Pharmacy business has high prospects in any period of economic development. Therefore, the creation of such a facility or an entire network pharmacies will be a good start own business. In comparison with the private clinic costs on the project will be considerably less, Yet its difficulties are coming, including special license registration.
Pharmacy: core business
Pharmacy business is very common in the country, and under constant pressure from competitors. It is therefore very important to immediately after entering the market to provide your company a good reputation and become a competitive entity. Regardless of, whether to generate a single point of sale or just a network of enterprises, first, what you need to take care - consider the future range. For a successful start, he has to include at least 4000 positions, and it is important to add to the range of a sufficient number of additional, non-medicinal products, to increase the level of sales. It may be hygiene, mineral water and juices, herbal teas and baby food. It is important to consider the proposals in such a way, to all who have come to the pharmacy potential customers become purchasers.
Before starting a business plan, We must take into account the existing problems in the industry, which may hinder the development of the company:
- – most of the population is not sufficient solvency;
- – at the legislative level, there is full control of the direction;
- – High levels of drugs falsification, as a result - lack of confidence of the target audience to the pharmacy products;
- – a small amount of government funding programs sphere, no full support of domestic producers;
- – the high level of competition;
- – lack of qualified pharmacists, including young professionals.
Prospects of the pharmaceutical business depends on the locality: the most profitable this business will be in the capital and other major cities. Despite the high level of competition, purchasing power in metropolitan areas significantly higher than in small towns.
One of the major problems, associated with the deterioration of the economy - decrease profitability of pharmacies, in connection with which there is a reduction of sector enterprises in the domestic market. The strongest are traditionally considered the major network companies, whereas single pharmacies often can not compete. In this aspect, it makes sense to start a business by buying a franchise. In this case the company enters the market with a name already known and developed a marketing plan. Founder need only ensure compliance with the requirements established by the franchisor. These will include the name of the installed, design, style features, part of the assortment and pricing policy. At the same time the founder of the franchise receives assistance from the franchisor on many issues, including marketing features, training and formation of assortment.
What you need to start the pharmacy business – in the video below
Features and risks of opening pharmacies
Assessing the existing difficulties and possible problems, separate paragraph should highlight the risks of pharmaceutical business:
- – increasingly competitive. Particularly serious competitors representing major pharmacy chains nationwide, offering a wide range and variety of discount systems, as well as discounts and loyalty programs for privileged categories of consumers;
- – increase in prices of goods in the procurement;
- – high levels of investment capitalization;
- – many subjective factors of success, including geographical location, or work with the personnel.
All of these risks can significantly reduce pharmacy profits and even contribute to its bankruptcy. But if you make them at once to the original plan and take into account possible additional costs, such interference will not be too severe.
Success is determined by several factors chemists. One of them - business seasonality: traditionally the demand for medicines is increased with the onset of cold weather. It is starting in the fall at times increase the volume of sales of medication against colds, antibiotics and bracing means. summer sales traditionally decline, so in this period should devise a system of discounts and promotions for regular customers.
Opening businesses in residential areas, should offer customers a wider range of medicines and goods for children. It is necessary to provide a wide range of products for senior citizens and the privileged categories of customers.
The opening of the pharmacy: key steps
The main stages of creating and opening pharmacies based indicative deadlines can be summarized in this table:
|stages of the project||Test conditions||terms|
|begining, project development||first 2 of the year|
|The signing of the investment agreement||1 month||To 30 banking days|
|Getting credit||Preparation and filing of certain documents||1 month|
|Adding to the state register, registration with administrative and tax authorities||Opinion on the introduction of investment treaty||To 30 calendar days|
|Choice of geographic location, registration of documents||preliminary work||1 month|
|The signing of the investment agreement||first 6 months|
|obtaining a license||The conclusion of the investment agreement||2 – 10 months.|
|Purchase of equipment||The signing of the investment agreement||To 30 calendar days|
|Obtaining investment funds||To 30 days|
|Hiring and training of staff||production activity, before the end stage of the production process||To 30 calendar days|
|marketing campaign||360 calendar days||First year|
|Completion of the project||Before the end of the second year|
Location pharmacy point will largely determine its success. According to statistics, This factor determines the future of a new business entity 50% Conventionally pharmacies withdrawn Loop location, where every day is a lot of potential buyers. And because customers such retail properties at least sometimes become inhabitants of the village, no requirements for their placement is not – you can open a pharmacy near the large stores, shopping centers, health centers, metro stations, on the streets of major cities.
The room for the pharmacy and pick up another focusing on its area and compliance with technical requirements. It should not be less than 60 m and contain several separate rooms. The main part - salesroom, should take 40 – 50 m. Be sure to also equip the utility room for storage and sorting of medicines, Head office, rest room for staff. If the pharmacy will initially have a wide format, trading room can be divided into 2 or more zones - it's easier to navigate our portfolio. It is worth to think in advance, what will be the cash zone - for a mini-format places only one workplace to the cashier. But in most cases, for the convenience of customers equipped 2 or more banks.
Since the duration of the registration of the license is to 6 months, During this period, you can fully prepare for the opening of a pharmacy's future. For repairs and the creation of the desired design you want to select from 2 to 6 months. Usually, you need to not just make cosmetic repairs, but also completely replace all communications. In general, from the moment when the room will be rented before and, When the pharmacy will examine specialist of Licensing Commission, pass up 8 months. To save time, better prepare the company for the opening of a fully. true, prior to the issuance of the license can not buy goods, as this action is considered conduct pharmaceutical activities.
Of equipment - mandatory racks, cabinets and shelves for goods, fridge and safe for certain categories of goods, as well as a cash register.
Mandatory equipment pharmacies will:
- – glass display cases (bricks);
- – metal cabinets;
- – laser Scanner;
- – Cabinet for keys;
- – cash machine.
All equipment should be ordered from renowned, reputable manufacturers. It is particularly important to purchase high-quality metal fireproof cabinets, так как отдельные виды лекарств являются огнеопасными. Другие медикаменты, принадлежащие к категории наркотических веществ и предусматривающие ограничение в продаже, also require protection, Why buy reliable cabinets.
If the room had not fulfilled the pharmacy function, most likely will not only carry out repairs, but also to improve it according to the technical norms: supply or replace the necessary communications, to change the layout and the like.
Procure goods better through the largest suppliers - they guarantee the authenticity and quality of the goods. Besides, permanent and large buyers can look forward to substantial discounts and favorable purchasing conditions. Purchasing foreign-made goods, it is better to establish contact with the official manufacturer's dealers. It will be much more economical, though technically difficult, than cooperation with intermediaries.
The largest companies, cooperates with all the representatives of the pharmaceutical business. Sanofi-Aventis, Bayer-Healthcare, Glaxosmithkline and several other – the main leading global brands. Part of the product will provide more low cost products, presented by local producer. In any case, all products must pass quality control and have the necessary certificates.
Forming a variety of goods, It should be guided primarily by the demand in the city - even within the same network structure offers various drugstore outlets could be slightly different. By the opening of the pharmacy it must contain a minimum stock in trade 4 thousands of items. In the future it should be extended to 7 thousand. total amount, you want to invest in a range of purchase, will be from 600 thousands to 2 million. 400 thousand. buying goods, should take into account the statistical data, according to which only 30% assortment is the proportion of sales. To obtain a guaranteed profit and at the same time keep the competitiveness of, should preserve trading margin within 15 – 20 percent.
Recruitment will be one of the important tasks, determine the future success of the company. It is the professionalism of the staff and their attitude to customers is dependent on the level of sales of all stages of the development of point of sale. Initially, you will need to hire qualified pharmacists, preferably with experience - depending on the scale of pharmacy can be 1-3 for changing. Duties of an accountant and a director can perform the settlor. Be sure to also hire a technician. As for the pharmacy manager, they can be the settlor, but only if, if it meets the existing requirements. Face, business executive, must have a pharmaceutical education and work experience of not less than 3 years old. it's desirable, to a specialist earlier held a similar position.
Such a costly business, as the pharmacy chain, It requires the preparation of a full-fledged marketing plan with a preliminary estimate of the current state of the market and its dynamics. According to the research, the level of intensity of the industry is constantly falling. The prices of medicines is steadily growing, and increases the level of competition. In this connection it is necessary to pay attention to marketing and promotion.
Marketing strategy requires an active campaign. The most effective methods are considered:
- – videoadvertising seasonal drugs;
- – placement of information in the media;
- – manufacturing its own print products, including booklets, cards and calendars;
- – development and maintenance of website information and advertising direction. It is desirable to develop a system of online ordering and home delivery. Such a proposal will expand customer audience;
- – the creation of a discount program for regular customers.
One of the most important methods of promoting the company will be a high level of service, why you need to pay attention to the selection of personnel and corporate culture. Important, to have a pharmacy - single or network, He had his own marketing policy, distinguishes it from other market participants. Professionalism and the ability to present to the client the necessary information related to one of the prerequisites for enterprise promotion.
Documents and business license pharmacy plan
Obtaining a license - an important stage in the opening of any enterprise medical direction. And since this process usually takes up to 60 days and it is the longest in the whole procedure of opening pharmacies, better start preparing documents at once. To do this, refer to the special committee of the Ministry of Health, whose representatives inspect selected room and study the documents submitted by the founder. Before applying for a pharmaceutical license, You need to be familiar with the relevant regulations. The most important of them - a decree "On licensing of pharmaceutical activity" (http://www.consultant.ru/cons/cgi/online.cgi?req=doc&base=LAW&n=219592&fld=134&dst=1000000001,0&rnd=0.9959323140832823#049232941124222807).Issuance of a pharmaceutical license, under the law, It requires the provision of the founder of the company to a special committee of documents Ministry of Health on this list:
– constituent documents (charter, memorandum of association, founders of minutes of the meeting with the decision on the appointment of the head, certificate of state registration, Certificate of Incorporation, a certificate of registration with the Federal Tax Service and the other on the standard list);
– documents on the premises for future pharmacy. Be sure to confirm the right to use the premises under the pharmacy, including a lease or certificate of ownership, Act of reception-transmission and BTI plan. Details necessarily indicative These documents, on the premises - the amount and purpose of all rooms, heating type, availability of specialized furniture, etc..
Detailed information about how to obtain a license – in a special federal law: Federal Law of 04.05.2011 N 99-FZ (row. from 03.08.2018)
Following the approval of specialists from the Ministry of Health to get permission to fire and sanitary services. If all of the existing requirements are fulfilled, Founder receives a positive opinion of these services and can proceed to the purchase of goods and the opening of the company.
In the context of these features should know, which is usually the first 10 months after the start of the rental premises to open a pharmacy will not work. During this period will be carried out audit, the results of which subsequently issued all permits.
In addition to special documents and permits, required to start a business, engaged in the sale of medicines, necessarily the presence of constituent documents, drawn up in accordance with the appropriate form of business activity. Any pharmacy, regardless of the size and scale of operations, should work on the basis of legal status - LLC or JSC.
Form Ltd. is a business entity with mandatory statutory capital, divided into several shares, whose number is determined by the number of founders.
Registration of a limited liability involves making the authorized capital of the 10 thousand, payment of state fees in 4 thousand rubles, as well as providing a standard set of documents:
- – application for registration. When filling out the application required to provide detailed information about the new venture, first of all - the official name and business address, especially the distribution of the authorized capital by all founders, economic activities (indicate appropriate codes NACE and the selected tax system;
- – charter - in duplicate;
- – decided to establish a company and the appointment of the head;
- – Minutes of meeting of founders (Only if more than one founder);
- – copy of a document, confirming the ownership of the premises;
- – Receipt of payment of the fee.
In some cases, the tax service professionals can request an extended list of documents, so better to refine the list. When submitting a full package of documents of the company registration of limited liability is performed for 14 working days.
Pharmacies necessarily imply a print order. It specifies the official name, registered ownership and address, on which it operates commercial property. Additional details are contained in the press, no legislative prohibition on the issue is not.
The next step - opening a bank account. Since the pharmacy will have the status of legal entity, cashless payments will be mandatory. To open a checking account, entrepreneur you need to provide the bank, which will serve him, A number of documents, confirming, the company operates as a legal entity.
Requirements and Guidelines pharmacy registration – video:
Financial calculations pharmacy business plan
The expenditure part of the opening of the pharmacy business may vary significantly depending on, Pharmacy whether open, medium-scale retail outlet or a network of pharmacies. Average costs will have the figures:
|item of expenditure||1 month||12 months||One-time costs||Total for the year|
|item of expenditure||1 month||1 year||One-off costs||Total per year|
|lease of premises||600 thousand||7,2 million.||120 thousand||7,3 million.|
|repairs||1.8 million.||1,8 million.|
|Trade software||1,838 million.||1,838 million.|
|Refrigeration equipment||80 thousand||80 thousand|
|cash equipment||27,2 thousand.||27,2 thousand.|
|commodity stock||1 million.||12 million.||12 million.|
|Software||120 thousand.||120 thousand.|
|Optional equipment||170 thousand.||170 thousand.|
|Registration of permits and licenses||250 thousand||250 thousand|
|advertisement, manufacture of signs||75 thousand||900 thousand||50 thousand||50 thousand|
|payment of salaries||371,8 thousand.||4 million. 461 thousand.||4 million. 461 thousand.|
|tax deductions||111 800||1 million. 341,6 thousand.||1 million. 341,6 thousand.|
|Unexpected expenses||445,5 thousand.||445,5 thousand.|
|in total||2 046 800||24 561 600||4 901 083||28 562 683|
In this way, for a total base, start and pharmacy development is necessary to lay the budget over 28 million rubles, including additional costs.
In view of the calculations and the study of the composition of the industry can be summed overall financial results and forecasts for the payback period of the project. The cost of opening a pharmacy at the start, taking into account the costs in the first month, according to preliminary estimates will be from 2 to 7 million rubles. When this startup investor's income right after realizing the potential 2 of the year (that is how much time will be pre-entry of the company to self-sufficiency) can reach 458 680 rubles. The total economic effect 2 the year should grow up 728 thousand 466 rubles.
If the founder of the business plans to take credit for its development, it is necessary to count on in the long term 2 of the year. To open an average pharmacy or a small network you need to take out a loan in the amount of 7 million rubles for the period 24 of the month. By estimate, with the successful implementation of the business plan total gross profit of the project is to make 92 million 280 thousand. The total profit should reach 728 465 thousand.
first 6 months after the opening of pharmacies will not be profitable, since the registration of the license continues in this period, range formation, repair and arrangement of the outlet, and the advertising campaign. Beginning with 7 months before the end of the first year after opening, when the license is received and the pharmacy will be able to engage in the sale of products, you can expect a significant increase in the level of sales. By estimate, selling monthly from 4 thousands of products on offer in the average cost of 100 rubles, you can earn for the entire period from 400 thousands to 20 million. rubles depending on a number of related factors. In the subsequent period - with 13 to 24 month revenues could rise to 68 thousands - 45 million. rubles. Over time, you can achieve an annual profit in the amount of 46 million. per year or more.
The tax portion of recurrent expenditure is made up of several items
|Tax on profits||gross profit||1 month||20%|
|Property tax||value of property||In accordance with the payment schedule||2,2%|
|Income tax||wages fund||1 month||13%|
|Social payments||wages fund||1 month||34%|
In this way, pharmacy business has many advantages and disadvantages, that need to be taken into account, taking a decision to start activities in the industry. High costs and a considerable level of competition, as well as the need to obtain a pharmaceutical license - the main difficulty, It encountered by the founder of the pharmacy of any size and scale. However, sales of medicines and related pharmaceutical goods are constantly increasing, that contributes to the development of this direction, making it a promising and potentially profitable.
How to open a pharmacy from scratch – video: