Business plan fitness club

Business plan fitness club
Business plan fitness club
Business plan fitness club

What information should contain a business plan for a fitness club

Summary of business plan to open a fitness club

This project - a plan for the creation of a private enterprise for the organization of the business plan for the fitness club 24 of the month. First of all, list the key points of the process of creating a business plan for launching a fitness club. In the first place there is the project idea, and objectives of the project, such as:
  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfying consumer demand for filling the niche of recovery, exercise opportunities, lose weight or just usefully spend leisure time.
  4. nature of the enterprise: company to provide fitness and wellness services.
  5. Providing the opportunity to spend free time for citizens with incomes above the average and high.
  6. Finding and conclusion of contracts with investors.
  7. Project cost: 8 209 371,9 rubles.
  8. financing of the project: By obtaining a commercial loan in the amount of 8 209 371,9 rubles.
  9. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 14%.
  10. payback period: 2 of the year.
  11. the investor's income will be 528 273,08 rubles.
  12. Payment of interest on the loan starting from the first month of this project.
  13. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  14. Implicit interest rate on borrowings 14%. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  15. The total amount of accrued interest will be 528 273,08 rubles.
  16. The payback period from the beginning of the project 13 months.
  17. Payback period with discounting 13 months.
  18. The overall economic benefits of the project for the life cycle of a conditional 68 139 289,75

algorithms action, prescribed in the business plan of fitness club

The business plan of a fitness club registered the following sequence of actions to start a business at the opening of the fitness club:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.

stages of the project

stages of the project Test conditions Deadlines
Home project 1-2 of the year
The conclusion of the investment agreement 1 project of the month 1-30 banking days
Getting credit Having a proper set of documents 30 calendar days
Adding to the state register, registration with the administrative and tax authorities The conclusion of the investment agreement 1-30 calendar days
Selection of locations and documentation preliminary work 30 calendar days
Construction of the facility, or redecorating the premises to rent The conclusion of the investment agreement from 03 months before 1 of the year
Buying equipment The conclusion of the investment agreement 1-30 calendar days
Equipment installation Obtaining investment funds 1-30 calendar days
11aym staff production activity 1-30 calendar days
Training The end stage of the production process 1-30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 12 – 24 of the month

Conducting SWOT-analysis, business relevance detection

Internal business environment in the fitness club

Strong business side

  • – broad and flexible product portfolio;
  • - the ability to expand and adjust the range of services - clean unclaimed fitness services and add new ones;
  • -the use of various marketing and promotional tools, receptions, activities, loyalty program for regular download;
  • – constant customer feedback, place.
  • – new sports equipment, foam etc.
  • – convenient location, allowing to attract visitors from other parts of.
  • – availability of wholesale working in this field from one of the initiators of the project
  • -the use of specialized software for customer retention, progressive online portal

The weak side of the business

  • – lack of space in the property
  • - there is no way to make significant changes to its configuration
  • -high rent, upward trending

External factors, have an impact on the core business processes


  • -opportunity to add to the product line Services, not related to fitness, eg, manicure, spa treatments, curative and anti-cellulite massage, body and face care, cosmetic and medical procedures, etc.;
  • -the possibility of opening a network of fitness centers in the future;
  • -the possibility of concluding contracts with large enterprises.

the level of profitability of business at the opening of a fitness center, development of the industry and planned changes in legislation

Market providing fitness services to the public is waiting for a series of major changes, which should find out as much as possible before the start of writing a business plan and to include information in their reports to the investor, showing, in this way, its solvency and readiness to scale and improve business in rapidly changing conditions and to show flexibility in relation to new economic and social requirements both from the state, regulatory authorities, and potential customers of the fitness club.

Assessment of the performance of the market segment for the provision of fitness services is carried out according to general rules, the law is no concept of "fitness", that creates some difficulties. new players, who have not yet had time to strengthen its position in the market, fear, it only began to develop a business will have to close. The quality of services will remain at the same level, and it would not be motivated to increase with the emergence of a larger number of competitors and recovery segment.

Authorities interested in the fitness segment, precisely because, that young and promising direction brings good income enterprising businessmen, who are willing to invest in their business, and big business to provide high-quality services. Besides, lack of exposure to the qualification of key positions. The legislation of the Russian Federation is not a profession called "fitness instructor", and reduced warranty, ensuring the safety of citizens in the preparation of such services. According Rosstata, volume of paid services of physical culture and sports in the country amounted to more than 72 000 000 000 rubles over the past year.

for comparison: The market volume of fitness services in the capital is 400 000 000 dollars. At the same time, visitors to such centers of sports culture were about 5 200 000 person, and the number of employees, employed in this line of business for professional positions, exceeded 26 000 000 person. The growth of the sports industry shows the approximate level, equal 11%, so soon predict the emergence of a new deduction for sport.

The document will also be prescribed professional standards for fitness trainers. costs, but, Mark, that amid the unfolding debate on what innovations in Russian legislation, major sports service market players themselves are developing the concept of the introduction of common professional standards for its employees.

but, it is worth noting, that businesses, operating fully legal, indicate that, that the All-Russian classification of products by type of economic activity includes a special code “a fitness center and has a standardized GOST for the provision of fitness services.

The question of reckoning mandatory qualification requirements for employees of fitness centers, is controversial. If you can hire a professional fine without professional education, but thorough knowledge of the business and having an individual, personalized approach to each client, with the introduction of the law will have to hire graduates of specialized institutions with a diploma, who in fact will not be able to work at all, and continuing education courses you will have to pay for as a founder and business owner. This will entail additional costs and checks by the regulatory authorities..

Besides, do not forget about such an important expense item, like an online ticket office. Experts suggest not to tighten control methods of fitness clubs and other sporting facilities, and to motivate citizens to exercise regularly - to compensate for the cost of access to the fitness club and swimming pool from the budget, enter Award - but only for those, who excelled on the sports field - earning medals or the whole year performing professional duties without sick leave.

The size of seed capital, as well as the choice of business strategy will be the envy directly on the format of the future work of the fitness club. Classification of the main areas we give below. It should be emphasized, that the modern consumer is much more loyal to offers with eclecticism of various formats, and how to put together the main formats of work and organize their profitable work – it's up to you!

on the video: How to open a fitness club. Fitness as a business. Business Plan

Format fitness club

The classic fitness club package includes:

  • Individual lessons independently and with a coach,
  • Group Activities,
  • Activities for children of different ages,
  • Separate classes for girls plus classes for pregnant or recently born,
  • Develop a personalized training program and develop a special diet.

Dance and individual fitness also does not slow down popularity. Mini clubs have a good return abroad, who work without breaks and days off, with a limited list of services. The main goal of foreign businessmen, who have chosen sports as their field of activity, It became an opportunity for people with different incomes to visit the pool, gym, and solarium.

Choosing a fitness club format:

  1. Aerobics classes;
  2. gym;
  3. cross-fit;
  4. Pilates;
  5. stretching;
  6. organization of classes of zumba and other types of sports dance;
  7. Nordic walking training – This format works great in combination with organized group trips to the countryside., most often Nordic walking is enjoyed by older people, retained activity and desire to improve health and lose weight;
  8. yoga and its varieties (hatha, ashtanga-vinyasa, рower yoga, yin yoga, ayengar, bikram, kundalini, jivamukti and several others);
  9. various dance programs, organization of theme parties;
  10. martial arts;
  11. Spa- and wellness complexes, which are aimed at relaxing and improving;
  12. pool and fitness on the water;
  13. bodybuilding;
  14. athletic fitness.

on the video: TOP 5 ERRORS WHEN OPENING FITNESS CLUB. How to open your business without extra costs and with profit?

Advantages and disadvantages of business at the opening of the fitness club

One of the main features of the fitness business in Russia is, that startups are trying to occupy a larger room, although a small room is easier to maintain. If you are going to buy a franchise to start a business, then be prepared for, that you can’t find among the requirements a room less 1 000 "Squares", while the payback of a small room comes at a much faster pace.

Note, that franchising the provision of fitness services is considered to be one of the most difficult in terms of legal, accounting and other types of support, therefore franchisor service package, according to concession agreement, must include international experience, adapted to the realities of the Russian market.

Advantages of opening a business in the fitness club

  • Relatively low level of direct competition in the regions.
  • Consistently high customer growth from year to year.
  • Lack of saturation of the activity segment.

Weaknesses / Threats (risks)

  • The main risk is hiring unskilled employees, therefore, recruit staff on probation. In Europe, the fitness business segment is more likely to be in the healthcare system., and socially oriented activities, to what sport. So, Fitness business is offered a favorable tax system and pleasant rental conditions.
  • -the presence of direct and indirect competitors in this and adjacent territory;
  • -the impact of seasonality on doing business (low season is considered, traditionally, summer period);
  • -the complexity of starting a business from scratch - you need some knowledge and taking into account many features of the business;
  • -significant starting financial investments

The target audience

The main target audience of fitness clubs are girls 18-40 years old, who look good and make enough money. The purpose of such visits is to maintain good health and shape.. Men attend fitness clubs with roughly the same goals., but, according to market research, they like the atmosphere in clubs and the ability to relieve stress after a busy day.

on the video: Fitness business from scratch


Main trend, who has won its market position, became franchising. The second important aspect was the flexibility of consumer behavior.

Today, the main consumer of services, as well as the surfer of the Internet space became millennials. The main thing for them is to stand out from the crowd and maintain a healthy lifestyle, to be attractive sexually and pleasant in communication. They are more open to dialogue., they are easier to attract, if you talk in detail about the benefits of the product. They like not to limit their freedom of choice.. For such customers, annual subscription cards will be completely useless., or half a year - such clients are more discrete, they need to offer a brand new product structure. In large regional centers, fitness clubs are switching to a system of recurring payments, this is a type of automatic payment, in which it is not necessary to enter the details of the recipient and payer each time - at a certain time the amount indicated in the payment purpose is debited from the card.

Zoning and remote access systems have also gained particular popularity among customers of modern fitness rooms.. A new generation of customers will not pay for services, which will not use.

Actively developed mini-projects, studio club formats, targeted at a narrow segment of the target audience, with the possibility of creating a flexible schedule for attending classes. The main advantage of such halls - a small rent and a convenient format for installing basic equipment - this can save a lot of money, especially at the start.

Franchise or startup?

Promotion of a startup from scratch The acquisition of an existing business The acquisition of the franchise under the terms of the concession agreement
Benefits disadvantages Benefits disadvantages Benefits disadvantages
An independent decision on the amount of initial capital, costs and choice of activity distribution format Selection of suitable premises for the shop is associated with some difficulties, may have problems with landlords: unplanned increase in rents or one-way contract break after, indoors have been made and carried out repairs necessary communications. It reduces the time to start a business work: all preparatory steps have already been passed, you only need to carefully read the business owner documents, to identify pitfalls. Business for sell mostly because of its profitability or unprofitability. before, you sign a contract of sale, check the traffic of the target audience, the amount of average check and the ability to generate additional revenue through the implementation of their own unique strategic developments. The franchisor will provide support at all stages of business formation The need to pay lump-sum payment (one-time payment) and royalties (monthly payments). Rather high threshold of entry into the business.
Individual selection of women's clothing shop concept, range selection, identifying the most profitable pricing system Data demand analysis can be imprecise, and this factor may adversely affect the advantageous content store required range. Need to monitor the timely logistics and supply a new product. Sometimes you can buy ready-made business with a set of equipment and room repairs. By purchasing ready-made business, Be prepared to pay debts – loan, taxes and incur other expenses of the former owner. Debugged all business processes, you will be provided in support mode 24/7, you will have a ready customer base and promoted brand with loyal audiences. The need to strictly comply with all the requirements of the franchisor and keep commercial secrets. without the possibility to try out their own ideas without prior approval from the head office.
Ability to conduct the business model and the elaboration of business processes and strategies on their own, based on our own experience. All business processes, relating to the registration, opening, promotion of new business would have to own, which is associated with a certain degree of risk. Key business processes are debugged: ready supplier base, customer lists are turned, defined target audience, staffing personnel, ready documents, concerning the operation of the business and its tax burden the, who sells you a ready-made business, not always interested in, to have his case brought the income you have, and free assistance in the future more often you provide will not be. At the start of the stage in the city you will assist in the search and selection of premises, you will be available to the design project streamlined operating business processes, related supplies, selection and training of staff and more according to the concession agreement The right choice of assortment and suppliers rests with the franchisor.
You can create a unique and creative brand, capable of competing with the already existing on the Russian market, work under the guise of personal, registration of its own brand. business scaling occurs forces of businessman The store already has loyal to his audience and some recognition within the city The store may have a negative reputation among buyers, and often this fact is quite difficult to recover. Prepared promotional materials, assistance in promoting, selling site, training franchisees effective methods. The franchisor will require activity reports, execution of sales plans, and follow the instructions, specified in the concession agreement.

Marketing plan

To form a constantly loyal customer base, at the start you need to earn yourself a good reputation and use effective methods of promotion and business promotion.

These experts include:

  1. Flexible pricing.
  2. The ability to conveniently park a car, better - free, proximity to transport interchanges and metro stations.
  3. Qualified staff.
  4. Company presence on social networks, personal site with up-to-date unique information.

Pay attention also to service aggregators, which will allow you to reserve membership in several city clubs at once. The capitals of the regions have already actively tested the trend of digitalization of the market: this is an increase in the number of sales through social networks, and more active use of other methods of online trading. A modern client is more responsive to the number and nature of reviews about a particular service, or new club, opened in the city. Therefore, establish feedback as in social networks, and on the club’s personal website - posting live reviews from real people will increase the level of potential customers loyalty to your project.

It is also advisable to use bright professional photos, humor and attract visitors with creative ideas. A modern consumer is ready to take a chance and try online workouts. Of course, there is always a risk of injury to the client with this method of training, however the format is quite interesting, and subject to a number of conditions it can bring a good income.

Business plan fitness club
Business plan fitness club


For, to document your activities, need to prepare:

  1. Copies of passport and identification code;
  2. document, confirming payment of state duty;
  3. Application for registration in accordance with established model P21001;
  4. application for certain, convenient and profitable for a businessman, tax systems (it can be downloaded on the website of the Federal Tax Service).
  5. permissions of local authorities and from Rospotrebnadzor, namely, compliance with such standards as SanPin “Sanitary and epidemiological requirements for living conditions in residential buildings and premises”, SanPin 2.2.1/ “Hygienic requirements for the natural, artificial and combined lighting of residential and public buildings ”, SanPin “Hygienic requirements for the microclimate of industrial premises”.

Also necessary, to the room, matched to open activities, fully consistent with sanitary and epidemiological standards. Documents can be submitted both to public authorities, and in the Multifunctional centers for the provision of state and municipal services (MFC). Besides, it is necessary to go through the registration process in the funds – Retirement, social and health insurance.

Each employee must have a medical record.

Take care of your license in advance, permitting trade in sports nutrition.

  1. GOST R 571382016 Fitness Services for children and adolescents. General requirements
  2. GOST R 571162016 Fitness services. General requirements for fitness facilities
  3. GOST R 576152017 Fitness services. Requirements for fitness programs
  4. Fitness services. Requirements for specialized fitness studios
  5. Federal-Law-of-22.07.2008-N-123-FL-red.-by-29.07.2017-1
  6. Federal-Law-on-08.08.2001-N-129 FZ-red.-of-31.12.2017
  7. Basic Documentation for the opening activities

Selection of NACE codes for business at the opening of the fitness club

  • OKVED 85.41.1 Sports and recreation education;

This grouping includes:

– playing sports, group or individual, including classes in sports camps and schools

Training can be provided in various rooms., such as customer or company training facilities, educational organizations or other. Formal training

This grouping includes:

– services of professional sports instructors, teachers, trainers

OKVED 93.13 Activities of fitness centers. These groups include: – activities of fitness and bodybuilding clubs;

  • OKVED 71.40.4 - rental of inventory and equipment for leisure and recreation;
  • OKVED 92.62 - other sports activities;
  • OKVED 92.72 - other leisure and entertainment activities, not included in other groups;
  • OKVED 93.04 - physical culture and health-improving activities.

Room for fitness club

A good place to place a fitness club is considered the territory, where there are many residential buildings, as well as office buildings - it’s convenient for some to visit the hall right after work, in evening time, or before her.

According to GOST R 57116—2016, fitness club is allowed to organize in:

  • Separate buildings.
  • Residential buildings (subject to a number of conditions).
  • Based on an agreement with hotel owners, hotels, hostels.
  • In shopping centers.
  • In the buildings of cultural and entertainment organizations.
  • In office centers.
  • In the territory, owned by spa and health organizations.

Fitness club is that kind of organization, where design plays the penultimate role in attracting customers. The main thing is the work of your staff, club technical equipment (including such premises, like showers, locker rooms and latrines), as well as cleanliness. Therefore, the design of the club may be limited to high-quality redecorating and debugging communications, including powerful ventilation and air conditioning.

Requirements for the room fitness club

Minimum room area for a fitness club – 150–200 m2, at the same time, for each simulator it is necessary to allocate a place with an area 5 m2., ceiling height – no less 3.5 m.

The room should be placed:

  • reception,
  • main hall,
  • restroom,
  • shower room,
  • massage / spa treatment room,
  • locker rooms for both sexes (men and women).

It is worth taking care of the serviceability of all communications, including water supply, wastewater, ventilation and heating. An additional advantage of the room will be panoramic windows and providing high-quality lighting then, when daylight is not enough.

on the video: Fitness studio from scratch

Business plan fitness club: equipment

Zone cardio workouts

  • Treadmill (3 PC.) – cost from 150 000 rubles per unit.
  • exercise bike or elliptical trainer (orbitrek): cost from 100 000 and 170 000 per unit, respectively (2 PC.)

Weight training equipment

  • for top traction (1 PC.) – cost from 150 000 rubles per unit or 1 training apparatus “Upper block / lower block”: from 150 000 rubles per unit.
  • for lower traction (1 PC.)- cost from 170 000 rubles per unit
  • block frame or four-position station with a single block frame;
  • crossover (1 PC.) cost from 50 000 rubles per unit, it is necessary to purchase several different handles to ensure different types of grip and customer convenience;
  • hip extensor;
  • hip flexor sitting;
  • bench press platform;
  • for abducting thigh muscles;
  • for abdominal muscles;
  • drumstick machine.
  • roman chair (inclined board for doing exercises on the press): cost from 20 000 rubles.
  • smith machine (type of power frame) – cost from 60 000 rubles. Additionally, you need to purchase goods with different weights.
  • “Leg curl / extension”: cost from 80 000 rubles.
Business plan fitness club equipment
Business plan fitness club equipment

Stanchions and benches

  • Scott bench;
  • roman chair;
  • hyperextension angular;
  • bar stand - press;
  • bench for the bench at an angle up;
  • bench for a bench at an angle down;
  • adjustable bench (2 PC.);
  • horizontal bench (6 PC.);
  • bar stands (for chest press, squats), under dumbbells - as needed.


Business plan fitness club equipment
Business plan fitness club equipment

Available loads and projectiles

  1. One dumbbell row to 40 kilogram: 180 000 rub.
  2. Two bar racks: from 15 000 rub. for a unit.
  3. Two Olympic Vultures: from 10 000 rub. for a unit.
  4. One EZ Vulture: from 3 000.
  5. One W-neck: from 3 000.
  6. One straight neck: from 5 000.
  7. Weight discs – cost from 100 000. Remember, that the area of ​​the room should allow you to collect at least three full-fledged barbells / simulators.
  8. Two bench benches: from 15 000 rubles per unit.


  1. Elastic bands.
  2. Floor mats.
  3. Jump ropes.
  4. Fitness ball.
  5. Power belts.

Accessories can be purchased in bulk or ordered in China, however, it is worth paying attention to the rating of the supplier of goods.

Business plan fitness club equipment
Business plan fitness club equipment

The choice of system of tax burden for fitness club

If a limited liability company was chosen as the legal system, with two founders, then the best option for the tax system will be the simplified tax system, 15% the profits, received by the organization.

Name base Period Rate
Tax on profits Profit Month 20%
NDS added

cost of

Month 18%
Property tax value of property According to the schedule of payments 2,2 %
podhodnyh tax wages fund month 13%

The total costs of the project size

Name expenditure cost of
Qty (PC) per month in year One-time purchase Total costs per year
lease of a building, room 100 m. 1 500 000 1 500 000
Buying fitness equipment, strength training, protection, office equipment 1-150 items 1 456 619 1 456 619
Ventilation and its installation 850 000 850 000
Depreciation of equipment from 1 years before 10 years from 10 to 50% in year 230 661,9 2 306 619 2 306 619
Organizational Costs (registration and license, bar opening costs) 1 020 000 1 020 000
Purchase of equipment for bar and kitchen 1 200 000 1 200 000
Purchase of computer equipment 1 100 000 100 000
Create site, payment hosting 1 120 000 120 000
Constant advertising costs (from 5-12% % turnover) 12 105 000 1 260 000 1 260 000
Salary 12 1 002 430 12 029 160 12 029 160
– including. taxes 12 301 430 3617 160 3 617 160
Unexpected expenses 624 661 624 661
in total: 1 338 091,9 15 595 779 6 871 280 22 467 059

the volume of a plan to provide services to the settlement period

The owners of the hyped up business at fitness clubs claim, that in order to succeed, you must install, the most loyal prices for their services. According to experts, industry competition will increase with the advent of a large number of new players.

The regional market can also wait for a qualitatively new trend.: mini fitness clubs in shopping malls, where you can just come and stretch yourself a little. It should be emphasized, that in our country, fitness is taken quite seriously, and not everyone can afford such leisure. The segment is developing and growing., however European trends show, that a significant part of the customers of European sports clubs went deeper into tourism. What awaits our country is too early to say. We have this market segment continues to develop and become.

A small club can sell a subscription costing as 500 rubles, and 4 000. Monthly profit, minus all possible expenses and deductions to funds, amounts to 50 000 rubles, subject to attendance before 300 person per month. Clubs with traffic from 500 person per day and business class format, all inclusive". Subscription cost for 365 days in such a club can reach 40 000 rubles for customers with higher earnings, and 20 000 for simplified service.

In the premium segment, the price of a club card can be up to 50 000 rubles, and VIP cards with price 200 000 rubles.

Period type service name Volume of production and sales per day (tonnes, PC., m) price Revenue from sales in the month (rub.)
1-12 monthly investment fitness: shaping, aerobics, kalanetic – one-time visits Weekdays – 598 pers., weekend – 557 person 100-500 rubles per workout from 59 800 to 119 600 rubles
1-12 monthly investment Sale of club cards 10-15 people per day on weekdays, 2-3 person on the weekend from 8 000 rub. for the year from 2 246 400 rubles
1-12 monthly investment Additional services. Depending on bar loading According to the price list from 14 909 rubles
13-24 month operation fitness: shaping, aerobics, kalanetic – one-time visits Weekdays – 598 pers., weekend – 557


280-500 rubles per workout from 124 384 rub.
13-24 month operation Sale of club cards 10-15 people per day on weekdays, 2-3 person in


from 10 000 rub. for the year from 7 275 840 rub.
13-24 month operation Additional services. Depending on bar loading According to the price list from 14 000 to 37 000 rubles per day


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