
  • Heterogeneity of the Russian market by region.
  • import substitution. Russian consumer loyalty to domestic production grows.

trends, that affect the consumer behavior of the target audience

  1. drogerie store customers started to pay attention to the effectiveness of the goods and the price / quality ratio.
  2. Client is willing to try new products and more confidence in his personal experience, than advertising.
  3. Increased confidence in the products, the concentrate, which is enough for a greater number of uses.
  4. Consumers are willing to buy tools, intended for use, narrow section.
  5. New forms of production (gels, capsules, innovative dosage)
  6. Loyalty program show good sales results.
  7. Among consumers with an average income, above average and high, important environmental goods domestic consumption and chemistry for home / personal care.
Business Plan stores Drugstore
Business Plan stores Drugstore

Advantages and disadvantages of this business segment

pros

  1. Extensive target audience.
  2. Direct competition is relatively small.
  3. The small size of initial investments.

Minuses

  1. Indirect competition is at a high level.
  2. Staff will have to deal with an extensive range of products and many commodity items.
  3. There may be a simple product, which is not gained popularity due from the buyer.

It is worth noting, that today in certain segments of the target audience has been an increasing demand for environmentally friendly household chemicals and cosmetics, while there are worthy representatives of the domestic production for a good price. Besides, your customers may also become firm, providing professional cleaning services for private and corporate clients.

Over the past year the market showed gains drogerie 8,3%. experts note, that women tend to save on the purchase of means for cleaning, but quality cosmetics at cheaper products, they are not yet ready to replace.

The main taxes paid

Name base Period Rate
Tax on profits Profit Month 20%
NDS added

cost of

Month 18%
Property tax value of property According to the schedule of payments 2,2 %
Income tax wages fund month 13%
Social payments wages fund month 34%

Documentation

  1. analiz_rezultatov_monitoringa
  2. sistema_optimizacii_assortimentnyh_matric
  3. primer_rascheta_assortimentnyh_matric
  4. kratkoe_predlozhenie_assortiment_matrica
  5. Dolgnostnaya-instrukciya-menedgera-by-prodagam-form
  6. Basic Documentation for the opening activities
  7. Federal Law of 08.08.2001 N 129-FZ (row. from 03.08.2018
  8. Federal Law of 29.06.2015 N 162-FZ GOST

Suppliers

Retail chains now offer favorable conditions of cooperation for wholesale customers. So, range becoming more versatile, and some brands are working, to cover all the possible needs of drogerie-realtors in household products.

project costs (in rubles.)

Name expenditure cost of
Qty (PC) per month in year One-time purchase Total costs per year
Purchase (rent) room from 40 m. 33 333 400 000 66 667 466 667
Repair of premises from 40 m. 120 000 120 000
Buying equipment 3 25 220 25 220
organization expenses 25 000 25 000
Purchase of computer equipment 1 30 000 30 000
Shopping in the store for the implementation of 12 100 000 1 200 000 200 000
Create site, purchase hosting, purchase of the necessary scripts 1 47000 47 000
Constant advertising costs 12 45 000 540 000 540 000
Salary 12 340 305 4 083 660 4 083 660
– including. taxes 12 82 620 991 440 991 440
Unexpected expenses 31 388 31 388
in total: 518 638,33 6 223 660 345 275 6 568 935

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Business women's clothing store plan

Business women's clothing store plan
Business women's clothing store plan

What information should contain a business plan for women's clothing store

Summary of business plan to open women's clothing store

This project - a plan for the creation of a private enterprise for the organization of business women's clothing store for a plan 24 of the month. First of all, list the key points of the process of creating a business plan for the launch of women's clothing shop.
In the first place there is the project idea, and objectives of the project, such as:
  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand for filling niche apparel sales and accessories for women, depending on the chosen niche.
  4. nature of the enterprise: Enterprise implementation clothes and accessories, depending on the chosen niche.
  5. Enabling and cover consumer demand.
  6. Finding and conclusion of contracts with investors.
  7. Project cost: 3 150 000 rubles.
  8. financing of the project: By obtaining a commercial loan in the amount of 3 150 000 rubles.
  9. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
  10. payback period: 2 of the year.
  11. the investor's income will be 214 620 rubles.
  12. Payment of interest on the loan starting from the first month of this project.
  13. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  14. Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  15. The total amount of accrued interest will be 214 620 rubles.
  16. The payback period from the beginning of the project 1 month.
  17. Payback period with discounting 2 of the year.
  18. The overall economic benefits of the project for the life cycle of a conditional 65 726 144 rub.

stages of the project

stages of the project Test conditions Deadlines
Home project, Development of the concept store 1-2 of the year
The conclusion of the investment agreement 1 project of the month 1-30 banking days
Getting credit Having a proper set of documents 30 calendar days
Adding yusreestr, registration with the administrative and tax authorities The conclusion of the investment agreement 1 -30 calendar days
Selection of locations and documentation preliminary work 30 calendar days
Buying equipment The conclusion of the investment agreement 1 -30 calendar days
Equipment installation Obtaining investment funds 1 -30 calendar days
recruitment production activity 1 -30 calendar days
Training End of ethane production organization 1 -30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 12 – 24 of the month

algorithms action, prescribed in the business plan of women's clothing shop

The business plan of the women's clothing store The following algorithms are registered to start business activities:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.

The urgency of the opening of business on the sale of women's clothing

The paradox of the situation, when the wardrobe shelves crammed with clothes, a girl has nothing to wear, It called Fast fashion (fast fashion). Today, citizens are even lower than the average income can afford to dress nice and fashionable to dress in accordance to fashion their children. Spontaneous purchases have become part of the consciousness of the consumer today, but the crisis, inherent in the economy of our country, increasingly make people think, whether they will be wearing this particular thing, and will be able to combine it with other elements of its base usual wardrobe.

Today, the average consumer buys more than 50% more. European statisticians suggest, what 40% clothes just takes place in the cabinets of inhabitants of developed countries.

However, the psychology of people in Russia use is still closely connected to the financial possibilities, so the idea of ​​earnings at the opening of the fashion store with women's clothing should be well thought out: in the early stages of business is necessary not only to select and analyze the level of demand and supply in a particular niche, but also consider the future of scalability retailers. Today, virtually the same income, you can get, opening a store on the internet, and offline retail outlet. The main advantage of an online store that, that you will not need to hire staff and enter into tenancy agreement, as well as the off-season to rent a warehouse for goods.

on the video: How to open a women's clothing store from scratch

assortment of goods

Selection of the range of goods for your future fashionable women's clothing store will depend on the goals, pursued your store, and the type niches, you are going to take.

Usually stores men's fashion quality things are much cheaper female shopping. This is - the phenomenon of the so-called "pink tax" – it was formed on the basis of consumer demand, which showed better results among the female population of the country and the world as a whole. “Tax on pink” inherent not only to the segment of fashion-industry - he touched such niche retailers like toys for children, baby clothes and other areas. A higher level of mark-up on the female models (segment underwear does not count, it has its own peculiarities pricing) It explained simply - marketers, seeking to increase income, make the product, designed for women, more attractive appearance. According to statistical data, for similar items in a woman's wardrobe are paying an average of 8-10% more, than basic wardrobe for men. Manufacturers jeans mark, that the cost of production of female models significantly higher and more difficult to work with them.

Marketer Michael Dymshits stresses, that women are more likely to make impulse purchases, and are willing to spend on more, than for the whole family as a whole. Inflated prices for goods for women are oriented to the characteristics of female psychology and a number of objective economic reasons.

High mark-up on women's clothes caused

  • high cost of materials.
  • the complexity of the finishing.
  • The presence of additional decoration.

As for the basic wardrobe, manufacturers female model series can offer 10 for this basic colors with different embodiments of cutting and shape of the sleeves and the neck. Such a variety of variability implies a considerable expenditure on the production of things, and as a consequence, the higher the price of the finished product.

Another economic factor is considered gosnalog on imported goods.

Marketing research

For, to examine the level of supply and demand, you need the following information promonitorit: the existence of direct and indirect competitors, identify their main advantages and disadvantages, visit some shops.

Most often it happens, that the concept of women's clothing shop is developed in accordance with the room, which begins the businessman managed to rent in a good area of ​​the city at a good price. graphics, below, help to better analyze the activities of competitors and create your own unique and competitive range.

 

Formats work of women's clothing shop

Classification by the number of brands

  • The shops, sell goods 1 brand - here you can find one particular clothing of a certain brand. Most often, this outlet is opened under franchise.
  • Multibrand shops - the most frequent representative of small business, which has just started its work.

Classification by price segment

Women's clothing store Ppemiym-klacca

Nisha takes a fairly small market size, but it differs high quality of products and a correspondingly high price. Most often it is – freestanding boutiques in the city center, or store in a major shopping (shopping and entertainment) center. There is most often make purchases customers with high income and high social status.

The average price segment presented women's clothing stores in malls or detached buildings, product categories designed for customers with above-average earnings and average. The quality of clothes - Miscellaneous, margin - minimum.

clothing stores for women with low prices and low quality or of used. These include second-hand, commission shops, Stock-hands, and other such retailers.

In addition to these, There are also such formats of shops women's clothing:

  • bytik - submitted range different quality and high price, It is a major global fashion trends.
  • concept store - score, range that most accurately reflects the needs of millenialov. More often than not presented here particularly limited collection, or rare items, which are considered classics of fashion.
  • corner - differs, there is no separate entrance and walls - a kind of department, ranging in obschem topgovom ppoctpanctve;
  • shoy-pym - for the women's clothing store one must have this format hall for demonstration models. Possibility of wholesale shopping.
  • dickont- and ctok-tsentpy - offer things previous collections, definitely not worn with tags.

experts note, that the most popular clothing sizes in Russia today is a size S, according to the monitoring of ads from women's clothing online Avito. On clothes with a dimension marked for more than 30% demand. Least popular were things XL and XXL sizes.

Women's clothing is the largest segment of retail in clothing - you have it about 60% market.

It plays a huge role behavior psychology, which can be beneficial to play. Women are often more emotional, than men, they are easier to impulse buy something spontaneously. Especially if it will offer the finished image with carefully chosen accessories (decorations, şarfami, shawls, bags) and footwear.

Women are increasingly seeking approval in the eyes of others, than men, therefore, women's clothing store owner should pay attention to what, that this or that thing will cause holders of a certain range of emotions and will feel more independent, beautiful, attractive, business (Underline whatever applicable). The majority of buyers of all ages prefer unobtrusive service and assistance in the cabanas with the replacement of the size of things, or style advice.

The target audience, portrait of the ideal customer

We calculate your target audience on a number of grounds:

Demographic

  • floor;
  • age;
  • nationality;
  • marital status.

Geographical

  • country;
  • locality;
  • Population;
  • climate.

Social

  • education;
  • specialty;
  • source of income;
  • income level;
  • reference group.
  • religious beliefs and idols.

Psychological

  • life position;
  • values;
  • interests;
  • Lifestyle.

on the video: How to open a clothing store. Advertising in instagram. Selling women's clothing

How to choose a location for the women's clothing store

  1. Check traffic motorists and pedestrians (geomarketing methods).
  2. Ease of parking, able to leave car for a while.
  3. Store Access for pedestrians and motorists.
  4. The presence of direct and indirect competitors.
  5. the area size of the room / rent price.
  6. Features room, the need for repair and reconstruction.
  7. Terms of lease.

 

Suppliers

Distribution centers with the opportunity to examine a variety of through an online catalog. Mandatory verification documents - certificates of quality, warranty documents. Visits to specialized fairs and conferences. You can also see the provided products there.. Local clothing manufacturers and suppliers from abroad.

on the video: How to make a million selling women's clothing

Equipment

This list of equipment suitable for women's clothing store area 60-80 quarter. m

Equipment for the women's clothing store
Equipment for the women's clothing store

project costs (in rubles.)

Name expenditure cost of
Qty (PC) per month in year One-time purchase Total costs per year
lease of premises from 100 m 120 000 1 440 000 2 400 000 1 680 000
Repair of premises from 100 m 280 000 280 000
Buying commercial equipment from 20 items 215 485 215 485
purchase of goods for realization 120 000 1 440 000 290 000 1 730 000
Prnobretenie computer equipment 1 30 000 30 000
Create site, payment hosting, development of Internet design and site maintenance 1 15 000 180 000 120 000 300 000
Fixed costs of online advertising 12 12 000 144 000 144 000
Salary 12 410 040 4 920 480 4 920 480
– including. taxes 12 112 000 1 344 000 1 344 000
Unexpected expenses 117 548,5 117 548,5
in total: 410 040 8 124 480 1 293 033,5 9 417 513,5

Documentation of women's clothing shop owner

  1. analiz_rezultatov_monitoringa
  2. sistema_optimizacii_assortimentnyh_matric
  3. primer_rascheta_assortimentnyh_matric
  4. kratkoe_predlozhenie_assortiment_matrica
  5. Dolgnostnaya-instrukciya-menedgera-by-prodagam-form

na video: How to open a women's clothing store with minimal investment

Business women's clothing store plan
Business women's clothing store plan

Franchise or startup?

Promotion of a startup from scratch The acquisition of an existing business The acquisition of the franchise under the terms of the concession agreement
Benefits disadvantages Benefits disadvantages Benefits disadvantages
An independent decision on the amount of initial capital, costs and choice of activity distribution format Selection of suitable premises for the shop is associated with some difficulties, may have problems with landlords: unplanned increase in rents or one-way contract break after, indoors have been made and carried out repairs necessary communications. It reduces the time to start a business work: all preparatory steps have already been passed, you only need to carefully read the business owner documents, to identify pitfalls. Business for sell mostly because of its profitability or unprofitability. before, you sign a contract of sale, check the traffic of the target audience, the amount of average check and the ability to generate additional revenue through the implementation of their own unique strategic developments. The franchisor will provide support at all stages of business formation The need to pay lump-sum payment (one-time payment) and royalties (monthly payments). Rather high threshold of entry into the business.
Individual selection of women's clothing shop concept, range selection, identifying the most profitable pricing system Data demand analysis can be imprecise, and this factor may adversely affect the advantageous content store required range. Need to monitor the timely logistics and supply a new product. Sometimes you can buy ready-made business with a set of equipment and room repairs. By purchasing ready-made business, Be prepared to pay debts – loan, taxes and incur other expenses of the former owner. Debugged all business processes, you will be provided in support mode 24/7, you will have a ready customer base and promoted brand with loyal audiences. The need to strictly comply with all the requirements of the franchisor and keep commercial secrets. without the possibility to try out their own ideas without prior approval from the head office.
Ability to conduct the business model and the elaboration of business processes and strategies on their own, based on our own experience. All business processes, relating to the registration, opening, promotion of new business would have to own, which is associated with a certain degree of risk. Key business processes are debugged: ready supplier base, customer lists are turned, defined target audience, staffing personnel, ready documents, concerning the operation of the business and its tax burden the, who sells you a ready-made business, not always interested in, to have his case brought the income you have, and free assistance in the future more often you provide will not be. At the start of the stage in the city you will assist in the search and selection of premises, you will be available to the design project streamlined operating business processes, related supplies, selection and training of staff and more according to the concession agreement The right choice of assortment and suppliers rests with the franchisor.
You can create a unique and creative brand, capable of competing with the already existing on the Russian market, work under the guise of personal, registration of its own brand. business scaling occurs forces of businessman The store already has loyal to his audience and some recognition within the city The store may have a negative reputation among buyers, and often this fact is quite difficult to recover. Prepared promotional materials, assistance in promoting, selling site, training franchisees effective methods. The franchisor will require activity reports, execution of sales plans, and follow the instructions, specified in the concession agreement.

Financial plan

The main taxes paid

Name base Period Rate
Tax on profits Profit Month 20%
NDS added

cost of

Month 18%
Property tax value of property According to the schedule of payments 2,2 %
podhodnyh tax wages fund month 13%
Social payments wages fund month 34%

Staff

Customer

category latent needs How to work with them
Regular customers of new collections
  • income demonstration;
  • communication with people of your circle;
  • striving to keep up with the times and keep abreast of the latest fashion trends
  • Organization of fashion shows
  • educated staff;
  • organizing private parties for regular customers
men
  • chat with pretty girls- consultants;
  • the desire to cause envy and admiration of friends
  • the desire to show his success
  • enthusiastically look into the eyes
  • tips to avoid;
  • to compliment: "You have a good taste", and so on. P.
Women
  • show itself in all its glory (when fitting clothing and underwear);
  • the desire to get the next portion of admiration;
  • stress relief
  • sincere compliments from men consultants;
  • the opportunity to talk with the owner of the store;
  • get tips stylist

the volume of a plan to provide services to the settlement period

Period type service name volume

production and sales in a month (PC.)

Average unit price of a product in a formal retail chain before going on sale Revenues from sales (rub.)
1-12 monthly investment Sale of clothes from 100 units of goods from 16 000 rubles and above from 1 600 000 rubles
12 monthly investment Shoe realization from 50 steam from 22 000 rubles
12 monthly investment Implementation of accessories from 150 units of goods from 8 900 rubles from 1 300 000 rubles
13-24 month operation Sale of clothes from 130 units of goods from 16 000 rubles and above from 2 080 000 rubles
13-24 month FUNCTIONAL Shoe realization from 65 steam from 22 000 rubles from 1 430 000 rubles
13-24 month operation Implementation of accessories from 95 units of goods from 8 900 rubles from 1 735 500 rubles

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Children's clothing store business plan

Children's clothing store business plan
Children's clothing store business plan

What information should contain a children's clothing store business plan

Summary of business plan to open a children's clothing shop

This project - a plan for the creation of a private enterprise for the organization of children's clothing store business plan for 24 of the month. First of all, list the key points of the process of creating a business plan for the launch children's clothing store. In the first place there is the project idea, and objectives of the project, such as:
  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand to fill a niche of clothing and accessories for the realization of children of different ages, depending on the chosen niche.
  4. nature of the enterprise: enterprise for realization of clothes and accessories for children of all ages.
  5. Providing the opportunity to organize a children's clothing store and to cover consumer demand.
  6. Finding and conclusion of contracts with investors.
  7. Project cost: 2 026 560 rub.
  8. financing of the project: By obtaining a commercial loan in the amount of 4 600 000 rubles.
  9. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
  10. payback period: 2 of the year.
  11. the investor's income will be 154 342,66 ruble.
  12. Payment of interest on the loan starting from the first month of this project.
  13. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  14. Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  15. The total amount of accrued interest will be 154 342,66 ruble.
  16. The payback period from the beginning of the project 3 of the month.
  17. Payback period with discounting 2 year.
  18. The overall economic benefits of the project for the life cycle of a conditional 9 611 520,6 rub.

Stages of the project children's clothing store business plan

stages of the project Test conditions Deadlines
The conclusion of the investment agreement 1 project of the month 1-30 banking days
Adding to the state register, registration with the administrative and tax authorities The conclusion of the investment agreement 1-30 calendar days
The conclusion of the lease premises The conclusion of the investment agreement 1-30 calendar days
Installation of security equipment The conclusion of the lease premises 5 calendar days
Purchase of furniture and other commercial equipment The conclusion of the lease premises 2 calendar days
Signing the contract for the signaling connection and protection of the territory by special services Installation of specialized security equipment 2 calendar days
Installation of refrigeration equipment and safe systems and storage cells The conclusion of the lease premises 2 calendar days
Purchase and installation of a computer network system The conclusion of the investment agreement 1 calendar day
Recruitment and training The conclusion of the lease premises 1-30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days

algorithms action, prescribed in the business plan of the children's clothing shop

The business plan of the children's clothing store The following algorithms are registered to start business activities:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.

Today, the, who looks good, It has a better chance to succeed, to attract attention and become a respected person in the circle. Therefore, many with the diapers teach children for so, you need to dress up, not only comfortable and convenient, but also fashionable. The target audience, which has a fairly high level of earnings, can afford to dress their children with the latest fashion, However, in regions such people is small enough, especially in view of recent events, taking place in the economy of our country. Often it happens so, that parents largely indulge, to buy fashionable beautiful clothes for their rapidly growing children or work more and take out loans in order, to enroll their children in the Language courses or in private school, as well as to teach dance them.

Before opening a clothing store for children, need to decide on the audience, for which you want to work: it will be babies, children of middle age (junior high school students, students) or teenagers. Start a business on the trade of children's clothing is beneficial also because, that owing to their compactness means you can significantly save on rent storage cell logistics and goods. In this model, most of the goods for babies can how come the girls, So and boys. So it is possible to significantly reduce the cost of shipping goods new models and seasons.

 

The urgency of the opening of a children's clothing shop

According to experts, the most stable growth rate of the fashion-industry is considered to be a segment of children's clothes. According to the results of the past year, crisis touched niche clothing for men and women, while the segment of clothing for children of different ages was distinguished by stable indicators. The market for children's clothing shows an increase in 1 percent per year - decreased, and then slightly, growth rate indicators filling this niche.

Nearest forecasts, concerning the scope of children in the country, taking into account the Crimea, They are very positive and open a number of new horizons as already existing enterprises, and for new businesses. So, according to poll, Today in Russia, taking into account the population of the Crimean peninsula, registered more 30 000 000 children from infancy to 17 years old. This figure is about 2% the total population.

Significantly increased the total number of children in the Russian Federation. for 10 years of such growth was 7 percent.

experts note, that the number of newborn babies to decrease slightly due to the fact, that a generation enters childbearing age, born in the 90s, and this is associated with some financial difficulties, experienced by a number of young families today. Consequently, with 2018 by 2022 years, reduced the number of children, I have not yet attained the age of five.

Consequently, novice businessmen should pay close attention to the content of the segment of clothes for children 5-12 years old. There is a growing trend in the increase in the number of teenage population. Existing players are working closely on the data segments, therefore it is necessary to take this fact into account, practicing marketing plan and business strategy.

Niche teen clothing differs sufficient complexity - it is necessary to strictly follow the fashion trends, existing at the time, since the child at this age already chooses, what to wear, while paying for a purchase yet his parents. Classic children's clothing is functional and practical fabrics and tailoring, while teen clothing essential beauty and fashion trends. Modern teenagers have many mikrouvlecheny and their mikrotrendy, to predict the behavior of a target audience is quite difficult. At the time of this writing,, volume of the market for infants and children, have not reached the age of three, is 67 000 000 000 rubles and it will be reduced in the coming years, so the expansion strategy of the range will be highly relevant.

collections, which are produced by the dimensional grid 98 to 170 size (growth), will move in a big way. Experts predict, the volume of children's clothing market will reach production by 2030 will exceed 1 000 000 000 US $.

The total market of products for children up to 780 000 000 000rubles, while about a third of them - the products of domestic manufacturers.

According to the statement of Dmitry Kolobov, Director of the Department of industry and socially important goods Industry and Trade Russia, the most capacious segment of the number and variety of goods, niche is products for infants. Most popular products of Russian producers was possible for an active policy of import substitution set, which was a response to Western sanctions authorities.

Some clients children's clothing stores celebrate high quality and attractive appearance of the goods from domestic producers. Also in the plans of Russia introduction spetsmarkirovki Government for children's products, tobacco products, medicines and products made of natural fur. This measure involves the introduction of an extensive list of special nomenclatures, supporting socially important goods.

Consequently, labeled goods will be in a single traceability system for all product values, located in the Russian Federation. Experts predict in the period from 2018 by 2024 year active grant support for the development and formation of domestic manufacturers and the expansion of the range of children's goods, as well as the creation of an apparatus for their increased license protection.

Children's fashion is flourishing today and the reason for this is the desire of parents, which follow the main trends in fashion, so that their children comply with new trends in the fashion industry. In the fashion industry, there are several areas. This and trendy, so beloved style casual. He is very practical, convenient and up-to-date, especially for children, which are unusually active. it glamor – special occasion clothing. it classic – traditional decision in choosing clothes. The style also remains relevant., which can be called eclecticism. This is a mixture of the main trends in fashion lines., combination of clothes of different style decisions. Depending on the characteristics of the lifestyle in the clothes of children, two styles were developed mainly – romantic and sporty. Sporty style is comfortable, practicality, simple forms, functionality. Sportswear for children is comfortable and unpretentious to wear, therefore, from a sports destination, she gradually switched to everyday. The basis of such a suit is long or short sports-style trousers made of high quality materials with a predominance of natural fibers and cotton t-shirts.

If for boys this form of clothing is justified, then the girls’s wardrobe should be approached more carefully. Accustomed in childhood to such clothes and shoes, it will be very difficult for them to become accustomed to femininity and elegance. In order to solve this problem, designers offer various options for clothing in the style of casuel. They can be made just as practical and convenient., but somewhat original and even feminine. In this case, the use of beautiful prints is allowed., embroideries and other types of decor. But the "sports" elements remain: shoelaces, locks, buttons.

Children clothes romantic style suggests festive and solemn mood, but also suitable for calm recreation. It often similar with clothes for adults, but with more elegant prints, the presence of bows and other decorations.

Some requirements for children's clothes

The proportional features of the child’s figure must be considered primarily in terms of its anthropometric data, taking into account the convenience, and artistic and aesthetic factors of the costume. Important attention is also paid to the analysis of the shape features, colors and decor in children's clothing.

One of the main places in the process of designing clothes is the concept of form. By setting criteria and signs of form, need to consider it in three aspects: the form, characterizing a certain image of a person (individual style); the form, expressing the basic idea of ​​products; form as a base, characterizing the general idea of ​​time (universal style, fashion).

A suit is a system with certain relationships between elements, and it should always maintain order, aimed at changing the state of this system. Therefore, the process of interaction between the constituent parts within the dress, between the shape of the suit and the figure of the child in motion, between clothes and the environment. Moreover, the shape is also characterized by its geometric shape., and material, and proportions.

One of the most iconic characteristics of a costume is color.. It determines the image of the costume and contributes to the perception of its shape.. The harmony of the color composition of the costume is to organize the colors according to the logic of the designed form, its semantic content. The color of clothes is designed in accordance with the norms and standards., given the phenomenon of eye strain and eye fatigue, readability and distinguishability of colors and shades.

The total volume of children's clothing in the niche of goods for children is about 20 percent. Moreover, such an active increase is observed regardless of the income of the target audience - people did not begin to acquire less and try to give children all the best.

Costs, which parents are willing to bear, increase every year, as is the cost of an average check. More often they began to buy expensive and high-quality things, which, if possible, will serve more than one season, however, mainly the citizens of our country are trying to buy children's clothing in the middle price category, especially when it comes to one-year-old toddlers and babies. To save on renting premises and staff salaries, you can think about the idea of ​​opening an online store.

So, e-commerce's share in textile sales for the year amounted to about 130 000 000 000 rubles. You must not forget, that your immediate target audience is women from 20 to 40 years old, leads an active social life on the Internet, and from there they learn about new offers.

on the video: How to sell baby clothes on Instagram

room

To open a children's clothing store, need a room with an area of ​​about 50 quarter. m, located in close proximity to kindergartens, entertainment centers, development centers, schools and stuff. Very important for a children's clothing store is zoning and safe equipment. The general style and interior of the store should primarily attract kids, and be comfortable for their parents. Walls should not be painted in flashy tones - this will distract customers from goods.

How to conduct a design children's clothing store premises

  1. Zoning. example: area for clothes for girls / boys, area with clothes of different seasons / sizes. At the same time, different zones can be fenced not only with walls, but also with color and light.
  2. Lighting selection. Ideally, the buyer should see the actual color of the product, therefore too bright, like dim light, inadmissible.
  3. Naming is an important part of your kids clothing store business plan. The name must be associative, not too long and easy to remember.
  4. Having a play area will help parents spend more time on the trading floor., which means, what is more likely, that they will buy more things, than originally planned. Note, that equipment for the playing area must meet all safety requirements.

on the video: How to open a children's clothing store. WE START! (Issue No. 1)

How to choose the system of taxation for the children's clothing shop

  1. UTII - it is profitable to choose such a system, if the floor space of the premises occupies no more 20 square meters.
  2. Patent - for a store ranging from 20 to 50 squares
  3. USN 6% from income you can choose, if the sales area of ​​a children's clothing store exceeds 50 square meters. At the same time, only insurance premiums for the self and employees are taken into account.
  4. before, how to choose a tax system, get acquainted with the peculiarities of the tax system in your region - the legislation provides for differences and advantageous offers, depending on, in which region of the country does the entrepreneur start his activities.

The main taxes paid

Name base Period Rate
Tax on profits Profit Month 20%
NDS added

cost of

Month 18%
Property tax value of property According to the schedule of payments 2,2 %
podhodnyh tax wages fund month 13%
Social payments wages fund month 30%

 

It is worth emphasizing separately, that employees of a children's clothing store are required to issue sanitary books in accordance with all the rules, and the goods - have quality certificates. All measures required by Rospotrebnadzor and SES for deratization and pest control should be carried out in the room.

na video: Business clothing store plan / boutique / rum show

Staff

Documentation for opening a children's clothing store (incomplete list)

  1. Federal Law of 08.08.2001 N 129-FZ (row. from 03.08.2018
  2. Federal Law of 29.06.2015 N 162-FZ GOST
  3. staff list
  4. Dolgnostnaya_instrukciya_prodavca_neprodovolystvennyh_tovarov_obrazec
  5. Job description seller of a children's clothing store
  6. Basic Documentation for the opening activities

on the video: Wholesale Children's Clothing Market in China

Financial children's clothing store plan

 

Children's clothing store business plan
Children's clothing store business plan

project risks

 

project costs (in rubles.)

Name expenditure cost of
Qty (PC) per month in year One-time purchase Total costs per year
lease of premises 100 m. 145 000 1 740 000 290 000 1 740 000
Purchase of office furniture, purchase of baskets for a trading floor set 100 000 100 000
Procurement of goods 500 000 500 000
Purchase of computer equipment 3 120 000 120 000
Purchasing Network Licensed Software 15 000 15 000
personnel salary 12 219 030 2 628 360 2 628 360
including. taxes 12 70 030 840 360 840 360
Installation of specialized security equipment 200 000 200 000
□ payment for services of a security company, Consumables, Software support, payment of a notary 12 60 000 720 000 720 000
Conducting marketing company 12 75 000 900 000 100 000 1 075 012
Unexpected expenses 132 500 132 500
in total: 569 060 6 828 720 1 457 500 7 938 732

 

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Business shop lingerie plan

Business shop lingerie plan
Business shop lingerie plan

What information should contain a business store lingerie plan

Summary of business plan to open the store of lingerie from scratch

This project - a plan for the creation of private enterprises for organizing business lingerie shop a plan for 24 of the month. First of all, list the key points of the process of creating a business plan for the launch lingerie shop.

In the first place there is the project idea, and objectives of the project, such as:

  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand to fill the niche the implementation of women's underwear.
  4. Providing the opportunity to organize a store of lingerie and cover consumer demand for hosiery and underwear of high quality at an attractive price for consumers.
  5. Finding and conclusion of contracts with investors.
  6. Project cost: 1 432 100 rubles.
  7. financing of the project: By obtaining a commercial loan in the amount of 1 432 100 rubles.
  8. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
  9. payback period: 2 of the year.
  10. the investor's income will be 92 155,64 rubles.
  11. Payment of interest on the loan starting from the first month of this project.
  12. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  13. Implicit interest rate on borrowings 14 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  14. The total amount of accrued interest will be 92 155,64 rubles.
  15. The payback period from the beginning of the project 2 of the month.
  16. Payback period with discounting 2 of the year.
  17. The overall economic benefits of the project for the life cycle of a conditional 26 694 992,46 rub.

on the video: How to open a lingerie shop from scratch 1.

Advantages and disadvantages of opening a business lingerie shop for women

Advantages and disadvantages of opening a business lingerie shop for women
Advantages and disadvantages of opening a business lingerie shop for women

on the video: Lingerie store 2.

Stages of the project lingerie shop business plan

stages of the project Test conditions Deadlines
Home project 1-2 of the year
The conclusion of the investment agreement 1 project of the month 1 -30 banking days
Getting credit Having a proper set of documents 30 calendar days
Adding to the state registry, registration with the administrative and tax authorities The conclusion of the investment agreement 1-30 calendar days
Selection of the location and layout tsokumentatsii preliminary work 30 calendar days
Buying equipment The conclusion of the investment agreement 1 -30 calendar days
Equipment installation Obtaining investment funds 1-30 calendar days
recruitment production activity 1-30 calendar days
Training The end stage of the production process 1-30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 12 – 24 of the month

algorithms action, prescribed in the business plan of lingerie shop

Business shop lingerie plan
Business shop lingerie plan

The business plan of the store lingerie prescribed the following algorithms for starting business activities:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.

One of the popular types of business trends among the female half of the population is trade underwear. Demand for lingerie has always been high, and remains, to this day. Clients are given unlimited choice, among which you can choose a festive and comfortable everyday underwear. The purpose of the reporting of the business plan is to create a boutique lingerie on behalf of an individual entrepreneur, which will focus on the customers of different sections of the population, as a middle-income, and higher.

on the video: How to make money on underwear

room

The most appropriate option for the lingerie store, will be leased premises, rather than a purchased, As the business payback period at a rented room is much smaller. Location for the lingerie store, you can choose any. This can be a stand-alone store, and boutique, located in a shopping center. Preferably, the select area with a maximum cross Leads. Premises for underwear, must be at least 10 square meters.

Staff

Considered business plan shows a graphic diagram of the opening of the store selling lingerie, offering a large selection, quality goods and services. At the point of sale of underwear, require the presence of qualified staff, consisting of 4 sellers and one senior Seller, whose responsibilities will include an assessment of demand and order goods. salespeople, working in the lingerie store, You should be well versed in dimensional grids, as well as to know the whole range of the store and offer the goods in accordance with the technique of sales, which training is conducted to improve the skills of staff.

on the video: Underwear as a business

Business shop lingerie plan: equipment

For placing goods, only requires special equipment, which will serve as the main goal - to demonstrate the best collection of delicate products and brands.

Everything for comfort and pleasant atmosphere of the establishment is required to install the following commercial equipment:

  • to demonstrate the counter product, length of at least 2 m
  • Economy panel hangers or hooks, full length of the wall
  • windows they can be placed in the checkout area, and along the entire premises. Will look attractive mannequins, showcases the latest trends in lingerie fashion
  • fitting with full-length mirrors.
Business shop lingerie plan
Business shop lingerie plan

advertisement

That the goods had a high level of demand, must Keep the fashion and grow your business. Develop business lingerie shop, You can use the advertising. In the implementation of advertising, help you folks with informative content, business cards with your coordinates. And just before the opening of the, you can advertise on the radio or the newspaper and distribute ads across the district.

Financial items lingerie store business plan

project costs (in rubles.)

Name expenditure cost of
Qty (PC) per month in year One-time purchase Total costs per year
lease of a building, room 30 m 31 250 375 000 62 500 437 500
Buying equipment 10 18 500 18 500
Purchase of the original consignment 1 600 000 600 000
Create an online store, payment hosting, purchase of the necessary scripts 1 120 000 120 000
Fixed costs for the purchase of goods 12 55 000 660 000 660 000
Salary 12 464 750 5 577 000 5 577 000
– including. taxes 12 139 750 1 677 000 1 677 000
Unexpected expenses 80 100 80 100
in total: 551 000 6 612 000 881 100 7 493 100

na video: Business for underwear

item of expenditure

Considered business is not the easiest, for its stability necessary initial investments. If you act according to the business plan of lingerie shop, then after a short period of time, your business will prosper and bring good income. The following table describes the main cost.

Costs The cost in rubles per year
lease of premises 500 000
Buying equipment (showcases, Economy panel) 300 000
business Registration 100 000
advertisement 50 000
Purchase of goods 2 700 000
staff salaries 1 800 000
Utilities 200 000
Total expenses 5 650 000

Documentation

  1. Basic Documentation for the opening activities
  2. Federal Law of 08.08.2001 N 129-FZ (row. from 03.08.2018
  3. Federal Law of 29.06.2015 N 162-FZ GOST
  4. Dolgnostnaya_instrukciya_prodavca_neprodovolystvennyh_tovarov_obrazec

source of income

earnings The cost in rubles per year
The cost of a single sale (the average check) 1 500
Volume of sales 750 buyers monthly or 9000 in year
Revenue from sales in the year 13 500 000

The payback period will average 12 months.

the volume of a plan to provide services to the settlement period

Period type service name volume

production and sales in a month (PC.)

price Revenues from sales (rub.)
1-12 month invested

RMA

bras from 350 PC. from 1 700 rubles from 595 000 rubles
1-12 monthly investment Shorts from 480 PC. from 1 100 rubles from 528 000 rubles
1-12 monthly investment graces from 80 PC. from 3 500 rubles from 280 000 rubles
1-12 monthly investment Night shirts from 80 PC. from 2 000 rubles from 160 000 rubles
1-12 monthly investment Chulochno-

Socks

products

from 600 PC from 160 rubles from 96 000 rubles
13-24 month

functioning

Bani

bras from 320 PC from 1 990 rubles from 636 800 rubles
13-24 month functioning of Bani Shorts from 440 PC from 1 290 rubles from 567 600 rubles
13-24 month functioning of Bani graces from 90 PC. from 4 100 rubles from 369 000 rubles
13-24 month

functioning

Bani

Night shirts from 90 PC. from 2 340 rubles from 210 600 rubles
13-24 month functioning of Bani Hosiery from 650 PC. from 187 rubles from 121 680 rubles

The main taxes paid

Name base Period Rate
Tax on profits Profit Month 20%
NDS added value Month 18%
Property tax value of property According to the schedule of payments 2,2 %
podhodnyh tax wages fund month 13%
Social payments wages fund month 30%

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