- The composition and characteristics of the project
- Financial Highlights, represented in the calculations of the business plan
- The main sections of the business plan
- development strategy
- Business opening stages
- Opening and office equipment
- check in
- Premises and equipment
- Financial part
- Forecast revenue structure of the law firm on 2019 performed annually on the basis of
The dream of every lawyer - to own your own business. To make this possible, you need to make some effort to create a step by step and thoughtful business law firm plan. This will be mandatory for the individual corporate strategy and accurate financial settlement. With proper preparation for the opening of business will have a high level of profitability.
The composition and characteristics of the project
The essence of the activities of the law firm of the future - in the provision of comprehensive services corresponding to the direction of individuals and organizations of all existing points of law.
The project is a plan of the organization and the company's legal direction to the funds turnover period of 2 of the year.
Financial Highlights, represented in the calculations of the business plan
- – source of financing - commercial loan in the amount of 1 million. 700 thousand;
- – interest rate - 16%;
- – The total cost of the project - 2,6 million. rubles;
- – payback period - 1 year with discounting;
- – income of the investor, equal to the sum of interest payments on the loan for the 2 of the year - 187 thousand;
- – Start of payment of interest on the loan - the first month of the enterprise;
- – the overall economic effect of the duration of the project in 2 year will be 35 million. 234 thousand rubles. Further details with respect to the financial component of the project are presented in the relevant part of the business plan.
The main sections of the business plan
- Descriptive part. It consists of information regarding the legal form, spectrum produced by the company's services, its social values, issues of territorial distribution of the office equipment and the development of the operating mode.
- Analysis of the relevant market and the level of.
- Marketing plan.
- Financial plan. This part allows you to provide all the expected costs and the profit forecast. It also calculated the potential financial risks, which allows time to get rid of them or mitigate as much as possible.
- risks. At the end of a general summary.
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Initially should consider the strategic options of the future business. Including the right to choose the direction of legal services: work with organizations or individuals. Also, as an additional service we can offer options for restructuring the debt of citizens and protection from reservoirs.
According to the draft, to the target audience belong to such groups of customers:
- – individuals - citizens and foreigners;
- – organizations - residents of the Russian and foreign companies, carry out their activities on the territory of Russia, and abroad.
business plan the main goals of a few:
- – creation of an enterprise with a high level of profitability;
- – high profits;
- – the satisfaction of the relevant segment of the market in the form of services and advice on legal issues.
It is also worth to choose the main frame. In the first stage of the work is worth looking into 1-2 in-house counsel. Standing accountant initially may not be necessary: if necessary, you can refer to external experts or to trust the outsourcing company.
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Business opening stages
Establishment of the company legal direction involves several stages:
- – selection of a particular range of activities - specific areas of legal services;
- – Office rentals in geographically convenient location;
- – Registration IP LLC or the Federal Tax Service;
- – if necessary - repair office, equipping his workplace for employees and furnishings for visitors;
- – purchase the necessary computer and office equipment;
- – if necessary - carrying Internet and telephone;
- – advertising services firm;
- – hiring of employees in the state;
- – beginning of work.
To describe all the steps in more detail in connection with the tentative deadlines, to the fore 2 year will be as follows:
|Home project||1 – 2 year|
|The conclusion of the investment agreement||1 project of the month||first 30 banking days|
|Getting credit||Availability of compulsory set of documents||1 month|
|Adding to the state register, registration with the administrative and tax authorities||Conclude an investment agreement||from 1 to 30 calendar days|
|choice of location, paperwork||preliminary work||1 month|
|Office rent for the firm, his preparation for the opening||The conclusion of the investment agreement||1 month|
|Buying equipment||The conclusion of the investment agreement||To 30 calendar days|
|Purchase of computer equipment and office equipment||Obtaining investment funds||To 30 calendar days|
|recruitment||production activity||To 30 calendar days|
|Training||The end stage of the production process||To 30 days|
|Marketing campaigns||30 calendar days||To 360 calendar days|
|End of project||12 – 24 of the month|
The first stage - the choice of strategy of the company, very important. That matter, how popular services it will offer, It depends on its development and the level of income. Opening a law firm in the City, it makes sense to offer the widest variety of services, but for the beginning of the enterprise on such a scale for a number of reasons may not be available. Therefore it is necessary to identify the most promising and popular activities.
The core set of law firm services will include such areas:
- – legal consulting private clients;
- – representation clients in court and public bodies;
- – legal support of the enterprises of any size;
- – Working with entities: check in, restructuring, liquidation and other;
- – assistance in the drafting of contracts, contracts, treaties, claims and other official documents;
- – due diligence, assistance in the drafting of contracts, necessary to regulate the activity of the firm;
- – information support of companies, legal literacy training of employees of enterprises;
- – notarial services;
- – Accounting services companies, Consultancy in matters of accounting.
Of all the areas of legal work required activities will be the foundations of corporate law and antitrust law, registration of enterprises - Company and AO, and offshore. According to statistics, the most popular services in recent years have been registering all possible legal forms, advising on the issuance of shares of all joint-stock companies, expertise of the companies to ensure compliance with the Antimonopoly Committee and assist in the registration of offshore companies.
One of the most profitable and popular contemporary directions - support of real estate transactions. This process involves a full scan documents, a number of other related procedures, as well as the registration of real estate, resolution of disputes. another new, but popular areas - immigration law - the most relevant work permit, apostille, etc..
Considering all the above directions, should assess their relevance in the context of the city and region. So, if a small town is more focused on the individual service, in the capital and other major cities will work with relevant entities, including international companies.
When it is determined by the company's profile, should decide on its name. Name of the company must give it some status and a certain way to characterize, thereby creating advertising. Often the company legal profile is traditionally called the names of one or more founders, which gives it an element of reliability and presentable.
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Opening and office equipment
A startup company is still unknown potential customers. Therefore, one of the most effective ways to prove itself to be competent for the creation of office her. first, what you should pay attention to - the geographical location. To attract customers, it is desirable to open a representative office in the city center. Renting a room in an office building, You can be won in several directions. First of all, premises in them shall be fully equipped for the work of office staff. There, usually, It does not require serious repairs, has a security system, conducted Internet and telephone. Besides, office centers are filled with other companies - potential clients of the law firm. If the firm will subsequently open branches or subsidiaries, you can choose to host their prestigious area - there will be the main customer audience individuals and small organizations.
office of the company size will depend on the size of the state and the scale of the enterprise. If a, besides founder, it will work 1 – 2 lawyer, sufficiently sized in area 20 quarter. m. Thus it is necessary to take into account the prospect of enlargement and the need in the future to take the staff of new employees.
Office equipment will need a working furniture for specialized professionals -table, chairs, cabinets for storage of papers and personal belongings, and chairs or armchairs for visitors. Room design should be given utmost importance, since this figure will talk about the professional level and prestige of the organization. For the convenience of lawyers and unimpeded movement of the city need to purchase of official vehicles.
The issue of official registration of the new company is always controversial: for a law firm for both Ltd., and IP. But it is worth remembering, that if the plans - further development and expansion, it is better to choose the form of a legal entity. So you are ready to re-execute the company in the future. Another variant of registration of business - the creation of the bar association. Find out all the features of the possible forms of ownership and entrepreneurship to help special regulations, including the Federal Law "On Advocacy and the Legal Profession in the Russian Federation" (http://www.consultant.ru/document/cons_doc_LAW_36945/). In accordance with this legal act, as well as provisions of the law "On Licensing", a special license to operate a law firm is not required.
If the firm is worth recording at once go to the simplified tax system, to avoid unnecessary expenses. About tom, which organizations have the right to work based on the STS system, can be found in the relevant regulations.
Normative acts, useful for opening a law firm:
Premises and equipment
The business plan of the law firm should be considered, that plays an important role in the legal office of the business: its location, square, the possible existence of competition. it's desirable, that the office was in the office center, because they may be related services and this fact is very favorable. Besides, while in office center, the company can attract customers firms neighbors. In this way, very location will be an additional form of advertising. Location of the company should provide convenient access and parking available - for many customers, this factor is one of the key criteria for the selection of the law firm. Visible and well-equipped front door - a separate method of advertising, informing potential customers about the high level of.
Calculate the room so: per lawyer in the office you need 4-5 quarter. m. The same applies to other employees of the company. In this way, for the firm mini-format, consisting of not more than 4 person, enough room in 20 square meters.
maybe, especially at the beginning, is one lawyer, performs the role of head of the firm. But with the prospect of the future have to rely on larger premises, so you do not there was a need to change it. Therefore, in any it is not necessary to rent a smaller office space. Another reason for choosing a good room - the need to demonstrate the reliability of their company to prospective clients. Jurisprudence is associated with respectability and prestige, and therefore, even the office must look presentable.
The office should be equipped with necessary furniture and office equipment to provide.
- Table (or more);
- chairs (minimum 3-4 PC. or more),
- Printer, scanners and other necessary equipment.
It is desirable to have a landline phone or a short code for mobile phone. One must have high-speed Internet, therefore, in the absence of indoor or insufficient quality not immediately provide a permanent connection to the network.
Qualified lawyers - the main factor of success. It is from their experience and professionalism will almost entirely depend on the reputation of the organization as a whole. first, what to pay attention to when applying for a job - Jobseekers higher education. But only this one figure does not mean the high professionalism of the applicant. It is advisable to take the staff of experienced lawyers, previously worked on the main directions jurisprudence. Employees can be a wide-, and highly specialized - in the second case it is necessary to take the staff of several experts.
Support staff also need the company's legal profile. If you hire an accountant can later use or outsourcing, the guard, courier and a cleaner will need in the first days.
In the first stage of the work of the law firm staff includes:
- director. Usually he combines this function with the jurisprudence and, with the necessary knowledge, accounting;
- several lawyers;
- technicians - cleaner, if necessary - the security guard.
Advertising - this is, without which it can not do any business. Beautiful outdoor signboard with a list of services and work schedule, always attracts the eyes of passers-by and especially those, eyes who is looking for the right office seeking resolution of their problems. Therefore, whatever it may be the reliable law firm, until it has been equipped with a good signboard, it will not notice.
Well suited to local advertising media, You can also prepare a presentation of the office, tell about all the services, invite to visit a law firm. Be sure to promote their services on the Internet: be sure to make the official page. It will serve as a business card and the main source of information for potential customers. The company's website can be spread interesting information about the services, provided by. You can also open sub-section there "question - answer", he, for sure, will be in demand from interested users. This feature will give some weight and firm specialists in absentia acquaint all concerned about the legal competence. It is important to use a business card with a short list of services and contact data of the company.
on the video: Promotion of legal services
This part consists of a number of components. First of all, be sure to calculate all of the starting and running costs, that will take place after the opening of the company. Next, assess the actions of the industry's pricing policy and to make predictions about the possible revenue. Here we take into account all relevant risks and common force majeure.
Risks - one of the most important aspects of the business plan. on, how management is informed about them and take into account when opening and development of the company, It will depend not only on profitability, but also the fate of the company in general. Jurisprudence - a profitable and essential industry, so the number of market participants increases with each passing day. That high level of competition will be the main risk for the law firm of any size. therefore, planning the creation of an enterprise, should examine the competition in the city and region. It is undesirable to open a company in the field, where there are already rival company of the same profile.
The second risk - the lack of highly qualified specialists. Surfeit of lawyers of the market does not mean, that each holder of a diploma will be able to offer clients services at a high competitive level. Therefore, if the founder is planning to recruit a team of lawyers, he should be given considerable attention, not only education, but also experience and personal qualities of the future partners or employees.
Another important aspect - the need for higher marketing costs for promotion, creating and maintaining the company's image.
Start-up costs for the opening of the company, including technical equipment of office and promotion, will be approximately the sum of:
- Office rent is 25 – 90 thousand. rubles per month depending on the location and area.
- Estimated expenditures for furniture and office equipment to ensure the overall amount of 17 thousand at the most economical calculations.
- the Internet 1,5 thousand. rubles per month.
- On stationery will require about 2 thousand.
- Advertising signs will cost about 20 thousand. rubles.
- It may be unaccounted-for costs, eg, economic needs floor, which will be located office: detergents, some amount of the salary cleaner.
For more information about starting and regular expenses, who are coming for the first month and the first year of the enterprise, – in the table below:
|item of expenditure||Costs per month, rub.||Expenses for the year, rub.||One-off costs||Total for the year|
|rent office||90 thousand||1 million. 80 thousand||1 million. 80 thousand||1 million. 80 thousand|
|Buying a car||1,2 million.||1,2 million.|
|purchase of computers, office, Equipment jobs for 2 employees||66 million.||66 million.|
|Purchase, website maintenance, hosting||45 thousand||540 thousand.||120 thousand.||540 thousand.|
|Constant advertising expenses||15 thousand||180 thousand||180 thousand|
|Salary (calculated per 12 months)||683,5 thousand.||8 million. 202,5 thousands||8 million. 202,5 thousands|
|payment of taxes (for 12 months)||205,5 thousand.||2 million. 467 thousand||2 million. 467 thousand|
|Unexpected expenses (for 12 months)||156,6 thousand||156,6 thousand|
|in total||833,5 thousand.||10 million. 2 thousands||1 million. 722 thousands||11,5 million.|
To develop its own pricing policy, you need to consider a detailed price list of average current prices in the country the most common legal services:
|Type of service||average price||minimum price||Maximum price|
|Oral legal advice (1 time)||1 750 rub.||Is free||3 250 rub.|
|written consultation||4 495 rub.||580 rub.||17 400 rub.|
|Drawing up a statement of claim||6 960 rub.||1 740 rub.||17 400 rub.|
|Drafting complaints||8 700 rub.||1 740 rub.||17 400 rub.|
|Development of the agreement||8 700 rub.||1 740 rub.||34 800 rub.|
|The cost of participation in the civil case (civil, housing, family, labor law)||25 000 rub.||5 800 rub.||52 200 rub.|
|Participation in enforcement proceedings (debt collection bailiffs)||19 700 rub.||46 500 rub.||46 400 rub.|
|Legal support of real estate transactions||25 750 rub.||11 600 rub.||52 200 rub.|
|Legal support of the citizens (Guests Family Lawyer)||11 600 rub.||11 600 rub.||23 200 rub.|
|Participation in a criminal case||44 000 rub.||23 200 rub.||69 600 rub.|
|Participation in the administrative case||19 150 rub.||11 600 rub.||23 200 rub.|
|Assistance in registration of legal entities||10 500 rub.||4 000 rub.||20 300 rub.|
|Participation in arbitration case||23 300 rub.||11 600 rub.||58 000 rub.|
|Legal support of business||25 750 rub.||9 280 rub.||40 600 rub.|
Service plan is calculated on the volume 24 months taking into account factors, that the first 12 month falls on the so-called investment period, and subsequent 12 - phase of the. Approximate volume of service plan will be as follows:
|Period||Type of service||The volume of services for the 1 months. (PC. per month.)||price, rub.||cost of, rub.|
|1 – 12 monthly investment||Legal counseling individuals||120||from 1740||208,8|
|1 – 12 monthly investment||Protection of client's interests in court, representation in state bodies||3||from 24,5 thousand.||74,8|
|1 – 12 monthly investment||Legal support of business, institutions||10||from 8 700||87 thousand.|
|1 – 12 monthly investment||operations, relating to the registration, liquidation or reorganization of legal entities||45||from 11 thousand.||495,9 thousand.|
|1 – 12 monthly investment||due diligence, drafting of documents, regulating the activities of firms||17||from 5 800||98,6 thousand.|
|1 – 12 monthly investment||Drafting of contracts, applications, contracts, claims||60||6 380 and more||382,8 thousand.|
|1 – 12 monthly investment||Information support organizations, training of specialists in the legal field||30||from 1750||52,2 thousand.|
|1 – 12 monthly investment||Consulting on accounting, accounting support||60||from 3 500||208,8 thousand.|
|1 – 12 monthly investment||Notary Services||60||from 1 850||111,3 thousand.|
|13 – 24 month operation||Legal counseling individuals||204||from 1 900||390,5 thousand.|
|13 – 24 month operation||Protection of client's interests in court, representation in state bodies||5||27,5 thousand. and more||137,2 thousand.|
|13 – 24 month operation||Legal support of business, institutions||17||from 9 500||162,7 thousand.|
|13 – 24 month operation||operations, relating to the registration, liquidation or reorganization of legal entities||76||from 12 100||921,2 thousand.|
|13 – 24 month operation||due diligence, drafting of documents, regulating the activities of firms||28||6 380 and more||178,6 thousand.|
|13 – 24 month operation||Drafting of contracts, applications, contracts, claims||102||Over 7 thousand.||715,8 thousand.|
|13 – 24 month operation||Information support organizations, training of specialists in the legal field||51||from 1 900||97,6 thousand.|
|13 – 24 month operation||Consulting on accounting, accounting support||102||from 3 800||390,5 thousand.|
|13 – 24 month operation||Notary Services||153||from 2 042||312,3 thousand.|
Such forecasts are relevant while maintaining current market trends. At the moment, growth of volumes of production of legal entities, as well as the volumes of consumption of legal services ranging from 13,5 million a year, and more. In perspective, according to the business plan, with the successful development of this segment and the expansion of the audience, this figure could reach more 30,1 million rubles a year. The main objective on the way to success - to overcome the existing barriers to entry into the market, for which it is necessary to take into account existing standards and implement them. Therefore, a selection of the best specialists, quality software and the development of an effective marketing campaign.
Forecast revenue structure of the law firm on 2019 performed annually on the basis of
- – analysis of consumer demand for the various services of the legal directions;
- – analysis of the market of services in the category of law firms;
- – the overall outcome of the study of the state of the relevant market.
A couple of months later, the work is activated, customers will begin to appear, some eventually move into the category of permanent. According to preliminary calculations,, when the schedule with 9 am to 6 evenings and high demand salary 1 the lawyer will be from 40 thousand. rubles. Schedule each specialist company individually and in general may be varied according to circumstances. Later, when the authority of a law firm and steady income appears, schedule can be modified in any manner.
No private company is not immune to the decline in demand and downtime. Based on the similar periods, as well as the presence of unforeseen expenses, you must have a reserve of money to maintain the activity of the company.
Payment of taxes - the question, date from the start of any company. law firm, usually, pay the standard list of taxes. Main deductions in the following Tax Service:
|Tax on profits||earned profit||1 month||20%|
|NDS||added value||1 month||18%|
|Property tax||value of property||According to the schedule||2,2%|
|Income tax||wages fund||1 month||13%|
|Social Security contributions||wages fund||1 month||30%|
As shown by the business plan, the costs of opening a law firm it is available for everyone. Easier this initiative is for experienced lawyers, but with no experience can learn this destination, putting enough time and effort.
Generally, business plan for the law firm provides the necessary information, concerning the marketing and financial aspects of the issue of opening of business legal services from scratch. Due to the high level of demand for such services in various areas and sectors of the economy and public life, the establishment of the company is promising and profitable venture, costs and risks that are compensated in the first 2 years of work.