Business plan or a sauna bath

Business plan or a sauna bath

Download Business Plan baths – saunas our partners, with a guarantee of quality.

What information should contain a business plan for saunas

Summary of business plan for an outdoor sauna

This project - a plan for the creation of private enterprises for organizing business plan or a sauna bath for 24 of the month. First of all, list the key points of the process of creating a business plan for the launch of sauna. In the first place there is the project idea, and objectives of the project, such as:
  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand to fill the niche of providing bath, spa services.
  4. nature of the enterprise: Enterprise for Sale-service spa.
  5. Enabling and cover consumer demand.
  6. Finding and conclusion of contracts with investors.
  7. The project cost an outdoor sauna: minimum of 11 292 724 rubles.
  8. financing of the project: By obtaining a commercial loan in the amount of 11 292 724 rubles.
  9. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
  10. Payback period bath: 2 of the year.
  11. the investor's income will be 726 686,79
  12. Payment of interest on the loan starting from the first month of this project.
  13. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  14. Implicit interest rate on borrowings 17,5 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  15. The total amount of accrued interest will be 726 686,79
  16. The payback period from the beginning of the project 7 months.
  17. Payback period with discounting 2 of the year.
  18. The overall economic benefits of the project for the life cycle of a conditional 319 831,22 rub.

stages of the project

Generally, the terms of the project from scratch, ranging from a few months, to 1 – 2-years.

stages of the project Test conditions Deadlines
Home project 1-2 of the year
The conclusion of the investment agreement 1 project of the month 1 -30 banking days
Getting credit Having a proper set of documents 30 calendar days
Adding to the state register, registration with the administrative and tax authorities The conclusion of the investment agreement 1 -30 calendar days
Selection of locations and documentation preliminary work 30 calendar days
Buying equipment The conclusion of the investment agreement 1-30 calendar days
Equipment installation Obtaining investment funds 1 -30 calendar days
recruitment production activity 1 -30 calendar days
Training The end stage of the production process 1 -30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 12 – 24 of the month

algorithms action, prescribed in the business plan of the sauna

In the business plan the following saunas are registered to start business activities algorithms:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.

Project costs in rubles.

What would be good to open from scratch, new sauna or bath in the lease or purchase premises, in this example with the purchase, need to 39 260 334 rub., – it's the full equipment costs, furnish, swimming pool construction, laying a good ventilation, purchase domestic oven steam bath, and so on., with the payment of wages for a year. In more detail the total cost value for opening saunas or baths, Refer to the table:

Name expenditure Cost in rubles.


per month in year One-time purchase Total costs per year
Purchase (rent) building, room 150 m 2 100 000 25 200 000 420 000 25 620 000
Assignment tenancy 2 100 000 2 100 000
Architectural design and communication projects 250 000 250000
finishing facilities 150 m 2 100 000 2 100 000
Ventilation 1 1 000 000 1 000 000
Construction of the pool 15 m 500 000 500 000
Acquisition domestic steam oven 1 202 900 202 900
acquisition of furniture, billiards, TV, karaoke 1 380 000 380 000
Buying equipment 10 911 840 911 840
Purchase of computer equipment 1 90 000 90 000
Constant advertising costs 12 75 000 900 000 900 000
Salary 12 367 510 4 410 120 4 410 120
– including. taxes 12 110 510 1 326 120 1 326 120
Unexpected expenses 795 474 795 474
in total: 2 542 510 30 510 120 8 750 214 39 260 334 rub.

Staff at the sauna 6 person

Staff Qty salary for 1 employee (rub.) Total salary (rub.)
Manager 1 28 000 28 000
Article. replacement administrator 1 25 000 25 000
Replacement administrator 1 25 000 25 000
Attendant - cleaner 1 1 17 000 17 000
Attendant - cleaner 2 1 17 000 17 000
Accountant (outsourcing) 1 15 000 15 000
Total CP rubles Fund. 127 000

the volume of a plan to provide services to the settlement period

Period type service name volume

production and sales in a month (visits)

Price in rubles. Sales revenues in rubles.
1-12 monthly investment One-time, scheduled visit baths two hours from 192 to 360 visits from 290 to 650 rubles from 55 680 to 234 000
1-12 monthly investment rooms for rent on the whole 2,4,6 hours from 192 to 360 visits 2 900-8 100 rubles per hour. from 556 800 to 2 916 000
13-24 month operation single, scheduled visit baths two hours from 202 to 379 visits from 340 to 760 rubles from 68 680 to 288 040
13-24 month operation lease of premises

entirely on 2,4,6 hours

from 202 to 379 visits 3 400-9 500 rubles in from 686 800 to 3 600 500

tax deductions

Name base Period Rate
Tax on profits Profit Month 20%
NDS added

cost of

Month 18%
Property tax value of property According to the schedule of payments 2,2 %
podhodnyh tax wages fund month 13%

A kind of ritual purification of the soul and body, Visitors who are involved in saunas or baths, not only does not lose its popularity among the population, but also gaining new momentum of social recognition. This love of procedures, obtained in the sauna, due to the desire of people to live a healthy lifestyle in a mad pace of life metropolises and big cities, as well as complex environmental situation, current world. Starting from the data aspirations, commercial project, associated with the opening of the sauna, It can become very successful business occupation, bringing substantial profits. However, before you open the sauna, should thoroughly consider the entire project, calculate future costs, profits and other major economic indicators, to put it simply - to make the sauna a business plan.

Investigation saunas and business registration market

Бизнес-план сауны должен содержать банщика, который хорошо пропарит ваших гостей вениками.
sauna business plan should include the attendant, which is well steamed your guests brooms.

Before, how to proceed with the drafting of the business project saunas, should thoroughly investigate the market in this area. The market situation in this segment is characterized by high and constant demand from consumers, as well as the need to provide new and expanding the range of existing services. Besides, business development, associated with saunas work, It does not require an impressive start-up capital, It is indicating a lack of financial difficulties when the project starts. It is always easier to start a small commercial project, so it is recommended to immediately open a mini-sauna, is designed to accommodate a small group of people. Upon registration of the business as a sauna or bath, the best of the list of legal forms to choose IP discovery, as the only way to cut taxes and simplify the accounting and reporting.

Selection of the type of sauna bath or a photo examples

When planning for the future saunas and sauna complex, necessarily need to decide, on what she will tipu obustroena. These types of baths and several saunas:

  1. Finnish sauna – more dry, but with the ability to succumb to the park. Stove electricity is fine;
  2. Classical Russian sauna with wood and stones, Wet steam;
  3. Roman Baths Baths – Large pools of hot water;
  4. Japanese bath - sento;
  5. Turkish sauna;
  6. infrared sauna (a new direction in this area).
На фото пример Финской сауны.
In the photo example of the Finnish sauna.
Русская баня на дровах в фото зарисовке.
Russian sauna with wood in the photo sketch.
На фото: Римские бани, бассейны, термы.
on photo: The Roman baths, pools, Terme.
На фото общественная Японская баня – сэнто в зарисовке.
In the photo a public Japanese bath - sento in sketch.
Турецкая баня хамам.
Turkish hammam.
Инфракрасная сауна - новинка на рынке саун.
Infrared sauna – a novelty on the market saunas.

Each of these types has certain advantages and is designed to separate the target audience. Besides, These types of saunas are also different from each other in their characteristics: the levels of temperature and humidity, technical equipment, etc.. For this reason, the choice of a particular type depends entirely on the preferences of the businessman.

However, at whatever particular type of bath or sauna you do not stop, the institution and additional services should be provided:

  • recovery of the organism using procedures water (pool, hydromassage, Sharko shower, snow cabin, etc.) or SPA-complex;
  • improvement of the body directly into steam;
  • lounge and a snack;
  • cosmetic procedures (massage, peeling, envelopment);
  • providing all the accessories, and bath accessories (brooms, bathing caps and other assortment).
Сразу нужно определиться с типом сауны
Immediately necessary to determine the type of saunas and their number of CMV in the same room.

The room under the sauna

In searching for a suitable location for the future saunas, there are two options - to rent and purchase of premises. Each attractive in option-own, since leased premises reduces business costs at the initial stage, and the purchase of premises eliminates dependence on the landlord. but, as in the first, and in the second case there are additional costs of repair facilities, his conversion and settlement. These costs should also be taken into account when drawing up a business plan for saunas, bath or bath complex whole.

Based on this, Many experts dictates of entrepreneurial activity in this area is strongly recommended to start to build a new building saunas. This event is only at first glance seems impossible, because thanks to the development of production technologies appeared and began to actively apply new prefabricated construction metalloprofilnye. Selection of such a method of erection of the building sauna is more economical option, than the purchase and repairs in an existing room.

To accommodate the size of the room sauna should be not less than 100 quarter. m. This room must comprise:

  1. restroom;
  2. pool;
  3. steam room;
  4. shower;
  5. have;
  6. Area sports (fitness equipment);
  7. area of ​​health care and cosmetology services;
  8. Storeroom.

When carrying out repair and finishing the interior of the interior design should focus on. Decor premises should direct visitors to the atmosphere of coziness, so to create a corresponding interior of sauna is better to hire the services of professional designers.

You also can not forget about the requirements of fire safety compliance in visiting saunas.

Download Business Plan baths – saunas our partners, with a guarantee of quality.


Наиболее популярны электрические печи
The most popular electric furnaces

In the sauna or bath equipment, the leading role belongs to the furnace. In modern saunas following types of furnace systems can be used:

  • wood – classic, but dusty, We need to bother with firewood, podbrasыvaty, clean, but you can not do sauna, bath and full wet wood and stones;
  • electrical – most accessible, not the most troublesome in service, but water injection to the stones can slightly;
  • gas – if there is a connection to the gas supply, you can set and a gas oven, and if the automatic set fire to the fuse on the decay, then all wonderful.

The most economical embodiment are gas ovens, however, this type of plant can cause the greatest criticism on the part of the fire service. From this perspective, the safest electric furnaces.

Private baths and saunas, equipped with wood-burning stove, now a rarity, since its service causes a number of difficulties, but pairs, arising from the operation of such a facility, It has the most beneficial health properties to the organism.

Also in the sauna should consider the availability of accessories and bath accessories, for sale and rental places visitors, namely:

  1. brooms;
  2. buckets;
  3. sheets;
  4. towels;
  5. bathing caps.

Providing visitors accessories data can be organized in the form of rental or sale, that will be an additional income places.

sauna staff

It is mandatory in the business plan of opening the sauna should be consecrated personnel matters. For normal functioning of the sauna and the provision of all basic services at an appropriate level in the sauna staff need to be hired for at least 3-5 person, namely:

  • bath attendant (steam and communications service);
  • administrator;
  • bartender;
  • cleaning woman;
  • massage therapist and beautician (in the presence of these services in the sauna).

The main requirements are the selection of employees:

  1. medical book;
  2. presence of special education (least, specialized courses);
  3. sociability and friendliness, as well as communications with others.

on, as staff will meet the stated requirements, It depends directly on the level of service in the sauna and the commercial success of the project as a whole.

Реклама важна для работы сауны
Advertising is important for the sauna

Advertising and marketing strategy

To expand the target audience of the sauna and attract new customers in the business plan should be worked out advertising and marketing business promotion strategy.

In the first place it is to implement promotional activities using the following levers of influence on potential visitors:

  • Advertising on radio;
  • Classified Media;
  • objects of the outdoor advertising (banners, posters, etc.);
  • Internet advertising.

In the framework described and other marketing levers can be employed the strategy - the introduction of club cards, system of discounts and promotions for regular customers saunas.

The financial part of the business plan

Summing up the finances of the project of opening a sauna and calculation of economic indicators, It leads to the conclusion about expediency or lack thereof of the project launch.

The non-recurring expenses of the business with the launch of the project includes a sauna:

  1. Purchase of the property - about 3200 000 rubles.
  2. Purchase of equipment and furniture, repair and construction of premises - about 1200 000 – 2500 000 rubles.
  3. Advertising activity – 320 000 rubles (in year).
  4. Salary fund - 800 000 – 960 000 rubles (annually).

Annual income from the sauna is 3200 000 – 4800 000 rubles.

The payback period of such business on providing Sauna, is 2-3 of the year, however, this period may be reduced due to the additional profit, received from the provision of related services (massage, cosmetic services, etc.).

Download Business Plan baths – saunas our partners, with a guarantee of quality.
The contents of a business plan:
1. Confidentiality
2. Resume
3. Stages of the project
4. Feature object
5. marketing plan
6. Technical and economic data equipment
7. Financial plan
8. Risk assessment
9. Feasibility study of investments
10. findings

In the presented video site users can learn useful information about the organization in the desired direction of business


Starting your own business, associated with saunas work, It is a good activity, accessible to the discovery of a relatively small start-up capital of a businessman. A business organization should take into account all the nuances of doing business in the selected area, and record this information in the preparation of a business plan. Readers article shall be provided free download Example of the sauna business plan.

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