Business plan pet shop

Business plan pet shop
Business Plan pet shop
Business Plan pet shop

What information should contain a pet shop business plan?

Summary of business plan to open a pet store business plan from scratch

This project - a plan for the creation of private enterprises for organizing business plan for the pet store 24 of the month. First of all, list the key points of the process of creating a business plan for the launch a pet store business plan from scratch.

In the first place there is the project idea, and objectives of the project, such as:

  1. Creation of an enterprise with high level of profitability.
  2. Receiving a profit legal way, indicating the legal address, Head of passport data and project founder, Employee Information.
  3. Satisfaction of consumers demand for filling niches for animals zoouslug and essential goods of different kinds and breeds.
  4. for the implementation of pets Enterprise, care products, feed and other utensils for the care of pets.
  5. Finding and conclusion of contracts with investors.
  6. Project cost: 5 218 586 rub.
  7. financing of the project: By obtaining a commercial loan in the amount of 5 218 586 rubles.
  8. To implement the project the company needs to take out a loan in the amount of RUR 24 settlement months discount rate 17, 5%.
  9. payback period: 2 of the year.
  10. the investor's income will be 335 816,01 rubles.
  11. Payment of interest on the loan starting from the first month of this project.
  12. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and. Repayment begins with the first month of the project. This fact is entered in this business plan to facilitate understanding of the structure for calculating the flow regulation discounted cash flow and.
  13. Implicit interest rate on borrowings 14 %. Should be considered, that at present banks are reviewing the rate of interest for investment projects downward.
  14. The total amount of accrued interest will be 335 816,01 rub
  15. The payback period from the beginning of the project 9 months.
  16. Payback period with discounting 2 of the year.
  17. The overall economic benefits of the project for the life cycle of a conditional 66 360 862,83 rub.


stages of the project

stages of the project Test conditions Deadlines
Home project 1-2 of the year
The conclusion of the investment agreement 1 project of the month 1-30 banking days
Getting credit Having a proper set of documents 30 calendar days
Adding to the state register, registration with the administrative and tax authorities The conclusion of the investment agreement 1-30 calendar days
Selection of locations and documentation preliminary work 30 calendar days
Buying equipment The conclusion of the investment agreement 1-30 calendar days
Equipment installation Obtaining investment funds 1-30 calendar days
Buying animals and goods Obtaining investment funds 1-30 calendar days
recruitment production activity 1-30 calendar days
Training The end stage of the production process 1-30 calendar days
Conducting marketing company 360 calendar days 1-360 calendar days
End of project 12 -24 of the month

algorithms action, prescribed in the business plan of the pet store

In the business plan registered pet store next to start business actions algorithms:

  1. The methods and techniques of analysis target audience, drawing up a portrait of the ideal customer, its solvency ratio.
  2. Business Registration in the state regulatory and tax authorities.
  3. Hiring qualified employees, able to fulfill customer wishes and be ready to work. Another item of expenditure considered hiring employees. Specialists will take the vacant positions on a competitive basis, As employees of the total, maintenance and temporary nature with a decent competitive pay. Nominations applicants for the position will be reviewed within 30 calendar days.
  4. services, now rendered.
  5. The choice of the enterprise size.


The relevance of business at the opening of the pet store

In the year each pet owner spends on their maintenance up 5 000 rubles depending on the region of residence. Today, pets in one form or another are represented in every home. For some people, they are even a few. Pet have 70% Russian families. According to the data of the past year, Only the Russian Federation has been acquired 530 000 cats, What's on 13% more, than dogs. The most popular breeds steel sphinxes, British and Scottish cats, Bengal cats and Maine Coons.

domestic pet market growth each year is carried out on 30%. Policy of import substitution led to, that foreign producers of food went up by 40 to 80%. The crisis left the market, many small shops, that filled its range of products of "economy" category, that will improve the competition.


Business Plan pet shop
Business Plan pet shop

on the video: How to open a pet store

sales plan

pet shop sales plan usually involves the sale of product lines:

  1. Cat food, dogs and other animals.
  2. bowls, trough, mats, trays and filling for them, benches, clothing for dogs and cats.
  3. Printing specialized publications and information drives for breeders.
  4. Bada.
  5. accessories (collars, leashes, muzzle, studded collars and reinforced).
  6. Akvaoborudovanie and equipment for terrariums.
  7. Means for hygiene and grooming.
  8. cells, "Houses".

business payback period will come faster, if you take into account such parameters:

  1. Favorable location of the outlet (convenient transportation, availability of parking spaces near).
  2. Staff qualifications and personal qualities.
  3. Filling the store range.



Promotion and business promotion

To as many potential customers as possible know about the new store, you need to use effective advertising techniques. Should pay attention to advertising on the Internet, and the development of outdoor advertising. An important role in this is played by naming - name of the store should be a non-trivial and easy to remember, and evoke positive emotions in the client. Distribution of printed materials also have a positive impact on shopping. Developing of loyalty programs to attract new customers and to show the value of regular customers. Promotions and special offers, competitions and gifts, program for loyal customers will keep your business in the event of force majeure.


If you decide to trade an additional veterinary preparations, same as the above mentioned, you need a license. To obtain it, it is first necessary to select the form of ownership - IP or same Ltd..

additional documentation

  1. Certificate of legal entity registration in the tax authority (INN);
  2. Certificate of state registration of legal entities (OGRN);
  3. Lease or certificate of ownership on the premises;
  4. sanitary epidemiology conclusion;
  5. Contracted for disinfestation, DISINSECTION, disinfection;
  6. Contract for removal of solid waste;
  7. The contract with suppliers;
  8. Invoices and certificates for products;
  9. The presence of internal documentation on how to implement sanitary procedures;
  10. Normative documents for the pet store;
  11. The conclusion of the state fire supervision (MOE);
  12. Graduate Certificate for employees, providing veterinary advice;
  13. License to conduct pharmaceutical activities;
  14. Permission to open a shop of Trade.

Basic Documentation for the opening activities

Veterinary records, mandatory for trade animals

  1. Vetspravka №4, which issued on animals, acquired within the city;
  2. Vetsvidetelstvo №1 animal from any other Russian regions.


  1. Veterinary rules for the organization of the veterinary clearance of accompanying documents
  2. Policies supporting vetdokumentov in electronic form
  3. Vetsvidetelstvo №1 form document form number 4

Obtaining these certificates in our country shareware.


room size will depend entirely on the selected format and size of the enterprise start-up capital. Usually pet stores are located on the first or ground floors of buildings.

on the video: Business for animals


It is better to recruit people with experience or a veterinary, or canine form.


Independent market research

For, to convince private investors and banking institutions to invest borrowed money in your business, It is included in the business plan for this important point, as a marketing research of market conditions at the time of launch. This measure will allow, based on the current date data, construct the necessary tables and presentations, that, in turn, will be one of the methods of positive effects on potential business partners.


The main goals and objectives of the behavior of a market analysis in a particular region / city in the country

Identifying features of the behavior of the market of consumers zoouslug, to determine the most desirable place to shop, their frequency, the amount of average check, the reason for not visiting some specific schools competition

  1. Definition of the main problems of potential customers, claims and wishes of clients to an assortment of pet shops and skill level of staff.
  2. Identification of effective channels of marketing exposure to potential customers, triggers and work programs of loyalty, who choose to host small and large / medium-sized rodents.
  3. The main purpose of the marketing research market conditions and pet stores to meet consumer demand for products for pets, certain city / region, can become a study of consumer behavior leads pet stores, as well as the reasons for their positive / negative attitude to the goods of a certain category, as the price, and species. This will allow qualitatively determine the range of the future pet store and fill it with specific types of products. With the increasing potential to generate further individual strategy of forming beneficial to both parties (customer and business owner) selling.
  4. Identification of possible ways to significantly reduce the load on start-up capital of the future company and a stable economy without compromising quality.



Target audience and a portrait of the ideal customer

Basic principles of conduct pet owners largely due to the views of a pet and its owner's habits. So, according to market research proedennym, the behavior of cat owners, dogs, small and large rodents, hedgehogs, aquarium fish and terrarium animals, birds, and ferrets (honorikov) Moscow and St. Petersburg has the following parameters.

48% respondents keep animals at home. In this case, the cats kept in a total amount of 30 000 000 individuals, dogs - 20 000 000. Every third family in the capital contains cat, every fifth – dog.


There is also the growing popularity of buying exotic animals and birds. Owners of small and large rodents animals kept at home for "aesthetic pleasure". Most often small rodents battered families free from breeders, Few respondents consciously acquired food in specialized pet store.

Price rabbits (decorative and special breeds, which can be kept in urban housing conditions), raccoons, as well as guinea pigs, chinchillas and ferrets much higher and such animal house plants, paying tribute to fashion and trends, those of other countries in the world.

Consumer behavior of animals breeders significantly different from that of ordinary citizens, which contain animal house for the sake of popularity and the possibility to put photos and video materials on the Internet network. breeders, usually, steam or more animals of the same species and breed.


Increased requirements and implementation of special regulations require owners of carnivorous animals squad (hedgehogs) and predators, which include dogs, cats and martens (mink, horky). According to a marketing research, residents of the Russian Federation to spend considerable resources on content worthy of their pets. A large part of the funds spent on the purchase of specialized feed.

Most pet stores potential visitors approach to the selection of specialized goods purchased the very skeptically and rationally, selected ones outlets, that, in their opinion, most conveniently located and offer a wide range of. Besides, a desirable condition for the selection of such a store is the presence of qualified staff and the possibility of an additional veterinarian and get advice buy medicines and dietary supplements. Consequently, modern consumer is drawn to the format, in which he can get as much as possible of specialized goods into one outlet.

The calculation of market volume is calculated by obtained in the course of marketing research results, how much money to spend on pet townsmen the contents of year, the number of respondents. So, on average, there may be pain-free within the same city and to compete 20 zoomagazinov.

Table 1. Types of animals, which contains survey participants

Kind of animal % by respondents
cats 60,7
Dogs 44,7
Dogs and cats at the same time 28,1
Rodents, in t. no.: 13,7
decorative rats 2,7
hamster 4,0
Guinea pigs 2,3
Chinchillas 1,7
Gerbils 2,0
decorative mouse 0,3
Daegu 0,7
Rabbits 2,3
Horky 0,7
Jerzy 1,1
Birds 5,3
Terrarium animals including: 3,7
snails (Achatina) 1,7
aquarium fish 9,3

Source MA "Rodemaks"

Portrait of the ideal customer

The survey has been revealed, that age category of owners of cats and dogs – are citizens of 20 and older. Small rodents give birth to schoolchildren 13 years and older. Rabbits live in apartments 21 years and older. Hedgehogs give birth to 25-year-old citizens, kunyih - 21 we. the, who give birth aquarium and terrarium animals - from 25 years and older. Birds usually buy mature citizens 35 years and older.

It is worth noting, students and schoolchildren often depend financially on other family members and do not have a stable source of earnings. among the respondents, 79% participants – woman and 21% – men. citizens, at least 25 years of age, usually, already married and had children and a stable source of steady income - such clients can afford consumer experiments, as well as the older age groups (40-60 years old). The senior group of customers is different and conservative views on the stability of the composition of their consumption basket.

Your immediate target audience may attend both pet stores, and specialized exhibitions of cats and dogs. Exhibitions attract professional breeders and those, who knows about a particular breed almost all, whereas in pet stores come mostly amateurs, who do not have full information about the necessary goods and services.

For professionals include such target audience segments: representatives zoobiznesa, specializing in the supply of, production and marketing of feed and related products, as well as those, who has zoouslugi different spectrum and direction- OV, Groomers, dog handlers and members of other professions.

they, who truly loves animals, often give birth to several representatives of one or more species. It is worth noting, that the animal is for people like family full members with similar needs and animal often attributed human qualities.

If we follow the social and demographic data of pet owners, then in Moscow and St. Petersburg, it is possible to identify a trend:
  • Cats without breed more often give birth to pensioners, unemployed citizens, and received an average of secondary education.
  • Purebred cats give birth to businessmen and people with higher education and stable earnings.
  • Mongrel dogs give birth to housewives and unemployed, as well as some entrepreneurs.
  • Businessmen and people with high income prefer to bring dogs with a pedigree and following fashion trends. At the same time, young people prefer to keep at home, not only pedigreed cats and dogs, but also aquariums, terrariums and exotic animals.
  • The most popular rodent species are guinea pigs, hamster, rats, chinchilla, weasels and rabbits.
  • Basically citizens give birth to cats and dogs without breed, since animals club can afford not all, Besides, the cost of maintaining them is several times higher.
  • According to the statistical research, given in this article and is based on company data Rodemaks, Moscow residents often give birth to dogs, residents of St. Petersburg - cats and birds.


The most popular are the dry feed from the leading manufacturers are their gain 81% Users of online services pet stores. Wet food prefer to buy in a package “pouch” and in the form of canned. The main indirect competitor can be considered super today- and hypermarkets drogerie format, which among other things, They offer food and accessories for pets. If the feed user can not save, the special accessories it is necessary to buy in a pet shop more selectively and with knowledge, for what he pays.

The format of the pet shop work

before, than to start in your city with the idea of ​​a pet shop, you need to think about the choice of the future trade point format. Also, it is useful to learn the features of the city, where are you going to start business.

Basic pet store formats work

  1. Online sale supplies online (additionally need to hire couriers, who will carry out the delivery of the city). It should be emphasized, what, According to experts, this format is becoming increasingly popular - people are saving time. e-Commerce needs additional marketing research. A large proportion of the sales of pet products was carried out via the Internet in different cities of Russia. The share of online sales in Russia amounted to about 5-6% at the end of last year, the total market, which is equivalent to 6.5-7 000 000 000 rub., From this we can draw the appropriate conclusions about, that that online sales demonstrate stable growth and destination of the goods are popular.
  2. Stationary point in a major regional center. Winter and fall should additionally take care of the presence of an assortment of fashionable clothing for pets. In order to economize, you can buy clothes in needlewomen or sew it yourself, but it is worth saying, that the quality of the clothes should not have to suffer, and to buy for its manufacture better quality fabrics. Staff will take two or three people, consultants to work in shifts.
  3. Store in a small town or village. Specificity of the outlet lies in the need to purchase additional feed, vitamin supplements, as well as essential drugs, requiring, but, compulsory certification and the issuance of licenses to trade. This document allows pharmaceutical activities, and outputs it Rosselhoznadzor.
  4. pet shop, sells pets. It is possible to organize the sale of a certain kind of animal or a limited range of animals.
  5. The most capital intensive format is zootsentr - here the operation is in the form of contact zoo, where all interested persons for a fee, can not only communicate with animals, but also buy your favorite specimen. Here you can also get an extended range zoouslug - grooming, treatment, and hotels for animals.
  6. Pet shop without animals. It is considered the most simple kind of activity in this segment. To accommodate the outlet need no more 20 quarter. meters of premises.
  7. Shop with trade in animals. If the sale is such individuals like raccoons, hedgehogs, other, obtained in the wild, A license is required, issued by the local Department of hunting and Rosselkhoznadzor. Besides all this,, every animal, located in a pet shop, vetosmotr must pass and receive a certificate of absence of disease. Putting on a mandatory basis it should be equipped with a powerful system of ventilation and air conditioning.
  8. narrowly focused pet stores, that specialize in one particular breed, or , eg, on bird trade. In addition, you can offer customers a service cell manufacturing to order on the individual sizes. Most often, the level of professionalism of staff can significantly increase prices in this business.

The total mark-up on goods for animals of up to 60%, it is quite a good indicator.

Industrial plan

One of the main points of the business plan is the choice of accommodation for the pet store. In addition to the desired area 150 quarter. m., you must choose a building, that there were in addition to the hall for trade, rooms for different needs: cell storage for animals and birds, aquariums of various sizes, Storage Veterinary products, storing auxiliary materials for use in the various needs of the store.

The hall should be moderately lit and suitable for placement of racks and shelves. The same convenience and should be for the buyer: see selected accessories, animal cells, enjoy fish, and in the future, may be, and buy something for themselves.

The next step after the selection of the room is its cosmetic repairs and purchase of the necessary equipment:

  • counters for the seller,
  • racks for goods,
  • glass enclosed display cases for advertising accessories, packaged feed for animals and birds,
  • cash machine.

Sample calculations and prices for commercial equipment, you need a business to start a pet store

Key business risks at the opening of the pet store

  1. business seasonality.
  2. high competition, as a direct, and indirect.
  3. Unscheduled inspections required documentation (list of all permits with the stamps and signatures to be stored in the shop and offered to the first purchaser or Reviewer). Failure to issue documents Rosselkhoznadzor minimal, you must perform a number of conditions, agreed in accordance with the current legislation of the Russian Federation.
  4. without appropriate qualifications Staff.

The range of the pet store

It is worth considering from the fact, that the refrigeration equipment required for the storage of certain medications and dietary supplements. Pet products occupy a relatively small segment of the total share of sales of the pet store. The main profit shopkeepers receive from the sale of animal feed, fillers for toilets and related accessories (25-30%). Secured customers buy for their pets in such produce as gadgets for pets.

Tips from experienced businessmen

  1. continuous self-improvement.
  2. With the use of wasting your time.
  3. Delegate responsibilities objectively and critically evaluate their actions and achievements.
  4. Try to offer unique products to customers.
  5. Are creating their own future.
  6. help those, who needs your support.

Despite, that the vast majority of people in our country is forced in some way to save the purchase of pet food, increased citizens' awareness of the features of the care for animals. Prepared feeds are balanced food for cats, dogs and other animals. Most pet owners stop feeding the same favorite dishes, who eat themselves because of excessive amounts of fat and spices, which are harmful to health.

Consumption has been saved, and shows growth, we can conclude, that there is room for expansion and growth in demand.

project costs (in rubles.)

Name expenditure cost of
Qty (PC) per month in year One-time purchase Total costs per year
rent (purchase) room from 60


1 600 000 1 600 000
Buying equipment 10 83 560 83 560
Purchase of goods from 25 items 100 000 1 200 000 100 000 1 300 000
Registration of trade documents


1 30 000 30 000
purchasing a car for gransportirovki animals 1 600 000 600 000
laptop acquisition 1 30 000 30 000
Internet connection, website creation, payment hosting 1 500 6 000 90 000 90 000
Constant advertising costs 12 75 000 900 000 900 000
Salary 12 456 170 5 474 040 5 474 040
– including. taxes 12 137 170 1 646 040 1 646 040
Unexpected expenses 253 356 253 356
in total: 631 670 7 580 040 2 786 916 10 360 956


The main taxes paid

Name base Period Rate
Tax on profits Profit Month 20%
NDS added

cost of

Month 18%
Property tax value of property According to the schedule of payments 2,2 %
podhodnyh tax wages fund month 13%
Social payments wages fund month 30%


It is very important to select the right staff at the pet store: people, working here, We should love animals, to know how to handle them and care for them. Besides, They should be professionals in their field and be able to lead a conversation with potential buyers. They should be a good qualification, better yet, if the profession – OV. If this happens, you can enter the store more data, and expert advice, as a value-added service. After all, sellers are selected from the standpoint of promoting business and making a profit from the store.

Purchasing Manager – important store employee. On it depends the fullness store different goods. Besides, focusing on market zooproduktsii, he should be able to find not only the best, but also less expensive goods – with the calculation of benefits for buyers, but, so, and to store. The more visitors will come to it, the more can come up with the goods. Due to this would be a good trade, Consequently, revenue and profits.

Manager, Besides, must understand the general and specific documentation for each animal, since each animal has its own specifics of registration on its support documentation.

The manager must also navigate in those instances, that he may need in the course of work. Efficiency and communication skills, along with the professionalism – his principal assistants.

State personnel consists of the following employees:

  • shop manager,
  • accountant, hired under an outsourcing agreement.
  • sales consultants,
  • Purchasing Manager Product.

Total: 5 person.

To store a medium-sized state ample, as it expands Add Seller, and it will be possible to make thematic sections with individual sellers on the goods.

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